Insomnia Cookies is responsible for providing support, advice, and skills needed to replicate the proven success of the Insomnia Coffee business model within its own franchised store. The company will walk you through the entire process. The systems and processes designed for Franchisees are intended to make business easier and to assist stores in realizing their commercial potential.

Insomnia Cookies was founded in a college dorm room in 2003 at the University of Pennsylvania by then-student Seth Berkowitz, and the brand has been feeding our fans’ insatiable hunger ever since. So, if you are interested in the food industry, particularly cookies, and want to fulfill your insomnia cookies bakery dream, please bear with us.

However, the company is not offering franchise opportunities at the moment. 



What is the Insomnia Cookies franchise?

The company specializes in delivering warm, delicious cookies to the doorsteps of individuals and businesses. Cookies, brownies, cookie cakes, and even cold milk are available from the company. At the majority of our locations, they also serve and deliver ice cream. Insomnia Cookies’ offerings of treats, brownies, treat cakes, frozen yogurt, and even chilly drain have you covered whether you’re nourishing a desire or a group. In 2004, they opened their first store in Syracuse, New York. Insomnia had 191 locations in 40 states as of April 4, 2021. They have a strong online presence, with digital sources accounting for 50% of their sales.

Furthermore, adhering to these standards and procedures ensures the best possible chance of success. Insomnia Cookies delivers daily from 10 a.m. to 3 a.m.So it’s a business that operates primarily at night as well as during the day. With numerous expansions into new markets in recent years, Insomnia Cookies is looking for qualified franchises to help the collegiate brand grow. The company views franchisees as partners, and franchisees will receive direct support from their core executive team. The company values close communication with partners and will work hard to extend knowledge and support to their franchised locations. You will find a spoiler ahead in the Insomnia franchising story.

However, the company is not offering franchise opportunities at the moment. 


Insomnia Cookies franchise opportunity 

Despite a 2% decline between 2016 and 2021, the industry is expected to return to growth over the next five years, with revenue expected to increase at an annualized rate of 0.6% to $25.3 billion. The industry generates $24.5 billion in revenue and $1.1 billion in profit each year. This industry has historically seen consistent demand due to consistent diets over the years. 

Insomnia Cookies is a rapidly growing late-night bread kitchen concept with locations in both New York and Philadelphia. Since its inception, Insomnia Cookies has been satisfying its fans’ insatiable thirst. The organization has considerable authority in delivering warm, delightful treats ideal for people and organizations alike. Insomnia Cookies has over 100 locations in 21 states and plans to open a dozen more soon.

However, the company is not offering franchise opportunities at the moment. 

Insomnia cookies Franchise Information
Industry Type food
Sub Category Baked Goods, Cookies
Year Established 2002
Company Name Krispy Kreme Doughnuts
Founder/Management Head Seth Berkowitz
Franchising Started 2006 (16 years)
Employees at Company H.O 822
Franchise Expansion Plan United States 
Number of Units More than 150
Number of Franchise Units More than 50
Social Media Handles Facebook
Company Office location 10 Campus BoulevardNewtown Square, PA 19073United States


Insomnia Cookies Franchise  Requirements

1. Be enthusiastic about coffee and our brand.

2. Have strong leadership skills and high communication standards 

3. Have business acumen and awareness 

4. Are open to advice and guidance

5. excellent interpersonal skills

6. Dedication to providing excellent customer service

7. Adaptability and learning ability 

8. Confidence and Articulation

9. You will be an Insomnia ambassador in your local market.

However, the company is not offering franchise opportunities at the moment. 



How much does an Insomnia Cookies franchise cost

To open this franchise, you will need approximately $125,000; this initial requirement will cost you between $65,500 and $111,400 and can go all the way up to $200,500. 

The total cash requirement will be $75,000.00. The Insomnia franchise fee is $25,000. The royalty fee will be 6% of the gross sale, and the advertising marketing fee will be 2%.

However, the company is not offering franchise opportunities at the moment. 

Insomnia Cookies Initial and On-going Franchise Cost
Insomnia Cookies Franchise Fee $ 25,000
Insomnia Cookies Franchise Cost $65,500 – $111,400
Royalty Fee 6%
Advertising Fee 2 %
Term of Agreement 10 years
Is franchise term renewable? Yes,
Renewable Franchise Fees 50% of Initial Franchise fees


Insomnia Cookies Franchise Training & Support Offered

This training team provides new operator orientation training, including onsite support and training prior to store opening (coffee training, customer service, merchandising, and retailing) and continuing with a dedicated franchise business consultant for day-to-day operations and support to grow and optimize your business. Initial training is provided at no additional cost to the franchisee and must be completed prior to the opening of the first store. 

For 2-3 weeks, the Training Program consists of a series of comprehensive and detailed but clearly defined Training Modules, each covering a critical aspect of the franchised store business and providing detailed instruction for the implementation of all those concepts, methods, and procedures that have been central to Insomnia Coffee Company’s success. Our dedicated coffee trainers in the art of being an Insomnia Barista fully train all franchisees’ staff in all aspects of our beverage program. The property and development team works with franchisees to design, specify, and build stores.


Insomnia Cookies franchise operations 

A comprehensive Franchise Operations Manual, as well as additional employee handbooks, modules, and protocols, containing mandatory and suggested specifications, standards, and operating procedures, as well as marketing techniques to assist in promoting their businesses, have been developed. This Operations Manual’s standards and procedures provide Franchisees with a balanced, target-based management system that ensures all relevant operational areas receive adequate care and attention. 

Our experienced operations team conducts monthly operational and compliance audits to ensure compliance with our established procedures, service standards, food safety, and hygiene requirements. This is an important tool for encouraging the franchised store’s success. The marketing team will create a strategy and plans for local marketing promotions, as well as provide collateral, resources, and guidance, in order to increase brand visibility and awareness and drive store visits and sales.




What is Insomnia Cookies Franchise Term of Agreement and Renewal?

It has a 10-year initial term. If franchisees are performing as expected, they are eligible for renewal. Existing franchise owners can renew their contracts for an additional ten years.


Does Insomnia Cookies franchise provide Financial Assistance?

The company does not provide direct financing. The company franchisor cannot provide any lease or note obligation for franchisee guarantee. As long as the company has a relationship with an investor, it can provide third-party financing to cover start-up costs, inventory, equipment, payroll, and accounts receivable. SBA financing may be available to assist with the purchase of a franchise.




Pros & Cons of Insomnia Cookies Franchise

The advantage of owning this franchise is the opportunity to be your boss. This can be a great way to be in control of your own life and career. Finally, owning this can be a fun and exciting experience. This is because the franchise is designed to be interactive and inviting.


Pros of owning an Insomnia Cookies franchise 

1. affordable franchise fees

2. thorough training for franchisees and employees 3. complete freedom to operate a franchise

4. the market is expected to expand quickly

5. The organization possesses considerable authority in the delivery of warm, delectable treats.

6. A solid and tested business model


Cons of owning an Insomnia Cookies franchise 

1. a higher royalty fee in comparison

2. The operation may be difficult.


How much do Insomnia cookies franchise owners make?

There are a lot of benefits to owning an insomnia cookies franchise. For one, it can be a great way to make a lot of money. Depending on the size and location of the franchise, owners can earn a considerable income. Insomnia Cookies franchise owners make an average annual income or profit of $120,000.


Insomnia Cookies franchise reviews

Insomnia Cookies specializes in making cookies. The franchise has multiple locations, and they offer a variety of flavors, including chocolate chip, sugar cookie, and oatmeal raisin.

The franchise has a relatively high price point, and the cookies are not as large as some other cookie brands. However, the cookies are well-made and the franchise has a great reputation.

The franchise has a good online presence and is well-organized. The franchise has a strong social media presence, and the cookies are often featured on social media. However, the company is not offering franchise opportunities at the moment. 

Overall, the Insomnia Cookies franchise is a great option for entrepreneurs who want to open a franchise.


Insomnia Cookies Franchise Rankings

1. #70 on 

2. #136 in the 2020 Franchise 500


Franchise Deck Analysis and Overview

Insomnia Cookies is a franchise that delivers warm, delicious cookies right to the doors of individuals and businesses. Cakes and ice cream are also available. They also sell treats such as brownies, treat cakes, and frozen yogurt. The best part about the cookies is that they are mostly served at night for night hunger and cravings. Since its inception in 2004, the company has expanded to over 200 locations. The company offers a franchise opportunity for a very low investment. 

The brand not only provides comprehensive training to owners but also to all employees. They also have excellent supply chain and operational support to ensure the store runs smoothly. Overall, I can say that this is a perfect brand that is active and growing in numerous markets. Though the baking industry has declined in recent years, it is expected to grow in both the international and US markets next year.

The Spoiler in the Insomnia Cookies franchising is currently they are not giving franchises due to its internal decision. I have alternatives to the Insomnia Cookies franchise for you.


The Franchise Deck rating for the Insomnia Cookies franchise is 3.5/5.0.





Insomnia cookies are a business that focuses on suppressing nighttime hunger and cravings. Insomnia cookies have grown in popularity as a result of this original idea. With comprehensive training and support at such a low cost, this is an excellent opportunity for investors to invest. The company has expanded into numerous markets and, as a projection of the bakery industry, has a bright future. It is still advised to speak with other franchises as much as possible to understand the business and make a decision. Currently, Insomnia is not franchising, you can see the alternatives below.


Alternatives of Insomnia Cookies Franchise 

  1. Crumbl Cookies Franchise 
  2. Great American Cookies Franchise 
  3. Millies Cookies Franchise 
  4. Nothing Bundt Cakes Franchise 
  5. Cinnabon franchise


Entrepreneurs who want to open a franchise in the cookies and cafe  franchise opportunities categories can look at 

  1. Crumble Cookies Franchise 
  2. Insomnia Cookies Franchise
  3. Great American Cookies Franchise
  4. millies cookies Franchise 
  5. Cookie man franchise 
  6. Nothing Bundt Cakes Franchise


Synopsis of this article All About Insomnia cookies franchise.


Frequently Asked Questions (FAQs)

  1. Is the Insomnia Cookies franchise profitable?

Yes, Insomnia cookies is a profitable franchise 

  1. Can you make money owning Insomnia cookies?

Yes, you can make money owning Insomnia cookies when they start franchising. 

  1. Is Insomnia cookies a franchise?

No, it isn’t a franchise. 

Published On: September 2nd, 2022 / Categories: Blog, Cookie and Desserts Franchises, Food Franchise Opportunities, Home /


  1. Sebastian February 23, 2023 at 5:33 am - Reply

    Insomnia Cookies is a great choice for anyone looking for a delicious sweet treat.
    Their wide range of cookies, brownies, and ice cream make it easy to find something for everyone. The franchise is rapidly expanding, making it easier for people to find their favorite treats.
    Insomnia Cookies offers a unique combination of freshly baked, warm cookies that are delivered right to your door.

  2. Hayley February 23, 2023 at 5:37 am - Reply

    With so many flavors, Insomnia Cookies is sure to have something for everyone.
    The franchise also offers a wide range of vegan and gluten-free options for those with dietary restrictions.
    Insomnia Cookies is committed to providing the best possible customer experience.
    The franchise offers a convenient online ordering system, making it easy to get your favorite treats delivered right to your door.

  3. Anthony February 23, 2023 at 5:39 am - Reply

    Insomnia Cookies is a great way to enjoy a delicious treat without having to leave your home. Insomnia Cookies is a great choice for anyone looking for a delicious sweet treat.
    Their wide range of cookies, brownies, and ice cream make it easy to find something for everyone.
    The franchise is rapidly expanding, making it easier for people to find their favorite treats.

  4. Nelson February 25, 2023 at 6:15 am - Reply

    Insomnia Cookies is a great franchise that provides a delicious variety of fresh-baked cookies.
    They offer a wide selection of flavors that are sure to tantalize the taste buds. Their cookies are delivered hot, fresh and fast, so you can satisfy your craving anytime of day. Insomnia Cookies also offers a variety of other treats like brownies, ice cream and cookie cakes.

  5. Zawe February 25, 2023 at 6:16 am - Reply

    Insomnia Cookies are perfect for a late night snack, a special occasion or just a treat. Their customer service is friendly, helpful and knowledgeable.
    They have a great online ordering system that makes it easy to order your favorites. Insomnia Cookies can be found in many locations across the US, so you can always find a delicious treat nearby.

  6. Robert February 25, 2023 at 6:18 am - Reply

    Insomnia Cookies makes gifting easy with their online gift boxes and delivery options. They also have a rewards program, which allows customers to earn points for every purchase. The Insomnia Cookies team is dedicated to providing the best possible experience for customers.
    They strive to use the freshest ingredients and the highest quality standards.
    Insomnia Cookies is an excellent franchise that is sure to make any sweet tooth happy.

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