Are you a big-time foodie? Do you love burgers the most? What if I told you that your love for burgers and fast food will help you earn a lot of money? Would you grab the opportunity to invest in this franchise firm? If your answers to all the questions were yes, then you are in the absolute right place. This blog will give a very detailed overview of the fast-casual restaurant in the US, Shake Shack.

You should keep reading if you are planning for a big-time investment in this franchise. Here, I will take you through the expenses involved in starting a Shake Shack franchise, the advantages of doing so, and any potential negatives to running this business. 


What is the Shake Shack?

American fast-casual restaurant Shake Shack was established in New York City in 2004. Burgers, hot dogs, fries, and shakes are among the items on the menu of the company’s restaurants, which it operates both domestically and abroad. The hamburger chain Shake Shack is renowned for using premium ingredients and buying its meat, vegetables, and buns from regional farmers. 

Shake Shack restaurants can be opened anywhere in the world according to the company’s business model and system, which is open to both individuals and businesses. Shake Shack has won numerous awards for both its food and customer service, and both foodies and non-foodies alike love it.


Shake Shack franchise

Is Shake Shack Franchise Opportunity?

For people and businesses interested in starting and running a Shake Shack restaurant, the company offers a franchise opportunity. Shake Shack doesn’t give franchises currently. They are opening company-owned units. 


Shake Shack Franchise Information
Industry Type Food Franchise Opportunities
Sub Category Burger Franchise Opportunities
Year Established July 2004
Company Name Shake Shack
Founder/Management Head Danny Meyer
Number of Units Over 400 locations
Social Media Handles Facebook
Company Office location  New York City, United States


Shake Shack Franchise Requirements

Individuals and businesses must fulfill specific financial and operational standards to be eligible to open a Shake Shack franchise. However, Shake Shack doesn’t offer franchises to anyone.


Shake Shack franchise


How much does a Shake Shack franchise cost

The price of a Shake Shack cost varies according to a variety of variables, such as the restaurant’s location, size, design, and building costs. The initial estimated franchise fee for Shake Shack is $40,000-$45,000, and the total initial investment for a Shake Shack cost can range from  $1.5 million to $2.7 million or more, according to the company’s website. 

The initial investment covers the franchise fee as well as the price of building and equipping the restaurant, as well as the price of initial inventory and equipment. Additionally, it contains working capital to pay expenses in the initial few months of business as well as training and support charges.


Shake Shack Franchise Initial and On-going Franchise Cost
Shake Shack Franchise Fee $40,000-$45,000
Shake Shack Franchise Cost $1.5 million to $2.7 million 
Royalty Fee 5-6%
Advertising Fee 1 %
Term of Agreement 20 years
Is the franchise term renewable? Yes


Is the Shake Shack franchise worth the investment?

Shake Shack does not sell its franchises, so it cannot be distinguished if its franchise investment is worth it or not.  


Shake Shack Training to Restaurants

Shake Shack offers training and assistance to its franchisees. The training course is intended to give franchisees the skills and information they need to successfully manage and run a Shake Shack restaurant in addition to assisting them in understanding Shake Shack’s business strategy and operational methods. 

The training program normally consists of a mix of online lessons, in-person instruction at Shake Shack’s training facilities, and in-store instruction at a Shake Shack restaurant that is already open. Shake Shack’s menu and recipes, food safety and cleanliness, customer service, and financial management are just a few of the many topics covered in the training.


Shake Shack franchise


What is Shake Shack’s Franchise Term of Agreement and Renewal?

The Shake Shack franchise agreement typically has a 20-year initial term. Franchisees might have the option to extend their franchise agreement after the initial 20-year period, provided certain requirements are met. These requirements could relate to the franchisee’s adherence to the terms of the franchise agreement. The financial standing, and their continued dedication to upholding the Shake Shack brand values.


Will Shake Shack provide Financial Assistance to franchises?

Franchisees could be able to get money from banks, credit unions, and other lenders in addition to any financial aid provided by Shake Shack. Franchisees must thoroughly weigh all of their financing alternatives before selecting the one that best satisfies their needs and financial objectives.

You can try to get personal or business loans from Lending Point


Pros & Cons of Shake Shack


There are several potential benefits to becoming a Shake Shack, including

  1. Established brand: Shake Shack is a well-known and respected brand in the restaurant industry, which can help attract customers to your business.
  2. Proven business model: As a franchisee, you will be able to follow a tried-and-true business model that has been successful for other Shake Shack owners.
  3. Training and support: Shake Shack provides comprehensive training and ongoing support to its franchisees to help them operate their businesses effectively.
  4. Marketing support: As a franchisee, you will benefit from the marketing efforts of the Shake Shack corporate team, which can help drive traffic to your business.
  5. Group purchasing power: As a Shake Shack, you will have access to group purchasing discounts on supplies and equipment, which can help reduce your operating costs.
  6. Flexibility: Franchisees have the freedom to operate their businesses as they see fit, within the guidelines set forth by Shake Shack.
  7. Profit potential: With a successful Shake Shack restaurant owner, franchisees have the potential to earn a good income and achieve financial independence.



  1. Initial investment: Starting a Shake Shack restaurant requires a significant initial investment, which may be difficult for some individuals to afford.
  2. Ongoing fees: Franchisees are required to pay ongoing fees to Shake Shack, including royalty fees and marketing fees, which can cut into their profits.
  3. Brand standards: Franchisees are required to adhere to strict brand standards to maintain the quality and consistency of the Shake Shack experience for customers. This may require significant effort and resources on the part of the franchisee.
  4. Limited control: As a franchisee, you will be required to follow certain rules and guidelines set forth by Shake Shack. This can limit your ability to make certain decisions about your business.
  5. Competition: You will be competing with other Shake Shack locations as well as other restaurants in your area. This can be challenging and may require you to work hard to differentiate your business from the competition.
  6. Risk of failure: Like any business, there is always a risk that Shake Shack may not be successful. This risk may be particularly high for new franchisees who are just starting in the industry.


How much do Shake Shack franchise owners make?

Since Shake Shack is a private business, no financial details regarding its franchise operations are made available to the general public.


Shake Shack franchise

What is Shake Shack franchise profit?

Only a small number of Shake Shack locations around the US and other countries are run by licensees; the bulk of locations are owned and operated by the corporation. It gives the franchise the ability to exert the necessary control over the services and quality. The average gross profit margin for a Shake Shack outlet owner is 30–35%, and the average net profit margin is 12–15%. Your spending and geographic location may have an impact on the net profit margin.


What are Shake Shack franchise reviews?

Shake Shack is one of the latest America’s top-selling burger businesses. To re-integrate the neighborhood, Shake Shack was founded in 2001 as a hot dog cart in Manhattan’s Madison Square Park. Due to the success of the little cart, it was converted into a permanent kiosk in 2004 that served burgers, hot dogs, fries, shakes, frozen custard, beer, and wine. 

In 2010 Shake Shack increased the number of its stores in New York City. The first Shake Shack restaurant outside of New York was in Miami’s South Beach, and the first two overseas locations debuted in Kuwait and the United Arab Emirates in 2011.


Shake Shack Franchise Rankings

  1. Shake Shack has not been ranked anywhere to date. They have not disclosed any information regarding their rankings on their website. 
  2. The fast-food sector has the strongest competition, scoring 3.4 out of 4,4. Additionally, the high-risk rating is 3.3 out of 4, with 4 being the highest level of risk.


Franchise Deck Analysis and Overview

Popular fast-casual restaurant Shake Shack was established in New York City in 2004. Since then, it has expanded to include sites all around the world, many of them in the US. Burgers, hot dogs, shakes, and other American diner fare are popular at Shake Shack. The business enjoys widespread brand recognition and a successful track record. You must fulfill the requirements for the company’s franchisees and be prepared to make a large financial commitment if you want to create a Shake Shack location in the US. 

The Shake Shack franchise cost is $40,000, and you will also have to provide the corporation with ongoing royalties based on a portion of your restaurant’s profits. Additionally, you will need to be able to afford the start-up and continuing costs of running a Shake Shack restaurant, which may include building expenses, equipment expenses, and staff training expenses.

If you’re thinking about buying a Shake Shack or any burger franchise, it’s a good idea to carefully read the franchise agreement and speak with a franchise lawyer to completely comprehend your responsibilities and rights. To make sure that there is a demand for a Shake Shack restaurant, it is also crucial to properly investigate the market and competitors in your area.


Is the Shake Shack Profit Worth the Cost?

Shake Shack franchise is not a franchise, so I cannot say about its profit in the industry. 

Alternatives of Shake Shack
Franchise Brand Cost to Franchise Franchise Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Shake Shack $1.5 M to $2.7 M  $40,000-$45,000 5-6% + 1% 12–15% profit margin   3.5/5.0
Chipotle Franchise  $1,599,000 $25,000 N/A $587,618 4.75 years 4.0/5.0
Moe’s Southwest Grill $566,300 – $1,585,610 $30,500 5% + 2-4%     4.0/5.0
Wingstop Franchise  $315,310 – $948,080 $20,000 6% + 6%     3.0/5.0


The Franchise Deck rating for Shake Shack is 3.5/5.0.


Shake Shack franchise

Conclusion: Shack Shack Franchise or Chain?

When it comes to brand values, expertise, and a sizable client base if Shake Shack was a franchise without a doubt a great choice. Shake Shack has been a well-known brand in the market for a while, so getting one shouldn’t be missed. The chain will provide remarkable gross and net profit margins in terms of profitability. This is a good opportunity if you don’t mind being a licensed operator. Shack Shack is a restaurant chain with over 400 locations in the United States.

Entrepreneurs who want to open a franchise in the fast-casual burger franchise opportunities categories can look at 

  1. Chipotle Franchise 
  2. In and Out Franchise
  3. Burger Village Franchise
  4. Whataburger Franchise 
  5. Mcdonald’s Franchise
  6. Burger King Franchise
  7. Burger Village Franchise 
  8. Chicken Guy Franchise
  9. Five guys franchise
  10. Wayback burger franchise 
  11. Wendy’s Franchise
  12. Wayback burger franchise

Frequently Asked Questions (FAQs)

  1. Is the Shake Shack franchise profitable?

Yes, Shake Shack is a profitable restaurant chain that is not franchising now

  1. Is Shake Shack a franchise?

No, it is currently Shake Shack that is not franchising. 

  1. How much is the Shake Shack franchise?

An initial investment in Shake Shack’s company-owned unit is $1.5 million to $2.7 million.  

  1. How do Shake Shack franchises make money?

Shake Shack restaurants which are not franchise units make money by selling food to their customers. It is known as one of the fast-casual restaurants in the US. Known for its burgers, fried and thick-shakes.


Published On: January 9th, 2023 / Categories: Blog, Burger Franchise Opportunities, Food Franchise Opportunities /


  1. Spencer March 4, 2023 at 6:22 am - Reply

    Shake Shack is a modern-day “roadside” burger stand serving delicious burgers, hot dogs, frozen custard, shakes, beer, wine and more.
    The Shake Shack franchise brand is expanding rapidly, with locations in the U.S., United Kingdom, Russia, Turkey, the Middle East, and Asia.
    Shake Shack franchises is renowned for its delicious, high-quality burgers and shakes, as well as its all-natural, sustainable, and humanely raised ingredients.
    Shake Shack’s menu features decadent shakes and classic burgers, as well as healthier options like veggie burgers and salads.

  2. Papajohn March 4, 2023 at 6:23 am - Reply

    Shake Shack is committed to sourcing the highest quality ingredients, sourcing from local farmers and suppliers.
    The Shake Shack franchise has become a popular choice for entrepreneurs looking to open a restaurant franchise.
    Shake Shack is a great investment for entrepreneurs, with a relatively low cost of entry and potential for high returns.
    The franchise provides franchisees with an extensive training program and ongoing support, which can help ensure success.
    Shake Shack is a great option for entrepreneurs who are looking for a franchise with an established brand and a great product.

  3. Padgett March 4, 2023 at 6:26 am - Reply

    Shake Shack has developed a loyal following due to its delicious food and friendly service. The franchise offers a great opportunity for entrepreneurs to own their own business and be their own boss. Shake Shack is an innovative franchise that offers customers a unique dining experience. The franchise has a “no-hassle” approach to franchising, with a focus on customer satisfaction. Shake Shack is a great option for entrepreneurs looking to own their own business and make a positive impact on their community.

  4. Catherine April 1, 2023 at 10:59 am - Reply

    Shake Shack is an incredible franchise with an amazing selection of delicious burgers, fries, and shakes. The food is always fresh and tasty, and the atmosphere is always inviting and fun. The burgers are cooked to perfection and the shakes are thick and creamy. Shake Shack has a wide variety of options for every dietary preference, from vegan to gluten-free. The staff is always friendly and accommodating and create an enjoyable dining experience.

  5. Whiting April 1, 2023 at 11:05 am - Reply

    The prices are reasonable and the portions are generous. The restaurant has a modern, sleek design that is pleasing to the eye. The patio seating is a great option for enjoying the beautiful weather and fresh air. The milkshakes are always made with the finest ingredients and are sure to satisfy any sweet tooth. The fries are crispy and flavorful and are the perfect accompaniment to any meal.

  6. Kate April 1, 2023 at 11:13 am - Reply

    The customer service is top-notch and the staff will always go above and beyond to ensure a pleasant experience.The restaurant is very clean and well-maintained and the bathrooms are always spotless. The menu is extensive and there is something for everyone, from salads to burgers to sandwiches. Shake Shack has become a popular franchise for both locals and tourists alike. Overall, Shake Shack is an amazing franchise that offers delicious food in a welcoming atmosphere.

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