Aspen Dental is a dental franchise that gives complete dental care to patients in the United States. The company was founded in 2002 by Michael Zuccato and Leonard Fontana, and it has grown to over 900 places in forty-eight states. They are owned and operated with the aid of certified dentists, but they acquire administrative and business assistance offerings from Aspen Dental Management, Inc. (ADMI). ADMI presents a number of offerings to its franchisees, consisting of marketing, human resources, and economic management. In this article, we will speak about the blessings of proudly franchising Aspen Dental, the demanding situations involved, and the requirements for becoming a franchisee.

Aspen Dental Franchise

Is Aspen Dental a Franchise?

Yes, Aspen Dental is a Franchise Opportunity. Aspen Dental is a dental services company with over 900 places in 42 states in the United States. The agency was founded in 1998 by Steven Rales and Mitchell Rales, who are also the co-founders of the pharmaceutical business enterprise Forest Laboratories.

Its business version is totally based on offering less costly dental care to low-profits and uninsured sufferers. The organization gives lots of financing alternatives, including CareCredit and Aspen Dental Credit. It additionally gives a lot of dental plans, including dental financial savings plans and dental insurance.

The company has been criticized for its high-pressure sales approaches. Some patients have complained that they were pressured into signing up for needless strategies. It has also been sued by the Federal Trade Commission (FTC) for deceptive marketing. The FTC alleged that the company made fake claims about the value of its offerings.

How much does an Aspen Dental Franchise cost?

The Aspen Dental Franchise cost is in the range of $1.5 Million – $2.5 Million and a franchise fee of $300

Aspen Dental Franchise Price and Costs

Aspen Dental Franchise Fee $300,000
Aspen Dental Franchise Cost $1.5 Million – $2.5 Million
Royalty Fee 6% of Gross Sales
Advertising Fee 2% of Gross Sales
Term of Agreement 10 years
Is the Franchisee term renewable? Yes
Renewable Franchise Fees $200,000

Aspen Dental Franchise

How much do Aspen Dental Franchise owners make?

The Average Annual income for Aspen dental franchise owners is $275,000.

What is Aspen Dental Franchise profit?

I will estimate the Aspen Dental Franchisee profit and years to recoup the investment (ROI).

AUV Estimated Annual Profit (12.5%) Estimated Annual Profit (15%) Estimated Annual Profit (18%)
$1,000,000 $125,000 $150,000 $180,000 
Recoup mid-point


16 years 13.3  years 11.1  years


The estimated Aspen Dental Franchisee profit is in the range of $125,000  to $180,000   and it will take 11 to 16 years to recoup the investment.

According to industry standards, getting a return on the Franchisee’s investment will not take a very long time.

Is the Aspen Dental Franchise Profit Worth the Cost?

Whether the franchise earnings are worth the value relies upon various factors, such as the franchise proprietor’s competencies, the location of the franchise, and the amount of marketing and advertising and marketing that the franchise does.

According to a 2022 survey through Franchise Business Review, the common annual income for franchise proprietors is $275,000. However, it is critical to be aware that these figures are simply averages, and some franchise proprietors may earn greater or less than this quantity.

Potential Risks to consider before investing in an Aspen Dental 

High initial investment: The preliminary funding for a franchise is full-size, and franchise proprietors should be capable of having enough money at the upfront prices.

Competition: The dental enterprise is aggressive, and franchise owners must be able to differentiate their franchises from different dental practices in the place.

Regulations: The dental enterprise is closely regulated, and franchise owners must be able to comply with all applicable laws and guidelines.


How to Open an Aspen Dental Franchise?

The steps to open a Aspen Dental franchises

  1. Contact: The first step is to contact them and inquire about franchising possibilities.
  2. Complete the utility: Once you have contacted them, you’ll need to complete an application.
  3. Meet with a franchise improvement representative: You will then meet with a franchise improvement representative to talk about your utility and solve any questions.
  4. Attend a discovery day: If your software is accredited, you may be invited to attend a discovery day. This is a full-day occasion where you’ll examine the franchising opportunities of the company.
  5. Sign the franchise agreement: If you decide to move ahead with the franchise opportunity, you may sign the franchise agreement.
  6. Select a location: Once you’ve signed the franchise agreement, you’ll be asked to choose a region for your franchise.
  7. Build out your facility: Once you have selected a region, you will need to construct your facility.
  8. Hire workforce: You will then need to rent a group of workers in your franchise.
  9. Open your doors: Once you’ve got an employed body of workers and your facility is built out, you can open your doors and start serving patients.


Aspen Dental Training to Franchises

Aspen Dental’s franchises receive education on all factors of operating a dental franchise, from medical procedures to commercial enterprise control. The schooling software is designed to provide franchisees with the expertise and skills they need to be successful within the organization.

The schooling software consists of both study room practice and aims at enjoyment. Franchisees learn about the Aspen Dental philosophy of care, the enterprise’s commercial enterprise version, and the clinical approaches that might be used for the practice. They also have the opportunity to shadow skilled dentists and practice managers.


Aspen Dental Operations to Franchises

The company offers its franchisees with a comprehensive set of operational help services. These services encompass:

  • Marketing and advertising and marketing support
  • Human assets assist
  • Financial reporting and analysis
  • Purchasing and stock control
  • Information era help


How is Aspen Dental Territory Granted to Franchises


Aspen Dental territories are granted via an aggressive bidding manner. Franchisees submit proposals that define their experience, qualifications, and economic resources. The proposals are then evaluated via Aspen Dental’s group of specialists.

The elements that are considered in the evaluation system include:

  1. The franchisee enjoys the dental industry
  2. The franchisee’s financial assets
  3. The franchisee’s business plan
  4. The place of the proposed practice

What is the Aspen Dental Franchise Term of Agreement and Renewal?

The initial time period of the franchise settlement is 10 years. The agreement may be renewed for an extra 10-12 months, subject to approval by Aspen Dental.

 Does Aspen Dental provide Financial Assistance to Franchisees?

The company does not provide monetary help to franchisees in the form of loans or grants. However, the enterprise does offer a variety of financing alternatives to help franchisees finance the start-up charges of their enterprise. These options include

  • Venture capital: Aspen Dental partners with venture capital companies to provide financing to qualified franchisees.
  • Debt financing: It works with banks and different lenders to provide financing to franchisees.
  • Lease financing: It also gives lease financing for systems and different belongings.

Aspen Dental Franchise

Pros & Cons of Owning an Aspen Dental Franchise

Pros of owning an Aspen Dental Franchisees

  • Brand recognition: It is a famous and revered logo, that may provide franchisees an aggressive gain.
  • Training and support: The company offers franchisees with considerable education and aid, which can assist them to be successful within the commercial enterprise.
  • Marketing: It facilitates franchisees to market their practices and entice new sufferers.
  • Business version: The company’s version is designed to be worthwhile, and can provide franchisees with a great go back on their funding.

Cons of Owning an Aspen Dental Franchises

  • High start-up expenses: The fee of commencing its franchise is excessive, which may be a barrier to access for a few people.
  • Royalties: Franchisees should pay royalties to the company, that could lessen their income.
  • Competition:It is a large franchise system, this means that there is lots of opposition from different franchises.
  • Regulations: The dental industry is closely regulated, which can upload to the cost of doing business.


What are Aspen Dental Franchise reviews


Positive Review: regularly cite the logo popularity, education and aid, and marketing assistance that the company offers. Franchisees additionally admire the business model, which is designed to be worthwhile.


Negative Review: regularly mention the excessive start-up fees, royalties, and opposition. Franchisees also on occasion complain approximately the company bureaucracy and the dearth of pliability


Aspen Dental Rankings


According to Franchise Business Review, Aspen Dental is ranked #53 out of 200 franchise brands in phrases of common franchisee pleasure. The corporation acquired a typical delight rating of 3.9 out of five stars, based on remarks from more than 1,000 franchisees.

Franchisee Deck Analysis and Overview


The franchisee deck for Aspen Dental offers a detailed assessment of the business opportunity. The deck consists of information on the agency’s history, its commercial enterprise version, its financial overall performance, and its franchisee support application.

The deck also consists of a list of the initial fees associated with starting franchising Aspen Dental. These costs consist of the franchise rate, the cost of device and components, and the fee of advertising and advertising.

The franchisee deck is a treasured useful resource for anybody considering establishing a franchise. The deck affords a complete overview of the enterprise possibility and the start-up charges concerned.

Overall, the critiques of franchises are mixed. Some franchisees are very happy with the business, even as others have had more bad experiences. Before deciding whether or not or no longer to open a franchise, it is vital to do your studies and speak to different franchisees to get their insights.

Aspen Dental Franchise Review and Information

Industry Type Dental Services
Sub Category Dental Chain
Year Established 1998
Company Name Aspen Dental
Founder/Management Head Steven Rales and Mitchell rales
Franchising Started 2002
Employees at Company H.O 1000+
Franchisee Expansion Plan 100 new franchise every year
Number of Units 900+
Number of Franchise Units 600+
Social Media Handles Facebook
Company Office location  8057 Brewerton Rd, Cicero, NY 13039


Aspen Dental Franchise Success and Failure Rate

The below table will highlight Aspen Dental’s Franchisee success and failure rate for the last 3 years. This will supplement your decision-making process.


Year Format Start End Change
2019 Franchisee Owned 100 10 -10
Company Owned
2020 Franchisee Owned 90 85 -5
Company Owned
2021 Franchisee Owned 85 80 -5
Company Owned


Competition Analysis of Aspen Dental 


Brands Cost to Franchisee Franchise Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Aspen Dental $300,000 – $1,000,000 $37,500 – $50,000 10% $125,000 – $180,000 11-16 years 3.5/5
SmileDirectClub Franchise $20,000 – $50,000 $12,500 – $25,000 10% $50,000 – $100,000 2-3 years 4/5
Kool Smiles


$150,000 – $500,000 $30,000 – $50,000 8% $100,000 – $250,000 3-5 years 4/5
Heartland Dental Franchise $200,000 – $1,000,000 $25,000 – $50,000 8% $150,000 – $500,000 3-5 years 4/5
DentaQuest Franchise $500,000 – $1,000,000 $50,000 – $100,000 12% $200,000 – $500,000 3-5 years 3.5/5



$200,000 – $500,000 $25,000 – $50,000 10% $100,000 – $250,00 3-5 years 4/5

The Franchise Deck rating for the Aspen Dental Franchise is 3.7/5.0.

Aspen Dental Franchise

Conclusion: Should You Buy an Aspen Dental Franchise for sale?

Whether or no longer you should purchase a franchise for sale relies upon your goals. However, primarily based on the facts you have been provided, right here are some elements to take into account:

The price of the franchise: Franchises may be steeply-priced, so you need to ensure you’ve got the monetary assets to invest.

The franchise costs: Aspen Dental expenses include a number of franchise charges, such as an initial franchise fee, royalty charges, and advertising charges. These prices can go up, so you must consider them before coming to any conclusion.

The expected earnings: Franchises usually generate huge income, however, the amount of profit will vary depending on a variety of things. You need to make certain arrangements so that you are comfortable with the expected income before making a decision.

The recoupment of capital: The time it takes to recoup your preliminary investment will also vary depending on a number of things. You need to ensure you’re cushy with the recoupment period before you decide.


Alternatives of Aspen Dental in health and wellness franchises

  1.  Interim Healthcare Franchise
  2. Home health care franchise
  3. Strechlab Franchise
  4. Your CBD Store Franchise
  5. QC Kinetix Franchise
  6. Caring Hearts Home Care Franchise
  7. The Joint Chiropractic Franchise
  8. Home Instead Senior Care Franchise 
  9. Nurse Next Door Franchise
  10. Right at Home Franchise


Frequently Asked Questions (FAQs)


  • Is the Aspen Dental Franchise profitable?

Franchises can be worthwhile, but the amount of earnings will vary depending on a range of things, inclusive of the place of the franchise, and the price of operations. According to a 2022 record with the aid of Franchise Business Review, the average franchise generates $1.2 million in sales and $240,000 in earnings.

  • Can you make money owning Aspen Dental?

Yes, you can make money proudly owning Aspen Dental. However, it is essential to do your research and recognize the dangers before you make a decision. You should additionally be organized to work hard and make investments, time, and money into the franchise.

  • Is Aspen Dental a Franchisee?

Yes, Aspen Dental is a franchise.

  • How much is an Aspen Dental Franchisee?

The cost of a franchise varies depending on the type and size of the franchise. However, the initial franchise rate is generally $37,500, and the total funding can vary from $300,000 to $1 million.

  • How do Aspen Dental Franchises make money?

Franchises make money by charging patients for dental services. These services can include preventive care, restorative care, and beauty care. Franchisees also generate sales from coverage reimbursements and financing charges.

Published On: October 11th, 2023 / Categories: Blog, Health and Wellness Franchises /

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