Smashburger is a burger-focused American fast-casual restaurant franchise chain. It was established in 2007 and has since grown to hundreds of locations across the United States and in some other nations. Smashburger is renowned for its distinctive “smash” cooking technique, which involves slamming fresh, never-frozen beef onto a hot griddle to produce burgers with a crispy surface and juicy interior. In addition to chicken sandwiches, salads, and sides, the company serves a variety of burgers. I thought it would be helpful to provide a general overview of the Smashburger franchise and some of the key factors that might impact whether or not it is a good fit for you.

How much does a Smashburger franchise cost?

The entire startup costs for a Smashburger franchise are different but typically run between $450,000 and $1,000,000. This covers the $40,000 franchise fee as well as the price of furnishings, building materials, and other costs. It is significant to remember that these expenses can change based on things like geography, restaurant size, and regional laws.

How much does it cost to franchise a Smashburger in the United States?

In the US, the initial startup costs for a Smashburger franchise range from $450,000 to $1,000,000. This estimate takes into account other expenses including real estate, building costs, equipment, and operating capital in addition to the $40,000 franchise fee.

Smashburger Startup On-going Franchise Costs
Smashburger Franchise Fee $ 40,000
Smashburger Franchise Cost $450,000 – $1 million
Royalty Fee 5.5%
Advertising Fee 2%
Term of Agreement Term and conditions
Is the franchise term renewable? Yes,
Renewable Franchise Fees 50% of Initial Franchise fees

How much do Smashburger franchise owners make?

In general, a franchising business’s potential to succeed, including a Smashburger, depends on many variables, including the state of the local economy, the intensity of competition, and the franchise owner’s managerial skills. Franchisees are in charge of overseeing all facets of their enterprise, including personnel, inventory, and marketing, which may affect their profitability.

Smashburger latest franchise disclosure document doesn’t disclose Average Unit Volume revenue (AUV) and profit earned by franchises.

What is Smashburger franchise profit?

The amount of money a Smashburger franchise owner can make depends on a variety of things, such as the size and location of the franchise, the state of the local economy, and the franchise owner’s managerial skills.

The success of Smashburger franchises, like that of any other franchising business, depends on many variables, including the state of the local economy, the intensity of competition, and the franchisee’s managerial skills. Franchisees are in charge of overseeing all facets of their enterprise, including personnel, inventory, and marketing, which may affect their profitability.

Smashburger Franchise Requirements

The following criteria must be met to open Smashburger franchises.

  1. Financial requirements

Potential franchisees must have a net worth of at least $1 million and at least $400,000 in liquid assets.

  1. Experience

Experience is recommended, but not necessary, in the restaurant or food service industries.

  1. Training and Support 

Franchisees are required to undergo a thorough training program that includes both classroom and on-the-job instruction. Additionally, Smashburger offers ongoing support.

  1. Location

Franchisees are required to find an appropriate restaurant location, which Smashburger must approve.

  1. Franchise Fee

To open Smash Burger, a $40,000 franchise fee is necessary.


Smashburger franchise

What are Smashburger franchise owner reviews?

The reviews, assessments, and evaluations of Smashburger are conducted by current and past franchisees, business professionals, and other interested parties. These evaluations can offer insightful information about the advantages and disadvantages of owning a Smashburger franchise, as well as details on the amount of support offered by the franchisor, the profitability of the franchises, and the opportunities and obstacles associated with owning a franchise.

Online forums, social media sites, and websites devoted to franchises all have reviews of the Smashburger chain. It’s crucial to remember that individual experiences can differ and that not all reviews may be typical of the entire franchise system.

Smashburger Franchise Rankings

One of the best franchise opportunities in the quick-service restaurant (QSR) sector is the well-known fast-food company Smashburgers. Depending on the source and criteria employed for the rating, the precise position of Smashburgers as a franchise opportunity may change.

Some of the organizations that provide franchise rankings include Entrepreneur Magazine’s Franchise 500, Franchise Business Review’s Top Franchises, and the International Franchise Association’s Franchise 100. These rankings take into account factors such as franchisee satisfaction, franchise growth, and the financial stability of the franchisor.

Smashburger is ranked among the Top Burger franchises by Franchise Deck.

What is Smashburger?

Smashburger is a burger-focused fast-casual restaurant chain. It was established in 2007 and now runs hundreds of locations worldwide. The restaurant business is renowned for its distinctive cooking technique, in which fresh, never-frozen beef is used to make burgers that are “smashed” on a hot griddle to produce a crispy exterior and juicy interior. With its wide selection of burgers, chicken sandwiches, salads, and sides, Smashburger is dedicated to using top-notch ingredients to deliver a luxurious dining experience.

Is Smashburger Franchise Opportunity?

Yes, Smashburger does provide franchising opportunities. Franchisees receive thorough training and assistance from the organization, which also covers site selection, building, and continuing operating support. You need to have a love for the restaurant business and satisfy certain financial and background standards to be qualified for Smashburger franchises. You can fill up the Smashburger franchise application on their website if you’re interested in owning one.

Facts That Nobody Told You About Smashburger

Here are some interesting facts about Smashburger that you may not have known

  1. Unique Cooking Method

Unique Cooking Method: Smashburger is renowned for its distinctive “smash” cooking method, in which burgers are produced with fresh, never-frozen beef and then crushed on a hot griddle to produce a crispy surface and juicy interior.

  1. High-Quality Ingredients 

The chain is dedicated to employing premium ingredients, including fresh, never-frozen beef, artisan buns, and a selection of sauces and toppings.

  1. Menu Variety

Smashburgers offers a range of additional menu items in addition to burgers, such as chicken sandwiches, salads, and sides, as well as regional menu items that are influenced by regional flavors and tastes.

  1. International expansion

Smashburger has outlets across the globe, including in Saudi Arabia, Canada, the United States, and many other nations.

  1. Sustainable Techniques

 Smashburger is dedicated to employing sustainable practices, such as recycling and composting, and whenever feasible, sourcing its products from sustainable and local sources.

Smashburger Franchise Reviews and Information
Industry Type Food Franchise Opportunities
Sub Category Burger Franchise Opportunities
Year Established 2007
Company Name Smashburger
Founder/Management Head Rick Schaden and Tom Ryan
Franchising Started 2007
Franchise Expansion Plan United States and Canada
Number of Units 243 (2023)
Number of Franchise Units 227+ 
Social Media Handles Facebook
Company Office location  Denver, CO, US


Smash Burger Training to Franchises

Smashburger provides comprehensive training to its franchisees, which includes both classroom and on-the-job training. All facets of running a Smashburger restaurant, including food production, patron service, management, and marketing, are covered in the training. The training course lasts for many weeks but might last longer or shorter depending on the franchisee’s background and prior experience. Additionally, Smashburger offers their franchisees ongoing assistance, such as regular check-ins, training updates, and access to business resources.

Smash Burger operations to Franchises

Smashburger provides ongoing support and guidance to its franchisees to help them run their businesses successfully. This support includes,

  1. Training

 Franchisees receive comprehensive training, both in the classroom and on the job, covering all aspects of operating a Smashburgers restaurant.

  1. Marketing

Franchisees have access to Smashburger’s national marketing campaigns, as well as local marketing support.

  1. Supply chain

Smashburger provides a centralized purchasing program to help franchisees reduce costs and simplify the supply chain process.

  1. Operations

Smashburger provides ongoing support and guidance in areas such as restaurant design, menu development, and operational procedures.

  1. Technology

Franchisees have access to Smashburger’s proprietary technology, which includes a point-of-sale system, inventory management, and other tools to help them run their businesses efficiently

How is Smashburger Territory Granted to Franchises

Smashburger awards franchises following a particular territory, which is generally determined by a particular region or population. The exclusive right to run Smashburger outlets within the specified area is awarded to a franchisee. Franchising locations and areas are normally granted after an evaluation of the franchisee’s business background, available funding, and dedication to Smashburger.

What is the Franchise Term of Agreement and Renewal?

The length of the franchising period for Smash Burger franchises is typically determined by the franchise agreement and is usually a specific number of years. Negotiations between the franchisee and Smashburger will determine the exact length of the franchising agreement.

The franchisee may have the choice to extend the franchise agreement after the initial term has ended, provided certain requirements and circumstances are met. The franchisee’s performance, adherence to the franchising structure, and continuous dedication to Smashburger are often evaluated as part of the renewal process. The franchise agreement specifies the specific terms and conditions of franchise renewal, which may change depending on the particular franchise arrangement.


Smashburger franchise

Does Smashburger provide Financial Assistance to Franchises?

In specific situations, such as when offering financing alternatives for startup fees or equipment acquisitions, Smashburger may offer financial support to its franchisees. The specifics of the financial aid provided by Smashburger, however, may differ and are decided on a case-by-case basis. During the application and approval processes for franchises, prospective franchisees are urged to discuss their funding requirements with the Smashburger development team. Additionally, some franchisors might collaborate with other lenders to offer their franchisees credit choices, albeit the accessibility and conditions of such loans may fluctuate.

Pros & Cons of Owning a Smashburger Franchise

Pros of Owning a Smash Burger Franchise

  1. Popular and well-known Smashburger  

Smashburger is a well-known and well-established Smashburger in the fast-food sector, giving franchisees immediate visibility and a ready-made consumer base.

  1. Proven business model

Smashburger has a tested business strategy and operational framework, which lowers the chance of failure for franchisees.

  1. Training and assistance

Smashburger offers its franchisees thorough training and assistance, assisting them in starting their businesses and offering continuous assistance as needed.

  1. Support for marketing and advertising 

Smashburger offers franchisees support for marketing and advertising to increase sales and Smashburger recognition.

  1. Access to unique goods and services 

Smashburger franchisees have access to exclusive goods and services that can provide them with a competitive edge in the market.

Cons of Owning a Smash Burger Franchise

  1. Initial outlay

Some prospective franchisees may find the requirement of a sizable initial outlay for opening a Smashburger location off-putting.

  1. Royalty fees

Franchisees must continually pay royalty payments to Smashburger, which can be a considerable recurring expense.

  1. Limited autonomy

Franchisees must run their operations by Smashburger’s policies and regulations, which might restrict their freedom of expression.

  1. Competition

Due to the fierce competition in the fast-food sector, franchisees may encounter rival franchisees and independent operators in their local markets.

  1. Dependence on franchisor

Due to their reliance on Smashburger for ongoing support and improvements to their business strategy, franchisees may find it difficult to adjust to market fluctuations.



Franchise Deck Analysis and Overview

Smashburger is a company that operates a chain of restaurants that serve burgers. The company provides fresh and frozen smashed beef burgers, grilled or crispy chicken sandwiches, salads, haystack onions, veggies, fries, and hand-spun shakes.

In general, franchise businesses can be profitable for some franchise owners, but this is not guaranteed. The success of a franchise business is dependent on several factors, such as the local market conditions, the level of competition, and the franchise owner’s ability to effectively manage the business.

Is the Smashburger Profit Worth the Franchise Cost?

An individual’s ambitions, financial status, and the particulars of each franchise’s location all play a role in determining if the Smashburger franchise profit is worth the cost.

It is crucial to factor in the initial franchise fee, monthly royalties, and any additional expenses related to launching and running a franchise, such as those related to advertising, equipment, and real estate costs. On the other hand, the franchise profit potential is influenced by many variables, including the state of the local economy, the intensity of the competition, and the franchisee’s managerial skills.

Smashburger Franchise Success and Failure Rate

The below table will highlight the Smashburger franchise’s success and failure rate for the last 3 years. This will supplement your decision-making process.

Year Format Start End Change
2019 Franchise Owned       116           98       +18
Company Owned       161           115       +47
2020 Franchise Owned       98           91       +14
Company Owned         115         128         +59
2021 Franchise Owned         91           85         +19
Company Owned       128         134         +22

You can have a look at Smash Burger Franchise Competitors 

                                Competition Analysis of the Smash Burger Franchise
  Cost to Franchise Franchise Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Smashburger $450,000 to $1,000,000 $ 40,000 5.5%   10 to 15% 13-15 years 4.0/5.0
Sonic Franchise $1,242,200- $3,537,700  $45,000 5%3.25% 13% 14.5 years 3.5/5.0
Mooyah Franchise $350,000   $750,000 $35,000  6% 12% 5 years 3.5/5.0
Burger King Franchise $316,100-$2,660,600 $50,000
16%  8 to 12 years 3.8/5.0
Five Guys Franchise $306,200 to $641,250.  $25,000 6% $136,344 to $272,688 4 to 6 years   4.1/5.0
Mcdonalds Franchise $1,366,000 to $2,450,000 $45,000 4% 5% to 8%  5 to 10 years   4.8/5.0
Wendy’s franchise $3,693,000 – $1,887,500. $50,000    3.5% $ 330490 to $ 440653 8 to 12 Years
Golden Chicken Franchise $438,450-$1,414,500 $30,000 4%  $75,000-100,000 per year 18-19 years 3.3/5.0
Raising Cane’s Franchise $1,663,100 – $2,807,500 $45,000 5% $1,663,100 – $2,807,500 12-13 years 4.0/5.0
Pluckers Franchise  $70,000 to $225,000 $ 25,000 4-5% $92,999 per year 20 years 3.6/5.0
Chicken GuyFranchise  $622,500 to $1,288,000 $20,000 6.0% $767,500 and $1,482,50  9-10 years 4.0/5.0
Halal Guy Franchise  $364,850 to $1,162,250 $65,000 6% $1,898,117 7years 4.5/5.0
Whataburger franchise $2 million to $2.5 million $59,500 8% $94,000 to $122,600 6 to 9 years     3.9/5.0

The Franchise Deck rating for the Smash burger franchise is 4.0/5.0.

Smashburger franchise

Conclusion: Should You Buy Smashburger franchise?

The Smashburger franchise is known for its quality burgers. In fact, many experts consider it to be one of the best hamburger chains in the world. Moreover, the restaurants are clean and well-maintained, making them a great option for those looking for a quality eating experience.

Entrepreneurs who want to open a franchise in the burgers, sandwiches, salads, haystack onions  franchise opportunities categories can look at 

  1. Fat Burger Franchise 
  2. Burger King Franchise
  3. Five Guys Franchise 
  4. Wendy’s Franchise 
  5. Burger Village Franchise
  6. WhataBurger Franchise
  7. Fat Burger Franchise
  8.  BurgerFi Franchise
  9. Wayback burger franchise

Frequently Asked Questions (FAQs)

  1. Is the Smashburger franchise profitable?

The profitability of a franchise, including a Smashburger franchise, can vary widely depending on a number of factors, including the size and location of the franchise, the local market conditions, and the franchise owner’s ability to effectively manage the business.

  1. Can you make money owning a Smashburger?

Yes, it is possible to make money by owning a Smashburgers franchise. However, the profitability of a franchise, including a Smashburger franchise, can vary widely depending on a number of factors, such as the local market conditions, the level of competition, and the franchise owner’s ability to effectively manage the business.

  1. Is Smashburger a franchise?

Yes, Smashburger is a franchising business. It is a fast-casual restaurant chain that offers a variety of burgers, sandwiches, salads, and sides. The franchise was founded in 2007 and has grown to become a well-known Smash burger with locations across the United States and internationally. As a franchise, Smashburgers provides support and resources to franchise owners, including training, marketing, and operational support

  1. How much is a Smashburger franchise?

The cost of a Smashburgers franchise can vary depending on many factors, including the size and location of the franchise, the real estate and construction costs, and the equipment and supply needs.

According to publicly available information, the estimated initial investment for a Smashburger franchise ranges from $400,000 to $750,000, which includes the franchise fee, real estate, construction, equipment, and other start-up costs. Keep in mind that these are rough estimates and actual costs may be higher or lower depending on a variety of factors.

  1. How do Smashburger franchises make money?

Smashburger franchises make money by selling food and drinks to customers. The franchise operates as a fast-casual restaurant, offering a menu of burgers, sandwiches, salads, and sides. Franchise owners earn revenue from the sale of food and drinks, as well as from any additional products or services they may offer, such as catering or merchandise.

Published On: February 6th, 2023 / Categories: Blog, Burger Franchise Opportunities, Food Franchise Opportunities /


  1. Adam February 13, 2023 at 1:13 pm - Reply

    Smashburger is a fast-casual burger chain that is known for its smashed-to-order burgers, premium ingredients, and customizable options.Wonderful info on Smashburger franchise cost and profit

  2. Mark February 13, 2023 at 1:14 pm - Reply

    The brand prides itself on its commitment to high-quality food and exceptional customer service, making it a popular choice for burger lovers. Overall, Smashburger offers a unique dining experience and solid franchise cost and profit potential.

  3. Julie March 10, 2023 at 7:28 am - Reply

    Smashburger is an amazing franchise with delicious burgers and fries. The burgers have a unique flavor and texture due to the smashing process. The menu is also very diverse, offering a variety of burgers, sides, and shakes. The atmosphere at Smashburger is always inviting, making it a great place to meet up with friends. The customer service is top-notch, with the staff always being friendly and helpful.

  4. Delpy March 10, 2023 at 7:30 am - Reply

    The prices are also very reasonable, making it a great option for a quick and tasty meal.
    The decor is modern and inviting, making it a great place to grab a bite to eat. The staff is well-trained and knowledgeable about the menu items and ingredients The portions are generous, making it a great value for the money. The burgers are cooked to perfection, with juicy and flavorful patties.

  5. Provost March 10, 2023 at 7:33 am - Reply

    The milkshakes are thick and creamy, offering a great treat after a meal.
    The fries are crispy and golden, the perfect accompaniment to a burger. The salads are fresh and filling, making it a great option for a light lunch. The restaurant is always clean and inviting, making it a great place to dine. Smashburger is the perfect place for a delicious meal with friends or family.

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