In this article, we will discuss the cost, profit potential, reviews, and current opportunities available for the Woofies Dog franchise. Woofies is a well-known brand in the pet care industry, offering a wide range of services for pets and their owners. Whether you’re interested in opening a new Woofies franchises or want to learn more about the business, this article will provide valuable insights and information.

The pet care industry is a growing and thriving market, with increasing numbers of pet owners. According to the American Pet Products Association, Americans spent over $100 billion on their pets in 2020 alone, with projections for continued growth in the industry in the coming years. Within this market, Woofies has established itself as a reputable and successful brand, offering a variety of pet care services such as dog walking, pet sitting, and grooming.

What is the Woofies Dog Spa?

Woofie’s was founded in Ashburn, Virginia in 2004. Amy Reed and Leslie Barron, who were frequently asked to pet-sit for their friends, started Woofie’s. The two decided to open Woofie’s to meet the need after realizing that this kind of company was lacking in their neighborhood. The main goal of the brand is to provide its customers and pets with a unique and personalized experience.

Woofie’s began with a pet sitting service, then in 2011, they added boutique mobile grooming, and in 2015, they moved into a corporate office where they now provide training for pet owners, including CPR and first aid. These days, Woofie offers mobile pet spa services, pet sitting, and dog walking. 

Is Woofies a Franchise Opportunity?

Yes, Woofies is a franchising opportunity. If you wish to start a Woofie franchise, you must adore all kinds of animals, be dependable, and respect your customers’ requests regarding their animals. Because Woofie’s strives to adopt the most recent technologies, bring professional experience and a passion for dogs, and treat the animals as if they were their own, you might want to start a franchise today. 

Woofies Franchise Review and Information

Industry Type Pet Services Spa Franchise
Sub Category Dog Grooming and Boarding
Year Established 2004
Company Name Woofie’s
Founder/Management Head Amy Reed and Leslie Barron
Franchising Started 2020
Employees at Company H.O 10-50
Franchise Expansion Plan US
Number of Units 8
Number of Franchise Units 3
Social Media Handles Instagram
Company Office location  Ashburn, Virginia

Woofies Franchise Requirements

To become a Woofie’s franchisee, you must meet the following requirements:

  • Franchise Fee: $49,500
  • Total Investment: $124,400 – $168,900
  • Liquid Capital: $50,000
  • Net Worth: $250,000
  • Previous business ownership or management experience is preferred, but not required. However, you should have a passion for pets and a commitment to providing high-quality service.
Woofies Franchise

How much does a Woofies franchise cost

The initial franchise fee for a Woofies franchise is $49,500. The total investment to open a Woofie’s franchise ranges from $124,400 to $168,900, including the franchise fee.

How much does it cost to franchise a Woofies in the United States?

The cost to franchise a Woofies in the United States ranges from $124,400 to $168,900, including the franchise fee.

Woofies Franchise Price and Costs

Woofies Franchise Fee $ 49,500
Woofies Franchise Cost $ 124,400 – $ 168,900
Royalty Fee 5%
Advertising Fee 2%
Term of Agreement 10 years
Is franchise term renewable? Yes
Renewable Franchise Fees 25% of Initial Franchise fees

What is Woofies franchise profit?

I will estimate franchise profit and years to recoup the investment (ROI).

AUV Estimated Annual Profit (12.5%) Estimated Annual Profit (15%) Estimated Annual Profit (18%)
$ 725,000 $ 90,625 $ 108,750 $ 130,500
Recoup mid-point$ 146,650 1.6 years 1.3 years 1.1 years

The estimated Woofies franchise profit is in the range of $90,625 to $130,500 and it will take 1.1 to 1.6 years to recoup the investment. 

Alternatives of Woofies Franchises

Entrepreneurs who want to open a franchise in the pet and dog categories can look at 

  1. PetSmart Grooming Franchise
  2. Petco Grooming Franchise
  3. The Dog Stop Franchise
  4. Camp Bow Wow Franchise
  5. Woof Gang Bakery & Grooming Franchise
  6. Pet Supplies Plus Grooming Franchise
  7. Wag N’ Wash Franchise
  8. Pet Valu Grooming Franchise
  9. Dogtopia Franchise
  10. Bark Avenue Franchise 

Woofies Training to Franchises

Franchise training is typically provided by the franchisor to ensure that all franchisees have a consistent understanding of the company’s operations, products, and services. Training may be provided at a central location, online, or on-site. The length and content of the training program may vary depending on the franchisor and the type of franchise. In some cases, the franchisor may also provide ongoing training and support to help franchisees improve their skills and stay up-to-date with industry trends.

Woofies Operations to Franchises

Franchisors may provide operations manuals or other resources to help franchisees operate their businesses effectively. These manuals typically cover topics such as marketing, accounting, human resources, and customer service. The franchisor may also provide ongoing support and assistance to help franchisees manage their day-to-day operations. In addition, franchisors may have specific requirements or guidelines for franchisees to follow to ensure that their operations are consistent with the company’s brand and standards. 

How is Woofies Territory Granted to Franchises

Franchise territories are typically granted based on specific geographical areas. The franchisor, Woofies in this case, will have a defined map of territories available for franchisees to select from. The franchisor may also consider factors such as population, competition, and demographics in granting territories to ensure franchisees have an equal opportunity for success.

What is the Franchise Term of Agreement and Renewal?

The franchise term of agreement and renewal is typically stated in the franchise agreement. The franchise term is the duration of the contract between the franchisee and franchisor, which may vary depending on the agreement. The renewal period is the time in which a franchisee can renew their agreement with the franchisor.

Does Woofies provide Financial Assistance to Franchises?

The franchise term of agreement and renewal is typically stated in the franchise agreement. The franchise term is the duration of the contract between the franchisee and franchisor, which may vary depending on the agreement. The renewal period is the time in which a franchisee can renew their agreement with the franchisor.

Woofies Franchise

Pros & Cons of Owning a Woofie’s Franchise

Pros of owning a Woofie’s Franchise 

  1. Established brand: Owning a franchise allows you to benefit from an established brand that customers recognize and trust. This can help you attract customers more easily and quickly than starting a new business from scratch. 
  2. Proven business model: Franchisors typically have a proven business model that has been tested and refined over time. This can help you avoid some of the trial-and-error associated with starting a new business. 
  3. Training and support: Franchisors often provide extensive training and support to help franchisees learn the ropes and operate their businesses effectively. 
  4. Purchasing power: Franchisees may be able to benefit from the purchasing power of the franchisor, which can help them obtain supplies and inventory at lower prices. 
  5. Marketing and advertising: Franchisors may provide marketing and advertising support to help franchisees attract customers and build their brand.

Cons of Owning a Woofie’s Franchise

  1. Limited creativity and flexibility: Franchisees must typically follow strict guidelines and procedures established by the franchisor. This can limit creativity and flexibility in how the business is run. 
  2. High start-up costs: Franchisees may be required to pay significant start-up costs, including franchise fees, equipment, inventory, and marketing expenses. 
  3. Royalty fees: Franchisees must typically pay ongoing royalty fees to the franchisor, which can cut into profits. 
  4. Contractual obligations: Franchisees are typically bound by strict contractual obligations that may limit their ability to sell the business or make significant changes. 
  5. Risk of litigation: Franchisees may be at risk of litigation from the franchisor or other franchisees if they fail to follow the established guidelines and procedures.

What are Woofies franchise reviews?

Over 70% of US households have pets, therefore this indicates how big and possibly profitable the pet sector is to get into.

Franchisees that are granted a Woofie’s franchise benefit greatly from the Woofie’s brand’s assistance throughout the franchising process. Franchisees receive support through marketing help and pet CPR and first aid training in addition to a two-week training session where the corporate staff makes sure the franchisee knows and uses the Woofie’s business model with its standards of excellence.

Invest in a Woofies franchise, we are pretty sure you will not regret it. After all, those little ones also need care and love. 

Franchise Deck Analysis and Overview

This overview of Woofie’s provides a snapshot of the key details related to investing in a Woofie”s franchise. Here are some of the main points

  • Woofies was founded in 2004 and began franchising in 2018. 
  • The initial investment to start a Woofie’s franchise ranges from $129,650 to $230,600, with ongoing fees including a 6% royalty fee and a 1% advertising fee. 
  • Woofies provides a variety of services to pet owners, including dog walking, pet sitting, and mobile pet spa services. The company emphasizes its focus on providing personalized care and attention to each pet. 
  • Woofies offers its franchisees a comprehensive training program, ongoing support, and access to proprietary software and technology tools. 
  • Woofies has a unique business model that allows franchisees to operate their businesses from home, which can help keep overhead costs low. 
  • The pet care industry is growing rapidly, with an increasing number of pet owners seeking high-quality and convenient services for their pets. 
  • Woofies has received positive reviews from its customers, with many praising the quality of its services and the professionalism of its staff. 
  • Woofies is actively seeking new franchisees to help expand its brand across the United States.

Potential Risks to consider before investing in a Woofies

Franchising may be an option on your list if you’re attempting to find out how to launch a dog grooming business. One of the most well-known businesses in the pet care sector today is dog franchises like the Woofies. Although there are not much risks to consider before you consider franchising Woofies, you must keep the following points in mind before you invest in one: 

  • Read the FDD
  • Visit the location 
  • Talk to the owners 

Woofies Franchise Success and Failure Rate

The below table will highlight Woofie’s franchise success and failure rate for the last 3 years. This will supplement your decision-making process.

Year Format Start End Change
2019 Franchise Owned     2       3   +1   
Company Owned 1 1 0
2020 Franchise Owned 3 3 0
Company Owned 1 1 0
2021 Franchise Owned 3 3 0
Company Owned 1 1 0

Competition Analysis of Woofies Franchises

Woofies Cost to Franchise Franchisee Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Woofies  $220,000 – $1,600,000    $30,000 – $45,000 5% – 8% 1.1-1.6 years 3.5/5
Petco Franchise $297,300 – $844,800   $30,000 – $50,000 4%-6% 3.2/5
RoverFranchise 3/5
Wag!Franchise  3.1/5
Local Pet Care ServicesFranchise  Varies Varies Varies 3/5

The Franchise Deck rating for the Woofie’s franchise is 3.5/5.0.

Woofies Franchise

Conclusion: Will You Buy the Woofies franchise for Sale?

Establishing a Woofies franchise might provide a more reliable return than investing in a totally new brand, which might find it difficult to succeed in a market that is already crowded and competitive. The business model of Woofies provides several advantages to business owners, including access to a proven business model, extensive training and support, and strong brand recognition that can help attract customers and drive sales.


Frequently Asked Questions (FAQs)

  1. Is the Woofies franchise profitable?

Yes, franchising Woofies is indeed profitable. 

  1. Can you make money owning Woofies Pet Spa?

Yes, it is possible to make money owning a Woofie’s franchise. However, the amount of money a franchisee can earn depends on various factors such as the location, competition, business skills, and overall performance of the franchise.

  1. Is Woofies a franchise?

Yes, Woofie’s is a franchise that offers pet grooming, boarding, daycare, and retail services. It was founded in 2004 and started franchising in 2019.

  1. How much is a Woofies franchise?

According to the company’s franchise disclosure document (FDD), the initial investment required to open a Woofie’s franchise ranges from $331,000 to $621,000, including a franchise fee of $50,000. Franchisees are also required to pay ongoing royalties of 6% of gross sales and contribute to the company’s advertising fund, which is 2% of gross sales.

  1. How do Woofies franchises make money?

Woofies franchises make money by offering pet grooming, boarding, daycare, and retail services to customers in their local area. Revenue is generated through service fees, retail sales, and add-on services such as nail trims, teeth brushing, and special treatments. The franchisee’s profitability depends on factors such as the volume of customers, the efficiency of operations, and the ability to manage costs effectively.

Published On: April 13th, 2023 / Categories: Blog, Services Franchises /

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