Mooyah Burgers, Fries & Shakes is a fast-casual restaurant franchise chain specializing in burgers, fries, and milkshakes. Established in 2007, Mooyah has over 100 locations in the United States and around the world, serving high-quality burgers made with 100% American beef, fresh toppings, and soft buns. In addition to its classic menu items, Mooyah offers a variety of other menu items such as salads, hot dogs, and veggie burgers, making it a great option for diners looking for a quick and satisfying meal.

Mooyah is a fast food chain specializing in burgers, fries, and shakes. Founded in 2007, the company operates over 100 locations across the United States and internationally. Mooyah is known for using high-quality ingredients and offering customizable options for its menu items, making it a popular choice for those seeking a better fast food experience. The company also offers catering services for events and gatherings.
Joining the burger franchising industry is a very competitive space, and rightfully so. Americans eat approximately 50 billion hamburgers a year proving that it is America’s favourite meal.

Whataburger Franchise

What is Mooyah Burgers?

Mooyah is a fast food chain specialising in burgers, fries, and shakes. Founded in 2007, the company operates over 100 locations across the United States and internationally. Mooyah is known for using high-quality ingredients and offering customizable options for its menu items, making it a popular choice for those seeking a better fast food experience. The company also offers catering services for events and gatherings.

Is Mooyah a Franchise Opportunity?

Yes, Mooyah is a franchising opportunity. The company offers franchise opportunities to individuals who are interested in owning and operating a Mooyah’s restaurant. As a Mooyah franchise, you will receive support in areas such as site selection, training, marketing, and ongoing operational support. Mooyah requires a minimum investment of  $495,918 – $1,168,251 and a net worth of $750,000. Additionally, franchisees must be able to provide proof of liquidity of $150,000 to $300,000. If you are interested in learning more about the Mooyah franchising opportunity, you can visit their website for more information.

Facts That Nobody Told You About Mooyah

  1. Mooyah was founded in 2007 and is headquartered in Plano, Texas.
  2. Mooyah prides itself on using high-quality, fresh ingredients in its menu items, including 100% all-natural, hormone- and antibiotic-free beef and buns baked fresh in-store.
  3. Mooyah is unique in that it offers customizable options for its burgers, allowing customers to choose from a variety of toppings, sauces, and cheeses.
  4. Mooyah is committed to sustainability and has implemented environmentally friendly practices, such as using eco-friendly packaging and energy-efficient equipment.
  5. Mooyah also has a rewards program, allowing customers to earn points for every purchase and redeem them for free menu items.

 

Mooyah  Franchise Review and Information
Industry Type Food Franchise Opportunities
Sub Category Burger Franchise Opportunities
Year Established 2007
Company Name Mooyah Burgers
Founder/Management Head Tony Darden
Franchising Started 2008
Number of Units 72 in the US
Number of Franchise Units 100+
Social Media Handles FaceBook
  Tweeter
  YouTube
  Instagram
Company Office location  Plano, Texas, United States

Mooyah Franchise Requirements

 

To become a Mooyah franchise, you must meet the following requirements

  1. Financial Requirements

Mooyah requires a minimum investment of $495,918 – $1,168,251 and a net worth of $750,000. Additionally, franchisees must be able to provide proof of liquidity of $150,000 to $300,000.

  1. Past Experience

Mooyah prefers that its franchisees have experience in the restaurant industry or a related field, although it is not required.

  1. Background Check

Mooyah requires all franchisees to undergo a background check, including a criminal record check.

  1. Training and Support 

Mooyah provides extensive training and support to its franchisees, including site selection, store design, marketing, and ongoing operational support.

  1. Franchise Agreement

 All Mooyah franchisees must sign a franchise agreement, which outlines the terms and conditions of the franchise relationship.  

  1. Marketing Contribution

Franchisees are required to contribute to the Mooyah advertising fund and follow the company’s marketing guidelines.

 

Mooyah Franchise

How much does a Mooyah  franchise cost

The total cost for a Mooyah franchise ranges from $495,918 – $1,168,251. This includes the franchise fee, which ranges from $40,000 to $50,000, as well as other costs such as real estate, equipment, inventory, marketing, and employee training. The exact cost will depend on several factors, such as location and store size.

How much does it cost to franchise a Mooyah in the United States?

The cost of franchising a Mooyah in the United States can range from $350,000 to $700,000, as well as other costs such as real estate, equipment, inventory, marketing, and employee training.

Mooyah Burger Startup and On-going Franchise Costs
Mooyah  Franchise Fee $40,000
Mooyah  Franchise Cost  $495,918 – $1,168,251
Royalty Fee 6%
Advertising Fee 3%
Term of Agreement Terms and conditions
Is the franchise term renewable? Yes
Renewable Franchise Fees 50% of Initial Franchise fees

Mooyah Training to Franchises

Mooyah provides extensive training and support to its franchisees. This includes:

  1. Initial Training

A comprehensive two-week training program that covers all aspects of operating a Mooyah franchises, including menu and recipe training, customer service, and marketing.

  1. Ongoing Training 

Mooyah provides ongoing training and support to its franchisees, including regular training updates, webinars, and regional meetings.

  1. Marketing Support

 Mooyah provides franchisees with a comprehensive marketing program, including national and regional advertising, social media campaigns, and promotional materials.

  1. Operations Support

 Mooyah provides ongoing operational support to its franchisees, including site selection, store design, inventory management, and supply chain support.

  1. Technology Support

Mooyah provides franchisees with the latest technology and software to manage their stores, including POS systems and inventory management software.

Mooyah is committed to the success of its franchisees and provides the training and support needed to ensure their success. The company’s goal is to help its franchisees build and grow their businesses while upholding the high standards and quality that Mooyah is known for.

Mooyah Operations to Franchises

Mooyah provides ongoing support and operations guidance to its franchisees to help them run their businesses successfully. This includes:

  1. Site Selection 

Mooyah provides guidance and support to franchisees in finding the right location for their store, including market analysis and demographic research.

  1. Store Design 

Mooyah provides franchisees with the latest store design concepts, including interior design, signage, and lighting.

  1. Inventory Management

Mooyah provides guidance and support to franchisees in managing their inventory, including ordering, storage, and cost control.

  1. Supply Chain Support 

Mooyah provides franchisees with a comprehensive supply chain management system, including ordering and delivery of food, supplies, and equipment.

  1. Marketing Support

Mooyah provides franchisees with a comprehensive marketing program, including national and regional advertising, social media campaigns, and promotional materials.

  1. Technology Support

Mooyah provides franchisees with the latest technology and software to manage their stores, including POS systems and inventory management software.

  1. Ongoing Training

Mooyah provides ongoing training and support to its franchisees, including regular training updates, webinars, and regional meetings.

 

How is Mooyah  Territory Granted to Franchises

Mooyah grants franchising territories based on a number of factors, including population density, competition, and market potential. The company works closely with each franchisee to determine the best location for their store and provides support in site selection and real estate negotiations.

Once a location has been selected, Mooyah grants the franchisee exclusive rights to operate a Mooyah restaurant within the agreed-upon territory. This helps to ensure that the franchisee has a protected market and can build their business with a strong foundation.

It is important to note that Mooyah’s territorial agreements are flexible and can be adjusted as needed to accommodate changes in market conditions or franchisee needs. The company is committed to working with its franchisees to help them succeed and is open to modifying territories as needed to support their growth and success.

What is the Franchise Term of Agreement and Renewal?

The term of the agreement for Mooyah is typically 10 years, with the option to renew for additional terms.

To renew their franchise agreement, franchisees must meet certain requirements, such as maintaining high standards of quality and customer service, following Mooyah’s operating procedures, and meeting the company’s financial requirements. Franchisees must also agree to make any necessary updates or improvements to their store to ensure that it remains current with Mooyah’s latest standards and concepts.

Mooyah is committed to the success of its franchisees and provides ongoing support and training to help them meet the requirements for renewal. The company is also open to negotiating new franchise agreements with franchisees who have successfully operated their businesses for multiple terms.

It is important to note that the franchise term of the agreement and renewal requirements may vary depending on a number of factors, such as location and market conditions. To get a more accurate understanding of the franchise terms of agreement and renewal requirements for Mooyah, it is recommended that you contact the company directly for more specific and up-to-date information.

 

Mooyah Franchise

Does Mooyah provide Financial Assistance to Franchises?

Mooyah does not provide direct financial assistance to its franchisees, but the company does offer several resources and support to help franchisees secure financing for their businesses. Mooyah’s franchise development team works closely with franchisees to help them navigate the financing process and to connect them with lending institutions and other sources of financing.

Mooyah also offers a financing program in conjunction with third-party lenders, which provides franchisees with access to capital to fund their businesses. This program includes financing options for franchise fees, equipment, and start-up costs, and can help franchisees get their businesses up and running quickly and efficiently.

It is important to note that the availability and terms of financial assistance from Mooyah or third-party lenders may vary depending on a number of factors, such as credit history, business experience, and market conditions. To get a more accurate understanding of the financial assistance options available to Mooyah franchisees, it is recommended that you contact the company directly for more specific and up-to-date information.

Pros & Cons of owning a Mooyah  Franchise

Pros of owning a Mooyah Burger

  1. Strong brand recognition

Mooyah is a well-established brand with a strong reputation for quality and customer service. This can help franchisees attract customers and build a successful business quickly.

  1. Support and training

Mooyah provides comprehensive training and ongoing support to its franchisees, including site selection, store design, construction, marketing, and operations. This can help franchisees get their businesses up and running quickly and efficiently.

  1. Flexible menu options 

Mooyah offers a variety of menu options, including burgers, fries, and shakes, which can appeal to a wide range of customers. Franchisees also can add their unique twists to the menu to make it even more appealing to their local customers.

  1. Potential for high profits 

With a proven business model and strong brand recognition, Mooyah franchisees have the potential to earn high profits and grow their businesses over time.

Cons of owning a Mooyah Burger

  1. Up-front costs

Starting a Mooyah franchise can be expensive, with high initial fees, equipment costs, and real estate expenses. This can make it challenging for some franchisees to secure the necessary financing to get their businesses up and running.

  1. Competition

Mooyah operates in a highly competitive market, with many other fast-food chains offering similar products and services. This can make it challenging for franchisees to stand out and attract customers.

  1. Restrictions

Mooyah franchisees must follow strict guidelines and operating procedures, which can limit their creativity and flexibility in running their businesses.

  1. Limited territory

Franchisees are granted exclusive territories, but these may not be large enough to support a profitable business. This can limit the potential for growth and profitability for some franchisees.

How much do Mooyah franchise owners make?

The amount that Mooyah franchise owners make can vary greatly depending on a number of factors, such as location, size of the business, and local market conditions. Mooyah does not publicly disclose specific information on the earnings of its franchise owners, as this can vary greatly depending on the specific business.

It is important to note that owning a franchise, like Mooyah, is a business and success will depend on many factors such as proper operation, management, and marketing. Franchise owners are responsible for managing their businesses and ensuring that they are operating effectively, which can impact their earnings.

The Mooyah financial information and average revenue and profit are not disclosed in its latest disclosure document. For more specific information on the earnings potential of a Mooyah, it is recommended that you reach out to the company directly or speak with current franchise owners to get a better understanding of the potential returns and investment involved.

What is Mooyah franchise profit?

Mooyah does not publicly disclose specific information on profit, as this can vary greatly depending on a number of factors, such as location, size of the business, and local market conditions. The franchise profit of a Mooyah burger is determined by the revenue generated by the business, minus operating expenses such as food and labor costs, rent, and other overhead expenses.

What are Mooyah franchise reviews?

Mooyah owner’s reviews can vary, as different owners may have different experiences and perspectives on the company. However, overall, Mooyah has received positive reviews from franchisees and industry experts.

Some common themes among Mooyah franchise reviews include

  1. Strong support and training 

Many franchisees have praised Mooyah for providing comprehensive training and ongoing support to help them get their businesses up and running.

  1. Positive brand recognition

Mooyah has a strong reputation for quality food and customer service, which has helped many franchisees attract customers and build successful businesses.

  1. Flexible menu options

Franchisees have praised Mooyah for offering a variety of menu options and allowing franchisees to add their own unique twists to the menu.

  1. Potential for high profits 

Many franchisees have reported high profits and growth potential, which has made owning a Mooyah franchise a positive investment opportunity.

Mooyah  Franchise Rankings

Mooyah has received several awards and recognitions as a top franchising opportunity. Here are some of the rankings Mooyah has received:

These rankings are a great indicator of Mooyah’s reputation as a top franchise opportunity and can be helpful for potential franchisees who are considering investing in the company. However, it is important to remember that owning a franchise is a business and success will depend on many factors, including proper operation, management, and marketing.

Franchise Deck Analysis and Overview 

A fast food chain called Mooyah specialises in burgers, fries, and milkshakes. For those seeking a tasty and fresh lunch, Mooyah has set itself apart from other fast-food businesses and grown to be a popular place to stop.

In addition to its food offerings, Mooyah is also known for its friendly and welcoming atmosphere, with an emphasis on creating a great dining experience for customers. Whether dining in or ordering takeaways, Mooyah’s goal is to provide customers with a satisfying and enjoyable meal.

In the burger business, there is tough competition. In this burger business, we offer a burger that you would like to enjoy in a restaurant, but at a place where you can also spend some time and relax. Mooyah strives to bring high-quality burgers to customers in its beautiful restaurants.

I recommend you buy the Mooyah franchise as it’s fun and love burgers you will enjoy.

Mooyah Franchise

Is the Mooyah  Franchise Profit Worth the Cost?

At MOOYAH, You can enjoy impressive unit economics with Average Unit Volume(AUV) at a strong $831,336 and 10% of the owners averaging a Unit Volume of $1,346,744. 

With this AUV, Mooyah Franchise owners can expect to make a profit of $85,000 to $150,000.You can recoup your cost in 4 to 6 years as per this AUV.

Mooyah  Franchise Success and Failure Rate

The below table will highlight the Mooyah success and failure rate for the last 3 years. This will supplement your decision-making process.

Year Format Start End Change
2019 Franchise Owned       74           70       -4
Company Owned       2         2       0
2020 Franchise Owned       70           76       +6
Company Owned         2         1         -1
2021 Franchise Owned         76           81         +5
Company Owned       1         1         0
                           Competition Analysis of Mooyah Burger
Jack in the Box  Cost to Franchise Franchise Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Sonic Franchise $1,242,200 to $3,537,700  $45,000 5%3.25% 13% 14.5 years 3.5/5.0
Mooyah Franchise $495,918 – $1,168,251 $40,000  6% 12% 5 years 3.5/5.0
Burger King Franchise $1,790,800 – $4,194,700 $50,000
4.5%
4%
16%  8 to 12 years 3.8/5.0
Five Guys Franchise $306,200 to $641,250.  $25,000     6% $136,344 to $272,688 4 to 6 years   4.1/5.0
Mcdonalds Franchise $1 million to $2 million $45,000 4% 5% to 8%  5 to 10 years   4.8/5.0
Wendy’s franchise $2-$3.5 million $40,000     4% $ 330490 to $ 440653 8 to 12 Years
    3.9/5.0
Whataburger franchise $0.5 to $1.5  million $59,500 8% $94,000 to $122,600 6 to 9 years     3.9/5.0

The FD rating for the Mooyah Burger is 3.5/5.0.

 

Mooyah Franchise

Conclusion 

Overall, Mooyah is a growing and dynamic fast-food franchise with a strong brand, commitment to quality, and a growing base of satisfied customers. With plans for continued expansion and a focus on delivering exceptional customer service, Mooyah is poised for continued success in the years to come.

Entrepreneurs who want to open a franchise in the Burger franchise opportunities categories can look at 

  1. Mcdonalds Franchise
  2. Burger King Franchise
  3. Burger Village Franchise 
  4. Hardee’s franchise
  5. Five Guys Franchise
  6. Wayback burger franchise 
  7. Wendy’s Franchise
  8. In and Out franchise 
  9. Sonic Franchise
  10. Whataburger Franchise 
  11. Jack in the Box franchise 
  12. Smashburger franchise
  13. All Dry Franchise

Frequently Asked Questions (FAQs)

  1. Is the Mooyah franchise profitable?

The profitability of a Mooyah, like any, depends on various factors, such as location, competition, market demand, and the franchisee’s ability to successfully operate the business.

According to reports from FDD, Mooyah franchisees generally receive a positive return on their investment, with a growing number of locations reporting high profits. However, there is no guarantee of profitability for franchisees, and individual results may vary.

2. Can you make money owning a Mooyah?

It is important for potential franchisees to thoroughly research the opportunity and consult with experienced professionals and franchisees to determine the potential profitability of a Mooyah. This can help to ensure that the franchisee is making an informed decision and has realistic expectations for their investment.

  1. Is Mooyah a franchise?

Yes, Mooyah is a franchising brand. Mooyah offers franchise opportunities to individuals interested in starting their own restaurant business and becoming part of a growing brand. Franchisees are provided with training, support, and resources to help them succeed, including access to the company’s proprietary recipes, menu, and marketing materials.

  1. How much is the Mooyah franchise?

The cost of a Mooyah varies depending on various factors such as location, size of the restaurant, and start-up expenses. According to information provided on Mooyah’s website, the estimated initial investment for a Mooyah franchise ranges from $495,918-$1,168,251. This includes the franchise fee, construction costs, equipment and supplies, working capital, and other pre-opening expenses.

  1. How do Mooyah franchises make money?

Mooyah franchises make money through a combination of sales revenue and initial fees. Sales revenue comes from the sale of menu items such as burgers, fries, and shakes, as well as other food items, drinks, and merchandise.

Mooyah also offers additional revenue streams for franchisees through catering and off-site events. Franchisees are encouraged to take advantage of these opportunities to increase their sales and profits.

Overall, Mooyah franchises make money by providing high-quality food and customer service to their guests, while adhering to the company’s operating procedures and standards, and taking advantage of the support, training, and resources provided by Mooyah.

Published On: February 4th, 2023 / Categories: Blog /

5 Comments

  1. Mark February 14, 2023 at 6:09 am - Reply

    Mooyah franchise is a great business opportunity for entrepreneurs to start their own restaurant.

  2. jack February 14, 2023 at 6:10 am - Reply

    Mooyah has a range of marketing and promotional materials available to help franchisees increase their customer base.

  3. Chalkley March 10, 2023 at 8:17 am - Reply

    Mooyah Franchise is a great opportunity for entrepreneurs to own their own business.
    Mooyah offers flexible options for franchisees to choose from, including single and multi-unit locations. Mooyah serves up fresh, made-to-order burgers, fries, and shakes that are sure to satisfy customers.
    With their commitment to quality ingredients, Mooyah ensures that their menu items are always top-notch.
    Mooyah Franchise is committed to giving back to their local communities and they offer a variety of programs to help out.

  4. Ingvild March 10, 2023 at 8:18 am - Reply

    Mooyah Franchise offers extensive training and support to their franchisees, ensuring that they are equipped to succeed. The Mooyah Franchise team provides ongoing marketing and operations support to their franchisees.
    Mooyah Franchise has an experienced management team that is dedicated to helping their franchisees succeed.
    Mooyah Franchise offers a variety of packages for their franchisees to choose from, allowing them to customize their business.
    With competitive prices and a variety of menu options, Mooyah Franchise is a great option for entrepreneurs looking to open a restaurant.

  5. Deild March 10, 2023 at 8:22 am - Reply

    Mooyah Franchise has a strong presence in the fast-casual restaurant market and they are always looking to expand.
    Mooyah Franchise has locations in over 30 countries and they are continuing to grow.
    Mooyah Franchise offers a unique experience to their customers, with creative menu options and a fun atmosphere.
    Mooyah Franchise has a great online presence, with a website and social media pages that keep customers informed about their locations.
    Mooyah Franchise is a great option for entrepreneurs who are looking to own their own business. With great training and support, Mooyah Franchise is sure to be a success.

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