Franchise websites need to retain brand unity while appealing to a broad and diverse audience. A web design that is both attractive and functional, proves to be a perfect tool for businesses, especially a franchise. It makes it simpler for users to interact with your material and helps you communicate your brand to them.
Due to fragmented locations and conflicting online data across several companies, franchise websites are more challenging to create than those for other businesses. It is difficult to get consistency across the board, thus franchise web design is considered to be best left to marketing companies with experience that have a strategy for reliable outcomes.
Effective franchise web design for franchisors and franchises
If you are planning to develop a franchise website or redesign an existing one, consider the following elements:
- Using compelling web design themes
Picking a design theme focused on what is fashionable can prove to be alluring, but it certainly might not be a wise long-term decision. Try to choose a theme that will be just as relevant now as it was ten years ago if you prefer your website to have a classic appearance that will shine for years.
- Using compelling images
It is crucial to select a font style that suits the graphics on the homepage of your website. Prefer not to go overboard while choosing bold headlines and subheads. Your website will appear busy and untidy if you enlarge every item of text. Choose a typeface you like instead, and use it for the majority of your website.
- Creating a unique logo for the website
A unique logo should be created for each franchise site as a means to ensure that customers know your business. This can be included in your website design by placing it in the footer or header or footer of every page. When users navigate from one page to the other, they should be able to quickly tell where they are on the website; thanks to a color scheme that matches other items on the page.
- Ensuring that the franchise website is easy to navigate
To ensure that customers can quickly locate what they are searching for, you should make your franchise website simple to use. As a result, if your website contains a lot of content, you need to have a search function and a logical website structure in place. Consumers will find it simple to navigate your website if it has distinct headlines, a well-organized navigation bar, and consistent page layouts.
- Using a mobile-friendly web design
It is not shocking that most individuals seek local businesses on mobile phones rather than desktops or laptops given how common smartphones are today. This is particularly true for franchises that have numerous locations scattered over a large area. If the website for your franchise is not mobile-friendly, it will fail to appear correctly on mobile devices, and you risk losing clients who fail to locate the information they need on your website.
- Optimizing the home page for SEO
Any company that conducts business online needs to optimize its website for search engines, but selling franchises requires specific attention. This is because potential franchisees will conduct a lot of online research before picking which businesses to invest in. If your website is not optimized for search, they might not even know you exist.
Best Franchise Web designs Services
Some of the best franchise web design service providers are:
- Business Partner Marketing Coach
The lives of busy business professionals lives are made easier by BP Marketing Coaches by saving time and money with a one-source resource that meets all of their marketing demands. Franchisees of BP assist business owners in exponentially increasing the success of their marketing initiatives by collaborating with them as they implement Rapid Impact Strategies. The cash investment required is $67,200.
To assist small businesses compete successfully against larger ones, Safeguard provides cost-effective, promotional goods, branded print materials, apparel, and business services including logo creation, web design, and search engine marketing. The cash requirement is $25,000.
- Bloom tools
To assist its clients’ businesses in growing, the company offers cutting-edge technology websites, database marketing, and search engine optimization technologies. This is coupled with a variety of website add-on tools to suit any business requirements. You may build your own business and grow it at your own pace. You can even recruit your team and open a shop if you desire. The cash investment required is $39,999.
- Pinpoint Local
They are a local online marketing firm that focuses on creating unique marketing strategies for small businesses. Cost-per-click search Campaigns, the management and submission of Universal Business Profiles, custom website design, email marketing, and website tracking are just a few of the services offered by them. You will be required to sell Internet marketing solutions to companies in your neighborhood as a Pinpoint Local franchisee. The cash requirement is $51,300-$67,400.
- Beacon Edge
Beacon Edge offers support, software, training, and marketing materials. This company gives you the tools to give businesses the most cutting-edge means of reaching customers when it counts. To succeed in this quickly expanding field and make money, you do not need prior knowledge in mobile marketing. The cash investment required is $149.
- Site Sawn
This business provides a platform for private label web design for creating websites. The business specializes in designing and developing websites for small businesses. The business is designed to benefit from the strong support in the web design sector. The idea behind the company’s web design business is for the members to build and develop websites that they then sell to local small companies. The cash required is $309-$10,000.
- WSI Consultant
WSI has assisted thousands of SMEs and Fortune 1000 companies while realizing their Internet Marketing potential with more than 1000 consultants in more than 80 countries.
To deliver a variety of customer solutions, WSI offers thorough training, ongoing support, and the largest private marketplace of suppliers and production facilities in the world. With regular revenue and endless earning possibilities from numerous revenue streams, WSI offers a tested, scalable business. The cash investment required is $49,700.
- Digital Marketing Training Group
The first professional training organization in the world, Digital Marketing Training Group (DMTG), gives current or potential business owners with little to no experience the chance to start and manage a digital marketing agency. Finding clients is one of your jobs, and DMTG handles all of your back-office operations. It is the ultimate one-stop shop for services related to digital marketing. The cash requirement is $25,000-$65,000.
The goal of the BLAM! Team, which is made up of designers, experienced marketers, and business advisors, is to provide its network of partners with the resources they need to manage their own companies. They target small businesses who want to be on the cutting edge of this quickly developing industry with their goods and services. The cash investment required is $13,451.
A PD-go! franchisee, I n their exclusive territory, will offer system demonstrations, marketing, and proposal writing to potentially interested clients. The Franchisee will transmit the contract to the Florida Team after it has been signed and the deposit paid, and the Florida Team will develop the website and oversee the project from there. Franchisees can just provide, share, and sell; they are not required to understand how to create or operate websites. The cash requirement is $22,100-$48,350.
Top and Best 10 Franchise Web Design Examples
Franchise websites are an excellent source of ideas. With a well-known brand, company name, and product, an owner must concentrate his efforts on marketing. If you have been thinking about launching your franchise, check out the following websites:
McDonald’s franchise is considered one of the most recognizable fast-food brands in history. Its website reflects brand authority with a straightforward design that helps consumers discover what they need quickly and easily, whether it is a list of locations, employment information, or nutritional information. Their website is elegant, and concise, and delivers all necessary information.
Subway franchise website brings excitement into fast food with brilliant colors, engaging music, and an interactive map featuring a location locator option. It also provides nutritional information and FAQs so that its customers can acquire all of the information they need in one spot.
By displaying its recognizable logo on every page, the 7-Eleven franchise has fully capitalized on its current brand recognition. They also employ a minimalist style that emphasizes high-quality images, which is ideal for firms that rely on brand recognition to sell their products.
The website design for the Pizza Hut franchise is as simple as you can expect from any pizza company. They just have two menu options on their homepage, Order Pizza and Checkout. When a customer clicks on either of these alternatives, he is immediately taken to the main attraction of their website, their online ordering system, which allows him to receive exactly what he wants. The rest of the content of the website makes it easy for customers to buy pizza anytime they want.
The website of Ace Hardware is clean and straightforward. The interface is simple to use, making it easy to obtain the required information effectively and in no time. The site’s color palette is consistent, with grey links, a red backdrop, and white text, making it pleasant to the eyes.
The Burger King website provides all one needs to know about his favorite “have it your way” restaurant, with a layout that makes moving from one location to the other quick and logical, and an attractive color scheme that perfectly fits the logo.
The Planet Fitness franchise website is well-organized, with a consistent design, and each page is properly labeled. The brand’s mission statement, “Making the world a happier and healthier place,” is perfectly matched by the bright colors and pleasant feel they offer on their website. With the use of the drop-down menu and the top navigation bar, you can easily move across pages and find what you are searching for.
Starbucks Franchise is considered to be one of the world’s most recognizable brands. Their website portrays their brand as a reliable, well-known brand that people turn to when looking for peace and joy. The Starbucks website is simple to use, with clear calls to action that are comprehensible and easy to find. It also includes an appealing movie that welcomes visitors and exposes them to the brand story. Their website’s general vibe is generally smooth, calm, and encouraging.
The KFC website is straightforward and elegant. The layout is easy to use; this makes it simple to obtain the information a person is in of effectively and quickly. The KFC website is additionally well-organized, featuring sections for the company’s history, franchisee services, and an extensive list of locations for sale.
The Hooters website possesses all of the characteristics of a superb franchise web design option. Hooters’ menu is prominently displayed on the website, making it straightforward but enticing. The graphics are vibrant and welcoming while being tasteful. Additionally, the logo is front and center at the top so that a customer can tell where he is with a single glance.
Why do Franchisors need franchise-specific web design?
- Attract the attention of prospective franchisees with targeted SEO keywords
The importance of website design to a franchisor is partly a result of SEO strategies. Internet searches are frequently used by potential franchisees to learn about fresh prospects. To attract more of these potential franchisees to the website, a franchisor should be aware of the search terms being used and make sure to employ them strategically.
- Communicate easily with the help of an intuitive design
Another strategy to keep the interest of potential franchisees is to have an intuitive website design. All the information that business owners are interested in learning more about will be available on a well-organized website, including details on brand offers, estimated investment, and training and support. Also, this information should always be presented in a straightforward and user-friendly manner.
- Reduced work and responsibilities on the staff
A great franchise website must incorporate all the important information about a company. It is available for prospective franchisees to examine at their convenience so they may have a better understanding of what the franchisor has to offer. Because more of the business owners that approach him have already done their homework on the opportunity he is presenting, posting this material online can save his team a lot of time.
Is the word franchise important in the domain of web design?
The word “franchise” is not considered important in the domain of web design, but a franchisor should incorporate it as such a domain name has the following advantages:
- Helps in identifying the website easily
- Helps in identifying the exact location
- Helps in promoting effective SEO
- Helps in driving success rates of the franchise
To choose a perfect domain of web design, you can start with your business name first. Further, you can get all creative and original but always remember to refrain from following any popular naming trends blindsightedly. Furthermore, research is indubitably one of the most important aspects when choosing the domain of a franchise web design.
About 93% of all online experiences start with search engines, where you can find the top franchise websites. Franchise websites are more challenging to create than those for other types of businesses because of the scattered locations and inconsistent online data among several entities.
Franchise web design is best left to marketing firms with experience that have a system for reliable results because getting things uniform from start to finish is no easy task. You need to hire someone with expertise in franchisee SEO and website development for franchisors.