With Motto Mortgage, you can unlock the door to homeownership, where customized attention and affordable rates pave the road for your dream house. Let me introduce you to Motto Mortgage, a cutting-edge mortgage brokerage franchise opportunity that is changing the game. With Motto Mortgage, you get the chance to start and run your own mortgage brokerage company with the help of a committed group of sector professionals. Their distinctive business approach enables you to provide customers with a broader selection of loan options and individualized service while simultaneously reaping the rewards of being a part of an established and expanding brand. Become a leader in the mortgage industry by joining the Motto Mortgage team.

The National Association of Realtors estimates that the US will have originated about $2.5 trillion worth of mortgages. There are over 11,000 active mortgage companies in the US.

What is the Motto Mortgage?

Motto Mortgage is a mortgage brokerage firm that works for real estate franchisor RE/MAX Holdings, Inc. It was founded in 2016 and has its headquarters in Denver, Colorado. For both homeowners and prospective homebuyers, Motto Mortgage offers mortgage brokerage services. They provide several different loan options, such as conventional, FHA, VA, USDA, jumbo, and others. To guarantee that their clients obtain the finest prices and terms available, they also collaborate with several lenders. The business model is built on offering individualized care and reasonable prices.

Is a Motto Mortgage  Franchise Opportunity?

Yes, there is a franchising potential with Motto Mortgage.

Looking to get into the mortgage industry? Are you looking for a franchise opportunity? If so, you may be interested in learning more about the Is a Motto Mortgage franchise opportunity.

Motto Mortgages is a leading loan-providing franchise with over 200 locations across the United States. The company offers a variety of mortgage products and services, including mortgage loans, home equity loans, refinance loans, and home equity lines of credit.

As a Is a Motto Mortgage franchisee, you will have the opportunity to work with some of the best mortgage professionals in the industry. You will also have the opportunity to share your knowledge and expertise with the customers whom you will deal with day in and out.

Facts That Nobody Told You About Motto Mortgage 

  • The company focuses on giving customers individualized care and affordable prices.
  • If you’re thinking about this franchise opportunity, it’s crucial to be aware that the mortgage sector is heavily regulated and compliance-driven.
  • Customers can choose from a variety of loan options from Motto Mortgage, including conventional, FHA, VA, USDA, jumbo, and others.
Motto Mortgage  Franchise Information
Industry Type Financial Services
Sub Category Services Franchises
Year Established 2016
Company Name Motto Mortgage
Founder/Management Head Ward Morrison, President & CEO
Franchising Started 2016
Employees at Company H.O 40
Franchise Expansion Plan In the US, this company is recruiting new franchisees.
Number of Units 237 (as of 2023)
Number of Franchise Units 205
Social Media Handles Facebook
Company Office location 
5075 S. Syracuse St.Denver, CO 80237

Motto Mortgage Franchise Requirements

Franchisees must be willing to take the appropriate measures to obtain a license as a mortgage broker and must have prior expertise in the mortgage sector or a comparable field. To be considered for the opportunity, prospective franchisees will often need to meet specific criteria regarding their net worth and liquid resources. 

Before investing in any franchising opportunity, including Motto Mortgage, it is always advised to conduct your own research and due diligence to fully grasp the market, the expenses, the dangers, and the likelihood of success.


Motto Mortgage Franchise

How much does a Motto Mortgage franchise cost

With a total initial investment range of $62,800 – $86,800, Motto Mortgage has a franchise fee of between $35,000.

How much does it cost to franchise a Motto Mortgage in the United States?

Motto Mortgage  Franchise Initial and Ongoing Franchise Cost
Motto Mortgage  Franchise Fee $35,000
Motto Mortgage  Franchise Cost $62,800 – $86,800
Royalty Fee to $4.65K/mo.
Advertising Fee $350/mo.
Term of Agreement 7 years
Is the franchise term renewable? Yes

Is the Motto Mortgages franchise worth the investment?

For someone wishing to launch a mortgage brokerage firm, a Motto Mortgage franchise may offer you a tested business strategy, a well-known brand name, and continuous support. In addition, Motto Mortgage is a relatively new franchising opportunity that, provided you can create enough business, is a component of the mortgage market and may be highly successful.

However, it’s crucial to take into account the expenses and dangers related to opening a franchise. There is always a chance that the firm may not function as well as anticipated, and the initial franchise price, ongoing royalties, and other fees can be significant.

Motto Mortgage Training to Franchises

Motto Mortgage Training to Franchises is the perfect solution for businesses that need to train their employees on the ins and outs of mortgage lending. Our comprehensive program covers everything from the basics of mortgages to advanced financing options, and our trainers are experts in the field. The training program includes

Initial Training

A program covering the foundations of running a Motto Mortgage brokerage will be provided to new franchisees. This course will go over topics like how to market and advertise the business, how to deal with customers, and how to adhere to local, state, and federal laws.

Continuing Education

Franchisees must finish continuing education programs to keep their mortgage broker licenses current. To assist franchisees in fulfilling this criterion, Motto Mortgage offers continuing training.


To assist franchisees in promoting their businesses, Motto Mortgage offers marketing support. This could entail producing marketing collateral like flyers, brochures, and business cards as well as assistance with online marketing like setting up and maintaining a website. 800 to $73,800.

Motto Mortgage Operations and Support to Franchises

Motto Mortgage is the leading provider of mortgage products and services to the home improvement industry. With more than 200 franchisees nationwide, we are committed to providing our franchisees with the best products and services possible.

Franchisees can get assistance from Motto Mortgage in running their businesses daily. Help with accounting, HR, and other administrative duties may be provided.

How is Motto Mortgage Territory Granted to Franchises

The policies and procedures of the organization may affect how Motto Mortgage grants franchises territory. However, a franchisee may typically be given a particular territory to run their firm in. To avoid excessive rivalry among franchisees, this zone may be bounded by geographical features like counties or zip codes.


Motto Mortgage Franchise

What is the Franchise Term of Agreement and Renewal?

The franchise term of the agreement is for 10 years. The renewable term is not mentioned on their website. 

Does Motto Mortgage provide Financial Assistance to Franchises?

Motto Mortgages offers in-house financing for a franchise fee and the other costs to start the business.

Pros & Cons of Owning a Motto Mortgage Franchise


  • Proven business model

Although Motto Mortgage is only a recent franchising opportunity, it is supported by a respected and well-known company. The franchisor has already ironed out the bugs and has a working business plan, which might improve the odds of the franchisee becoming successful.

  • Brand recognition

The name Motto Mortgage is familiar, which can help draw clients and increase sales.

  • Ongoing support

Franchisees receive continuing support from the franchisor, which may include marketing help, training, and access to exclusive tools and systems.

  • Reduced risk

Because a franchisee can use the franchisor’s established procedures and processes, launching a franchise can be less dangerous than starting a firm from scratch.


  • Initial and ongoing costs

Starting a Motto Mortgage franchise can be expensive, both initially and over time. You may also need to make investments in inventory and equipment on top of the initial franchise fee and continuing royalties, both of which can be pricey.

  • Limited flexibility

Limited freedom to operate the business as you see fit: As a franchisee, you will be expected to adhere to the franchisor’s established protocols and procedures.

  • Limited control over pricing

Franchisees typically have little control over pricing because the franchisor determines the costs of all goods and services.

  • Limited territory

Franchisees typically have a specific area in which to run their firm, which may reduce the number of prospective customers they can attract.

How much do Motto Mortgage franchise owners make?

Motto Mortgage franchise owner’s salary has not been disclosed on their website. 

What are Motto Mortgage franchise reviews?

Motto Mortgage may be a great option if you’re looking for a lender that combines real estate services and mortgage brokers in one location. Since each Motto location is individually owned, loan professionals are not allowed to recommend any specific loan products to you.

 Instead, they keep track of lenders who modify their rates daily based on volume and work to locate the best deal for you as it changes. You don’t deal with a single bank or lender when using Motto Mortgage. Instead, to assist you in finding the best offer, you have access to a mortgage broker’s full network of lenders.

Motto Mortgage  Franchise Rankings

Franchise Deck Analysis and Overview

Despite being a relatively new franchise opportunity, Motto Mortgages has a tested and improved business plan. The franchisee may feel more secure as a result of being able to benefit from the franchisor’s expertise and experience. 

The franchiser may find it easier to break into the market because the franchisor has already built a solid reputation. Owning a Motto Mortgages franchise can give the franchisee the chance to take advantage of this vast and expanding market and expand their business.

Is the Motto Mortgage Franchise Profit Worth the Cost?

Motto Mortgage franchise’s profit is worth the cost even though the profit information has not been disclosed on the website. 

Motto Mortgage Franchise Success and Failure Rate

It can be challenging to locate detailed information on the performance of particular franchisees because Motto Mortgage is a relatively new franchising opportunity and is not publicly traded.

The below table will highlight the Motto Mortgage franchising success and failure rate for the last 3 years. This will supplement your decision-making process.

Year Format Start End Change
2019 Franchise Owned 61 100 39
Company Owned       0            0 0
2020 Franchise Owned       100 130 30
Company Owned       0            0 0
2021 Franchise Owned 130 166 36
Company Owned       0            0 0
Competition Analysis of Motto Mortgage 
Franchise Brand Cost to Franchise Franchisee Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Motto Mortgage  $62,800 – $86,800 $35,000
to $4.65K/mo. + $350/mo.
Goosehead Insurance $40,000 – $118,500 $25,000 – $60,000 20-50% + 2% 40% 2.3 years 4.8/5.0
Realty One Group
$43,250 – $224,500

$15,000 – $22,000
2%     4.0/5.0
Weichert  $62,500 – $326,200 $25,000 6% + 2% 10%    3.0/5.0
Epcon Communities
$1,115,200 – $4,918,115
1-2% + $600/mo. 

The rating for the Motto Mortgage franchising is 3.5/5.0.


Motto Mortgage Franchise


In general, the Motto Mortgage franchise might be a wonderful option for anyone seeking a career in the mortgage industry, but before making any investments, it is crucial to understand the market and the company’s reputation.

Entrepreneurs who want to open a franchise in the financial and real estate services  franchise opportunities categories can look at 

  1. RE/MAX. …
  2. HomeVestors of America.
  3. Keller Williams
  4. NextHome 
  5. Sotheby’s International Realty 
  6. Weichert Real Estate Affiliates 
  7. Charles Schwab Franchise
  8. Red Barn Franchise
  9. Dream vacations franchise 
  10. Biz Funding Finder Franchise
Published On: January 29th, 2023 / Categories: Blog /


  1. Bill February 14, 2023 at 6:46 am - Reply

    Motto Mortgage is a great opportunity for those looking to become successful franchise business owners and make the transition into the mortgage industry.

  2. Kaya February 14, 2023 at 6:46 am - Reply

    The Motto Mortgage franchise offers a unique business model that is tailored to the needs of each franchisee and provides the necessary tools to help them succeed.

  3. Elardi March 9, 2023 at 7:15 am - Reply

    Motto Mortgage Franchise is a great way to get into the mortgage business with the backing of a trusted brand. With Motto Mortgage Franchise, you can become a mortgage broker without the hassle of starting from scratch. Motto Mortgage Franchise allows you to benefit from the experience and resources of a national franchise. The Motto Mortgage Franchise model is designed to help you succeed in a competitive mortgage market.
    Motto Mortgage Franchise provides access to the latest technology and tools for successful mortgage origination.

  4. Paul March 9, 2023 at 7:18 am - Reply

    Motto Mortgage Franchise has streamlined processes that make loan origination easier and more efficient.
    Motto Mortgage Franchise has access to an extensive network of lenders, allowing you to offer the best products and rates to your clients.
    Motto Mortgage Franchise provides valuable support and training to help you become a successful mortgage broker.
    With Motto Mortgage Franchise, you can focus on growing your business while taking advantage of the brand’s national presence.
    Motto Mortgage Franchise offers attractive incentives and rewards for successful loan origination.

  5. Mc cartney March 9, 2023 at 7:20 am - Reply

    With Motto Mortgage Franchise, you can be confident that you are working with a professional and reputable franchise.
    Motto Mortgage Franchise has a dedicated team of experts that are always willing to provide assistance and guidance.
    Motto Mortgage Franchise offers a turnkey solution for entrepreneurs looking to enter the mortgage industry. The Motto Mortgage Franchise model is designed to help you build a successful and profitable business.
    With Motto Mortgage Franchise, you can be sure that you are working with a trusted and reliable brand.

  6. Bulent April 4, 2023 at 2:05 pm - Reply

    Motto Mortgage Franchise offers an excellent opportunity for entrepreneurs to make their mark in the real estate industry. With a Motto Mortgage Franchise, you have access to an extensive network of lenders and brokers, allowing you to offer competitive rates and great service to your clients. By becoming a Motto Mortgage Franchise, you can provide personalized home financing solutions to meet the needs of each individual customer The Motto Mortgage Franchise model is designed to provide franchisees with the tools, training and support needed to be successful. Motto Mortgage Franchise is focused on providing the best customer experience resulting in happier and more satisfied clients.

  7. Baodal April 4, 2023 at 2:06 pm - Reply

    The Motto Mortgage Franchise opportunity opens up a world of possibilities for entrepreneurs to make a difference in the lives of their clients. The Motto Mortgage Franchise allows entrepreneurs to leverage their real estate knowledge and expertise to become successful mortgage brokers. With the Motto Mortgage Franchise model, franchisees can build a successful business based on a solid foundation of trust and customer service. The Motto Mortgage Franchise model provides franchisees with the opportunity to make their mark in the real estate industry in a unique and profitable way Motto Mortgage Franchise provides entrepreneurs with a platform to build a successful business in the real estate industry that is both profitable and rewarding.

  8. cabl April 4, 2023 at 2:07 pm - Reply

    With a Motto Mortgage Franchise, entrepreneurs can offer their clients personalized mortgage solutions that meet their individual needs. The Motto Mortgage Franchise model provides franchisees with the training and support needed to succeed in the real estate industry. By becoming a Motto Mortgage Franchise, entrepreneurs can leverage their expertise to offer their clients the best possible service and rates. Motto Mortgage Franchise provides an excellent opportunity for entrepreneurs to make a difference in the lives of their clients and build a successful business in the real estate industry. With a Motto Mortgage Franchise, entrepreneurs can provide personalized home financing solutions to meet the needs of each individual customer, resulting in a business that is both profitable and rewarding.

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