When you think of bakeries that serve delicious pastries and top-notch coffee, one of those bakeries that come to mind is Dunkin’ Donuts. Bill Rosenberg established The Open Kettle in Quincy, Massachusetts, in 1948. In 1950, Rosenberg changed the company’s name to Dunkin’ Donuts. Millions of coffee and doughnut lovers in America and around the world now make a point of stopping at Dunkin’ Donuts first thing in the morning since it opened its doors in 1950. The main items sold at Dunkin’ locations are donuts, bagels, coffee, and breakfast sandwiches. Although most Dunkin’ Donuts locations typically serve breakfast starters, they can still be useful to customers throughout the day. According to the company’s slogan, America runs on Dunkin’, which is a national brand. People who are community-oriented, enjoy food service, and can connect with both morning and night owls should consider opening a Dunkin’ Donuts franchise. Therefore, before approaching, this franchise reviews the basic information below if you are someone who wants to own a business like that.

Dunkin Donuts franchise


What is the Dunkin Donuts?


It could also be a good option for franchisees looking for flexibility in restaurant layout and operating hours. A franchisee may be able to operate only a drive-thru, a storefront, or both. They might also be able to work whenever they want. Local branding methods used by Dunkin’ Donuts, as well as new and seasonal products, will benefit franchisees. Customers can also benefit from Dunkin’ Rewards and location-specific rewards. 

A franchise may benefit from an expanded snack menu and breakfast options. This automatic revenue diversification has the potential to increase the likelihood of customer conversion. Franchisees must be financially stable enough to make an initial investment consisting of a franchise fee and other startup costs to join its team. Owners should also be prepared to pay ongoing fees such as advertising, royalties, and possible renewal fees.


Is Dunkin Donuts A Franchise Opportunity?


According to 2019, 65% of them consume coffee, and 200 million enjoy donuts. Coffee and donuts in the morning are a great way to start the day. And the good news is that Dunkin’ Donuts is always looking for new franchisees. Over the past 70 years, the number of coffee shops has grown from one tiny outlet to 12,000 in 45 countries. Every day, Dunkin Donuts serves 5 million customers. 

Though it began and built its reputation on great doughnuts and fine coffee, Dunkin’ Donuts has evolved into much more in its 70-plus years, adding delicious muffins, bagels, and croissants, as well as hearty sandwiches for the lunch crowd. The brand has a variety of coffees and donuts that people enjoy, so people quickly make the brand their favorite, and the brand acquires both new and old customers.


Dunkin Donuts Franchise Information


Dunkin Donuts Franchise Information
Industry Type   Food & Beverages  
Sub Category Coffee and    Bakery,   Doughnuts
Year Established 1950
Company Name Inspire Brands
Founder/Management Head Paul Brown, CEO
Franchising Started 1955 (67 years)
Employees at Company H.O 3,000
Franchise Expansion Plan United States and Worldwide
Number of Units 12,957 (as of 2022)
Number of Franchise Units More Than 12,000
Social Media Handles Facebook
Company Office location  130 Royall St.Canton, MA 02021


Dunkin Donuts Franchise Requirements


1. Experience with multiple Quick Service Restaurant (QSR), retail, and/or food service locations

2. Capable of negotiating prime real estate in any market

3. A business structure that owns, operates, and supports a network of multiple restaurants in major cities across a large territory or country.

4. A long-term, strategic vision for the growth of our exceptional brands

5. Sufficient capital and financial capability to open at least 20 restaurants within a specified time frame.


Dunkin Donuts franchise


How much does a Dunkin Donuts franchise cost


The total investment required to start a franchise ranges from $121,400 to $1,787,700. Depending on the store type this franchise fee ranges between $10,000 and $90,000 for a 10- to 20-year term. Depending on the market, a minimum of $250,000 in liquid assets and a minimum net worth of $500,000 are also required per restaurant. The royalty fee will be 5.9% of total Gross Sales, and the advertising royalty fee will be 5.0% of total Gross Sales.


Dunkin Donuts Formats and Franchise Cost


  1. Free Standing or Drive-Thru Location Franchise Cost is $ 245,000 to $1,787,700.
  2. Shopping Center or Store-front Franchise Cost is $ 228,000 to $1,202,800.
  3. Gas Or Convenience Store Franchise Cost is $ 120,000 to $ 781,100.
  4. Airports/Colleges or alternative non-traditional is $ 97,500 to $ 547,700.


Dunkin Donuts Franchise Initial and On-going Franchise Cost
Dunkin Donuts Franchise Fee $10,000 – $90,000 
Dunkin Donuts Franchise Cost $121,400 – $1,787,700
Royalty Fee 5.9%
Advertising Fee 5%
Term of Agreement 10 to 20 years
Is franchise term renewable? Yes,
Renewable Franchise Fees 50% of Initial Franchise fees


Dunkin Donuts Franchises Training 


Franchisees must always manage their network with at least two people, one of whom must be the franchisee or another partner, member, or partner, and the other must be a designated representative; both must successfully complete the required training program, which may vary depending on their organization’s role. The classroom/instructional phases of the Dunkin’ Brand Training program must be completed in at least 19 days. This excludes online training and travel time for in-restaurant practice and is available at Dunkin’ Brands University (DBU) in Braintree, Massachusetts, virtually, or at a designated host franchisee restaurant. Some of the franchisor’s required classes are only available online and are referred to as online training. These courses will take approximately 65 hours to complete. This is in addition to the classroom training mentioned previously. 

Furthermore, the franchisor may require franchisees to participate in the opening of another restaurant for up to ten days after the first restaurant. Franchisees must attend any additional training that the franchisor may require from time to time, as well as require their employees to attend. This training may necessitate travel to the franchisor’s training facility.


Dunkin Donuts Operations


Dunkin’ Donuts provides its franchises with both basic and advanced support. Lease negotiation, Franchisee Intranet Platform, Security & Safety, and many other services are also available. You don’t need to worry about spending money on advertising or marketing the product because the brand is already well-known. All you have to do is open the franchise, and people will start coming in.


How is Dunkin Donuts Territory Granted to Franchises?


Franchisees will be allowed to operate only one restaurant at the location specified in the Franchise Agreement or its exhibits. Franchisees will not be granted any additional rights, minimum territory, or other protected rights. Franchisees will be barred from distributing their products through any channel other than their restaurant, including alternative distribution channels.


Dunkin Donuts franchise


What is Dunkin Donuts Franchise Term of Agreement and Renewal?


The franchise term is typically between 20 and 10 years. Renewal is conditional for another same amount of term if and only if all requirements are met.


Does Dunkin Donuts provide Financial Assistance to Franchises?


The franchisor may, from time to time, negotiate specific rates for lending arrangements with third-party lenders who may provide financing to qualified franchisees. 

The amount of financing and repayment period varies depending on the program, the applicant’s circumstances, and creditworthiness. All financing decisions are made at the sole and absolute discretion of the respective lender.

There are several different types of franchise loans that you can review.

OnDeck, SmartBiz, and ApplePie Capital all offer different options that you can consider. Credibly also has a number of different franchise loan options that you can look into.

I advise you to buy franchise insurance before owning a Dunkin Donuts franchise. These franchise insurance options for you

  • Nationwide, 
  • Travelers, 
  • Liberty Mutual, 
  • Progressive, 
  • State Farm, 
  • Hiscox, and 
  • Hartford.


Dunkin Donuts franchise


Pros & Cons of Dunkin Donuts Franchise

There are many pros and cons to owning this franchise. Some of the pros of owning this franchise include


Advantages of owning a Dunkin Donuts franchise 

1. Global recognition and industry authority. There is no need for extensive marketing.

2. A large network of coffee shops: 12 thousand locations worldwide, with 8,000 in the United States.

3. Working for yourself

4. Education: Access to Dunkin’ University online business management courses.

5. Franchisees are guaranteed support, assistance in choosing a location, and training.

6. A three-day business trip to Boston is provided at no cost.


Disadvantages of owning a Dunkin Donuts franchise 

1. Significant investment is required.

2. Most recently hacked customer accounts

3. Restricting opportunities for creativity

4. There is no direct financial support from such a well-known brand.


How to start a Dunkin Donuts Franchise store?

When you are looking to start this Franchise store, there are a few things you will need to do. First, you will need to make sure that you have the financial resources to support a store. Dunkin Donuts requires a large up-front investment, and you will need to have a solid business plan in place to ensure that your store will be a success. Second, you will need to find a location that is suitable for a Dunkin Donuts store. You will need to consider things like the traffic in the area, the size and shape of the store, and the availability of parking. Finally, you will need to develop a marketing plan.


Dunkin Donuts Franchising Process 

  1. Submit a Franchise Application
  2. Prepare this franchise business plan (we shall help you with it)
  3. Get your Franchise Approval 
  4. Plan your Dunkin Donuts store launch


How much do Dunkin Donuts franchise owners make?

There is no definitive answer to this question as it can vary greatly based on the specific Dunkin Donut franchise and its location. However, according to our research, a median Dunkin Donut franchise owner made $60,000 to $ 200,000 in 2021. This figure can vary widely, however, depending on the location and the specific franchise.


What is Dunkin Donuts franchise profit?

According to the latest FDD, I will estimate the franchise profit, below graph image will elaborate on it.

All the Numbers mentioned in the graph are multiples of $100k.The graph indicates the Dunkin donuts Average Unit Volumes (AUV) and franchise profit.


Dunkin Donuts franchise


Is the Dunkin Donuts Franchise worth it?

There is no one-size-fits-all answer to this question, as the Dunkin Donuts franchise may be worth it for you depending on your specific situation and needs. However, there are factors to consider when assessing whether or not the Dunkin Donuts franchise is right for you

1. Financial stability

Before investing in a franchise, it is important to ensure that you are financially stable and have the financial resources to sustain a long-term business venture. Dunkin Donuts requires a lot of upfront capital, and if you are not prepared to commit to the long-term prospects of the business, it may not be a wise investment.

2. Location

Before investing in a Dunkin Donuts franchises, it is important to ensure that the location is viable and meets your specific needs.

3. Brand Recognition 

4. Franchise Marketing and Support

5. Franchisor Training and Regular updates

Let us see how many years it will take to recoup the Dunkin cost franchise cost. As per my analysis on basis of the AUV(Average Unit Volumes) and average Dunkin Donuts franchise profit margin of 15%. The below table will guide you with the years taken to recoup the Dunkin Donuts franchise cost.

Dunkin Donuts franchising is a decent investment where you can break even within 5 years.


Franchise Format  Is Dunkin Donuts Worth It? Recoup Of Investment
Standalone Good Returns 4 years
Drive Thru Decent Returns 4.5 years
Shopping Center /Convenience Store Decent Returns 4 to 5 years
Alternative Locations Good Returns 3.5 to 4 years


The Franchise Deck rating for the Dunkin Donuts franchise is 4.0/5.0.




Dunkin Donuts franchise Review


Dunkin Donuts is a popular chain of coffee shops in the United States and internationally. Dunkin Donuts was founded in 1950 in Quincy, Massachusetts by three brothers. The company now has over 12,000 locations worldwide. Dunkin Donuts is known for its donuts and coffee.

This is an established franchise brand, still, I will recommend you to meet the Dunkin Donut existing franchises and take reviews.


Dunkin Franchise Rankings


1. Entrepreneur Magazine ranked Dunkin Donuts first in the coffee and baked goods category.

2. Ranked number one in Airport Franchisor in Airport Franchisor

3. Ranked first in the Brand Keys Customer Loyalty Index

4. Ranked 11th in the Franchise 500 by Entrepreneur.

5. Ranked fourth among top global franchises

6. Ranked first in the top global franchise in the coffee category


Franchise Deck Analysis and Overview


Dunkin Donuts has been in the market for 70 years and has gained and proven its business model quite strongly, earning the title of one of the largest brands in the coffee and donut industry. Dunkin Donuts serves approximately 5 million customers across 45 countries and nearly 13,000 locations. According to the growing market for such QSR beverages, a large brand like Dunkin’ Donuts has a bright future. All training and assistance for opening and operating a Dunkin Donuts store are provided to franchisees. Because Dunkin’ Donuts is a well-known brand, it does not need to worry about advertising or other operational issues. 

Franchisees also have a flexible store type and renewal process. However, the investment will be on the higher side, and due to the company’s established business model, the company is not interested in experimenting, which limits franchisee creativity. So, all I can say is that Dunkin has developed a strong business model over the years, providing franchisees with a well-established business from the start. If you have prior experience in restaurants and sufficient financial investment, Dunkin is an excellent option for you.


Dunkin Donuts franchise



There are many factors to consider when deciding whether or not to buy a Dunkin’ Donuts franchise. Some of the considerations include the cost of the franchise, the location of the franchise, the business’s historical performance, and the franchisor’s other franchises. The location of a Dunkin’ Donuts is important, as the franchises is typically located in high-traffic areas. The business’s historical performance has been exceptional.

Dunkin Donuts has made franchising proud with the success of the company and its franchises. Anyone who wants to understand, how to franchise your business, should review Dunkin’s franchising success story. You can also share your thoughts, feedback, and suggestions with me in the comment section below.

Entrepreneurs who want to open a franchise in the donuts and coffee  franchise opportunities categories can look at 

  1. Starbucks Franchise
  2. Black Rifle Coffee Franchise 
  3. Krispy Kreme franchise 
  4. Crumbl Coookies Franchise
  5. Tim Hortons Franchise
  6. Insomnia Cookies Franchise
  7. Biggby Coffee Franchise
  8. Pj’s Coffee Franchise
  9. Scooters Coffee franchise 
  10. Caribou Coffee Franchise 
  11. Black Rifle Coffee Franchise
  12. Dutch Bros Coffee Franchise
  13. 7 Brew Coffee Franchise
  14. Gloria Jeans Coffee Franchise
  15. Waves Coffee Franchise
  16. Peet’s Coffee Franchise
  17. Duck Donuts Franchise


Frequently Asked Questions (FAQs)


  1. Is the Dunkin Donuts franchise profitable?
  1. Can you make money owning a Dunkin Donuts?
  1. Is a Dunkin Donuts a franchise?
  1. How do Dunkin Donuts franchises make money?


Published On: September 18th, 2022 / Categories: Blog, Cookie and Desserts Franchises, Food Franchise Opportunities, Home /