Whataburger was established on August 8, 1950, by Tom, Lynne, and Hugh Dobson as a private, family-oriented business (until recently). Whataburger is one of the top burger restaurant franchises in the food chain market, with 850 locations throughout 14 states. Texas, Arizona, New Mexico, Oklahoma, Louisiana, Arkansas, Mississippi, Alabama, Florida, and Georgia are the leading states where Whataburger maintains franchises.  Whataburger may be an excellent option if you’re seeking a unique burger restaurant given the growing popularity of burgers in the USA. So, you might be curious to learn more about the Whataburger franchise. What is the cost? The revenue it can generate? Opportunities associated with it? To provide you with a brief overview of one of the franchises, the franchise deck is here.


Whataburger Franchise

How much does a Whataburger franchise cost

The cost of opening a Whataburger franchise is high compared to other burger franchises. With a $5 million liquid cash requirement, it costs about a net worth of $12.5 million. Whataburger does not impose initial franchise fees. They have 8% royalty fees and 2-3%  advertising fees for their franchise. Franchise owners are exempt from paying these operating costs.

Whataburger Franchise Facts
Initial Franchise Fee $ 59,950
Initial Investment $2 million to $2.5 million
Royalty Fee 8%
Advertising Fee 2-3 %
Term of Agreement  
Is franchise term renewable? Yes
Renewable Franchise Fees 50% of Initial Franchise fees


Whataburger franchise Cost in the United States


Whataburgers cost around $12 million in the United States as per latest FDD. 


Whataburger Franchise


International Whataburger Franchise Cost


Countries Estimated Investment costs
Whataburger Franchise Cost Canada CAN$1.5 million
Whataburger Franchise Cost United Kingdom £875,586
Whataburger Franchise Cost United Arab Emirates AED 4.4 million
Whataburger Franchises Cost Saudi Arabia SR 4.5 million
Whataburger Cost Europe EUR 1 million
Whataburger Franchises Cost Singapore SGD 1.6million.
Whataburger Franchise Cost India INR 8.71 CR


How much do Whataburger franchise owners make?


According to various statistics, the typical annual profit for a Whataburgers restaurant owner is $3,539,518 as per their FDD. 


Whataburger Franchise


What is Whataburger’s franchise profit?

Various reports claim that the annual revenue of each Whataburger is about $2 million, making it one of the most successful franchises in the food chain sector.

Whataburger  Franchise  Requirements


You need to have a healthy net worth, undeveloped land, and most importantly, a passion for the fast food industry to own a Whataburger franchise. Whataburgers needs fundamental business knowledge, much like other franchises, because working with new and numerous consumers every day necessitates solid managerial and team-building abilities.


Whataburger Franchise



Whataburger  franchise reviews

Whataburger is a famous hamburger restaurant chain that originated in Corpus Christi, Texas. The restaurant has since expanded to over 1,000 locations across the United States. Whataburger is known for its simple but delicious burgers and fries. The chain has even developed its unique style of burger, the Whataburger Double Double.

Whataburger is a good value for the money. The burgers are quite large and can easily satisfy your hunger. The fries are also very good and come in generous portions. The only downside to Whataburger is that the restaurant can get crowded, so it is not the best option if you are looking for a quiet burger place.

These are reviews on the Whataburger business, you should also know what the franchises of Whataburger have to say about this business.

You should talk to and meet and ask for Whataburger’s franchise reviews of existing franchises of this business. I highly recommend asking existing franchises on Whataburger reviews. Ask them –How much Whataburger franchise owners make over a year

Also, I request the existing franchises of Whataburgers to share their honest reviews in the comment section below.


whataburger franchise


Whataburger Franchise Rankings

#9 in the list of the top 25 hamburger franchises for 2022 by Franchise Chatter.

By QSR Magzine, ranked #25 among the 50 greatest burger franchises in the USA in 2022.




What is the Whataburger franchise?


Whataburger has been selling its goods in the market since 1950. Whataburger is the perfect place for you if you are a hard worker, independent, knowledgeable about restaurant operations, able to perform well under pressure, and most importantly, passionate about the food industry. 

Being kind to customers and providing high-quality maintenance help to retain their patronage. By making a statement about another burger franchise, they put their rival under intense competition.


Surprising Facts About Whataburger That Will Leave You Impressed 


When experimental businessman Harmon Dobson launched the first Whata burger location in Texas, he wanted to encourage customers to say “what a burger” by serving them a large burger that required two hands to hold. The quality of the burgers helps the eatery keep its reputation throughout the year. Harmon thinks that the success and reliability of the company’s quality depend on its personnel. 

Whataburger, which has more than 700 locations across 10 states and approximate annual sales of over $1 billion, attributes its success to its strong work culture. According to their franchise website, there is enormous potential in Jackson, Tennessee, the DMA, and North Mississippi. One of the top 25 burger chains in the US is Whataburger.


Whataburger Franchise


Whataburger Franchise Information
Industry Type Quick service restaurant
Sub Category Food and beverage
Company Name BDT Capital
Founder Harmon Dobson, Paul Burton
Franchising Started 2010
Employees at Company 43,000 as of December 2021
Franchise Expansion Plan Jackson TN, DMA, North Mississippi
  European Union
Number of Units 830
Number of Franchise Units 173 (as if 2020)
Social Media Handles Facebook
Company Office location San Antonio, Texas · U.S


Training & Support Offered


Whataburger won’t let you start a business without having the necessary business experience, so they give franchisees fundamental training and seminars to ensure the enterprise’s success. Additionally, they offer their franchise owner ongoing support without charging any fees.


whataburger franchise


Whataburger Operations & support


Whataburger franchisees are required to abide by a code of conduct that specifies standards for restaurant operations. These standards include requiring employees to wear uniforms, prohibiting drugs and alcohol from being served, and requiring that employees be respectful.

What a burger franchise manager provides necessary support to the franchises of Whataburgers.


How is Whataburger  Franchise Territory Granted


To be approved for a Whataburger, you must have at least between 300 and 500 square feet of space.


What is Whataburger  Franchise Term of Agreement and Renewal?


If you are approved as a franchise operator by them, you will manage at least 5 locations for 5 years, which is not a long period.


Does the Whataburger  Franchise provide Financial Assistance?


The Whataburger franchise has only recently opened its doors for franchising, so no financial aid is offered.


Whataburger Franchise


Reasons Why Everyone Loves Whataburger  Franchise


Whataburger is a business that is extremely profitable and does not charge an initial franchising fee. Whataburger also offers its customers a high-quality, welcoming environment. 

People adore their selection of burgers and menu items, and they have franchises in more than ten states in the USA. It demonstrates a strong return on investment and also offers first support to people who are unfamiliar with the industry.


Franchise deck analysis

Even though Whataburger plans to launch its franchising program in 2020, it already has a sizable number of open franchisees. Whataburger has 830 retail locations as of 2020, 127 of which were franchised, demonstrating their significance in the market. 

Additionally, 25 onboarding stores and 15 new stores were anticipated to debut in 2021. Whataburger anticipates that its franchises will treat its customers and family with respect, love, and pride. The opportunities are in Jackson, Tennessee, north Mississippi, and DMA for Whataburger. 

Therefore, people from that area can choose a franchise because those prospective locations are listed on their official website.

At the moment, Whataburger concentrates on three primary areas under the new CEO’s mandate.

1) Remarks and legacies regarding fresh food and copies; 

2) Consistent increase in their potential locations. 

3) Whataburger’s two-priority list demonstrates its corporate growth approach.



Because the Whataburger franchise is interested in the food chain business, it provides its franchisees with a great opportunity to serve people one of the best burgers and world-famous onion rings. 

Franchises are offered to people with a friendly and well-structured atmosphere for an initial net investment of approximately $1.2 million and prior business ideas. It can also be said that the franchise is stable and eager to expand its market. 

This family-owned franchise business will never fall short of your expectations. The specifics and track record of Whataburger demonstrate that it is a good business to invest in.

You can also read about other burger and fast food franchise opportunities in the United States.

  1. Fat Burger Franchise 
  2. Burger King Franchise
  3. Five Guys Franchise 
  4. Wendy’s Franchise 
  5. Burger Village Franchise
  6. Fat Burger Franchise
  7.  BurgerFi Franchise
  8. Smashburger Franchise
  9. Wayback burger franchise

Appreciate existing franchises of Whataburger and share their franchisee reviews in the comment section below.


Published On: July 22nd, 2022 / Categories: Blog, Burger Franchise Opportunities, Home /


  1. Ryan July 25, 2022 at 2:04 am - Reply

    Whataburger Franchise is just what I wanted, an amazing article by franchisedesk. Everything you need to know about Whataburger Franchise is available here.

  2. Timothy February 18, 2023 at 7:02 am - Reply

    Whataburger has been serving delicious burgers and fries since 1950.
    Whataburger franchise has an extensive menu with something to satisfy everyone’s taste buds.
    Whataburger is a great place to grab a quick bite to eat on the go.

  3. Olga February 18, 2023 at 7:03 am - Reply

    The quality of their food is always top-notch, with fresh ingredients and generous portions.
    Whataburger stands out from other fast-food restaurants with their signature “Whataburger” and “Whatachick’n” sandwiches.
    Whataburger also offers a variety of breakfast options, like their famous Whataburger Breakfast Platter.

  4. Dougrany February 18, 2023 at 7:04 am - Reply

    Whataburger is committed to providing high-quality, affordable meals to their customers.
    Whataburger has become an iconic part of Texas culture and continues to be a favorite among locals and visitors alike.
    With over 725 locations across the United States, Whataburger is an excellent option for a quick and delicious meal.

  5. Gwyneth February 22, 2023 at 7:35 am - Reply

    Whataburger is a Texas-based fast-food chain that has been around for over 50 years. They are known for their fresh, made-to-order burgers and delicious sides. They also offer a variety of breakfast items and desserts.

  6. Leslie February 22, 2023 at 7:35 am - Reply

    The Whataburger franchise has grown exponentially since its inception and now has over 800 locations in 10 states.
    The Whataburger brand is one of the most recognized fast-food chains in the US.
    The Whataburger secret sauce is a key ingredient that makes their burgers unique. The Whataburger team is dedicated to providing customers with a quality experience each and every time they visit.

  7. Paul February 22, 2023 at 7:36 am - Reply

    Whataburger is the perfect place for a quick meal on the go or a sit-down dinner with friends and family.
    The Whataburger franchise offers a wide variety of promotions and discounts to keep customers coming back.
    Whataburger is dedicated to making a positive impact on the communities they serve.
    Whataburger is an iconic Texas-style fast-food chain that will continue to be a favorite for generations to come.

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