A network of coffee shops with a focus on wood-fired coffee is called Summer Moon. The business, which was established in Austin, Texas, in 2002, has expanded quickly and currently has several sites all across the country. The special roasting method used to create Summer Moon’s famed wood-fired coffee entails heating the coffee beans over oak wood. This procedure provides the coffee with a unique flavor and scent that distinguishes it from coffee from other establishments. A chain of coffee shops called Summer Moon is well-known for its distinctive wood-fired Sumeer moon franchise, know about the cost, fee, profit, and opportunities.


How much does it cost to franchise a Summer Moon in the United States?

As of 2021, the anticipated initial cost range to create a Summer Moon franchise is between $345,500 and $677,500, according to the company’s Franchise Disclosure Document. This includes the $35,000 initial franchise cost needed to secure the franchise contract.

Summer Moon Franchise Cost

Summer Moon Franchise Fee $20,000-25,000
Summer Moon Franchise Costs $345,500-$677,500
Royalty Fee 5%
Advertising Fee not disclosed
Term of Agreement 10 years
Is the franchise term renewable? Yes,
Renewable Franchise Fees 50% of Initial Franchise fees

What is the Summer Moon franchise profit?

A typical Summer Moon franchise earns $808,980 in annual revenue and will estimate the profit in the below table

AUV Estimated Annual Profit (12.5%) Estimated Annual Profit (15%) Estimated Annual Profit (18%)
$ 808,980  $ 101,122 $121,347 $ 145,616
Recoup mid-point$ 5,61,000 5.5 years   4.5 years 3.8 years

The estimated Summer Moon franchise profit is in the range of $ 101,122  to $ 145,616 and it will take 4 to 6 years to recoup the investment. According to industry standards, it will take a decent time to get a return on the franchise investment.

Is the Summer Moon Profit Worth the Franchise Cost?

Yes, it is profit worthy but, the location, the level of competition, and the franchisee’s managerial skills will all play a role in determining if the Summer Moon cost is justified given the possible return.

Summer Moon Franchise Requirements

  1. Financial requirements

Franchisees of Summer Moon must possess a minimum of $250,000 in liquid assets and a minimum net worth of $500,000.

  1. Experience requirements

Summer Moon aims for franchisees with experience in managing a team and running a business, while prior experience in the coffee industry is not essential.

  1. Location requirements

Franchisees of Summer Moon must have an appropriate site for a coffee shop, especially one that is very visible and gets a lot of foot traffic.

  1. Training requirements

Franchisees must be prepared to commit to attending and finishing the training program since Summer Moon offers thorough training to franchisees and their personnel.

What are Summer Moon franchise reviews

The majority of customer evaluations for Summer Moon franchises are favourable, and many of them highlight the high calibre of the coffee and the distinctive wood-fired roasting method. There are, however, some unfavourable reviews and criticisms as there are with any franchise.


What is the Summer Moon?

A chain of coffee shops called Summer Moon is well-known for its distinctive wood-fired coffee. The unusual roasting method used to create Summer Moon’s wood-fired coffee entails heating the coffee beans over oak wood.

Is Summer Moon a Franchise?

Yes, the Summer Moon is a franchise that does really provide a franchise opportunity for business owners looking to launch a coffee shop. The franchise employs a turnkey system that offers training, operational assistance, and marketing materials to franchisees. This enables franchisees to run a profitable coffee shop while gaining the support and Summer Moon recognition offered by the franchisor.

Facts That Nobody Told You About Summer Moon

  • Clayton Christopher, who previously co-created Deep Eddy Vodka and Sweet Leaf Tea, founded Summer Moon.
  • A phrase from the Bob Wills song “Under the Summer Moonlight” served as the basis for the name “Summer Moon”.
  • The roasting method used to create Summer Moon’s wood-fired coffee entails heating the coffee beans over oak wood, which gives the beverage a distinctive flavour and aroma.
  • In addition to using disposable cups and utensils in its coffee shops, the company purchases its coffee beans from sustainable farms.
Summer Moon Franchise Review and Information
Industry Type Food Franchise Opportunities
Sub Category Coffee Franchise Opportunities
Year Established 2002
Company Name Summer Moon Coffee Roasters
Founder/Management Head Bruce Karnes and Dustin Karnes
Franchising Started 2014
Number of Units 110
Number of Franchise Units 110+ (2021)
Social Media Handles Facebook
Company Office location  Austin, Texas

Summer Moon Training to Franchises

To guarantee that franchisees and their staff have the information and abilities required to run a successful coffee shop, Summer Moon offers thorough training to all parties. The training programme covers every facet of the enterprise, from coffee preparation and roasting to marketing and customer service.

The training course is delivered at Summer Moon’s corporate office in Austin, Texas, and it combines classroom instruction with practical experience. The distinctive wood-fired coffee roasting method used by Summer Moon will be explained to franchisees, along with the company’s operational guidelines, advertising plans, and customer support procedures.

Summer Moon Operations to Franchises

To maintain uniformity and high standards throughout all of its coffee shop locations, Summer Moon has a set of operational standards and rules that it requires its franchisees to adhere to.

  1. Coffee Roasting and Preparation

A significant component of Summer Moon’s Summer Moon identification is its distinctive wood-fired coffee roasting method. To guarantee that their coffee is roasted and prepared in accordance with the company’s standards, franchisees are required to abide by certain rules.

  1. Customer Service

Customer service is highly valued by Summer Moon, and franchisees are expected to offer their clients a high standard of service.

  1. Marketing and Summer Mooning

Marketing and Summer Mooning help is offered by Summer Moon to its franchisees, including promotional products and advice on using social media and other marketing platforms.

  1. Staff Training and Management

Summer Moon offers franchisees training on hiring and training new hires, scheduling, performance management, and other aspects of staff development.


What is the Summer Moon Term of Agreement and Renewal?

The original ten-year term of the franchise agreement governs the franchisee’s initial right to run a Summer Moon coffee shop. The franchisee may have the opportunity to extend the franchise agreement for an additional 10-year period, provided certain requirements are met.

The franchisee must fulfill a number of conditions before the franchise agreement can be renewed, including

  • The franchisee must be in good standing with Summer Moon, which means they must have abided by all of the conditions of the franchise agreement and not broken any of the business’ rules or guidelines.
  • All payments due to Summer Moon, including royalties, advertising costs, and other payments, must be current with the franchisee.
  • The franchisee was required to keep the Summer Moon Summer Moon’s quality and consistency intact in their coffee shop, as assessed by Summer Moon through routine assessments and inspections.

Does Summer Moon provide Financial Assistance to Franchises?

Summer Moon does not directly provide financial assistance to its franchisees. 


Pros & Cons of owning a Summer Moon Franchises

Pros of owning a Summer Moon 

  1. High Summer Moon recognition

The coffee Summer Moon Summer Moon is well-known and adored, especially in the Austin, Texas, area where it was first produced.

  1. Innovative idea

The wood-fired coffee from Summer Moon’s is a special and unusual product that can distinguish your franchise from other coffee chains.

  1. Complete training and support

Summer Moon provides its franchisees with complete training and on-going assistance, which can help to ensure the success of your business.

  1. Successful business model

Summer Moon has a successful business model that has been implemented in a number of locations, which can assist lower the risks involved in launching a new venture.

Cons of Owning a Summer Moon 

  1. Limited geographic availability

Summer Moon only has a few franchise locations right now, mostly in Texas, which could reduce the amount of available franchise regions.

  1. High initial investment

Owning a Summer Moon demands a sizable upfront expenditure, which could be a deterrent for some potential franchisees.

  1. Ongoing fees and royalties

Franchisees must pay recurring fees and royalties to Summer Moon in addition to their original investment, which might have an impact on their profitability.

  1. Limited menu

Although being a distinctive and well-liked product, Summer Moon’s wood-fired coffee has a more constrained menu than some other coffee chains.

Franchise Deck Analysis and Overview

Summer Moon the business is renowned for its wood-fired coffee, which is roasted utilising a special method that uses oak wood to give the coffee beans a distinctive smoky flavour. The cafes at Summer Moon have a warm, homey feel with wood panelling, vintage furnishings, and inviting seating places.

Competition Analysis of Summer Moon Franchises

Summer Moon Cost to Franchise Franchise Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Summer Moon Franchise $345,500-$677,500 $20,000-$25,000 5% $270,000 7-8 years 3.5/5.0
The Daily Grind Franchise $152,700 – $329,500 $30,000 N/A N/A 5-6 Years 3.0/5.0
Orion Coffee Franchise $59,500-$140,000 N/A N/A N/A 10 years 3.0/5.0

The Franchise Deck rating for the Summer Moon franchise is 3.5/5.0



In Conclusion, With its wood-fired coffee and cosy, rustic ambiance, Summer Moon is a remarkable coffee shop franchise that offers a distinctive and unforgettable customer experience. So it will be a good opportunity to own a Summer Moon Franchise.

Entrepreneurs who want to open a franchise in the Coffee category  franchise opportunities categories can look at 


  1. Starbucks Franchise 
  2. Biggby Coffee Franchise
  3. 7 brew Franchise 
  4. Scooters Coffee franchise 
  5. Dunkin Donuts Franchise
  6. Caribou Coffee Franchise 
  7. Tim Hortons Franchise 
  8. Black Rifle Coffee Franchise
  9. Dutch Bros Franchise 
  10. Dunkin Donuts Franchise
  11. Pj’s Coffee Franchise

Frequently Asked Questions (FAQs)

  1. Is the Summer Moon franchise profitable?

Yes, Summer Moon Franchises are a profitable

The average yearly gross revenue for a Summer Moon franchises is roughly $808,980, according to the Summer Moon FDD.

  1. Can you make money owning a Summer Moon?

Yes, you can make money owning Summer Moon But a Summer Moon since individual outcomes might differ widely depending on a variety of circumstances.

  1. Is a Summer Moon a franchise?

Yes, Summer Moon is a  Franchise. The business was established in Austin, Texas, in 2002, and it started franchising in 2013. Currently, Summer Moon is spread out throughout Texas and other states.

  1. How much is a Summer Moon franchise?

The projected initial investment for a Summer Moon franchise is between $482,200 and $915,500, according to the Summer Moon Franchise Disclosure Document

  1. How do Summer Moon franchises make money?

Coffee and other related products, like pastries and clothing, are sold to clients by Summer Moon franchises in order to generate revenue. Franchisees make money when these things are sold, usually at a markup over the cost of goods sold. Franchisees can also make money by catering and participating in other off-site activities.


Published On: March 2nd, 2023 / Categories: Blog, Coffee Franchising Opportunities /


  1. Biemat March 15, 2023 at 7:43 am - Reply

    Summer Moon Coffee Franchise is the best place to get a delicious cup of coffee! I love their unique blend of coffees and their friendly staff. They have a great selection of specialty drinks, such as the iced latte and the mocha. Their iced coffees are the perfect way to cool down in the summer months!
    The atmosphere of the store is always inviting and makes me feel right at home.

  2. Cttere March 15, 2023 at 7:46 am - Reply

    Summer Moon Coffee Franchise always seems to have new seasonal flavors that keep me coming back for more. I appreciate how fast and efficient their service is. The store is always well-stocked with coffee beans and ingredients.I love the fact that they offer both hot and cold beverages. The prices are very reasonable and the quality is top-notch.

  3. Bruce March 15, 2023 at 7:48 am - Reply

    The baristas are always friendly and knowledgeable.They offer a variety of coffee-related products like mugs, t-shirts and more.
    The store is always clean and inviting. They have a loyalty program that rewards customers for their loyalty. I highly recommend Summer Moon Coffee Franchise for a great cup of coffee!

  4. Bruce March 15, 2023 at 7:49 am - Reply

    The baristas are always friendly and knowledgeable. They offer a variety of coffee-related products like mugs, t-shirts, and more. The store is always clean and inviting. They have a loyalty program that rewards customers for their loyalty. I highly recommend Summer Moon Coffee Franchise for a great cup of coffee!

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