Sola Salon Studios offers private salon suites for independent beauty professionals. As a Sola Salon franchise owner, you manage operations and provide space for fashion designers and technicians. Sola’s training program prepares you for the career path. Because Sola costs so much, it allows beauty professionals to do their jobs. It is the largest and fastest growing salon studio franchise in the world with 18,000+ freelance professionals. Sola opened its 600th location in 2021. Each location features 25-35 high-end, well-appointed studios ranging in size from 4,500 to 6,000 square feet. The strong and growing nature of the salon industry makes Sola Salon Studios an attractive franchise opportunity.


How much does a Sola Salon Studios franchise cost?

  • Initial Franchise Fee

To open your own For this franchise, you’ll need to pay an initial franchise fee of $55,000. This covers the rights to use the Sola Salon Studios brand and business model. It also includes training and support to help you set up and operate your salon.

  • Additional Startup Costs

On top of the franchise fee, you’ll need additional capital to get your salon up and running. Sola Salon Studios estimates total startup costs between $808,143 and $2,134,517 for rent, buildout, equipment, licences, insurance, and operating expenses for the first few months. The exact amount will depend on factors like the size and location of your salon.

  • Ongoing royalty fees

As a franchisee, you’ll pay ongoing monthly royalty fees equal to 5.5% of your gross sales. This covers continued support from the franchisor and the right to keep operating under the Sola Salon Studios brand. You’ll also contribute 2% of sales to a national marketing fund to help promote the brand.

  • Salon Profit Potential

According to Sola Salon Studios’ Franchise Disclosure Document, the average salon brings in around $480,000 in annual revenue. Top-performing salons can generate $1 million or more. As the owner, you’ll earn around 50–60% of that in profit after accounting for all expenses. So you can potentially take home $200,000 to $600,000 per year running a successful franchise.


Sola Salon Studios Franchise Price and Costs
Sola Salon Studios Franchise Fee $55,000
Sola Salon Studios Franchise Cost $808,143 to $2,134,517
Royalty Fee 5.5% of gross revenue
Advertising Fee 2% of gross revenue
Term of Agreement 10 years
Is franchise term renewable? Yes, franchisees have the option to renew their franchise agreement for an additional 10-year term.
Renewable Franchise Fees $5,000


How much do Sola Salon Studios franchise owners make?

Sola Salon Studios franchise

As a Sola Salon Studios franchise owner, your income potential is quite good. According to Sola Salon Studios’ Franchise Disclosure Document, the average gross revenue for a single unit in 2019 was $543,000. The top 25% of franchisees earned over $700,000.

After deducting expenses like rent, payroll, and product costs, a franchise owner can expect to take home between $100,000 and $250,000 in owner’s cash flow for a typical location. The actual amount will depend on factors like the number of stylists in your salon, chair rental rates in your area, and how much commission you charge. Many franchisees go on to open multiple locations, increasing their earning potential.

According to industry standards, getting a return on the franchise investment will not take a very long time.

What is Sola Salon Studios’ franchise profit?

You can make 25 to 30% of the gross revenue as franchise profit of Sola Salon franchise.


Sola Salon Studios franchise requirements

To become a franchisee, there are certain requirements you’ll need to meet. These help ensure you’ll be set up for success when operating your own salon studio location.

  • Financial Requirements

As with any franchise, there are costs involved in getting started. Sola Salon Studios requires a total investment of $808,143–$2,134,517, which includes a $55,000 franchise fee. You’ll also need $500,000 in liquid capital and a net worth of at least $1,500,000. The franchise fee provides access to Sola’s proven business model, training, and ongoing support. The rest covers real estate, construction, and operating costs to get your salon up and running.

  • Experience

While you don’t need previous experience in the salon industry, Sola Salon Studios prefers candidates with a background in business ownership or management. Running your own franchise requires leadership, problem-solving, and financial skills. Sola provides initial training, but hands-on experience helps.

  • Commitment to the brand

As a franchisee, you’ll be expected to uphold the brand’s standards and values. This includes providing high-quality salon suites, a collaborative community environment, and support for your stylists and clients. You must also be willing to follow Sola’s operating procedures and best practises. In exchange, you’ll benefit from the strength of the Sola Salon Studios brand and network.


What are the Sola Salon Studios franchise reviews?

It is important to note that reviews of this franchise can vary by location and individual experience. However, here are some general observations about the franchise based on available online reviews:

  1. Positive Feedback: Many franchisees and salon professionals appreciate the supportive community and the opportunities to grow their businesses within the Sola Salon Studios network. The company provides various resources, including the Sola Pro app and Sola Sessions, for continued education and networking.
  2. Customization and Flexibility: Salon professionals enjoy the ability to customise their studios and have control over their schedules. The flexibility and independence offered by Sola Salon Studios are some of the main drivers of positive reviews.
  3. Management and Support: Some reviews mention the helpful management and corporate support provided to franchisees. Assistance with marketing, operational guidance, and ongoing support are valued aspects of the franchise experience.
  4. Diverse Experiences: As with any franchise, experiences can vary depending on factors such as location, management, and individual expectations. It is essential to conduct thorough research, speak with existing franchisees, and carefully review the franchise disclosure document (FDD) before making any investment decisions.


Sola Salon Studios Franchise Rankings

Sola Salon Studios has received several notable rankings in recent years. Entrepreneur Magazine ranked Sola Salons #1 in the Salon Suites category and #50 overall on their Franchise 500 list [1]. Additionally, Sola Salon Studios was recognised as the #1 salon suite franchise in 2023. In the Franchise Times Top 500 list, they ranked 247th in 2022 [3]. Furthermore, Forbes named Sola Salon Studios as the top franchise to buy in the $500,000+ initial investment category. These rankings show that Sola Salon Studios is a well-regarded franchise opportunity in the salon industry.

What is the Sola Salon Studios?

Sola Salon Studios is a unique salon franchise concept. Rather than a traditional salon with multiple stylists working together in one open space, Sola provides private studio spaces for individual salon professionals to rent and operate their own businesses.

As a franchisee, you have the opportunity to buy into an established brand and business model. Sola handles all the details, like securing retail space, building out the private studios, handling marketing, billing, and other administrative tasks, so you can focus on your craft.

Is Sola Salon Studios a franchise opportunity?

Yes, Sola Salon Studios is a franchise opportunity. As a franchisee, you have the opportunity to own and operate your own salon studio location. Sola Salon Studios provides the training, tools, and support to help you build a successful small business.


Facts That Nobody Told You About Sola Salon Studios

  1. A Supportive Community: Sola Salon Studios is not just a network of individual salon professionals but a thriving community of like-minded entrepreneurs. They offer resources, education, and various events to foster collaboration and support, helping each other succeed in the beauty industry.

  2. Customizable Studios: One of the unique features of Sola Salon Studios is the ability of franchisees to customise their own studios. From paint colours to décor, salon professionals can make the space reflective of their personal brand and style, creating a comfortable and personalised experience for their clients.

  3. The Sola Pro App: Sola Salon Studios offers its professionals access to the Sola Pro mobile app. This app provides exclusive deals, educational resources, and community support, empowering professionals to grow their businesses and stay connected with the Sola community.

  4. Sola Sessions: Sola Salon Studios hosts Sola Sessions, which are educational events that bring together beauty professionals from across the country. These events feature expert speakers, product demonstrations, and networking opportunities, providing valuable learning experiences and connections within the industry.

  5. Focus on Sustainability: Sola Salon Studios is committed to reducing its environmental impact. They have implemented various eco-friendly initiatives, such as utilising energy-efficient LED lighting, low-VOC paint, and water-saving faucets in their salon studios. Additionally, they have started the Sola Earth programme, which encourages salon professionals to adopt more sustainable practises.


Sola Salon Franchise Review and Information
Industry Type Salon and Beauty
Sub Category Salon Suites/Studios
Year Established 2004
Company Name Sola Salon Studios
Founder/Management Head Stratton Smith and Matt Briger
Franchising Started 2005
Employees at Company H.O 30
Franchise Expansion Plan Continues to grow and expand, with a presence in the United States, Canada, and Brazil, but specific expansion plans are not publicly available.
Number of Units Over 600 locations 
Number of Franchise Units Not specifically mentioned, but most of the 600+ locations are operated by franchisees.
Social Media Handles Facebook
Company Office location  Sola Salon Studios, 8200 S. Quebec St., Suite A3-400, Centennial, CO 80112, USA


Sola Salon Studios Training for Franchises

As a franchisee, you’ll go through an extensive training programme to prepare you for success. Sola Salon Studios provides over 200 hours of training, both online and in person at their headquarters.

  • Online courses cover all aspects of operating a Sola Salon Studios location, from marketing and sales to customer service and business management. You’ll learn best practises for attracting new stylists and clients, building your business, and providing an exceptional experience.
  • In-person training at Sola Salon Studios’ headquarters gives you hands-on experience and opportunities to network with other franchisees. You’ll tour working salon suites, participate in role-playing and simulations, and get your questions answered by experienced mentors.

Sola Salon Studios offers continuous support to help you thrive as a franchisee. Some of the ongoing resources provided include:

  • A dedicated franchise business coach to provide guidance and advice. They can help you overcome challenges, achieve your goals, and maximise success.
  • Marketing resources and co-op funds to help promote your location. Sola Salon Studios assists with social media, PR, advertising, and more.
  • Educational webinars and an online resource centre with tools, tips, and best practises You’ll always have access to the latest strategies and information to operate an efficient salon studio.
  • A franchisee intranet to connect with other Sola Salon Studios owners. You can share insights, ask questions, and build valuable relationships.
  • Discounts on operational supplies, insurance, and more through Sola Salon Studios’ partnerships. Their buying power provides cost savings you can pass onto your stylists and clients.


Sola Salon Studios Operations to Franchises

  • Operational Support

As a franchisee, you’ll receive guidance and resources to help run your business. The franchisor provides an operations manual with step-by-step instructions for managing your salon studio. They also offer initial and ongoing training programmes to teach you best practises.

  • Marketing Assistance

Promoting your salon studio is key to success. Sola Salon Studios helps by providing marketing materials like brochures, flyers, and signage you can customise. They also assist with digital marketing by helping you build a website and profiles on platforms like Facebook, Instagram, and Google My Business. The franchisor may even run ad campaigns to help drive new clients to your location.

  • Continuous Improvements

To keep up with trends and innovations, Sola Salon Studios regularly updates their operational systems and marketing campaigns. As a franchisee, you benefit from these improvements, which are designed to enhance your salon experience and business performance. The company also frequently rolls out new products, services, and tools for salon studios to offer. By participating in ongoing education and training, you can stay on the cutting edge.

  • Community Support

Operating a small business can be challenging, so Sola Salon Studios aims to provide a strong support system. As a franchisee, you join a nationwide network of like-minded salon professionals. The company hosts an annual conference and regional meetups to facilitate networking and share best practises. You also have access to a private online community to connect with and learn from other Sola Salon Studios owners.


How is Sola Salon Studios territory granted to franchises?

When you sign on as a franchisee, you’ll go through a territory selection process. Sola Salon Studios will evaluate your application and determine the best locations available based on your qualifications and the company’s strategic growth plan. They want to make sure you have the best chance of success, so they’ll consider factors like your business experience, available capital, and location preferences when granting you a territory.


What is the franchise term of agreement and renewal?

This franchise agreement typically lasts 10 years. During this time, Sola Salon Studios will provide you with training, support, and the rights to use their business model and brand to open and operate your salon studio location.

About 6–12 months before your franchise term ends, you’ll have the option to renew for another 10-year term. Sola Salon Studios will evaluate your performance over the current term to determine if you qualify for renewal. As long as you’ve been following their business model and brand standards, renewal is often granted. However, Sola Salon Studios may require you to sign an updated franchise agreement, pay an additional franchise fee, and commit to any new requirements before approving your renewal.

  • Meet sales targets and revenue goals.
  • Maintain high customer service and stylist satisfaction.
  • Complete any required remodels, updates, or redesigns.
  • Continue paying the ongoing monthly royalty and marketing fees.


Does Sola Salon Studios provide financial assistance to franchises?

Sola Salon Studios does provide some financial assistance for new franchisees to help get their businesses up and running.

  • Financing Options

Sola Salon Studios offers financing through their preferred SBA lender, Live Oak Bank. They provide funding for up to 80% of the initial franchise fee and 70% of the build-out costs for your new salon studio location. Terms are typically 10–15 years with competitive interest rates. Sola Salon Studios also provides guidance on creating a solid business plan to submit with your loan application.

  • Discounts and incentives

As an added incentive, Sola Salon Studios offers discounts and rebates for military veterans, first responders, and teachers. They believe in supporting those who serve our communities. Franchisees who take advantage of their financing programmes may also be eligible for a discount on the initial franchise fee.


Pros and Cons of Owning a Sola Salon Studios Franchise

Sola Salon Studios franchise

  • Pros of Owning a Sola Salon Studios Franchise

As a franchise owner, you’ll enjoy several benefits. First, you’ll have the support of an established brand and business model. Sola Salon Studios has over a decade of experience helping salon owners succeed. They provide training, marketing resources, and ongoing support.

You’ll also gain flexibility and independence as a franchise owner. You can operate the business on your own schedule and be your own boss. Sola Salon Studios handles many of the challenges of starting a business, so you can focus on building your salon and serving clients.

Finally, owning this franchise offers solid financial potential. Salon and spa services are a growing industry, and the Sola Salon Studios model provides opportunities for recurring revenue from booth rentals. According to Sola Salon Studios’ website, the average franchise location generates over $500,000 in annual revenue.

  • Cons of Owning a Sola Salon Studios Franchise

However, there are some downsides to consider. First, there are significant startup costs to open this franchise. The initial investment can be in between $808,143–$2,134,517, depending on the location. It may take several years to become profitable.

You’ll also pay ongoing royalties and fees as a franchisee. Sola Salon Studios charges a 5.5% monthly royalty fee and a 1% marketing fee based on gross sales. They also require you to contribute to an advertising fund.

Finally, as a franchise owner, you have less control and independence. You must follow Sola Salon Studios’ model and procedures. They determine many aspects of how you operate the business, market to customers, and interact with stylists. For some, this lack of control may be frustrating.

Overall, there are good reasons why Sola Salon Studios is an attractive franchise opportunity. But go in with realistic expectations about the costs, time commitment, and limitations involved with franchising. With hard work and the right location and team, this franchise could be very rewarding.


Competition Analysis of Sola Salon Studios Franchise

Franchises Cost to Franchise Franchisee Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Sola Salon Studios $808,143 to $2,134,517 $55,000 5.5%+2%

Squeeze Massage $493,623 – $662,728 $60,000 6% + 2%

Hand & Stone Massage and Facial Spa $567,626 – $674,476 $42,500 5-6% + 5%

Massage Envy $614,850 – $927,000 $45,000 15% 6.6 years 2.3/ 5.0
Elements Massage $225,350 – $374,350 $39,900 6% + 2%

Pure Barre $214,287 – $457,337 $60,000 7% + 2% 15% 13 years 2.0/5.0
Orangetheory Fitness franchise $500,000 – $1.5 million $ 59,950 8% + 2-3% $ 146,875- $ 288,489

F45 Training Franchise $313,000 – $485,000 $ 52,000 7% + 2%

120,000-$ 180,000

Great Clips Franchise  $136,900 – $259,400 $ 20,00 6% + 5% $ 371,000

Sports Clips Franchise 30,000 to $69,500 $69,500 6% + 5% $30,000 to 75,000

SuperCuts Franchise $150,906 – $312,878 $39,920 6% + 5% $40,000 5.9-7.9 3.9/5

The Franchise Deck rating for the Sola Salon Studios franchise is 3.4/5.0.

Sola Salon Studios franchise

Franchise Deck Analysis and Overview

  • Initial Investment

To open this franchise, you’ll need to invest between $808,143 and $2,134,517 in initial startup costs. The franchise fee alone is $55,000. While this may seem like a lot up front, many franchisees find the investment worthwhile given the potential profits and work-life balance Sola Salon Studios aims to provide. However, it’s important to consider the risks and do your due diligence before signing on the dotted line.

  • Ongoing Costs

In addition to the initial investment, you’ll have ongoing costs to operate your salon studio location. Royalty and marketing fees are 5.5% of gross sales. You’ll also need to budget for rent, utilities, insurance, supplies, and staffing. Make sure you understand all the costs involved so you can determine if the potential profits make financial sense for your situation.

  • Restrictions

As with any franchise, there are rules and restrictions in place to maintain brand consistency. Sola Salon Studios reviews all design plans, products used, and marketing materials. They also conduct regular inspections to ensure compliance. While this level of oversight helps protect the brand, it may feel limiting for some owners and stylists. Consider whether you’re comfortable operating within the set guidelines before investing in a franchise.

  • Competition

The salon and beauty industry is highly competitive. As a franchise owner, you’ll be competing with other salons, medical spas, and independent stylists in your area. You’ll need to find ways to attract top talent and build a loyal client base to be successful. Do some research on competitors in your target location to determine how much demand there is and how you can differentiate yourself.


Conclusion: Should you buy a Sola Salon Studios franchise for sale?

So, should you buy the Sola Solan Studios franchise? Overall, Sola Salon Studios seems to offer a unique business model with a lot of potential for success. However, as with any franchise, there are pros and cons to consider.

If you have experience in the salon industry, strong business and management skills, and access to funding, this franchise could be a great opportunity. The key is going in with realistic expectations about the challenges involved in launching and operating your own franchise business.

Overall, whether or not to buy this franchise is a big decision that depends on your own financial situation, business experience, risk tolerance, and goals. But go in with your eyes open to the responsibilities and uncertainties that come with franchise ownership. With realistic expectations, the right mindset, and a well-developed business plan, the opportunity to buy into the Sola Salon Studios brand could be a rewarding one.

Entrepreneurs who want to open a franchise in the category salon/studios  franchise opportunities categories can look at

  1. Squeeze Massage
  2. Hand & Stone Massage and Facial Spa
  3. Massage Envy
  4. Elements Massage
  5. Pure Barre
  6. iCRYO Franchise
  7. Orangetheory Fitness franchise
  8. F45 Training Franchise
  9. Great Clips Franchise 
  10. Sports Clips Franchise
  11. SuperCuts Franchise


Frequently Asked Questions On Sola Salon Studios

  • Is the Sola Salon Studios franchise profitable?

The profitability of this franchise depends on various factors, such as location, management, operational efficiency, and local market demand. While the company has experienced growth and success, it’s important to research and analyse the potential profitability for your specific situation.

  • Can you make money owning a Sola Salon Studio Franchise?

As with any business, there is potential to make money owning this franchise. Your success will depend on factors like effective management, location, and understanding the local market. It’s essential to conduct thorough research and consult with existing franchisees to understand the financial potential and risks involved.

  • Is Sola Salon Studios a franchise?

Yes, Sola Salon Studios is a franchise. The company offers franchise opportunities to qualified individuals interested in operating and managing their own salon studio rental business.

  • How much is a Sola Salon Studios franchise?

The estimated total investment required to start this franchise ranges from $808,143 to $2,134,517. This includes the initial franchise fee of $55,000, leasehold improvements, equipment, and other start-up costs.

  • How do Sola Salon Studios franchises make money?

These franchises make money by leasing individual salon studios to beauty professionals such as hairstylists, estheticians, nail technicians, and others. Franchisees earn income from the rental fees paid by these professionals, who operate their businesses independently within the Sola Salon Studios location. Additionally, franchisees can generate revenue from selling salon-related products and services.

Published On: June 3rd, 2023 / Categories: Blog, Business Services Franchises, Services Franchises /

Leave A Comment