Franchise territory mapping software is an essential tool for any business owner who wants to analyze their current and potential market for franchise expansion. 

Territory mapping provides detailed demographics about a particular territory or region. This information can help you identify new opportunities and target potential customers more effectively.

There are many different ways to use this mapping software, depending on your business needs. You can use it to identify your current market size and potential growth, develop new marketing strategies, identify new product lines or services, and identify potential franchise territories.

The franchise business is very competitive and crowded. In the United States alone, there are over 773,603 franchise establishments. Therefore, the right tools for territory mapping are more demanded than before. The correct data can make a lot of difference in the success of a new franchise business.



What is franchise territory mapping?

Franchise territory mapping is a process that helps identify the geographic boundaries of a franchise. This information is used to help manage and grow the franchise network.

Moreover, the territory is an area consisting of sub-areas or smaller areas combined. Franchise Territories can be crafted of a group of sub-areas, postal codes, neighborhoods or regions.

In this mapping process, the brand owner takes essential decisions on further expanding their franchise business. Additionally, the mapping will create a list of potential territories with their brand-specific pros and cons related to demographics and competition.

Franchise Territory Mapping Software

Franchise territory mapping software helps franchisors with a series of tools for generating franchise territories. These territories include extensive information like demographics, consumer segmentation data, postal geocoding and validation process.

The franchise Territory Mapping Software is an essential and valuable tool for any business. By mapping out your franchise territory, you can better understand your potential customer base and optimize your franchise marketing and franchise development activities.



Using this territory mapping software to identify potential business opportunities and assess current franchise business plan. In mapping out your franchise territory, you can determine changes in your franchise strategy to franchise your business faster.

How do you create a territory map?

Creating a territory map is not a simple job to execute. To create a territory map, you first need to gather data about your business. 

This data can come from financial reports, surveys, customer feedback, and competitor data. Once you have this information, you can create a business map.

Further, you need first to define your business target market. Once you have this information, you can draw boundaries around your target market. It would be best to consider where your customers are and what demographics you prefer.

Steps in creating a territory map



Which franchise territory map software is the best?

When it comes to mapping out the best franchise territory, you need the help of good territory mapping software.

There are several excellent options, and it can be hard to decide which one is right for you. So, we’ve put together a list of the five best territory mapping software options available on the market today.

There are many different types of franchise territory mapping software. 

Some of these software programs allow users to visualize their franchise territory in various ways, including 

1. displaying a map of the territory, 

2. listing all franchisees in the territory, and 

3. displaying detailed information about each franchisee, such as their address and phone number website. 

Other territory mapping software programs allow users to input specific information about their franchisees, such as their address, phone number, and website. Then, they generate a map of the territory that reflects this information. 

For example, if you are only interested in displaying a map of your franchise territory, a simple program that does not allow you to input specific information about your franchisees may be sufficient. 

On the other hand, if you are interested in inputting specific information about your franchisees, a more advanced franchise territory mapping software.

One of the best ways to map out your franchise territory is to use mapping software. There are a lot of different mapping software options available, so it’s essential to choose the right one for your needs

1. Easy Territory Management & Mobile Maps




  • Territory Management
  • Auto-Build & Realign Territories
  • Full Dynamics 365 Integration
  • Business Intelligence
  • Scheduling and Routing
  • Mobile Mapping
  • Can upload Excel Data
  • Convert & Publish Maps to Power BI


  • Export to Dynamics 365 Marketing List
  • Leading MapPoint Alternative
  • Dashboard available

2. Maptittude Franchise Mapping Software

Maptitude is a powerful and easy to use franchise mapping tool. It has features for franchisors to underpin successful franchise territories and site location decisions.

Starting Price: $695.00/one-time/user

Pricing and Features 



3. MangoMap Franchise territory mapping software

Mangomap manages the franchise territories for franchisors. They have colour-coded maps to show the effectiveness of visualizing data.




  • Envision and control your franchise territories and regard their existing situation.
  • Map out and create new territories.
  • Intelligently plan new franchise locations.
  • Efficiently cooperate with different group partners as entirely online.
  • Use advanced search and filter tools to discover powerful insights.
  • Effectiveness in Selling franchisees with robust data available on click on the territory.
  • Presentation to potential franchisees by sending available territory URL.



4. Maptive Franchise Mapping Software

Maptive Mapping Software is a focused group of mapping nerds who wish to solve the mapping problems of brands and individuals.

They are licensed with Google maps for Brands. Because of this, they can provide speed, accuracy, global coverage and customization of tools.

Features and Pricing 



5. RealZips Geodata territory mapping software

Realzips is available for Cloud,iPhone,iPad and android.

RealZips is global territory management for Salesforce. 

The application assists in the geographic structure of all Salesforce data based on zip codes, postal codes and partial postal codes.

Realzips empowers sales and customer service teams to quickly find market potential in every area and run laser-focused marketing and sales activities.

Pricing starts from $ 25/user/month in addition to Salesforce cost to the user.



How to select the best mapping software?

Whatever franchise territory mapping software program best suits your needs, selecting the right program for your situation is essential. Here are some factors to consider when choosing a mapping software:

1. Budget. 

The most important factor when choosing mapping software is budget. Make sure to choose software that will fit your needs and budget.

2. Features. 

Another essential factor to consider is the features of the software. Make sure to choose a software that has the features you need to map out your franchise territory.

3. Ease of use. 

The essential factor to consider is the ease of use. The software should be easy to use and have simpler navigation.

4. Compatibility. 

Finally, make sure the software is compatible with your franchise territory.


How do I create a free sales territory map?

Creating a sales territory map can be a helpful tool for businesses of all sizes. By understanding where your customers are and how to reach them, you can optimize your franchise sales efforts and increase your bottom line.

You’ll need to take a few things into account when creating your territory map.


  1. Your company’s target marketThis includes the geographical areas where your customers are located and their socio-economic status, demographics, and interests.
  2. Your franchise sales channelsThis includes the methods you use to reach your customers, such as advertising, public relations, and direct sales.
  3. Your franchise sales territoryThis includes current franchise locations and potential franchise territories with demographics and competition data.



Franchise mapping software helps businesses map their franchisees, locations, products, and sales. This software can help businesses understand their franchisees’ sales, track their products, and understand their locations. 



Effective mapping software plays a vital role in developing a successful franchise business plan for franchise owners. This software can also help you in targeted franchise business expansion, which we discussed in the franchise strategy and business plan.

Let us know your suggestions and reviews about the franchise territory mapping software mentioned in this article.

Also, read about other franchising software solutions

Read more about these Franchising Software options 

  1. Franchise CRM
  2. HR CRM
  3. Franchise Accounting Software
  4. Franchise Marketing Software
  5. Franchise Software
  6. Franchise Territory Mapping Software
  7. Franchise POS System
  8. Franchise Web Design for Franchisors Tips and Companies
Published On: April 5th, 2022 / Categories: Blog, Franchising Software, Home /


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    • franchise deck June 12, 2022 at 9:14 pm - Reply

      Thanks for your appreciating the site and info on franchise mapping territory software.

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  2. Oliver July 19, 2022 at 4:44 am - Reply

    Indeed franchise territory mapping is required to map out other franchises on a geographical scale and mapping software does so.
    Well, it was an amazing article really learned new stuff about Franchise Territory Mapping Software.

    • franchise deck July 19, 2022 at 8:05 am - Reply

      Thanks, Oliver.
      Yup Franchise territory mapping software should be used by all franchisors to map their
      franchise territories and present to prospective franchises.

  3. paul February 16, 2023 at 5:45 am - Reply

    Franchise territory mapping software is a powerful tool for businesses to easily draw and manage territories for their franchise network. It is designed to help manage and optimize the distribution of franchises in an efficient and cost-effective manner.

  4. brian February 16, 2023 at 5:46 am - Reply

    It also provides visual representations of territories along with detailed demographic data about customers and prospects.Franchise territory mapping software can help businesses increase their sales and profits by targeting the right areas and customers.

  5. Brian March 20, 2023 at 5:44 am - Reply

    Franchise Territory Mapping Software is an essential tool for franchisors to effectively manage and grow their business. It helps to create and maintain territories for franchises to ensure optimal performance. The software enables franchisors to manage territories quickly and accurately, keep track of sales and customer data, and optimize territory boundaries.
    It allows for easy comparison of territory performance and analysis of market opportunities. Franchise Territory Mapping Software helps to determine the best locations and boundaries for each franchise.

  6. Lloyo March 20, 2023 at 6:00 am - Reply

    It also provides insight into customer demographics and market trends to help inform decisions.
    The software can help to streamline the process of creating and managing territories and make it more efficient. It provides a visual representation of territories which makes it easier to identify areas of potential growth. It can also be used to identify areas of underperformance and take corrective action if necessary. Franchise Territory Mapping Software can also be used to allocate resources and develop marketing strategies.

  7. Finnemore March 20, 2023 at 6:03 am - Reply

    It allows for the consolidation of data from multiple sources, making it easier to track performance and analyze data. The software can be used to optimize customer service and ensure that franchises are meeting customer expectations. It can also be used to measure customer satisfaction and identify areas of improvement. Franchise Territory Mapping Software can help to ensure that franchises are making informed decisions based on accurate data.
    It can also be used to identify and capitalize on opportunities in new markets.

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