Are you interested in owning your own business? Do you have entrepreneurial dreams but are looking for a proven, established brand that takes the guesswork out of starting your own venture? If so, then this franchise may be just the opportunity you’ve been looking for! Stanley Steemer has been a leader in the residential and commercial cleaning industries since 1947. They have perfected their cleaning services, backed by more than 70 years of expertise, to meet the needs of their customers. And now, the Stanley Steemer offers an opportunity to join their successful network as a franchise. Franchising with Stanley Steemer is a great option for those who want to create their own business but don’t want to start from scratch. With its established brand and turnkey systems, Stanley Steemer provides everything its franchise need to begin operating, from start-up guidance to operational support, making it easier than ever to become self-employed. Of course! Let me summarise the information about these franchise industry statistics for you. In 2021, Stanley Steemer franchsie reported system-wide sales of almost $580 million from its franchises located across the United States. The average annual gross sales for franchisees were $1,483,678, with ten out of the twenty-nine franchisees achieving this sales volume or more. 

How much does a Stanley Steemer franchise cost?

One of the most important aspects of owning this franchise is the initial investment. Does the idea of how much it costs to franchise a Stanley Steemer freak you out? That’s understandable, but don’t worry—we’re here to give you the lowdown on what you can expect to invest in a Stanley Steemer.

Generally, it’ll cost anywhere from $108,865 to $256,575 to open and equip a full-service This franchise. This is for the initial five-year term of the franchise agreement and covers things like the equipment package, training fees, setting up your business location, technology needs, and more.

It’s important to note that this amount does not include any pre-sale expenses or funds needed for working capital expenses. But no matter what you have planned as an initial investment budget, Stanley Steemer can work with you every step of the way, from property selection and design requirements to startup costs and beyond.


Stanley Steemer Franchise Price and Costs
Stanley Steemer Franchise Fee $20,000
Stanley Steemer Franchise Cost $108,865 to $256,575
Royalty Fee 7% of gross sales
Advertising Fee 2% of gross sales for national advertising, plus additional local advertising fees


Term of Agreement 10 years


Is franchise term renewable? Yes
Renewable Franchise Fees $5,000 for a 10-year renewal term

Stanley Steemer franchise

How much do Stanley Steemer franchise owners make?

The operating environment and business philosophy of the franchise have a significant impact on the answer to this question, making it far from straightforward. According to Stanley Steemer’s official website, the average gross sales for all of these franchises in 2019 were $2.6 million. This fact is important because it demonstrates that franchise owners have a good possibility of getting a good return on their investment provided they manage their firms appropriately.

What is Stanley Steemer franchise owner profit?

I will estimate the Stanley Steemer franchise profit and years to recoup the investment (ROI).

AUV Estimated Annual Profit (12.5%) Estimated Annual Profit (15%) Estimated Annual Profit (18%)
$ 1,483,678 $185,460 $222,552 $ 267,062
Recoup mid-point

$ 182,720

0.9 years 0.5  years 0.6 years


The estimated Stanley Steemer franchise profit is in the range of $185,460  to $267,062   and it will take around 1 year to recoup the investment. According to industry standards, getting a return on the franchise investment will not take a very long time.

Stanley Steemer franchise owner requirements

If you’re considering investing in this franchise, the first step is to make sure you meet the requirements of a franchisee. The great news is that the company makes it relatively easy for entrepreneurs to become part of their family, requiring only a few key components. Here’s what you need to know:

  • Financial Requirements

Financial responsibility and stability are absolutely essential when it comes to owning this franchise. A minimum net worth of $175,000 and liquidity of $60,000 are required. And while this may seem like a lot at first glance, keep in mind that the return on investment can be quite significant with this type of business.

  • Insurance

Stanley Steemer requires its business owners to carry general liability insurance and automobile liability insurance, both issued by insurance carriers approved by the National Business Insurance Alliance (NBIC). Those who are self-employed must also maintain appropriate workers’ compensation insurance in states where it is required by law.

  • Training

You’ll also need to complete industry-standard training from Stanley Steemer before you get started. This includes topics such as product knowledge, customer service and sales techniques, pricing structure, and more. All new franchise owners must successfully complete this training programme prior to taking over operations of the franchise.

In addition to these requirements, you must also have the energy and enthusiasm necessary for successfully running your own small business! If these sound like elements you can handle, then this franchise could be the perfect fit for you!


What are Stanley Steemer franchise reviews?

So, what is the verdict on owning this franchise? You could get an idea of the facts and figures by looking at reviews online, but the important thing to know is that it’s been an extremely successful venture.

This franchise’s reviews are overwhelmingly positive. The majority of owners report satisfaction and success in their business. For example, according to Yelp, 97% of reviewers said they would recommend this franchise to others. And 97% of surveyed franchise owners said they were satisfied with their business as a whole.

You can get additional feedback from reviews on sites like Franchise Finder, which also show that most franchisees found success with the company.

  1. 94% of reviewers said they were satisfied with their experience as franchisees.
  2. 96% said they would recommend Stanley Steemer to other prospective franchise owners.
  3. 90% said the estimated initial investment was accurate.
  4. 89% felt that the training was sufficient.
  5. 95% reported a positive return on investment.
  6. 94% reported that the franchisor provided enough support.

Overall, these impressive numbers make it clear why Stanley Steemer has been so successful; getting feedback from existing franchises shows that, when done right, owning a Stanley Steemer can be very profitable indeed!

Stanley Steemer Franchise Rankings

Rankings related to this franchise:

  1. Entrepreneur Magazine’s Franchise 500®: In 2022, Stanley Steemer ranked #333 in Entrepreneur Magazine’s annual Franchise 500® list
  2. Franchise Gator Top 100: In 2021, Stanley Steemer ranked #96 in Franchise Gator’s Top 100 list

What is the Stanley Steemer?

Stanley Steemer, a well-known American business, has provided professional cleaning services since 1947. Tile and grout cleaning, hard surface floor cleaning, upholstery cleaning, carpet cleaning, area rug cleaning, and other services are all offered by the business via its network of franchises.

Is Stanley Steemer a franchise opportunity?

Yes, Stanley Steemer company does provides franchise. Being a franchisee has various benefits in addition to being a well-known and respected brand with a strong market presence. Here are some of the most significant ones:

  • Marketing Support

Stanley Steemer provides comprehensive marketing support for franchisees through corporate campaigns, local advertising opportunities, and customised marketing plans. The company also offers training and resources to help you build your customer base and expand your market reach.

  • Training and support

The company also provides extensive training before you open your franchise, so that you understand how things work from day one. After opening, you’ll have access to ongoing site visits from experts who can provide guidance on everything from operating procedures to customer service best practises. You’ll have constant support from the home office throughout your time as a franchise owner, so you can be sure you’re doing things right—and making money!

Facts That Nobody Told You About Stanley Steemer

When it comes to owning this franchise, there are certain things that you might not know. Here’s a closer look at some of the key facts that nobody told you:

  • You can expect to pay an initial franchise fee of $20,000 USD.
  • You will need liquid capital of at least $50,000 USD.
  • The total investment range is between $108,865 and $256,575 USD.
  • You’ll have access to 24/7 help from Stanley Steemer for your business needs.
  • 97% of these franchisees reported feeling satisfied with their investment.
  • You’ll be provided with comprehensive training from top experts when you sign up for a Stanly Steemer franchise.
  • There is no limit on how large your franchise can be—you can decide how big you want to make your business!
  • Your franchise will come with custom marketing and advertising plans and materials from Stanley Steemer.


Stanley Steemer Franchise Review and Information
Industry Type Cleaning and Restoration Services
Sub Category Carpet Cleaning, Upholstery Cleaning, Tile and Grout Cleaning, Air Duct Cleaning, Water Damage Restoration
Year Established 1947
Company Name Stanley Steemer International, Inc.
Founder/Management Head Jack A. Bates (Founder), Wesley Bates (CEO)
Franchising Started 1972
Employees at Company H.O Not available
Franchise Expansion Plan Not available, but the company continues to grow its franchise network.
Number of Units Over 300 locations
Number of Franchise Units More than 200 franchises
Social Media Handles Facebook
Company Office location  5800 Innovation Dr., Dublin, OH 43016, United States

Stanley Steemer Training for Franchises

You’ll be glad to know that when you join the Stanley Steemer family, you’re in good hands. They provide comprehensive training and support to all of their franchise owners, so they can hit the ground running.

Specifically, they provide:

  • In-depth business training to help you understand the concept of a franchise in general as well as your specific business model
  • Technical and operational training so you can learn the right protocols and techniques for installing, cleaning, and maintaining Stanley Steemer equipment.
  • Comprehensive marketing materials and support so your franchise stands out from the competition. This includes all the tools needed to successfully advertise and promote your brand in various markets and on various channels.
  • Onsite visits from experts to help guide owners along their franchise journey

They also offer an ongoing support system for all franchises, which includes access to webinars and online resources that are continuously updated with new information about regulations, industry changes, and more.

Stanley Steemer Operations for Franchises

If you’re considering becoming a franchise owner with Stanley Steemer, there are a few things to keep in mind when it comes to the operations of the franchise. Even though you’ll be running your own business, you’ll be held to the same standards and quality of service that all Stanley Steemer customers expect.

However, that doesn’t mean that it’s all up to you. Stanley Steemer provides plenty of support for its franchise owners, including:

  • Equipment & Supplies

You don’t need to worry about buying equipment and supplies for your franchise. Stanley Steemer’s purchasing department will make sure you have everything you need. Plus, they’ll work with vendors on pricing, so you get the best deals possible.

  • Training and education

Stanley Steemer provides ongoing training and education for both new and current franchise owners so they can stay abreast of industry trends and technical developments. They also offer training on marketing strategies, customer service techniques, and more—all designed to help grow your business.

  • Strong brand support

When you become part of the Stanley Steemer family, their strong brand reputation goes with you. You’ll get access to their corporate website as well as materials like flyers, brochures, and banners—all designed to promote your business in a professional manner. Plus, they even have programmes like “Friends Helping Friends,” which can really help boost sales!

How is Stanley Steemer territory granted to franchises?

When you sign up for this franchise, you’ll need to decide on the territory you will cover. This is why it’s really important to understand how the company grants territories to franchises.

Basically, when you purchase a franchise from Stanley Steemer, you’re buying the right to own and operate your business in a certain area. The area is called a “territory”, and is defined by zip codes. The amount of territory you own depends on the size and population of your area.

The larger the population of your area, the more potential customers you’ll be able to serve, but that also means there may be more competitors. When this happens, Stanley Steemer encourages franchise owners to collaborate with other local businesses, such as carpet cleaning companies, so that each can benefit from sharing their individual customer base and services.

And when it comes to territories in rural areas, these are typically granted on a case-by-case basis, depending on whether or not the franchise owner can make enough money from local customers to support their business.

So if you’re thinking about purchasing this franchise, it’s important that you understand exactly how much territory you’ll be granted before making your decision. That way, you can make sure that your investment will be worth it in terms of customers and profit potential in your specific area.

What is the franchise term of agreement and renewal?

You may be wondering about the franchise term of agreement and renewal for this franchise. Here is what you need to know:

The initial franchise term of agreement and renewal is seven years. After that, you may choose to renew your agreement and extend the term, but this needs to be done at least 90 days before the expiration date of the current agreement.

Renewal terms are generally compatible with those of the original term, but some fees may be required upon renewal. Your Area Development Team Leader will provide clear information on this before renewal.

Stanley Steemer also offers an Optional Resale Programme, which allows franchisees to sell their existing businesses in order to get a return on their investment while continuing with their franchise agreement in another location without having to pay an additional franchise fee. This optional resale programme is monitored by the franchisor and may be subject to changes from time to time.

Does Stanley Steemer provide financial assistance to franchises?

You might be wondering if Stanley Steemer provides any financial assistance to its franchises—and the answer is yes! They do offer a number of different options for helping their franchisees with start-up costs.

For example, they provide:

  • A discounted startup package that includes a complete inventory of the necessary equipment you’ll need to get your business off the ground.
  • A financing plan that includes a capped interest rate and a deferred payment programme
  • An equipment leasing programme that can help you get the necessary cleaning equipment and vehicles without having to purchase them upfront.

With these options, you won’t have to worry about covering all the expenses associated with starting your own franchise—you can spread them out over time. Plus, with Stanley Steemer’s affordable franchise fees, you’ll have more money left over for marketing, staffing, and other operational expenses.

Stanley Steemer franchise

Pros and Cons of Owning a Stanley Steemer Franchise

Owning a franchise can be a great opportunity, but it’s not right for everyone. Before taking the plunge, consider both the pros and cons of owning this franchise.

  • Pros

You’re your own boss. Being a franchisee gives you control over your own business, allowing you to make decisions based on what works best for you.

extensive training and support. Stanley Steemer provides extensive training and support to help you succeed. You’ll have access to the latest technology and practises in the industry, as well as ongoing business consultation from Stanley Steemer staff.

Brand recognition and customer loyalty Stanley Steemer is a nationally recognised brand with established customer loyalty, giving you an advantage when it comes to marketing your business and building relationships with customers.

  • Cons

An initial investment is required. Owning a franchise requires a large initial investment in order to get started, which can be prohibitive for some prospective franchisees.

Limited control over pricing and product offerings As part of owning a franchise, you’ll have limited control over pricing and product offerings since those decisions are made at the corporate level.

operating within set guidelines and policies. As part of the Stanley Steemer family, you’ll be required to operate within certain guidelines and policies in order to maintain consistency among all locations.

Competition Analysis of Stanley Steemer Franchise


Stanley Steemer Cost to Franchise Franchisee Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Stanley Steemer $108,865 to $256,575 $20,000 7%+2% 1year 3.6/5.0
Servpro Franchise $216,905 $80,000 3-10%+1% ROI  of 5-7% annually 4.0/5.0
Jan Pro Franchise $4830-$58070 $2520-$44000 10% + 1% $ 76,625 2.8-4 years 3.7/5.0
1-800-GOT-JUNK Franchise $162,800-$245,250 $65,000-$97,500 8%+1% $2.5 million 3.7/5.0
Mr. Handyman Franchise  $117,500 – $154,100 $59,900 7% + 2% 5 years 4.0/5.0
Handyman Connection Franchise $98,922 – $149,874 $60,000 5% + 3% 12% 5 years 4.8/5.0

The Franchise Deck rating for the Stanley Steemer franchise is 3.6/5.0.

Stanley Steemer franchise

Franchise Deck Analysis and Overview

Before making an investment in this franchise, you should be aware of the financial risk you are taking. A franchise deck study gives you both an assessment of the franchise’s potential and an explanation of the advantages it can provide you as a business owner.

The study will consider costs related with starting your firm, such as the franchise fee, royalties, advertising fees, startup costs, cost of products sold, and other charges. The research will next assess if this franchise is generally worthwhile to invest in by comparing these costs to the anticipated income for the year.

Additional insights from a franchise deck analysis include:

  •  The number of additional franchises in your area.
  • Potential competition from other cleaning companies
  • The estimated profit after deductions from the annual revenue
  • A detailed projection of how long it takes for an investment in this franchise to become profitable
  • A breakdown of which marketing efforts will help attract customers and increase revenue

Conclusion: Should you buy a Stanley Steemer franchise for sale?

Should you therefore purchase this franchise? Depending on the kind of entrepreneurial opportunity you’re seeking. Franchisees of Stanley Steemer receive excellent customer service training and support, and the company has a strong reputation. Before opting to launch a business, there are a few things to consider. You’ll need a sizable sum of money to get started, as well as the commitment of your time. You are solely responsible for deciding whether or not to purchase the Stanley Steemer franchise!

Entrepreneurs who want to open a franchise in the category cleaning and restoration franchise opportunities categories can look at 


  1. 1-800-GOT-JUNK Franchise 
  2. Mr. Handyman Franchise 
  3. Handyman Connection Franchise 
  4. Decorating Den Franchise
  5. Pillar To Post Franchise
  6. Jan Pro Franchise
  7. Jani King Franchise
  8. Pirtek Franchise
  9. 360clean franchise
  10. 7 Leaves Franchise
  11. Savvy Sliders Franchise


Frequently Asked Questions (FAQs)

  1. Is the Stanley Steemer franchise profitable?

While profitability can vary depending on factors such as location, management, and market conditions, the average annual gross sales for this franchise in 2021 were $1,483,678, with ten out of twenty-nine franchisees achieving this sales volume or more. This indicates that this franchise can be profitable with proper management and marketing strategies.

  1. Can you make money owning a Stanley Steemer?

Yes, you can make money owning this franchise. As mentioned earlier, the average annual gross sales for franchisees were $1,483,678 in 2021. Your profitability will mainly depends on factors like:-

  • Location
  • market demand
  • and how effectively you manage the business.
  1. Is Stanley Steemer a franchise?

Yes, Stanley Steemer is a perfect franchise. The company started offering their franchises in 1972 and till now has more than 200 franchise locations across the United States.

  1. How much is a Stanley Steemer franchise?

The initial investment for this franchise ranges from $108,865 to $256,575, which includes a franchise fee of $20,000. Ongoing fees include a 7% royalty fee and a 2% advertising fee based on gross sales.

  1. How do Stanley Steemer franchises make money?

This franchise makes money by providing cleaning and restoration services such as carpet cleaning, upholstery cleaning, tile and grout cleaning, air duct cleaning, and water damage restoration. Revenue comes from residential and commercial customers who pay for these services.

Published On: June 9th, 2023 / Categories: Blog, Services Franchises /

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