A thrilling and lucrative opportunity to start your own bakery can be owned through Tous Les Jours franchise. Tous Les Jours, one of Korea’s top bakery franchise businesses, provides a variety of delectable baked items, including recently produced breads, pastries, cakes, and more. You can join the ranks of other company owners who are realising their goals by operating their own companies by opening a franchise shop.

Prior to diving in headlong and making the significant commitment of being a franchisee, it is vital to have a clear understanding of what you are entering. The ins and outs of starting a franchise outlet will be covered in this tutorial, from examining the advantages and hazards involved to comprehending the necessary investments and financing choices to invest in your ambition.

Tous The well-known bread chain Tous les Jours has grown significantly in recent years. The company has more than 1,650 outlets worldwide, according to the most recent data available. Their estimated $696,794,944 in total sales translated into an average of $427,219 in sales per franchised site. Comparing 2022 to 2021, Tous Les Jours reported a 36.5% increase in total system sales (TSS) and a 35.2% increase in net income. This franchise requires an initial investment of between $609,980 and $831,144.

How much does a Tous Les Jours franchise cost?

You might be wondering, “How much does it cost to franchise Tous Les Jours in the United States? Well, the total investment cost of this franchise ranges from $609,980 to $831,144. This includes an initial franchise fee of $30,000 to get started.

In addition to the franchise fee, there are other costs associated with running a Tous Les Jours store:

  • Real estate costs typically ranges between- $100,000 to $250,000.
  • Leasehold improvements costs typically ranges between- $80,000 to $150,000.
  • Store equipment—typically between $50,000 and $100,000
  • Insurance: typically between $2,000 and $10,000
  • Initial inventory is typically between $20,000 and $50,000.
  • Working capital is typically between $20,000 and 40%, depending on your store size.

Tous les Jours also requires you to have a minimum net worth of at least 1.5 million dollars and at least 3 years of business experience. So when you’re deciding if franchising is right for you, make sure to take all these things into account!


Brand Franchise Price and Costs
Brand Franchise Fee $30,000
Brand Franchise Cost $609,980-$831,144
Royalty Fee 5% of gross sales


Advertising Fee 2% of gross sales (contribution to the marketing fund)
Term of Agreement 10 years
Is franchise term renewable? Yes
Renewable Franchise Fees The renewal fee is 50% of the then-current franchise fee.


How much do Tous Les Jours franchise owners make?

You probably want to know how much the business owners of Tous Les Jours make.

It’s a good question, and there is a complicated solution. Owning a franchise involves more than just the initial investment; it also involves determining the expected return on investment in terms of your financial objectives and way of life.

Having said that, knowing what to anticipate in terms of profits is helpful. The website for this franchise claims that store owners make, on average, between $50,000 and $100,000 annually. Naturally, this figure varies depending on other elements, such as the area and retail sales. As a rule of thumb, it’s recommended to have enough liquid capital (at least 6–12 months worth) in order to cover initial expenses or any unexpected costs that may come up during your time as a franchise owner.

So while you can’t expect any single number to answer how much you might make as a franchise owner, it’s good to know that there are opportunities for success with this enterprise. With the right resources and planning, owning this franchise could be a great decision for you!

What is Tous Les Jours franchise profit?

I will estimate/analyse/project the Tous Les Jours franchise profit and years to recoup the investment (ROI).


AUV Estimated Annual Profit (12.5%) Estimated Annual Profit (15%) Estimated Annual Profit (18%)
$ 1.5 million $ 187,500 $ 225,000 $ 270,000
Recoup mid-point

$ 720,562

3.8 years   3.2 years 2.6 years


The estimated Tous Les Jours franchise profit is in the range of $187,500 to $270,000 and it will take 2.6 to 3.8 years to recoup the investment. According to industry standards, getting a return on the franchise investment will not take a very long time.

Tous Les Jours Franchise Requirements

Are you considering this franchise? If so, here are the things you need to know about ownership so you can make a wise decision.

  • Financial Requirements

The financial requirements for owning this franchise include a total investment between $609,980 and $831,144. This range includes franchise fees ($30,000), construction costs ($135,000–$215,000), and other associated expenses.

  • Location Requirements

A Tous Les Jours location must be within a shopping mall or free-standing in a major metropolitan area with a population of 500,000 or more. Sizes can range from 1,500 to 2,400 square feet with foot ceilings.

  • Operational Requirements

Beyond finances and location considerations, there are also operational requirements. Every potential Tous Les Jours owner must provide leadership skills that inspire others to produce superior results and market the business professionally. They must also do thorough research on the locations where they plan to open their store so they understand the competitive playing field. Additionally, each candidate must have access to adequate capital and business resources as well as the ability to comply with all company standards and regulations.

What are Tous Les Jours franchise reviews?

Make sure you understand the risks involved before making an investment in this franchise. Consequently, it’s critical to learn what outsiders think about the property when conducting franchise research.

Online customer reviews are a good place to start. On sites like Yelp and Google Maps, scores of distinct locations have received ratings and reviews. You can read both positive and negative reviews to get a sense of how customers feel. This is especially crucial if you’re thinking of opening a shop in a neighbourhood where another franchisee already has one.

You should also make sure to seek out more official sources of information. Tous Les Jours’ website features quotes from past franchisees extolling the benefits of owning their own franchise as well as further resources for prospective buyers. Additionally, third-party sites are available that feature unbiased reviews from current and former franchisees; this is invaluable when it comes to making an informed decision.

Tous Les Jours Franchise Rankings

Tous les Jours has been recognised for its impressive growth and performance in the franchise industry. The bakery chain made it to the Franchise Times’ prestigious Top 500 Franchises list, which is an exclusive annual ranking of the 500 largest US-based franchise systems by global systemwide sales. In 2021, the company had $697 million in system sales and over 1,631 locations worldwide. Tous Les Jours’ presence on this list highlights its success and growth as a franchise business.

What is Tous Les Jours?

Tous Les Jours is a high-end bakery café that serves great European-style coffee and exquisite baked goods. The company, which was established in 1997, has grown into a market leader in the global baking industry with more than 2,000 franchises dispersed throughout multiple nations. You are now able to join the Tous Les Jours family.

When you buy this franchise, you get a vast collection of recipes and other resources as well as products that have won awards and have been tried and true for 20 years. The marketing and branding power of this well-known brand will also be available to your business if it joins the Tous Les Jours family.

Is Tous Les Jours a franchise opportunity?

Yes! Absolutely Tous Les Jours (TLJ) does provide franchise opportunities. According to TLJ’s website, there are more than 4,500 chains nationwide. If you’re looking for a full-time business or just want to learn more about the franchise potential, TLJ might be the best choice for you.

Having a TLJ franchise has the following advantages:

  1. Reasonably priced initial investment Compared to many other franchise options, the startup costs for a TLJ business are fairly inexpensive. It’s a very approachable business with an initial investment that can range from $609,980 to $831,144 and could create a tonne of new company chances.
  2. Store Build-Out and Training: With the purchase of a franchise comes store build-out assistance and exceptional training programmes. You’ll get access to comprehensive training materials and on-site guidance as you prepare your store for its grand opening.
  3. Ongoing support: TLJ staff will continue to provide help and advice throughout your time with the company—from marketing assistance and operational support to technological upgrades and new product information, they have you covered every step of the way.
  4. Access to proprietary recipes: As a TLJ franchisee, you’ll receive exclusive access to their catalogue of delicious recipes—all baked fresh in-store with locally sourced ingredients! It’s all part of why customers keep coming back for more!

Facts That Nobody Told You About Tous Les Jours

Are you considering a franchise of Tous Les Jours? Before you sign on the dotted line, there are a few facts about Tous Les Jours that you should know. Here’s the lowdown:

  • Professional support: Tous Les Jours offers its franchisees dedicated, professional support from the very beginning to help you get up and running. From store setup to staff training, they’ll be there to guide you every step of the way.
  • Location: Unlike some other franchised bakeries, Tous Les Jours has a more lenient policy when it comes to choosing your location—meaning it won’t cost an arm and a leg to lease out a prime spot in your city.
  • Streaming sales: You can monitor your business performance from anywhere in the world thanks to their state-of-the-art e-commerce platform and real-time streaming sales data.
  • Quality ingredients: Tous Les Jours is committed to using top-grade ingredients for their cakes, pastries, and breads—all made fresh daily for ultimate deliciousness.
  • A modern menu: Keeping up with customer demands is important in any business, and with their ever-evolving menu featuring global trends like healthy smoothie bowls or rising star desserts like Choux Cream Puffs, you’ll never worry about having nothing new on the display case!
Tous Les Jours Franchise Review and Information
Industry Type Food and Beverage
Sub Category Bakery and Cafe
Year Established 1997
Company Name Tous Les Jours
Founder/Management Head Kim Young Mo (Founder)
Franchising Started 2004
Employees at Company H.O Not available


Franchise Expansion Plan Continues to expand globally, with a focus on the United States and Asia.


Number of Units Over 1,650 locations worldwide
Number of Franchise Units Not Available (the majority of locations are expected to be franchises)
Social Media Handles Facebook
Company Office location  CJ America Building, 3530 Wilshire Blvd., Suite 1300, Los Angeles, CA 90010, USA

Tous Les Jours Training to Franchises

Owning this franchise can be an incredibly rewarding experience, and TLJ takes great care to ensure every franchisee succeeds. At TLJ, you don’t have to worry about trying to figure out how to run the business on your own—they offer comprehensive training from the very beginning of your journey with them.

  • Onsite Training

When you join the TLJ family, you’ll receive up to 10 days of onsite training for yourself and members of your staff in South Korea at one of their corporate locations. You’ll learn everything from how products are made to customer service techniques to business management knowledge.

  • Global Support and Training

Even after you complete your onsite training in Korea, TLJ provides ongoing global support for business operations and detailed training programmes both remotely and locally throughout the year. This gives you something extra that other franchises don’t: peace of mind!

As part of their commitment to their franchisees, they also provide guidance and advice whenever needed. Whether it’s a problem related to customer relations or complicated financial decisions like taking out a loan or leasing equipment, they’ve got you covered!

TLJ makes sure every franchisee has all the tools they need to succeed in any market. By combining top-notch training with expertise and support at every stage of the process, Tous Les Jours gives their franchises all the assistance they need when it comes time for launch day.

Tous Les Jours Operations to Franchises

As part of the franchising process, Tous Les Jours has a team of highly experienced executives that provide their operations skills. Your understanding of the subtleties of business and investing is aided by their in-depth knowledge, which also serves as a source of support and resources as you embark on your franchisee adventure.

Three important factors need to be taken into account while starting your franchise:

  • Location

One of the main components to success is choosing the best location for your store. Consult the demographic information and market analysis that Tous Les Jours provides to ensure that the area you have picked is perfect for your new store.

  • Building your business plan

You’ll need to write a thorough business plan that covers things like employee training plans, financial analysis, and marketing strategies. The Tous Les Jours team will offer advice on how to create a fruitful company strategy that satisfies client requirements.

  • Training and assistance

For all franchisees, Tous Les Jours provides thorough training programmes to make sure you have the information and abilities required to successfully run your new restaurant. They also provide ongoing support throughout each step of the franchising process, from pre-opening planning up until after you have opened.

How is Tous Les Jours territory granted to franchises?

Do you want to purchase this franchise? You might be wondering how each franchise receives its region. In any case, a precise region designation process is part of the Tous Les Jours franchising process.

Here’s what happens when you become a franchisee of this Company:

  1. Through study and analysis, the local market area for each new store is identified. The goal is to identify areas of opportunity and avoid overlapping territories with existing stores.
  2. The primary focus area for your business is defined according to the local market analysis and is based on factors like population density, demographics, and competition in the area.
  3. Your catchment area will then be allocated around your store location to ensure exclusivity and help you maximise potential sales.
  4. You will receive guidance on additional marketing activities to promote your store outside of your primary focus area and attract customers from surrounding areas as well!

These steps are critical to helping ensure that you operate within an exclusive territory that provides built-in brand recognition and the best opportunity for success with Tous Les Jours!

What is the franchise term of agreement and renewal?

Let’s discuss one of the most important parts of owning a franchise: the franchise term of agreement. This is the contract that you and the franchisor sign that outlines the rights and obligations, including renewals, of each party.

Here are some highlights of what you can expect with the franchise term of agreement:

  • You will pay a renewal cost for each additional five-year term after the first franchise fee, which may be negotiated in your agreement, which will cover the first seven years of your relationship with Tous Les Jours.
  • Payments must be made in full at least 10 days prior to each year’s expiration date.
  • Upon renewal, you will be required to complete a series of updates related to training and operations checklists.

Owning this franchise is an exciting experience, and understanding the franchise term agreement is an important part of it. By familiarising yourself with this agreement now, you’ll have a better understanding of how to manage your relationship with Tous Les Jours throughout your partnership.

Does Tous Les Jours provide financial assistance to franchises?

When you’re investing in a franchise, it’s natural to want to know what kind of financial support you can expect from the company.

So, does Tous Les Jours provide financial assistance to franchises? The answer is yes—in fact, it’s one of the benefits that makes owning this franchise so attractive. Here’s what you get when you become part of the Tous Les Jours family:

  1. A $30,000 initial franchise fee credit
  2. Access to our numerous financing programmes
  3. Vendor loyalty and pricing structures
  4. Ongoing operational support
  5. Financial guidance and educational seminars
  6. Business planning and market analysis tools, as needed
  7. Comprehensive training and certification courses

With this kind of financial assistance, you can rest assured that you’re entering into an investment that will help your business grow and thrive!


Pros and Cons of Owning a Tous Les Jours Franchise

One of the major decisions you will have to make when starting a business is whether to franchise or not. Owning a franchise is no different—there are both pros and cons to owning one.

Let’s take a look at the pros first:

  • You can capitalise on an existing successful, trusted brand with strong brand recognition.
  • You are provided with access to resources and support from the franchisor, such as operations manuals, training programmes, marketing materials, and more.
  • You will benefit from the franchisor’s established relationships with vendors and suppliers that can bring you discounts on necessary products and services.

Now for the cons:

  • The initial cost of purchasing a franchise can be very high compared to starting an independent business from scratch.
  • Franchises typically come with ongoing fees, such as royalties, which reduce your overall profits.
  • While the franchisor conducts its own research before to introducing any new goods or services, in the end, it is up to you to decide whether they are appropriate for your region and target market.

Tous Les Jours Franchise Success and Failure Rate

The below table will highlight the Tous Les Jours’ franchise success and failure rate for the last 3 years. This will supplement your decision-making process.

Year Format Start End Change
2019 Franchise Owned 49 58 +9
Company Owned
2020 Franchise Owned 58 62 +4
Company Owned
2021 Franchise Owned 62 71 10
Company Owned

Competition Analysis of Tous Les Jours Franchise

Tous Les Jours Cost to Franchise Franchisee Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Tous Les Jours $609,980-$831,144 $30,000 5%+2% $50,000 – $100,000 2-4 years 3.5/5.0
Teaspoon franchise  $290,000 $45,000 5%+1% $729,271 3.7/5.0
Del’s Lemonade  $33,000 – $61,000 6% + 2% Not disclosed Not disclosed 3.6/5.0
Gourmet Chocolate Fountains LLC Franchise $39,000 – $55,000 6% $100,000+ 12-36 months 3.4/5.0
Dax Drinks LLC Franchise $35,000 – $65,000 6% 3.3/5.0
Stacey Harbaugh Franchise  $25,000 – $60,000 5% 3.5/5.0

The Franchise Deck rating for the Tous Les Jours franchise is 3.5/5.0.


Franchise Deck Analysis and Overview

Analysing a franchise before investing is a smart move, and Tous Les Jours provides a comprehensive overview and analysis of their franchise.

It’s important to consider the potential risks— there’s a lot of money at stake, after all—so having an insider’s view of what you’re getting into is key.

Franchise Deck Analysis and Overview

The Tous Les Jours Franchise Deck contains details such as: 

  • A thorough analysis of the business model and how your performance as a Tous Les Jours franchisee can be measured; 
  • An assessment of the capital investment required to open a Tous Les Jours store.
  • A projection of the revenue you can anticipate earning as a franchisee.
  • A summary of possible risks related to purchasing this franchise
  • An analysis of competitive pressures, including how to differentiate yourself from similar businesses in the local market.

At the end of it all, it’s up to you whether or not the cost is worth it—but this overview gives you an honest, in-depth look at what owning this franchise entails.

Conclusion: Should you buy a Tous Les Jours franchise for sale?

Lastly, this opinion fully depends on you and your financial state, level of risk tolerance along with the current circumstances. A Tous Les Jours franchise on one side provides you the opportunity to open your own business with a well-known brand support that is widely famous all over Asia and rapidly expanding throughout the United States. The franchisor will provide you with thorough training and support to ensure your success. Additionally, you’ll receive access to unique recipes, supplies and ingredients so you can offer food that’s fresh and delicious.

On the other hand, investing in a franchise presents certain risks and potential pitfalls. Starting any new business requires significant financial investment and dedication of resources to ensure its success — it takes money to make money. Additionally, there is always an element of risk associated with running a new business: what if the location isn’t optimal or customer demand isn’t as high as you had hoped? And finally, all franchises come with certain restrictions that limit your artistic freedom — such as corporate rules on advertising or other operations.

The choice of whether to open a Tous Les Jours franchise ultimately rests with you. The best advice is to carefully consider both sides before making a choice.

Entrepreneurs who want to open a franchise in the category food and beverage  franchise opportunities categories can look at 


  1. Del’s Lemonade Franchise
  2. Gourmet Chocolate Fountains LLC Franchise
  3. Dax Drinks LLC Franchise
  4. Stacey Harbaugh Franchise
  5. Food by design Franchise 
  6. Rusty Taco franchise
  7. Velvet Taco Franchise
  8. Sushi Sake Franchise
  9. Summer Moon franchise


Frequently Asked Questions (FAQs)

  1. Is the Tous Les Jours franchise profitable?

While profitability varies depending on factors such as:-

  • Location.
  • Management.
  • and market demand.

Tous Les Jours has shown growth along with success in the industry. Individual profitability can be influenced by the franchise owner’s dedication and efforts to run the business efficiently.

  1. Can you make money owning Tous Les Jours?

Yes, you can potentially make money owning this franchise. However, the amount of money generally depends on some of the topics like:-

  • specific location
  • market demand
  • and your ability to manage the business effectively.
  1. Is Tous Les Jours a franchise?

Yes, Tous les Jours is a good franchise option. The company started franchising in the year 2004 and till now had expanded to more than 1,650 locations worldwide.

  1. How much is a Tous Les Jours franchise?

The estimated initial investment to own this franchise lies between $609,980 to $831,144. This will includes a franchise fee of $30,000 along with build-out costs, equipment and other necessary expenses needed to start the business.

  1. How do Tous Les Jours franchises make money?

This franchise mainly makes money through the selling of its extensive range of bakery goods and beverages. The franchisees benefit from the brand recognition and support that is provided by the franchisor, which later aids in attracting customers and finally generating revenue. Royalties and advertising fees are paid to the franchisor that mainly based on the percentage of gross sales.

Published On: June 9th, 2023 / Categories: Blog, Food Franchise Opportunities /

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