Unleash your inner interior designer with Decorating Den, where every room in your home can become a stunning masterpiece with personalized, professional design services. Experience the ultimate in personal style and comfort as our team of expert designers works with you to transform your home into the beautiful, functional, and unique space you’ve always dreamed of. Unlock your potential as a successful entrepreneur and create a fulfilling career in the exciting world of interior design with the Decorating Den franchise – the premier home furnishings and design franchise that offers you the support, resources, and expertise to succeed.

The home decor and design industry is a multi-billion dollar industry, with growing demand for interior design services. According to franchisee surveys, Decorating Den interiors franchises report high levels of satisfaction with the franchise and their ability to generate a profitable business. Decorating Den has been in business for over 50 years and has established a reputation for delivering high-quality results to clients.

What is the Decorating Den Interiors?

A home design and decorating franchise with over 50 years of experience is called Decorating Den. Among the many goods and services offered by Decorating Den are custom window treatments, furniture, lighting, flooring, and accessories. The franchise has built a reputation for providing clients with high-quality solutions by putting a strong emphasis on customer care and individualized attention. With more than 150 franchise sites across the US and Canada, Decorating Den is active.

Is Decorating Den A Franchise?

Yes, Decorating Den Interiors is a franchising opportunity in the interior and construction-related business.

Facts That Nobody Told You About Decorating Den

  • Decorating Den has a strong emphasis on customer service and personalized attention, with a focus on helping clients achieve their decorating goals.
  • Decorating Den is a member of the International Franchise Association and the Home Furnishings Association.
  • The franchise has received numerous awards and accolades for its business model and commitment to franchisee success, including being named one of Entrepreneur magazine’s “Top 500 Franchises” for multiple years.

Decorating Den Franchise Review and Information

Industry Type Services Franchises
Sub Category Miscellaneous Home-Improvement Businesses
Year Established 1969
Company Name Decorating Den
Founder/Management Head James Bugg, Jr., CEO/President
Franchising Started 1970
Employees at Company H.O 28
Franchise Expansion Plan The following worldwide regions are available to prospective franchisees of this business: Canada
Number of Units 250+ (as of 2023)
Number of Franchise Units 238
Social Media Handles Facebook
Company Office location  8659 Commerce Dr. Easton, MD 21601

Decorating Den Franchise Requirements

The franchise requires a minimum liquid capital of $40,000 and a net worth of $75,000. The total investment for a Decorating Den franchise ranges from $43,813 – $70,400. Decorating Den is looking for franchises with a passion for home décor and design, as well as a strong sales and marketing background. 

Previous experience in the home decor furnishings or design franchise industry is not required, but it can be an advantage. Franchisees are required to actively participate in local and national marketing initiatives and to follow the franchise’s established marketing strategies.


Decorating Den Franchise

How much does a Decorating Den Interiors franchise cost?

You must have a minimum net worth of $99,000 and at least $50,000 in liquid capital to purchase a Decorating Den Interiors business. The franchise fee for Decorating Den Interiors is $39,900.


Decorating Den Franchise Initial and On-going Franchise Cost

Decorating Den Franchise Fee
$29,900 – $39,900
Decorating Den Franchise Cost $43,813 – $70,400
Royalty Fee 7-9%
Advertising Fee 1-4%
Term of Agreement 5 years
Is the franchise term renewable? Yes
Renewable Franchise Fees  

Decorating Den Training to Franchises

To help franchisees launch and expand their businesses, the company offers training and support. Business management, sales and marketing, design concepts and methods, product knowledge, and customer service are among the training courses offered by Decorating Den Interiors. 

Additionally, franchisees get continuing assistance including frequent training sessions and access to the business’s product and design resources. Decorating Den Interiors aspires to enable its franchisees to manage prosperous businesses and give great design services to their clients by providing thorough training and assistance.

Decorating Den Operations to Franchises

Decorating Den Interiors’ franchising operations are made to be adaptable and give franchisees the freedom to tailor their offerings to the needs of their customers. Franchisees are allowed to choose their schedules, do business from home offices, and develop their own pricing and promotion plans. 

Overall, Decorating Den Interiors’ franchise operations are created to support franchisees in achieving their objectives, whether they are ones of financial independence, artistic fulfillment, or a combination of both.

How is Decorating Den Territory Granted to Franchises

Decorating Den Interiors allocates franchisees’ territory in a method that promotes fair competition and safeguards both the franchisee’s and the company’s interests. To choose the ideal regions for its franchisees, the organization combines market research and demographic data. 

Considerations made by Decorating Den Interiors include household income, population density, and the presence of rival enterprises. The business wants to give its franchisees access to regions where there could be a significant market for interior design services. A franchisee has the sole right to conduct business in the chosen area once they have been given a territory.

What is the Franchise Term of Agreement and Renewal?

The standard franchise term with Decorating Den Interiors is 5 years, with the opportunity to extend it for further terms. The franchise agreement that franchisees sign with the business specifies the duration of the franchise term and the conditions of renewal.

Does Decorating Den provide Financial Assistance to Franchises?

The franchising costs are covered by internal financing provided by Decorating Den Interiors. 

Pros & Cons of Owning a Decorating Den Franchise

Pros of Owning a Decorating Franchise

  1. Established brand

Decorating Den Interiors is a well-established brand with a reputation for quality and excellence in the home furnishings and interior design industry. This can help franchisees attract clients and build their businesses.

  1. Proven business model

Decorating Den Interiors has a proven business model that has been successful for over 50 years. Franchisees benefit from the experience and expertise of the company and have access to proven systems and processes.

  1. Access to products and resources

Franchisees have access to a wide range of products, including furniture, window treatments, flooring, lighting, and accessories. They also have access to the company’s proprietary software program, DesignSmart, which helps franchisees manage their business operations and streamline their design process.

  1. Marketing and advertising support

Decorating Den Interiors provides its franchisees with ongoing marketing and advertising campaigns that help generate leads and build their brand.

Cons of Owning a Decorating Den Franchise

  1. Start-up costs

Starting a Decorating Den Interiors franchise can be expensive, with franchise fees, equipment costs, and other start-up costs to consider. Franchisees are responsible for securing the financing to start their business.

  1. Competition

The interior design and home furnishings industry is competitive, and franchisees may face competition from other Decorating Den Interiors franchisees and independent interior design businesses.

  1. Limited control

Franchisees are bound by the terms of their franchise agreement and must operate their businesses per the company’s guidelines and standards. This can limit the creativity and independence of franchisees.

  1. Ongoing fees

Franchisees must pay ongoing fees, including royalties and marketing fees to Decorating Den Interiors. These fees can add up over time and can impact the profitability of the business.


Decorating Den Franchise

How much do Decorating Den franchise owners make?

The owner’s salary of the Decorating Den franchise has not been disclosed by the company in the disclosure agreement.

What is Decorating Den franchise profit?

The average gross profit margin for Decorating Den franchisees was roughly 40%, per the company’s franchise disclosure form.

What is Decorating Den Franchise Owner Reviews

A reputable franchise with a strong reputation for quality and expertise in the home furnishings and interior design sectors is Decorating Den Interiors. However, like with any business opportunity, franchisees’ experiences might vary greatly, and they might have conflicting feelings about the firm. 

Reading more of such internet reviews and ratings is one approach to learning more about what Decorating Den Interiors franchisees have to say about their relationships with the business.

Decorating Den Franchise Rankings

Franchise Deck Analysis and Overview

There are various factors to consider when purchasing a Decorating Den. Profit and increased franchise turnover are a couple of them. As was already said, Decorating Den Interiors is a reputable and well-known brand in the home furnishings and interior design sector, with a long history of success and a track record of assisting franchisees in establishing profitable businesses. 

You will receive a turnkey business model as a franchisee, along with training, assistance, and continuous resources to support your success. This can ease the process of getting started and give you a successful path. Franchisees can succeed in the company and earn a significant income by putting in the necessary time and effort to meet the rising need for high-quality home furnishings.

Potential risks to consider before investing in a Decorating Den franchise

  • Competition

The home furnishings and interior design industry is competitive, and there may be other established businesses and franchise systems operating in your area, which could make it more difficult to build a successful business.

  • Economic factors

Economic conditions can impact the demand for home furnishings and interior design services, and fluctuations in the economy can impact the profitability of your franchise.

  • Reliance on the franchisor

As a franchisee, you will be relying on the franchisor for training, support, and ongoing resources, and if the franchisor experiences financial difficulties or is unable to provide the level of support that you need, it could impact your business.

  • Franchise fees and ongoing costs

Franchisees are responsible for paying a range of fees and ongoing costs, including franchise fees, equipment costs, marketing and advertising fees, and other expenses, which can impact your profitability.

Decorating Den Franchise Success and Failure Rate

It is difficult to determine the exact success and failure rate of Decorating Den Interiors franchises, as this information is not publicly available. 

The below table will highlight the Decorating Den franchise success and failure rate for the last 3 years. This will supplement your decision-making process.

Year Format Start End Change
2019 Franchise Owned       238 252       +14
Company Owned       0 0       0
2020 Franchise Owned 252           254       +2
Company Owned         0         0         +0
2021 Franchise Owned           254           254         0
Company Owned         0         0         0

Competition Analysis of Decorating Den Franchises

Franchise Brand Cost to Franchise Franchise Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Decorating Den  $43,813 – $70,400
$29,900 – $39,900

7-9% + 1-4%
40%   4.5/5.0
Handyman Connection $98,922 – $149,874 $60,000 5% + 3% 12% 5 years 4.8/5.0
Mr. Handyman
$117,500 – $154,100
$59,900 7% + 2%   5 years 4.0/5.0
Kitchen Tune-Up $119,930 – $173,850 $19,950 4-7% + 1% 56%   4.3 / 5.0 
The Glass Guru $95,755 – $193,030
$19,450 – $45,000

5% + 3%

The Franchise Deck rating for the Decorating Den franchise is 4.0/5.0.


Decorating Den Franchise


In conclusion, Decorating Den is a well-established home decorating and design franchise that has been in business for over 50 years. The franchise offers comprehensive training, support, and resources to help franchisees succeed in the home decorating and design industry. With a focus on providing personalized and customized services to clients, Decorating Den has established a reputation for delivering high-quality results.

However, as with any franchise opportunity, it is important to carefully consider all factors, including the investment required, ongoing costs, and market demand, before deciding to invest in a Decorating Den franchise.

Entrepreneurs who want to open a franchise in the category of Miscellaneous Home-Improvement Businesses can look at 

  1. House Doctors Handyman Services
  2. Paul Davis Restoration
  3. The Cleaning Authority
  4. Mr. Appliance
  5. PostNet
  6. ProTect Painters

Frequently Asked Questions (FAQs)

  1. Are the Decorating Den franchises profitable?

Yes, the Decorating Den is a profitable franchise. 

  1. Can you make money owning a Decorating Den?

Yes, you can make money owning a Decorating Den. 

  1. Is a Decorating Den a franchise?

Yes, Decorating Den is a franchise. 

  1. How much is a Decorating Den franchise?

You must have a minimum net worth of $99,000 and at least $50,000 in liquid capital to purchase a Decorating Den Interiors business. The franchise fee for Decorating Den Interiors is $39,900.

  1. How do Decorating Den franchises make money?

Decorating Den Interiors franchises make money by providing interior design services to their customers, including home furnishings and accessories, window treatments, flooring, lighting, and other products and services.


Published On: February 18th, 2023 / Categories: Blog, Services Franchises /


  1. Tiffany March 13, 2023 at 2:00 pm - Reply

    Decorating Den Franchise is an excellent opportunity for entrepreneurs looking to open their own business and be their own boss. The franchise offers a wide range of interior design services and products, making it a great choice for those with a passion for interior design. Decorating Den Franchise has been in business for over 40 years and has a proven track record of success.
    With the franchise, you have access to experienced and knowledgeable design consultants, who will help you create the perfect space for your clients.
    The franchise also provides access to a wide selection of high-quality furniture, fabrics, accessories, and more, so you can bring your clients’ vision to life.

  2. Imperioli March 13, 2023 at 2:01 pm - Reply

    Decorating Den Franchise also offers a variety of marketing materials, such as brochures and website templates, to help you promote your business. The franchise also provides regular training and support, so you can keep up to date with industry trends and best practices. You can also benefit from the franchise’s exclusive buying power, enabling you to provide your clients with a wide selection of high-quality products at competitive prices.
    The franchise also has a network of independent local businesses, so you can collaborate with other professionals and get assistance whenever you need it.
    Decorating Den Franchise offers a variety of financing options, so you can get the funding you need to launch and grow your business.

Leave A Comment