Are you seeking a method to get away from the stress and strain of everyday life because you’re sick of the grind? Squeeze Massage Franchise is the only place you need to go if you want to unwind and revitalize. The skilled therapists provide individualized massages that will leave you feeling rejuvenated and revitalized using cutting-edge methods and cutting-edge tools. Squeeze Franchise is the ideal location to relax, decompress, and take care of yourself because of its opulent studios, welcoming ambiance, and unmatched customer service. Why then wait? Learn a whole new level of self-care by reading this blog post on the Squeeze Massage franchise: The Magic of Squeeze.

What is the Squeeze Drybar Massage?

A wellness center called Squeeze Franchise offers customized massage treatments to assist clients to unwind and revitalize their bodies and minds. Squeeze’s skilled therapists use cutting-edge technology and methods to ease stress, calm muscles, and advance general wellness. Squeeze  Franchise is the ultimate destination for anyone looking to escape the stresses of daily life and indulge in some much-needed pampering thanks to its opulent studios, first-rate customer service, and dedication to excellence. Squeeze Spa Franchise is a leader in the self-care industry.

Is Squeeze Massage  A Franchise Opportunity?

Undoubtedly, there is a franchise possibility with Squeeze Massage Franchising. With access to the brand’s existing business concept, marketing assistance, training, and continuing operational support, it gives prospective company owners the ability to launch their own Squeeze Massage location.

Facts That Nobody Told You About Squeeze Massage 

  • The Squeeze Franchise employs a customized app that enables customers to schedule appointments, make payments, and personalize their experiences with music, lighting, and aromatherapy.
  • The Squeeze Franchise model is intended to be environmentally friendly, and all of the studios use sustainable materials.
  • Many honors have been awarded to the Squeeze Franchise, including being ranked among the “Best 20 Franchises for 2020” by Franchise Business Review.
  • With a strong emphasis on employee wellness, Squeeze Massage offers perks like paid time off, health insurance, and chances for professional development.

Squeeze Massage Franchise Review and Information

Industry Type Health and Wellness Franchise
Sub Category Hair Salons and Grooming Franchises
Year Established 2017
Company Name Squeeze Drybar Massage
Founder/Management Head Brittany Driscoll, Cofounder & CEO
Franchising Started 2019 
Employees at Company H.O 5
Franchise Expansion Plan The United States 
Number of Units 5 (2023)
Number of Franchise Units Not much information is available 
Social Media Handles Facebook
Company Office location  12338 Ventura Blvd. Studio City, CA 91604

Squeeze Massage Franchise Requirements

For their Squeeze Franchise, franchisees must find an appropriate location that complies with all requirements set forth by the company. Franchisees must finish the initial training course, which combines classroom and practical instruction. Franchisees are required to assemble and train a group of skilled therapists to offer massage services to customers. Franchise owners are in charge of marketing their Squeeze Franchise location, with the brand offering advice and support.

Squeeze Massage Franchise

How much does a Squeeze Massage Franchise cost

The anticipated first investment ranges from $543,645 to $889,521 according to the company’s official website. This covers real land, building, equipment, supply, and other fees, as well as the initial $60,000 franchise fee.

Squeeze Franchise Startup and On-going Franchise Costs
Squeeze Massage Franchise Fee $60,000
Squeeze Franchise Cost $543,645 – $889,521
Royalty Fee 6% 
Advertising Fee 2% 
Term of Agreement 10 years
Is the franchise term renewable? Yes

Squeeze Massage Training to Franchises

At its corporate headquarters, Squeeze Franchise offers a 10-day basic training course. Operations, marketing, customer service, and employee management are some of the topics covered in the training. To assist them in setting up their Squeeze Franchise location, franchisees receive on-site training. This covers support with store build-out, lease negotiations, and site selection. The Squeeze Franchise provides its franchisees with continuing support in a variety of ways, such as frequent field visits from staff, marketing assistance, and access to a specialized support team. The Squeeze Franchise hosts regional gatherings and conventions to give franchisees the chance to network with other company owners, gain knowledge from subject matter experts, and remain current on the most recent changes in the field.

Squeeze Massage Operations to Franchises

Squeeze Massage Franchising offers its franchisees a complete operations framework to assist them in managing their businesses profitably and successfully. This contains a proprietary software program that gives franchisees the ability to run their businesses, monitor customer information, and produce reports. 

Additionally, the brand offers franchisees ongoing support and direction, as well as aid with site selection, lease negotiations, and shop build-out. For consistency and quality across all Squeeze Franchise sites, franchisees are also required to adhere to a precise set of operating standards and guidelines. Squeeze Franchise wants to give its franchisees the tools and resources they require to offer remarkable service to their customers and expand their businesses by putting in place this operating framework.

How is Squeeze Massage Territory Granted to Franchises

To ensure that they have a specific market to service and can run their business without rivalry from other Squeeze Franchise locations, Squeeze Franchise gives exclusive territories to its franchisees. Depending on many variables, such as population density, demographics, and other relevant considerations, several criteria may be used to define territories. Franchisees are often expected to operate within the regions that the brand assigns them based on geographic limits. Franchisees might, however, have the chance to grow their region in the future, pending franchisor approval. Squeeze Franchise wants to assist its franchisees in forging a significant presence in their local market and assembling a devoted clientele by offering unique territories.

What is the Franchise Term of Agreement and Renewal?

The initial length of the franchise agreement is 10 years, according to the Franchise Disclosure Document (FDD) for Squeeze Franchise. Franchisees may choose to extend the contract for an additional 10 years after the original term, provided they meet certain requirements, such as maintaining good standing with the franchisor and adhering to all of the terms of the agreement.

Does Squeeze Massage provide Financial Assistance to Franchises?

The Squeeze Franchise does not offer its franchisees any loans or direct financing. Yet, the business might help franchisees get financing from outside lenders like banks or other financial organizations. As well as help on how to create a business plan and other financial documentation that may be necessary to acquire funding, the franchisor may offer to advise on the different types of financing that are available.

Pros & Cons of Owning a Squeeze Franchise 

Pros of Owning a Squeeze Franchise 

  1. Established brand

The franchisees of Squeeze Massage can draw in and keep customers thanks to the company’s well-known brand and devoted clientele.

  1. Complete training and ongoing support

The business offers its franchisees complete training and ongoing support, including help with site selection, shop build-out, and operations management.

  1. Exclusive technology

To assist franchisees in managing their businesses, tracking client information, and generating reports, Squeeze Franchise has created a proprietary software system.

  1. Exclusive territories

Exclusive areas are given by the corporation to its franchisees, allowing them to avoid competition from other Squeeze Franchise sites.

Cons of Owning a Squeeze Massage 

  1. High startup costs

The anticipated first investment ranges from $543,645 to $889,521 according to the company’s Franchise Disclosure Form (FDD). This covers real land, building, equipment, supply, and other fees, as well as the initial $60,000 franchise fee.

  1. Continuing royalties

Franchisees are obligated to pay the franchisor ongoing royalties at a rate of 6% of gross sales, which can affect profitability.

  1. Restricted services

Because Squeeze Franchise only provides massage treatments, it may be difficult for franchisees to provide a full range of services or to generate additional revenue.

  1. Dependency on labor

To give customers high-quality services, franchisees will need to hire, train, and keep skilled massage therapists. The business model is largely dependent on labor.

Squeeze Massage Franchise

How much do Squeeze Massage Franchise owners make?

The business withholds detailed earnings data for its franchisees because each franchisee’s financial performance will vary depending on their particular set of circumstances. The business does, however, give some financial performance information for its franchise sites in its Franchise Disclosure Document (FDD), including average gross sales and specific expenses.

What is Squeeze Massage Franchise profit?

The exact profit that franchisees can anticipate making is not disclosed by Squeeze Franchise because it might vary greatly depending on factors including location, business size, and the control of expenses and revenues.

What are Squeeze Massage Franchise Reviews

Customers and employees have typically left excellent reviews for Squeeze Franchise online. Many clients have lauded the excellence of the massages, the cleanliness of the facilities, and the professionalism of the staff on review websites like Yelp and Google. The ease of the online booking process and the availability of walk-in appointments have both been praised by certain clients. Nonetheless, some unfavorable reviews have brought up wait times or trouble making appointments during busy times. 

Many employees have commended the company’s training and assistance for employees, as well as the excellent work atmosphere and competitive salary, on job review websites like Glassdoor. Some employees have also mentioned the opportunity for development and promotion within the organization. However, some unfavorable evaluations have brought up scheduling and work-life balance difficulties as well as management communication problems. Overall, Squeeze Franchise seems to have a good reputation among both clients and employees, despite a few areas that could be used better.

Franchise Deck Analysis and Overview

For many reasons, purchasing a Squeeze franchise can be a lucrative investment. There is a huge demand for accessible, cost-effective, and premium massage services as the massage and wellness industries expand. A cutting-edge business strategy that combines technology, convenience, and first-rate customer care is offered by the Squeeze Salon spa  Franchise. 

Additionally, the business offers its franchisees substantial training and support, as well as help with site selection, marketing, and continuing operating needs. Squeeze Franchise is well-known among clients and staff and has won numerous industry honors. For anyone seeking to work in the massage and wellness industries, purchasing a Squeeze franchise can be a profitable and fulfilling career.

Potential risks to consider before investing in a Squeeze Massage Franchise

  • Costs of the original investment

Although the Squeeze Franchise offers a comparatively modest initial investment in comparison to other franchise systems in the sector, opening a new site still entails substantial fees. Franchisees will be responsible for paying costs like build-out, materials, and equipment, which may mount up rapidly.

  • Competition

The massage and wellness sector is fiercely competitive, and nearby independent or franchised massage clinics may provide comparable services. To stand out in the market and draw in customers, franchisees will need to create strong marketing and branding initiatives.

  • Labor expenditures

For franchisees, labor costs, such as the salaries and benefits of massage therapists and other employees, can be a major expense. Franchisees must carefully control their labor expenditures. 

  • Economic factors

A Squeeze location’s success can be impacted by economic factors including shifts in consumer buying patterns or changes in the real estate market. Franchisees will need to be ready to modify their business model as necessary to adapt to shifting market conditions.

Is the Squeeze Massage Profit Worth the Cost?

Several considerations, such as the location of the franchise, regional market conditions, the performance of the franchisee, and other factors, will determine whether or not the Squeeze franchise profit is worth the franchise investment. Prospective franchisees should carefully assess the local market conditions, including competition, demand for massage services, and demographic trends, to ascertain whether the franchise fee is justified by the possible profit.

Squeeze Massage Franchise Success and Failure Rate

The success of the Squeeze Franchise can be attributed to its innovative business strategy, which blends premium massage treatments with modern convenience. The business’s cutting-edge app-based appointment scheduling system enables consumers to swiftly and conveniently make appointments and pay for treatments, making massages more accessible and practical than ever. Also, the Squeeze Franchise places a high priority on offering outstanding customer service and establishing a warm, soothing environment in each of its locations. Squeeze Drybar has amassed a devoted clientele and a solid name in the massage and wellness sectors by placing a premium on convenience, quality, and customer care.

Even though Squeeze has had success in the massage and wellness sectors, any franchise system is always susceptible to collapse. Competition from other massage and wellness centers in the neighborhood is one issue that might cause failure. Moreover, modifications in customer behavior or economic circumstances may have a detrimental impact on the demand for massage services and the profitability of the franchise. Also, there is a chance that a franchisee won’t perform as promised or won’t follow the franchisor’s rules and regulations, both of which could be detrimental to the franchise system as a whole. Squeeze Franchise must continue to place a high priority on quality, customer service, and innovation while carefully choosing and educating franchisees to ensure they have the knowledge and capabilities to manage these risks.

Year Format Start End Change
2019 Franchise Owned 0 0 0
Company Owned 1 1 0
2020 Franchise Owned 0 0 0
Company Owned 1 1 0
2021 Franchise Owned 0 0 0
Company Owned 1 1 0

Competition Analysis of Squeeze Massage Franchises

Franchise Brand  Cost to Franchise Franchise Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Squeeze Massage  $543,645 – $889,521 $60,000 6% + 2%      1.8/5.0
Hand & Stone Massage and Facial Spa $567,626 – $674,476 $42,500 5-6% + 5%     1.5/5.0
Massage Envy $614,850 – $927,000 $45,000   15%  6.6 years 2.3/ 5.0 
Elements Massage $225,350 – $374,350 $39,900 6% + 2%     1.6/5.0
Pure Barre $214,287 – $457,337 $60,000
7% + 2% 
15% 13 years 2.0/5.0

The Franchise Deck rating for the Squeeze Franchise is 2.2/5.0.

Squeeze Massage Franchise


In the massage and wellness sector, Squeeze Franchise provides a distinctive and cutting-edge business concept. The business has established a devoted customer base and a solid name in the market by emphasizing convenience, quality, and customer service. However, prospective franchisees must carefully weigh the upfront cost, ongoing costs, potential hazards, and difficulties of owning and operating a franchise. A Squeeze Massage Franchise could be a successful and fulfilling business opportunity for anyone with a passion for the massage and wellness industries with adequate strategy, training, and implementation.

Entrepreneurs who want to open a franchise in the category  franchise opportunities  in Massage & Spa Services, Health & Wellness categories can look at 

  1. YogaSix
  2. Orangetheory Fitness franchise
  3. F45 Training Franchise
  4. Great Clips Franchise 
  5. Sports Clips Franchise
  6. SuperCuts Franchise
  7. Fantastic Sams Franchise
  8. 4ever Young Franchise 
  9. iCRYO Franchise
  10. Bath and Body Works Franchise

Frequently Asked Questions (FAQs)

  1. Is the Squeeze Massage Franchise profitable?

Yes, the Squeeze Massage Franchises are profitable. 

  1. Can you make money owning a Squeeze Franchise?

You can make money owning a Squeeze Franchise.

  1. Is a Squeeze Massage a franchise?

Yes, Squeeze Massage is a franchising company, offering franchises in the United States.

  1. How much is a Squeeze Massage Franchise?

The anticipated first investment ranges from $543,645 to $889,521 according to the company’s website. This covers real land, building, equipment, supply, and other fees, as well as the initial $60,000 franchise fee.

  1. How do Squeeze Massage Franchises make money?

Squeeze Massage business generates income from several sources, primarily from providing massage and wellness services to its clients. Clients purchase single or sets of sessions, which bring in money for the franchise. Squeeze Franchise may make money in addition to providing massage services by selling retail goods such as massage oils, lotions, and other wellness-related items.


Published On: March 1st, 2023 / Categories: Blog, Services Franchises /


  1. Michael March 15, 2023 at 9:03 am - Reply

    Squeeze Massage Franchise is a great way to get involved in the massage industry without having to start a business from scratch. The franchise offers a comprehensive training program and a wide variety of massage services that appeal to a broad range of customers. Squeeze Massage Franchise is committed to providing the highest quality massage services with a personalized touch. The franchise provides a unique business opportunity for entrepreneurs looking to start a massage business. The franchise offers a comprehensive guide to setting up and running a successful massage business.

  2. Byrch March 15, 2023 at 9:05 am - Reply

    Squeeze Massage Franchise offers a comprehensive marketing program that helps franchisees reach their target customers. The franchise provides a comprehensive customer service program to ensure that customers have the best experience possible. Squeeze Massage Franchise offers a variety of massage techniques to meet the needs of different types of customers. The franchise provides an ongoing training program to ensure that franchisees are up-to-date on the latest massage techniques. Squeeze Massage Franchise has a proven track record of success and has been in business for over ten years.

  3. Annabel March 15, 2023 at 9:06 am - Reply

    The franchise offers a variety of financing options to help franchisees get started.Squeeze Massage Franchise is committed to providing quality service and a great customer experience. The franchise provides a comprehensive support network to help franchisees succeed.
    Squeeze Massage Franchise is dedicated to helping franchisees build successful businesses and reach their goals. The franchise provides a unique opportunity to become a part of a growing industry and make a difference in people’s lives.

Leave A Comment