A drive-through coffee shop, Dutch Bros Coffee is committed to providing high-quality caffeinated drinks while also giving back to the neighborhood. Customers can pick up a cup of flavored coffee that has been prepared from locally roasted, freshly blended beans without even getting out of their cars. Dutch Bros. aims to offer exceptional customer service in addition to outstanding products. Along with coffee, The Dutch Bros. Coffee promotes a way of life. Overall, the Dutch Bros Coffee franchise has established itself as an outstanding business model that blends high-quality goods and customer service with a dedication to supporting the neighborhood. The business’s success acts as motivation for ambitious entrepreneurs and coffee enthusiasts worldwide.


Is Dutch Bros Franchise Opportunity?

Franchising was first made available by Dutch Bros in 1999. All the locations are currently owned by the firm, so they no longer provide this option.

Dutch Bros currently is not franchising in 2023, they are expanding with company-owned coffee shops. Before the IPO, Dutch bros give franchises but to its managers only.

In this blog post, I will give you an overview of Dutch Bros Coffee and its alternatives.

How much is a dutch bros franchise? 


Dutch bros franchise

How much does a Dutch Bros Coffee franchise cost?

Dutch Bros. no longer offers franchises, as already mentioned. However, when they did, the buyer was required to pay a Dutch bros coffee fee of $30,000 and a cost ranging between $120,000 and $1,000,000.

Dutch bros franchise Franchise Price

Dutch bros franchise fee $30,000 
Dutch bros franchise cost $120,000-$1,000,000
Royalty Fee 5% of gross sales 


Dutch bros franchise

How much do Dutch bros franchise owners make? 

Average Franchise Cost Profit Margin Estimated profits  Time to recoup the investment 

10% $230,487  4 years 
15% $307,317 2.75 years
20% $384,146 2.5 years

An owner of a Dutch Bros company owned or franchise owner is anticipated to make an annual profit of about $124,000 from more than $1.5 million in revenue. 

What are Dutch Bros franchise profit?

Like profit, a lot of factors tend to influence franchise revenue.  The amount of money that can be made from a franchise is determined by a number of factors, such as labor costs, the location of the franchise, commercial lease rates, and a number of other parameters. 

Dutch Bros purchases supplies and coffee directly from cultivators throughout the world as part of their global franchising, and they also distribute, roast, and package the entire product. 

Dutch Bros generates about $494 million from its revenues. 

Is Dutch Bros Coffee Franchise Profit Worth the Cost?

Due to its widespread presence in the USA, Canada, and other top-tier nations, Dutch Bros enjoys a high level of brand recognition and a considerable client base.

While creating a Dutch Bros business is unquestionably worthwhile, there are some considerations that go along with it. This may be a result of challenges brought on by COVID, problems with marketing, challenges with expansion and upkeep, etc.

How to open a Dutch Bros Franchise?

Opening a Dutch Bros involves a specific process and several requirements. Here are the general steps you need to follow to open a Dutch Bros franchise

  1. Visit the Dutch Bros website: Start by visiting the official Dutch Bros website to gather information and learn about the franchising opportunity.

  2. Evaluate your qualifications: Dutch Bros looks for partners who have a passion for their brand, strong leadership skills, and the financial capacity to own and operate a successful franchises. Assess your qualifications to determine if you meet their criteria.

  3. Submit an inquiry: If you meet the initial qualifications, you can submit an inquiry through the Dutch Bros website. Provide your contact information and express your interest in becoming a franchisee.

  4. Initial conversation and application: Once your inquiry is received, you’ll likely have an initial conversation with a representative from Dutch Bros to discuss the opportunity in more detail. They will provide you with the Dutch Bros franchises application, which you need to complete and submit.

  5. Background and financial checks: Dutch Bros will conduct background checks and evaluate your financial standing. They may require you to provide financial statements, bank references, and other relevant documents.

  6. Discovery day: If your application and checks are successful, Dutch Bros may invite you to attend a discovery day at their headquarters. This is an opportunity for you to meet the team, learn more about the franchise, and ask any questions you may have.

  7. Franchise agreement and fees: If both parties decide to move forward, you will be presented with a franchise agreement. Review it carefully, and if you’re comfortable, sign the agreement. You will also be required to pay an initial franchise fee, which can vary depending on the location and other factors.

  8. Site selection and development: They will assist you in selecting a suitable location for your franchise. They have specific criteria for site selection, such as high visibility, accessibility, and traffic flow. Once a location is approved, you’ll need to develop the site according to Dutch Bros standards.

  9. Training: Dutch Bros provides comprehensive training to franchisees and their management team. This training covers various aspects of operating a Dutch Bros, including the company culture, customer service, product preparation, and business management.

  10. Grand opening and ongoing support: After completing the training, you can proceed with the grand opening of your Dutch Bros franchise. Dutch Bros continues to provide ongoing support in marketing, operations, and training to ensure your success as a franchisee.

It’s important to note that specific details and requirements may vary, and it’s best to directly contact Dutch Bros or visit their official website for the most up-to-date and accurate information regarding franchise opportunities.

Dutch Bros Franchise Application

The Dutch Bros franchises application process involves several steps to determine if you meet their qualifications and are a good fit for their brand.

It’s important to note that the specific details and requirements of the Dutch Bros franchises application process may vary. It’s recommended to contact Dutch Bros directly or visit their official franchise website for the most accurate and up-to-date information.

Dutch bros franchise requirements 

One must do the following in order to be eligible to open a with the Dutch Bros Coffee

  • A minimum of three years of experience within the organization
  • Manager for a year
  • A referral from the franchisor of the branch where one is employed.

This limitation was put in place to guarantee the caliber of every franchise that is established and to guarantee that the management of these franchisees upholds the company’s key values. The company will buy the franchise back if this fails to take place.

Interested candidates may consider applying for a retail position and then trying to make sure that the requirements are completed if they are not already employed by the organization.


Dutch bros Coffee Operations 

Drive-thru stands to make up the majority of Dutch Bros’ stores. Each of them offers a variety of baked goods in addition to hot and cold beverages, including non-coffee drinks. In 1999, the company began franchising.

Dutch Bros switched to an internal franchising model in 2008, requiring potential franchisees to have at least three years of Dutch Bros’ employment. As a result, franchises had a 97 percent continuity rate. Between 2010 to 2015, only about 3% of Dutch Bros sites were dissolved. Dutch Bros completely ended franchising in 2017. Now, only corporate-owned stores are open.

264 Dutch Bros establishments had been franchised as of June 2021, while 207 were wholly owned by the company. The network of Dutch Bros stores has a total of 471 locations. The corporation has a history of purchasing franchisees who fail to meet the company’s standards for customer service.

Pros & Cons of starting Dutch bros Coffee

  • Pros 
  1. 24/7 Available
  2. Drive-thru services
  3. Expanded menu
  4. Offer rewards to customers
  5. High-profitable
  6. Fastest-growing 
  • Cons
  1. Long requirement list for the franchise
  2. High royalty payment
  3. High-cost investment
  4. No global presence
  5. External competition due to common niche
  6. High standard management 


What are Dutch bros franchise reviews?

In 1999, Dutch Bros began franchising. However, they no longer provide the same because the company currently owns all of the locations. 

Through a variety of strategies including entering new markets and launching new products, Dutch Bros Coffee has continued to enjoy success. While adhering to its basic values of fun, quality, family, community, and integrity, it continues to innovate in the specialty coffee sector.

Franchise Deck Analysis and Overview

The Dutch Bros Coffee is a popular quick-service restaurant chain in the United States. The Dutch Bros. chain consists of over 1,000 restaurants in 39 states. 

Dutch bros coffee has succeeded in the market due to its unique approach to coffee. Its Java-and-espresso drinks are popular with customers, and the chain has been able to grow its business by offering more unique items such as breakfast pastries and chocolates. In addition, the company offers a wide range of products, including clothing, accessories, and home goods.

Although Dutch bros are not franchising, nor for its managers. I will recommend Dutch bros to look at franchising again, Franchising is beautiful, it makes systems and process work for you.

In case, Dutch bros decide to expand via the franchising route I will update it for you in this blog post. You can have a look at franchise alternatives of Dutch Bros Coffee.

What is Dutch Bros Coffee?

In order to provide complimentary beverages to friends, brothers Dane and Travis Boersma in Grants Pass, Oregon, purchased a pushcart and an espresso machine in 1992. The Boersma brothers created a kiosk because their mochas and lattes were so popular; it quickly grew to over 200 sites in seven western states. Dutch Bros is considered to be a privately held coffee shop chain. When a franchisee buys a Dutch Bros coffee shop for sale, they gain access to a number of advantages.

Since its inception in 1992, Dutch Bros Coffee has had tremendous success. The business, which was started by two brothers named Dane and Travis Boersma, has expanded from a single drive-thru espresso shop to over 280 sites spread across nine states.

Globally, freshly ground coffee beans are used to create Dutch Bros’ distinctive mix. Each location’s local roasting process is followed before the coffee is served hot either through the drive-through window or their picturesque cafes.

Facts That Nobody Told You About Dutch bros

  • Dutch Bros started as a coffee cart in Oregon
  • They use responsibly sourced beans from Brazil, Columbia, and El Salvador
  • The cold drinks provided by them are funkier than those Starbucks
  • Dutch Bros has a secret menu 
  • Customer service is the special ingredient of Dutch Bros
  • The 2021 IPO of the company made the founder a billionaire

Dutch Bros Information
Industry Type Food Franchise Opportunities
Sub Category Coffee franchise opportunities
Year Established 1992
Company Name Dutch Bros Coffee
Founder/Management Head Dane BoersmaTravis Boersma
Franchising Started 1999
Number of Units 471
Social Media Handles Facebook
Company Office location  Grants Pass, Oregon


Alternatives of Dutch bros
Dutch bros Cost to Franchise Franchisee Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Starbucks franchise $315,000       7% $1,235,000 7-11.5 years 3.7/5.0
7 Brew franchise $503,800-$1,112,500     $45,000  4.5-7% + 2% 250,000 4 years 4.1/5.0
Scooters coffee franchise $272,000 to $362,000 $40,000 6%+ 2%  $700,000 6-12 years 3.9/5.0
Caribou Coffee franchise $200,000 – $1.1 Million  $25,000-$50,000 8% + 2-3%  $511,213 to $992,940 5.5 years 3.8/5.0
Tim Hortons Franchise  $670,000 $35,000 4.5-6% $158,144 11 years 3.9/5.0
Dunkin Donuts Franchise  $217,300 to
$1.5 million
$40,000-$90,000 5.9% $250,000 5.5 years 3.9/5.0


The rating for the Dutch bros coffee is 3.7/5.0.


Dutch bros franchise

Conclusion: Can You Buy Dutch Bros Coffee Franchise for Sale?

Dutch Bros strives to provide a high-quality customer experience in addition to a high-quality product. Dutch Bros Coffee is the United States’ biggest privately held-only coffee company providing a drive-thru service. Caffeinated beverages, coffee, and beverages like smoothies, lemonade, tea, energy drinks, soda, and hot cocoa Coffee are available at the Coffee Shop. While establishing a Dutch Bros franchise is a highly profitable idea, all needs and conditions must be followed in order to be successful.

Entrepreneurs who want to open a franchise in the coffee franchise opportunities categories can look at Alternatives of Dutch Coffee

  1. Starbucks Franchise 
  2. Biggby Coffee Franchise
  3. 7 brew Franchise 
  4. Scooters Coffee franchise 
  5. Dunkin Donuts Franchise
  6. Caribou Coffee Franchise 
  7. Tim Hortons Franchise 
  8. Black Rifle Coffee Franchise
  9. Pj’s Coffee Franchise 
  10. Dunkin Donuts Franchise

Frequently Asked Questions (FAQs)

  1. Are the Dutch bros franchises profitable?

Every Dutch Bros coffee shop is projected to generate a good amount of profit with its sales. For instance, a franchise owner can earn a profit of about $124,000 annually. 

  1. Can you make money owning Dutch bros?

Yes, you can easily generate money by owning Dutch bros. Although, the company has stopped giving franchises to potential franchisees now. One is required to fulfill several requirements to be eligible to start a franchise. 

  1. Is a Dutch bros franchise a franchise?

Dutch Bros. Coffee is currently giving exclusive franchise opportunities to its pre-existing employees. Dutch Bros. states a goal to grow solely with employees who have shown dedication to the firm and its ideals. As a result, the typical franchise cost and income are uncertain.

  1. How does the Dutch Bros franchises make money?

Dutch bros make money by selling cold brews, teas, smoothies, energy drinks, shakes, sodas, and baked goods such as granola bars and muffins.


Published On: January 5th, 2023 / Categories: Blog /


  1. Omar March 4, 2023 at 6:48 am - Reply

    Dutch Bros is a great franchise option for entrepreneurs looking to get into the coffee business.
    Customers love the unique drinks and friendly service offered by Dutch Bros locations.
    The Dutch Bros franchise model offers a strong business opportunity with a low startup cost.
    The company’s commitment to quality and customer service has earned it a loyal fan base.
    The Dutch Bros menu offers a variety of specialty drinks, from frozen frappes to smoothies.

  2. Huer March 4, 2023 at 6:49 am - Reply

    Dutch Bros has a strong presence in the western United States, with locations in California, Oregon, and more.
    The franchise has a strong focus on sustainability, with a commitment to using recyclable materials and reducing waste.
    Dutch Bros provides franchisees with a comprehensive training program to ensure a successful launch.
    The company also offers a variety of marketing materials and support to help franchisees promote their business.
    Dutch Bros’ popular loyalty program rewards customers for purchases made at their locations.

  3. Octavia March 4, 2023 at 6:50 am - Reply

    Dutch Bros has also been successful in opening international locations in Australia, Canada, and Mexico.
    The company has been recognized for its commitment to giving back to the community through its various charitable initiatives.
    Dutch Bros has a highly dedicated and talented team of employees dedicated to providing the best experience to their customers.
    The Dutch Bros franchise is a great option for entrepreneurs looking to join a growing and successful business.

  4. Stevens April 1, 2023 at 11:50 am - Reply

    Dutch Bros is an amazing franchise that offers great coffee and drinks in a friendly atmosphere. Their signature drinks and barista-crafted drinks are a great way to start the day or take a break. The commitment to quality and customer service makes Dutch Bros the perfect franchise for coffee lovers. The atmosphere at Dutch Bros is always inviting and friendly, making it a great place to relax and enjoy a cup of coffee. The variety of drinks that Dutch Bros offers is impressive, making it a great place to try something new.

  5. tomwingrove April 1, 2023 at 11:52 am - Reply

    The commitment to sustainability and environmentally friendly practices makes Dutch Bros stand out from other coffee franchises. The company’s commitment to giving back to the community is admirable, and they have sponsored many local events and charities. The franchise has grown significantly in the past few years, and now has locations in many states across the country. The Dutch Bros franchise model is a great example of a successful business model, with consistent quality and customer service. The use of technology to improve the customer experience is one of the main benefits of the Dutch Bros franchise model.

  6. Sloon ulren April 1, 2023 at 11:54 am - Reply

    The Dutch Bros loyalty program is a great way for customers to save money and get rewards for their loyalty. The Dutch Bros mobile app makes it easy for customers to order their favorite drinks and pay with their phones. The Dutch Bros team offers great customer service and is always willing to help with any issues or questions customers may have. The Dutch Bros community is always welcoming and supportive, making it a great place to meet new people and make connections. Dutch Bros is a great franchise that offers quality coffee and drinks, as well as a friendly atmosphere that makes it a great place to relax and enjoy a cup of coffee.

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