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Home » Tropical Smoothie Cafe Franchise Review: Cost and Profit In 2023

Tropical Smoothie Cafe Franchise Review: Cost and Profit In 2023

Tropical Smoothie Cafe franchise
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Today, everyone is becoming more health conscious and inclined to choose a healthier option. To meet the growing demand for a healthy option, businesses such as juice bars and poke restaurants are becoming more health-focused across the United States. The healthy juice bar industry is rapidly expanding, and many companies expect to be major players in this sector. One of those healthy juice bar cafés is the Tropical Smoothie Cafe franchise.

Tropical Smoothie Cafe began as a single-location restaurant in Destin, Florida in 1997. The Tropical Smoothie Café, with a fast-casual concept, serves snacks, meals, and other items on their all-day menu, including fruit smoothies, fruit bowls, sandwiches, and wraps. They also offer their customers apps and online ordering. Over the course of 25 years, the brand has expanded to over 1000 locations across the United States. The tropical smoothie café has recently launched a new national charity program to address the issue of childhood hunger in the United States.

Tropical Smoothie Cafe franchise

What is the Tropical Smoothie Cafe?

The tropical smoothie café began franchising in 1997, the year they were founded. Tropical Smoothie Cafe, LLC is a restaurant franchising company based in Atlanta, Georgia. The company’s beliefs to be driven by the customer, innovation, even a small store, and most importantly a friendly environment in the store are the core values that differentiate the company from others. Simple management in the operation of the store helps to create a healthy environment for team members and retain the high quality of the business. 

Franchisees must align with the value of the company. This business is a simple-to-run, high-quality business that demands no prior experience to be an appealing investment. The company offers not only traditional locations but also flexible options for choosing a location. They also assist with space design and grand opening, franchise and employee training, as well as all ongoing support, marketing, and so on. 

Franchisees who own a tropical smoothie café franchise will benefit from the recognition of one of the nation’s fastest-growing juice brands. The brand’s mission is to inspire a healthy lifestyle through a welcoming, innovative, and enjoyable environment.

Is Tropical Smoothie Cafe A Franchise Opportunity for You?

Yes, the Tropical Smoothie Cafe is a franchise opportunity for those looking for healthy business options. Included in the awareness of a healthy lifestyle demand for a healthy diet or, more specifically, healthy food, the topical smoothie company opportunity is rapidly expanding. The franchise owners will serve a healthier menu to customers with the intention of contributing to the health and wellness of the community. 

The company’s system is designed in such a way that it will increase demand for innovative health-focused menu services, providing a one-of-a-kind experience for the Tropical Smoothie Café family. Customers will enjoy the café’s delicious food offerings in a fun, beachy atmosphere.

The company has been named one of the top ten fastest-growing chains in the United States. Between 2015 and 2020, the company opened 486 new units. They opened 133 cafés in the United States last year. 

The franchise agreement was signed by 56 franchises in the first quarter of 2020. In this case, 70% is an existing franchise that has demonstrated success and dedication to the brand. Currently, the topical smoothie café has over 1100 locations across the country and is expected to reach 1500 locations by the end of 2025. The company is experiencing consistent and growing demand for its services. That is all a successful franchise requires.

Facts That Nobody Told You About Tropical Smoothie Cafe

Tropical Smoothie Cafe is a popular spot for healthy smoothies and snacks in the city. Here are some facts about this cafe

  •  The cafe has a wide variety of smoothies, frappes, and snacks to choose from.
  • The cafe has a large seating area with plenty of tables and chairs, as well as a few benches.
  • The Tropical Smoothie Cafe franchises are a great option for those who are looking for a fast and healthy meal.
  • As of 2022, there are over 1190 Tropical Smoothie Cafe locations across the United States and in Canada.

Tropical Smoothie Cafe Franchise Review and Information
Industry Type
Food Franchise Opportunities
Sub Category
Smoothie & Juice Franchises
Year Established
Company NameTropical Smoothie Cafe, LLC
Founder/Management HeadCharles Watson, CEO
Franchising Started1997 (25 years)
Employees at Company H.O116
Franchise Expansion PlanThe UNITED STATES and Canada
Number of Units1100
Number of Franchise Units1,087 (as of 2022)
Social Media HandlesFacebook
Company Office location1117 Perimeter Center W., #W200Atlanta, GA 30338

Tropical Smoothie Cafe Franchise Requirements

It is simple to obtain a franchise for the tropical smoothie café. The owner of the café is coming from different background. To become a franchise owner of the brand, no specific qualifications or numerous are required. All that is required of aspiring franchise owners are

  • Value alignment with the brand culture and franchising business model
  • Prior business or restaurant experience is preferred but not required.
  • Have at least $350,000 in financial net worth and $125,000 in liquid assets.

How much does a Tropical Smoothie Cafe Franchise cost?

The tropical smoothie café is reasonably priced, with a reasonable franchise fee, royalty, and marketing. The cost of the store varies depending on location. 

A new Tropical smoothie cafe franchise will cost anywhere between $277,000 and $584,000. The average franchise cost is around $400,000 USD. Franchise owners were required to invest a minimum of $350,000, with $125,000 in liquid cash. 

The Tropical Smoothie Cafe’s franchise fee is $30,000 for a new franchise and $20,000 for additional franchise locations. The brand’s ongoing royalty is 6% of gross sales, 3% of gross sales for local advertising, and 2% of gross sales for Local Advertising Cooperative Contribution.

Tropical Smoothie Cafe Franchise Initial and On-going Cost
Tropical Smoothie Cafe’s Franchise Fee$30,000 for the first unit    
$ 20,000 for the second unit
Tropical Smoothie Cafe Franchise Cost$277,000 – $584,000
Royalty Fee6%
Advertising Fee3% National Marketing Fee
2% Local Advertising Cooperative Contribution
Term of Agreement15 years
Is the franchise term renewable?Yes,
Renewable Franchise Fees50% of Initial Franchise fees

Tropical Smoothie Cafe cares for Veterans

Veterans will receive a 50% franchise fee waiver for the first unit and a $5,000 franchise fee waiver for additional units.

Tropical Smoothie Cafe Training & Support 

Whether the franchise comes with prior knowledge or not, the brand provides comprehensive training and support. A dedicated team is assigned to assist with franchise site selection.

In addition to the traditional location, the company will provide a complete guide to their franchise owners, as well as assistance with design and grand opening. The brand has a comprehensive training program for franchise owners, which is a four-week training program. 

The Tropical Smoothie training program will be held in a nearby café for two weeks, followed by a one-week classroom program at the Support Centre in Atlanta, Georgia, and a ten-day onsite training program for the grand opening. This training will last between 122 and 222 hours, with 25 hours of classroom instruction.

Tropical Smoothie Cafe Franchises Operations

The brand also provides significant assistance to its franchise in order for them to succeed in their business. The company’s support team will assist the franchise to develop strategies and innovate the menu in such a way that the menu will be simplified and help to reduce production costs without sacrificing quality. Ongoing support will be provided, such as an intranet platform for franchisees, newsletter publications, and meetings and conventions. 

Franchisees will receive excellent support in both local and national advertising. The company will provide you with tools to increase store awareness, trail, loyalty, and buzz. They will also assist you with website development, email marketing, social media marketing, and other tasks. Online tools are also available to franchisees to remotely monitor food quality, food cost, labor cost, employees, and customer relationships.

What is the Tropical Smoothie Cafe  Franchise Term of Agreement and Renewal?

The initial franchise agreement term for a tropical smoothie cafe franchisee is 15 years. If franchisees are performing as expected, they are eligible for renewal. Existing franchise owners have the option of renewing for an additional fifteen years during the renewal process.

Tropical Smoothie Cafe franchise

Does Tropical Smoothie Cafe provide Financial Assistance to franchises?

There is no direct financing available at the tropical smoothie cafe. The company franchisor cannot provide any lease or note obligation for franchisee guarantee. As the company has a relationship with an investor, it can provide third-party franchise loans to cover start-up costs, inventory, equipment, payroll, and accounts receivable. SBA financing may be available to assist with the purchase of a franchise.

Pros & Cons of Tropical Smoothie Cafe Franchise

There are many pros to consider when deciding to become a Tropical Smoothie Cafe franchisee. Additionally, the company offers a high level of residual income potential, as the average net profit after expenses for a Tropical Smoothie Cafe franchisee is $155,000.

However, there are also some cons to consider before accepting a franchise opportunity with Tropical Smoothie Cafe. 

Pros of owning a Tropical Smoothie Cafe franchises

  1.  No prior experience is required.
  2. Average franchisee fee with location flexibility
  3. The target demographic is health-conscious individuals 
  4. A relatively new idea
  5. A diverse menu with easy store operation
  6. The franchise is affordable as most smoothie and juice combos cost less than $10
  7. The franchise has a convenient location with multiple locations throughout the United States
  8. High-quality and flavorful food in a welcoming environment
  9. Comprehensive franchise training and support
  10. Aspiring fast-growing franchise

Cons of owning a Tropical Smoothie Cafe franchise 

1. The business’s commitment term is long. 

2. The brand requires more marketing in the US market.

3. Advertising costs more than other brands in the same category.

4. Does not provide direct financial assistance

Tropical Smoothie Cafe franchise

How much do Tropical Smoothie Cafe franchise owners make?

An average Tropical smoothie café franchise can earn an average profit between $40,000 and $42,000 per year at the initial stage of the franchise term. Later, the Tropical Smoothie Cafe franchise profit is much higher.

Tropical Smoothie Cafe Franchise reviews

Tropical Smoothie Cafe is a popular franchise with a growing following. The franchise offers smoothies and other health-focused foods in a variety of locations.

The franchise has a strong reputation for providing high-quality food and drinks at a reasonable price. Many reviewers say the franchise’s smoothies are some of the best they’ve ever tasted, and that the cafe’s atmosphere is welcoming and relaxing.

Many people praise the franchise for its sustainability efforts, including the use of organic and local ingredients whenever possible. The franchise has also been praised for its employee training and development programs.

Overall, the Tropical Smoothie Cafe franchises are highly rated for their offering and menu, and overall customer service.

Tropical Smoothie Cafe Franchise Rankings

There is no doubt that Tropical Smoothie Cafe Franchises are growing in popularity. Tropical Smoothie Cafe Franchises are known for their delicious smoothies and juices, which are made with fresh fruit and whole foods. The franchises are growing in popularity because they offer an affordable and convenient way to get healthy and fresh foods.

The Tropical Smoothie Cafe Franchising Ranking is 

The below image will highlight to you the franchise rankings and its standing among its competition.

Tropical Smoothie Cafe franchise

Franchise Deck Analysis and Overview

Overall, Tropical Smoothie Café is a brand that provides the community with an all-day menu of healthy products. The market for healthy products is expanding both in the United States and globally. The brand exists to provide people with healthy and enjoyable options. The brand distinguishes itself from others due to its low operating costs, innovation, and cost-cutting strategies for the menu. 

The brand also offers excellent training and support, as well as low franchise and royalty fees. Though their advertisement fee is on the higher side, their marketing is not up to par and requires significant improvement. They have a franchise intranet network that will assist new franchises in all aspects of the business. They can also choose a flexible store location with a support guide.

 The brand is one of the market’s fastest growing. They opened 133 locations last year and plan to have 1500 by the end of 2025. So, in my opinion, the franchise is doing well; however, some locations require development and have good potential in the future market. The Franchise Deck rating for the Tropical Smoothie Cafe franchise is 4.0/5.0.

Tropical Smoothie Cafe franchise


The Tropical Smoothie Cafe is a brand that serves products that promote people’s health and wellness. People, fun, and simplicity drive the brand. In the last seven years, the brand has grown significantly in the US market, with a promising future. In exchange for a medium investment, the Tropical Smoothie Cafe provides extensive training, marketing, and ongoing operational support to its franchise. 

Also provide strategies in cost cutting, simple store operation, marketing, etc. So, if your values align with the company’s values and mission, and you want to invest in a business with a bright future, the Tropical Smoothie Cafe franchise is an excellent choice.

Entrepreneurs who want to open a franchise in the smoothie and juice franchise industry can look at 

  1. Jamba Juice Franchise 
  2. Kung Fu Tea Franchise
  3. Clean Juice Franchise
  4. Boba time franchise
  5. Smoothie King franchise 
  6. Smoothie & Juice Franchises

Frequently Asked Questions (FAQs)

  1. Is the Tropical Smoothie Cafe franchise profitable?

The profit of tropical smoothie café is primarily determined by the fact that this company caters primarily to health-conscious individuals. Although it is overserved that 30-40% of owners generate an average profit from the business. With the growing demand for healthy products, tropical smoothie cafés have the potential to make a significant profit.

  1. Can you make money owning a Tropical Smoothie Cafe?

Yes, Tropical Smoothie Cafe is doing well and expects to see an increase in product demand.

  1. Is a Tropical Smoothie Cafe a franchise?

Yes, Tropical Smoothie Cafe is a franchising business, with more than 1000 franchises in the United States and Canada.

  1. How do Tropical Smoothie Cafe franchises make money?

Tropical smoothies aid their franchise’s cost-cutting strategy without sacrificing food quality. Also, provide a simple operating business opportunity that reduces the cost of store operations. Furthermore, franchisee management capability and business selection are important factors in making money.

1 thought on “Tropical Smoothie Cafe Franchise Review: Cost and Profit In 2023”

  1. Tropical Smoothie Cafe, sometimes referred to as Tropical Smoothie, or Tropical, is a restaurant franchise in the United States. In addition to smoothies, the cafes offer sandwiches, wraps, salads, flat breads, and introduced bowls to their food line in 2017.

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