Peet’s Coffee franchise – If you enjoy coffee, you are aware that nothing compares to a freshly brewed cup. For those who are unaware, Peet’s Coffee franchise is a coffee chain based in California that was established in 1966. The business, which has more than 200 locations all around the United States, is renowned for its excellent coffee and helpful staff.


How much does a Peet’s Coffee franchise cost?

Peet’s Coffee is not a franchise. It has continued to grow in China since launching its first outlet in Shanghai in 2017 to 70 locations from 37 in the year 2021.

Peet's Coffee franchise

How much do Peet’s Coffee franchise owners make?

There fails to exist much information regarding how much Peet’s Coffee franchise owners make, but it has been evidenced that it now has 339 locations spread throughout 9 states in the United States. The state with the most retailers is California. In the meantime, Peet’s Coffee is offered in more than 14,000 supermarkets nationwide.


What is Peet’s Coffee franchise profit?

Peet’s Coffee increased its cash and cash equivalents by EUR 248 million, as shown by the cash flow statement. Its entire cash and cash equivalents came to around EUR 662 million at the end of the year.

Franchises for coffee shops are regularly bought by business owners instead of starting their operations. Owners of coffee franchises often make $66,000 a year.


Is the Peet’s Coffee Franchise Profit Worth the Cost?

Although the financial stability analysis for 2020 to 2021 is not comprehensive, Peet’s Coffee’s revenue has trended upward during the past fiscal year, indicating that the company is, at a minimum, financially stable and continuing to expand. As a result, investors are less likely to witness a sudden decline in the company’s fortunes, or, at minimum, they should still be capable of profiting from a licensing arrangement.

Potential Risks to Consider Before Investing in a Peet’s Coffee 

  • Market Saturation: Assess the level of competition and market saturation in the area where you plan to open Peet’s Coffee. Oversaturation could limit your customer base and affect profitability.
  • Changing Consumer Preferences: Keep in mind that consumer tastes and preferences can evolve over time. Ensure Peet’s Coffee offerings align with current and future trends to maintain customer interest and loyalty.
  • Economic Factors: Economic downturns or fluctuations can impact consumers’ discretionary spending on premium coffee. A weak economy may affect the success and profitability of the franchise.
  • Supply Chain Disruptions: Dependence on a smooth and efficient supply chain for coffee beans and other essential products is critical. Disruptions in the supply chain can affect product availability and customer satisfaction.
  • Operating Costs and Royalties: Consider the ongoing costs of running a Peet’s Coffee franchise, including royalty payments, equipment maintenance, employee wages, and rent. Ensure these costs align with your revenue projections.
  • Location and Foot Traffic: Selecting the right location with high foot traffic and a target customer base is crucial. Inadequate foot traffic or a poor location can negatively impact sales and revenue.
  • Franchise Agreement Terms: Thoroughly review the terms and conditions of the franchise agreement, including restrictions, obligations, and renewal options. Seek legal and financial advice to ensure favorable terms.
  • Training and Skill Requirements: Evaluate the level of training and expertise needed to operate a Peet’s Coffee franchise successfully. Insufficient training can lead to operational challenges and subpar customer experiences.
  • Health and Safety Compliance: Adhering to health and safety regulations is critical in the food and beverage industry. Ensure you understand and can comply with all local, state, and national health and safety requirements.
  • Brand Reputation and Customer Feedback: Research and analyze customer reviews and feedback about Peet’s Coffee to gauge the brand’s reputation. Negative feedback can impact customer perceptions and ultimately affect sales.
  • Seasonal Fluctuations: Be mindful of any seasonal fluctuations in coffee sales. Anticipate and plan for potential variations in customer demand throughout the year.
  • Exit Strategy: Develop a clear exit strategy in case you need to sell or exit the franchise. Consider factors such as resale value, market conditions, and potential challenges in selling the franchise.

It’s important to conduct thorough due diligence, consult with industry experts, and carefully weigh the risks and potential rewards before investing in Peet’s Coffee franchise.

How to Open a Peet’s Coffee Franchise?

Although they seem to be grateful for one’s interest in Peet’s, there are currently no franchise options. Each of their locations is corporately owned, or they tend to have legal relationships with other companies.

Review their Food Service page and fill out the form found in the ‘Request More Information’ link if you are interested in working together.

When everything is finished, a member of their wholesale team will get in touch personally which could take up to 34 business days as a result of the high volume of requests.


Peet’s Coffee Franchise Requirements

Estimated franchise costs for a Peet’s franchise range from $1,037,500 to $1,562,500. A Peet’s franchise requires an initial investment of between $3,075,000 and $4,100,000.


Does Peet’s Coffee provide Financial Assistance to Franchises?

Franchisees may be eligible for financing plans from the franchisor. The franchisee’s creditworthiness, accounting regulations, and the availability of capital are only a few of the variables that may have an impact on the alternatives and terms.

Peet's Coffee franchise

Pros & Cons of owning a Peet Coffee Franchise

Pros of owning a Peet’s Coffee Franchises

  • Established Brand: The key selling element of any license agreement is the brand name, and Peet’s Coffee has a reputation that dates back over 60 years. Peet’s Coffee claims to have not only introduced excellent coffee to the US but also to have trained the men who founded Starbucks in the art of coffee brewing. Peet’s Coffee is nearly a household name based only on reputation, if not in terms of popularity rather than in terms of flavor, therefore offering this renowned coffee at your establishment can draw people.
  • Owned by Starbucks: Starbucks owns Peet’s Coffee, which provides the corporate support that smaller firms occasionally lack. While franchising is not an option for this coffee business, the fact that Peet’s Coffee is managed by Starbucks suggests that the brand is likely to endure, providing investors confidence in their investment.
  • Flexible Licensing Locations: Peet’s Coffee offers greater versatility in licensing locations, from office coffee to cafes compared to what the average franchisee could ever hope for. As a result, creative investors may find this coffee firm to be a good fit.

Cons of Owning a Peet’s Coffee Franchise

  • Lack of Information: Peet’s Coffee doesn’t provide investors with much information, hiding its license terms behind an information form and failing to properly disclose individual unit sales. Unknowns are far from ideal when making financial investment plans, thus before making a choice, every investor should take into account all facets of the licensing agreement.
  • Peet’s Coffee doesn’t offer franchise opportunities, thus a typical investor could require more experience managing a coffee business than they would when considering other franchise prospects. While they advertise brewing instructions on their FoodService partnership page, it is unclear if this also includes company management training. This can make things more difficult for aspiring business owners who have little to no expertise in the food service sector.
  • Potentially Too Flexible: A franchise’s rigid operating model is one of the things that makes it dependable. A franchisee might use the model that a franchise owner develops to learn from the past and move forward successfully. Although Peet’s Coffee offers distinctive license arrangements, the absence of clear rules and uniform location policies may present difficulties for investors.


Franchise Deck Analysis and Overview

Peet’s Coffee is not a franchise despite its quick state-by-state expansion. Its locations are all owned by the company or are part of authorized collaborations with other companies. Licensed partners are free to market their goods and utilize the brand’s trademark, but they are not required to adhere to any set policies or guidelines. The licensed partners are expected to provide a royalty fee to the business, much like franchising.

Peet’s Coffee has continued to grow in China since launching its first outlet in Shanghai in 2017. Peet’s Coffee locations in China jumped from 37 to 70 in 2021.

One of the most crucial indicators of a company’s capacity to meet anticipated financial needs is liquidity, which includes continuous obligations to repay debt, finance corporate operations, and operations and growth within franchised locations. Peet’s dramatically lowered its leverage and average cost of debt in 2021, which significantly improved its financial standing and capital structure.

Peet’s Coffee has a hipster reputation for offering excellent coffee and improved brewing methods at a reasonable cost. As a result, investors have an additional niche to sell to by attracting certain specialized clients who might otherwise ignore big mainstream coffee companies.


What is the Peet’s Coffee?

The owner of Peet’s Coffee is JAB Holding Company through JDE Peet’s, a Dutch company that owns a number of beverage brands. JDE Peet’s is a specialty coffee roaster and retailer with headquarters in the San Francisco Bay Area. In order to introduce the US to its darker roasted Arabica coffee, Alfred Peet founded Peet’s Coffee in 1966 and opened the first location close to the University of California, Berkeley campus.

Airports like Philadelphia International Airport, John F. Kennedy International Airport, and all three main airports in the San Francisco Bay Area are just a few of the transit hubs where Peet’s has locations. Additionally, Peet’s has shops on college campuses. Stanford University and UC Berkeley both welcomed the first Peet’s Coffee Bars with full service in 2005. A number of other universities, such as UC San Diego and Villanova University also opened coffee shops in 2009.


Is Peet’s Coffee a Franchise Opportunity?

Peet’s Coffee is not a franchise despite expanding quickly across the US. Its locations are all corporately owned or are part of authorized collaborations with already operating companies. Licensed partners are permitted to use the brand’s trademark and market their goods, but they are not required to adhere to any set policies or procedures. The licensed partners must pay a royalty fee to the corporation, just like in franchising.


Facts That Nobody Told You About Peet’s Coffee

  • Founder’s Background: Alfred Peet, the founder of Peet’s Coffee, had a deep-rooted history in the tea and coffee business since his childhood, starting from assisting his father at a small coffee roastery in the Netherlands.
  • Mission to Improve Coffee Quality: Alfred Peet was appalled by the quality of coffee Americans were consuming, which he likened to “dishwater.” This drove him to establish his first store in Berkeley, California, in 1966, with a mission to introduce premium, imported coffee beans to replace the inferior coffee commonly consumed at the time.
  • The Birth of “Peetniks”: The early devotees of Peet’s Coffee were affectionately nicknamed “Peetniks,” contributing to the birth of a loyal customer base that continues to use this term today as part of the company’s customer loyalty program.
  • Influence on Coffee Culture: Peet is credited with starting the high-end coffee revolution in America, introducing a new perspective on coffee preparation, rituals, and an understanding of the origins and quality of the beans.
  • Connections to Starbucks: Peet’s Coffee had a significant influence on the founders of Starbucks. Jerry Baldwin, one of the Starbucks founders, started his career in the coffee business at Peet’s and initially sourced coffee beans from Peet. Later, Jerry Baldwin bought Peet’s Coffee and Starbucks, creating an interesting connection between the two coffee giants.
  • Competitive History with Starbucks: There was a non-compete agreement between Peet’s and Starbucks over the Bay Area, highlighting the competitive history between the two coffee companies. However, despite the agreement and subsequent competition, both companies have continued to thrive.


Peet’s Coffee Review and Information

Industry Type Food and Beverage
Sub Category Coffee Franchise Opportunities
Year Established 1966
Company Name Peet’s Coffee
Founder/Management Head Alfred Peet
Franchising Started
Employees at Company H.O 5000
Franchise Expansion Plan
Number of Units 200 (up until 2021)
Number of Franchise Units
Social Media Handles Facebook
Company Office location  Emeryville, California


Competition Analysis of Peet’s Coffee 


Peet’s Coffee Cost to Franchise Franchisee Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating









The Franchise Deck rating for the Peet’s Coffee franchise is 3.7/5.0.

Peet's Coffee franchise

Conclusion : Should You buy a Peet’s Coffee franchise for sale?

Peet’s Coffee is not offering franchise opportunities in 2023; however, it does provide licensing agreements akin to Starbucks, allowing entrepreneurs to align with this established coffee brand. Owned by Starbucks since 2012, Peet’s Coffee has been able to maintain its unique identity and continues to expand through licensing agreements. The company’s history, product appeal, lower pricing, and positive revenue trajectory contribute to its allure for investors.

Advantages of partnering with Peet’s Coffee include its well-established brand name with almost 60 years of reputation, the corporate backing from Starbucks, a distinct market perception attracting a specific customer base, and flexibility in licensing locations. The positive revenue report from 2020 to 2021 also suggests stability and growth potential for licensees.

However, challenges arise due to limited information about the licensing terms, the absence of clear franchise instructions, and a potentially overly flexible approach that could pose operational challenges. Assessing whether Peet’s Coffee is the right investment opportunity necessitates a thorough evaluation of the licensing agreement details, making it difficult to provide a definitive recommendation without such information. For investors seeking alternative coffee chains with franchising options, exploring options like Tim Hortons may be beneficial. Ultimately, prospective investors should carefully analyze all aspects of Peet’s Coffee’s licensing agreement to determine its suitability for their specific business goals and expertise in the food service industry.


Entrepreneurs who want to open a franchise in the coffee franchise opportunities categories can look at


  1. Caribou Coffee Franchise
  2. Starbucks Franchise
  3. Philz Coffee Franchise
  4. Dunkin’ Donuts Franchise 
  5. Biggby Coffee Franchise


Frequently Asked Questions (FAQs)

  • Is the Peet’s Coffee franchise profitable?

Yes, if the brand considers offering franchises in the future, it can be highly profitable.

  • Can you make money owning a Peet’s Coffee?

Yes, one can make money upon owning Peet’s Coffee.

  • Is Peet’s Coffee a franchise?

No, it is not a franchise.

  • How much is a Peet’s Coffee franchise?

It is not a franchise.

Published On: November 5th, 2023 / Categories: Blog, Coffee Franchising Opportunities /


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