In the United States, Primrose Schools Franchising Company is the market leader when it comes to providing children and families with premier early education and care. Nowadays, there tend to exist more or about 400 Primrose franchise schools in 29 states, having been founded in 1982. Franchise Owners who are given access to a tried-and-true business model and the unique and balanced Learning approach to early education independently own and run each school.

The market for early childhood education is anticipated to grow at a CAGR of 11.8% from 2022 to 2030, reaching USD 676.7 billion by 2030.

Primrose school franchising company

What is the Primrose Schools Franchise?

With its corporate office in Acworth, Georgia, Primrose Schools is a family of certified early childhood education providers. With over 301 franchised schools spread throughout 23 states, it educates and looks after more than 60,000 kids.

Primrose provides comprehensive early childhood education and care for kids from six weeks to six years, as well as after-school activities for kids up to twelve years old.

Before launching a school, franchise owners receive training at the Primrose corporate campus in Georgia and from seasoned franchise owners. Each Primrose school is independently owned and run by franchise owners. Franchise owners have access to a system of support that includes ongoing training opportunities and field advisors.

Is Primrose Schools a Franchise Opportunity?

Primrose Schools is a franchising company and franchise opportunity for sale.

Facts That Nobody Told You About Primrose Schools

  • They have an exclusive balanced learning curriculum and approach. 
  • The students of Primrose are known to rank higher while considering a national nomad early learning assessment.
  • Instead of a childcare accreditation, they offer an early education accreditation. 
  • They have a first-class marketing program. 

Primrose Schools Franchise Review and Information

Primrose School Franchise Review and Information
Industry Type Children’s Businesses
Sub Category Children’s Education/Enrichment, Childcare, Miscellaneous Children’s Businesses
Year Established 1982
Company Name Primrose Schools
Founder/Management Head Jo Kirchner, CEO
Franchising Started 1988
Franchise Expansion Plan Throughout the US
Number of Units 498 (as of 2023)
Number of Franchise Units 465+
Social Media Handles Facebook
Company Office location  Atlanta, Georgia

Primrose School Franchising Company Requirements

This is extremely private information as the company does not disclose it. Only after you submit a franchise application will you be able to learn about this. After the basic requirements are satisfied and met, all of this will be well-explained to you by the franchisor. 

Primrose school franchising company

How much does a Primrose Schools franchise cost?

The franchise cost of a Primrose School franchise can be summarized below

  • Initial franchise fee: $50,000 – $80,000
  • Initial investment:$651,900 – $1,464,000
  • Net worth: $1,500,000
  • Cash requirement: $650,000

Further, the royalty fee and advertising fee to become a franchisee is 7% and 3% respectively.

How much does it cost to franchise Primrose Schools in the United States?

Primrose Schools Franchise Initial and On-going Franchise Cost
Primrose Schools Franchise Fee $50,000-$80,000
Primrose Schools Franchise Cost $651,900-$1,464,000
Royalty Fee 7%
Advertising Fee 3%
Term of Agreement 10 years
Is franchise term renewable? Yes
Veteran discount $30,000 off franchise fee
Primrose school franchising company

How much do Primrose Schools franchise owners make?

I will estimate Primrose Schools franchise profit and years to recoup the investment (ROI).

AUV Estimated Annual Profit (12%) Estimated Annual Profit (15%) Estimated Annual Profit (18%)
$ 25,014.36 $ 31,267.95 $ 37,521.54
Recoup mid-point$2,084,53 8.33 years   6.66 years 5.55 years

The estimated Brand franchise profit is in the range of $ 25,014.36 to $ 37,521.54 and it will take 5.55 to 8.33 years to recoup the investment. 

According to industry standards, getting a return on the franchise investment will take a very long time.

What is Primrose school franchising company and franchise profit?

The median net profit of a franchise of Primrose Schools concerning their sales in 2021 was around $2,084,53. 

Primrose School Franchising Company Training to Franchise

Introductory instruction currently consists of

  • An orientation session lasting one day at the franchisor’s office in Atlanta, Georgia
  • A structured exploratory study of the early childhood education sector that incorporates online classes, reading assignments, and other exercises
  • Three days of instruction in the franchisor’s office or a different place that it determines
  • Three days of in-person instruction in a licensed training center in the franchisee’s region or another location the franchisor chooses, with an extra day of online follow-up instruction
  • Three extra training days within six to twelve months after the start of the school (School Excellence Training)

It could take up to 10 business days to complete the aforementioned training components. The franchisor will also demand that the director pass a training class (the Director Class).

Primrose Schools Company Franchising Operations 

Primrose Schools Franchise owners possess an array of backgrounds, but they all share the same aspiration, the desire to improve the lives of families, kids, and their local communities. They value an opportunity where they can use their expertise to manage staff, cultivate relationships, and increase enrollment. They started franchising their operations in 1988.

How is Primrose Schools Franchising Territory Granted to Franchise

Franchisees won’t be given an exclusive territory. Until the earlier of the opening date or the second anniversary of the franchisees’ signing of the franchise agreement:

  • Other facilities will not be established by the franchisor or its affiliates in their development area, nor will they grant licenses to others to do so.
  • As long as they abide by the terms of the Franchise Agreement, the franchisor will be unable to change the development area unilaterally.

The development area will fail to exist after the opening of the facility.

What is Primrose Schools Franchise Term of Agreement and Renewal?

The initial franchise term is 10 years starting on the facility’s opening day. Franchisees may be eligible for two successor terms of 10 years each if they have adhered to the Franchise Agreement and other requirements.

Does Primrose Schools provide Financial Assistance to Franchises?

The franchisor may offer a limited rent guarantee in favor of the franchisee’s third-party landlord under the build-to-suit program or permanent lease program, as well as for all facilities created under the site-first program in specific and unique circumstances. This guarantee is given so that the franchisee can rent the property, the building, and the facility improvements from the landlord. 

A preferred lender who satisfies specific requirements and has expressed interest in financing its franchisees may be recommended to franchisees by the franchisor. Otherwise, neither the franchisor nor any of its affiliates provide any financing options, either directly or indirectly.

Pros & Cons of owning a Primrose Schools franchising Company


  • Exclusive curriculum 
  • Better student outcomes
  • Education accreditation
  • Premium value 


  • High employee turnover
  • Lack of communication 
  • Lack of planning for teachers 



What are Primrose Schools franchise reviews?

Consider yourself a potential franchisee who has a love for early childhood education and past experience in administration or teaching. If so, then you might be a good fit for this opportunity. By launching this franchise, you might benefit from local child care that is educational. Almost 60,000 kids are taught by the franchise across the nation.

The company’s balanced learning curriculum has established itself as an efficient way to raise the bar for high-quality education throughout history. This is normally the reason that many parents keep getting involved in Primrose Schools’ educational systems for their children’s education. The franchisor typically offers field consultants and regular training programs to the franchisees as a support structure.

Is Primrose School Franchising Company worth the franchise cost?

Primrose Schools is worth the franchise cost. During the past 20 years, Entrepreneur’s Franchise 500 has listed Primrose Schools numerous times. The list is produced and based on an analysis of more than 150 data points, including charges, growth and size, franchisee support, brand quality, and financial strength and stability.

In your community, there can be a significant demand for top educational institutions. To give their children a stronger basis for success, parents frequently turn to tested methods. For many parents, investing in high-quality early childhood education and care will pay off.

You must be financially prepared for an initial investment that consists of a franchise fee and other initial expenses in order to join the Primrose Schools team. You should also be ready for ongoing fees including renewal fees, advertising expenses, and royalty payments. Franchisees must also satisfy the established net worth and liquid capital requirements of the franchisor.

Primrose School Franchising Company Ranking

Rank Year Achievement 
#141 2024 Franchise 500 Ranking
#50 2023 Top brands for multi-unit owners

Franchise Deck Analysis and Overview

Many parents appreciate the Balanced Learning approach and curriculum of a franchise of Primrose Schools which was created with the help of top early education professionals to provide a reliable and enjoyable educational experience. An early education accreditation was chosen by Primrose Schools over a childcare accreditation. The best rating an early learning center may receive is AdvancED accreditation.

They have developed a distinctive, valuable learning route using the most recent research. Their curriculum is excellent and places a strong emphasis on character development while blending meaningful play and supportive teacher leadership. 

There has been extensive planning and research put into every lesson plan, toy, block, and book. Primrose, therefore, proves to be a wise investment because of its important foundation.

Primrose Schools Franchise Success and Failure Rate

The below table will highlight the Primrose Schools franchise’s success and failure rate for the last 3 years. This will supplement your decision-making process.

Year Format Start End Change
2019 Franchise Owned 391 418 +27
Company Owned 0 0 0
2020 Franchise Owned 418 445 +27
Company Owned 0 0 0
2021 Franchise Owned 445 465 +20
Company Owned 0 0 0

The business has expanded significantly during the past three years. Franchise units have been opening at a rate of about 22 units per year, despite the franchisor’s continued avoidance of owning any schools. 

This suggests that the franchisor is likely giving substantial support despite the noticeably high investment amount, which is ultimately leading to great performance throughout all franchise units.

Competition Analysis of Primrose School Franchising Company
Primrose Schools Franchise Cost to Franchise Franchisee Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Primrose Schools Franchise $651,900-$1,464,000 $80,000 7%+3% $2,084,53 5-8 years 3.5/5
Goddard School Franchise $879,950-$1,229,950 $135,000 7%+2% $373,000 3.3/5
Mathnasium Franchise $112,860 – $149,155 $49,000 10%+2% 15-25% of the average Franchise sales 3.23-4.30 3.8/5
School of Rock franchise $395,800-$537,400 $49,900 10%+2% $305,815 4/5

The Franchise Deck rating for the Primrose Schools Franchising Company is 3.5/5.0.

Primrose school franchising company

Conclusion: Should you buy the Primrose School Franchising Company franchise for sale?

A nationwide network of accredited private preschools, Primrose School franchising company promotes a comprehensive curriculum and wholesome relationships to help kids achieve. To create a system based on timely positive reinforcement, engagement, and enjoyment with the ultimate goal of developing confident, capable, and willing learners, Primrose Schools emphasizes its proprietary “Balanced Learning” approach to early childhood education. This approach combines traditional learning philosophies with modern tenets.

Those who work at Primrose Schools have the chance to join a company that generates good profits and has a short payback period. The franchise industry appears to be in good shape and is anticipated to keep expanding in the years to come. Nevertheless, there is no question that the education sector has a lot of space to grow and that it is making encouraging promises of a great performance in the years to come. 

Primrose Schools is undoubtedly the franchise for you if you are committed to creating and managing a school and have a love for the education of children.

Entrepreneurs who want to open a franchise in the donuts and desserts  franchise opportunities categories can look at

  1. Kids Quest Inc Franchise
  2. Robbins Children’s Programs Franchise
  3. G8 Education Ltd Franchise
  4. Badger High School Franchise
  5. Mathanisum Franchise
  6. The Creche and Kindergarten Association Franchise
  7. Child Care Associates Franchise
  8. Legacy Academy Franchise
  9. Goddard School Franchise
  10. Drama Kids Franchise
  11. Eye Level Franchise
  12. Kindercare Franchise
  13. Algorithmics Franchise
  14. Code Ninjas Franchise

Frequently Asked Questions (FAQs)

  1. Is the Primrose Schools franchise profitable?

Yes, a franchise of Primrose Schools proves to be quite profitable. There are fewer margins because things move quickly, but your sales are too high. It implies that you can benefit more from this business.

  1. Can you make money owning a Primrose School?

Yes, a potential franchise owner can easily make money franchising Primrose School company.

  1. Is Primrose Schools a franchise?

Primrose Schools is a franchise business.

  1. How much is the Primrose Schools franchise?

To open a Primrose franchise, a potential franchise is required to have the following

  • Initial franchise fee:  $50,000 – $80,000
  • Initial investment: $651,900 – $1,464,000
  • Net worth: $1,500,000
  • Cash requirement: $650,000
Published On: March 10th, 2023 / Categories: Education Franchises /


  1. Smith March 17, 2023 at 6:35 am - Reply

    Primrose Schools Franchising Company is an excellent choice for those looking to start a childcare business. The company offers extensive training and support so that their franchisees are well-prepared to open a successful business.
    Primrose Schools Franchising Company has a strong track record of success, with over 200 locations currently open. The company provides a comprehensive curriculum, which is tailored to the individual needs of each location.
    Primrose Schools Franchising Company has a highly experienced and dedicated team of educators and administrators.

  2. paul March 17, 2023 at 6:37 am - Reply

    The company also provides a comprehensive suite of marketing and operational support services to its franchisees. Primrose Schools Franchising Company is committed to creating safe, nurturing environments for children and families. The company has a strong commitment to giving back to the communities in which it operates.
    Primrose Schools Franchising Company has a strong reputation for providing quality education and childcare services.
    The company is committed to providing a high level of customer service to its franchisees.

  3. Petere March 22, 2023 at 9:12 am - Reply

    Primrose Schools Franchising Company is an amazing opportunity for entrepreneurs to own their own business. Primrose Schools offers a unique educational experience for children that is based in a balanced, play-based curriculum. Primrose Schools has an extensive network of franchise owners and is dedicated to providing the best educational experience for children and their families. Primrose Schools is committed to providing the highest quality of care and education to its children and their families. Primrose Schools is a great option for parents looking for an alternative to traditional daycare or traditional schooling.

  4. slobhom March 22, 2023 at 9:13 am - Reply

    Primrose Schools offers a unique learning environment that is tailored to the individual needs of each child. Primrose Schools provides a nurturing and stimulating environment that encourages children to explore and discover their own potential. Primrose Schools Franchising Company offers a comprehensive support system for franchise owners, including training and guidance. Primrose Schools is accredited by the National Association for the Education of Young Children and has been recognized for its commitment to quality education. Primrose Schools has a proven track record of success and has been ranked as one of the best for-profit childcare companies in the US.

  5. Rooms March 22, 2023 at 9:18 am - Reply

    Primrose Schools offers a variety of programs and services to meet the needs of each individual child. Primrose Schools has a variety of franchise models to choose from and is committed to providing an excellent customer experience. Primrose Schools Franchising Company is dedicated to ensuring the success of its franchisees and providing them with the tools and resources to succeed. Primrose Schools is committed to promoting a culture of safety and security for its children and staff. Primrose Schools Franchising Company is a great opportunity to become a part of something bigger and make a positive impact on the lives of children and their families.

  6. schwinggboth March 28, 2023 at 12:19 pm - Reply

    Primrose Schools Franchising Company is a great option for those looking to start a profitable business. Primrose offers a wide range of educational services and programs for children. The company has a proven track record of success, with over 300 franchisees currently operating in 28 states Primrose Schools Franchising Company has a strong commitment to its franchisees, offering top-notch training and support The franchise model used by Primrose Schools is designed to maximize profitability for franchisees.

  7. Stuchat March 28, 2023 at 12:21 pm - Reply

    Primrose Schools offer a variety of educational programs, from early education to after-school care. Primrose Schools also provide educational materials and resources to their franchisees. The company is dedicated to creating high-quality learning environments for children. Primrose Schools has a focus on developing well-rounded individuals, with a commitment to social, emotional, and physical development. Primrose Schools franchisees receive a comprehensive marketing plan to help them reach their target audience.

  8. Danien giles March 28, 2023 at 12:24 pm - Reply

    Primrose Schools Franchising Company is a great option for those looking to start a profitable business. Primrose offers a wide range of educational services and programs for children. The company has a proven track record of success, with over 300 franchisees currently operating in 28 states. Primrose Schools Franchising Company has a strong commitment to its franchisees, offering top-notch training and support. The franchise model used by Primrose Schools is designed to maximize profitability for franchisees.

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