Franchise lead generation is a crucial part of any franchise marketing strategy. A well-executed franchise sales lead generation campaign can help attract the correct type of franchisee for your business. This article will tell you about proven methods to generate franchise leads for your business and achieve your franchise business goal. 

Lead generation is not at all a complicated task. You can use the marketing strategies mentioned in this article to grow your franchise sales. Also, it is crucial to understand each one of them. I assure you of enormous franchise leads at affordable franchise marketing costs.

Franchising is a booming business model and has been for a long time. Franchising is a viable option for those who don’t have the millions of dollars needed to start their standalone businesses but have the skills and capacity to run one. One of the biggest challenges of franchising is how to generate franchise leads.

As per Franchiseinsights, Benchmarking Shows 62% of Franchise Lead Generation Budgets Growing in 2022. 



I will fulfill my promise to share an affordable franchise marketing kit with monthly budgets of $100 to $ 500.You will get it soon for free.

Lead generation Overview

Lead generation is acquiring new customers through the distribution of information products or services. It is often used to refer to the marketing of new businesses.

Lead generation is generating new leads for a company or organization. It can involve various activities, such as generating interest in a product or service, generating website traffic, or contacting people who have contacted similar businesses in the past.

Lead generation and lead capture are marketing terms that describe what happens as a sales funnel is created. Indubitably, lead generation is an essential part of any business’s marketing efforts. 


Franchise lead generation


But what is lead generation, and how can you generate leads for your business?

In short, lead generation is acquiring new leads from potential customers. This can be done through various channels, such as online advertising, email marketing, or paid search.

But how do you go about generating leads if you don’t have any customers?

I shall anwser all your questions in this article.


What are franchise leads?

The franchising business is a booming industry for entrepreneurs. 

Franchise Leads are people looking for a way to make money by owning their own business. They are people who are not happy with their current situation, and they want to go out and start something new.

Many of these people have already tried other ways to make money and either attempted to start their own company or find another job. They have failed at those attempts and are now looking for a way out. Learn how to prospect franchise leads effectively.


Franchise lead generation


What is Franchise lead generation?

Franchising is a business form that involves selling or licensing a proven business model. While franchises are associated with established brands, they also offer an opportunity to an entrepreneur with a proven business concept.

Franchises can be a great way to grow a business, but it does not come without its challenges. These are some effective techniques for qualitative franchise sales lead generation.


Franchise lead generation is B2B lead generation.

It is the next generation of business leads becoming increasingly popular with franchisors as they grow their business in number and diversity. While franchise leads identified by franchise consultants are becoming more sophisticated, they’re easier to qualify than most franchise leads.


Franchise lead generation


How to generate franchise leads and sales

There are a few methods for lead generation. An excellent way to start is to think about your ideal lead profile or franchise profile. 

Do you want someone interested in your franchise opportunity? 

Do you want someone who is a current customer?

Do you want someone who is looking to buy your franchise? 

Once you have a better idea of who your ideal lead is or what is your perfect franchisee profile. You can start to think about what you need to do to generate them.

One way to generate franchise leads is to have a marketing campaign that targets your ideal franchise profile. You can create targeted advertisements specific to your target market and run them on various advertising platforms available to you. I will tell you a systematic approach to do this.

With the rise of the internet and the plethora of information available at our fingertips, it has become easier for businesses to connect with potential customers. However, generating franchise leads from the internet can be a daunting task.

Businesses can use several different techniques to generate leads from the internet. Some of the most popular approaches include online advertising, online content marketing, and online lead generation forms.

You can use Jotforms,typeform or Zoho forms for franchise lead generation with online forms at the website or other online mediums.


How to generate leads for franchise

First things, ask yourself. Are you looking to increase your lead generation?

Finding the top-rated potential franchisees for your business is essential for any franchisor to start a lead generation program. 

While you can expect to find several leads by advertising and marketing your franchise, you need to develop your program to attract and engage with potential franchisees.

Using the proper techniques is essential as you have a limited time to present yourself to prospective franchisees. 

I will share my secret of 7 effective qualitative franchise lead generation techniques.

To help narrow down the list, here are some of the best strategies for generating quality franchise leads and building a solid foundation for your business.


Franchise lead generation


#7 Effective techniques for qualitative franchise lead generation strategies

If you question me, – How do I generate more leads for my franchise?

My answer is that I have simple, proven, and cost-effective lead-generation strategies that will generate qualitative leads for you.

Each lead generation strategy can be used independently or combined with other methods. I have divided them into online and offline franchise lead generation strategies to make it simple.

These franchise lead generation strategies are for all types of franchisors. If you say you don’t have any online presence, which is hard to believe. Have an offline franchise leads generation strategy for you. If you fall into this group, it will help you come online and explore the forever-expanding world of the internet.


The 7 proven franchise lead generation strategies to get quality leads in 2023

Offline Methods

1. Franchise Lead Generation at your retail store.

Several franchising companies have implemented in-store lead generation programs with great success with franchise leads and successful sales.

You can count on me to be there to help you with every step of your franchising lead generation.

This lead generation strategy is ideal for franchisors with small franchising networks and franchisors who wish they retail stores frequently. This method is a traditional marketing tool, though it must have faded with the presence of the internet and the fast-changing world of social media.

This franchise sales lead generation method is straightforward. Just shout out


Franchise lead generation


Have a banner or tent card to convey your message to your customers. Have a call to action. Interested individuals will contact you. This way, you will generate your first verified franchise leads.

In my per experience, your first franchise will be your customers, and your customers believe in your product and services.

This first method of franchise leads generation is simple, convenient, and will generate rapid results for you. Few lucky franchisors sell their first franchise using this method within a week of implementation.



2. Franchise Lead Generation using Print media

Franchise leads generation using Print media is a proven way to generate Leads. The publications cover every aspect of the marketplace, and they reach out to every industry, profession, or trade.

Franchise Sales Lead Generation with print media, i.e., newspapers and magazines, is one of the most effective ways to generate leads by distributing your franchise business information to thousands of prospects. 

Your Franchise business information will be available 24/7X365 in local newspapers and magazines to thousands of potential franchise customers in your targeted territories. You can target specific geographies, ethnicities, or any population segment with your Franchise business information and magazines.

You can have a Call to Action with your print advertising and franchise leads generated. You can kick start your franchise sales process and sign franchise agreements.


Online Methods (digital marketing)



3. Franchise Lead Generation using referral marketing

Franchise referral marketing is another of the most influential franchise lead generation strategies.

Franchise lead generation is a process of advertising the franchise opportunity to potential candidates for the franchise to attract the best candidates and maximize sales conversion. You can get these franchise sales with referral marketing. 

Referrals are a stylish and practical way of generating new business. Businesses of all sizes use referrals to gain new customers and improve their existing relationships with those customers.

Your referral will give you franchise leads.

How do you do it?

In the coming weeks, I will cover this in a detailed article on franchise lead generation with referral marketing.


Franchise lead generation


4. Franchise lead Generation with Online Marketing

Online advertising is one of the most popular methods for generating leads from the internet. This approach involves using online platforms to reach potential customers. One of the most popular online advertising platforms is Google. Generating franchise leads from Google PPC, Facebook ads, and other digital ads.


Franchise lead generation


You need to have your website to convey your message to the world. Your franchise lead from other mediums will also visit your website to learn more about you. Also, have blogs on your website. Online content marketing is another popular approach for generating franchise leads.

Blogs are a great way to humanize a franchisor and make them seem more relatable to potential franchisees. Blogs focusing on the franchisor’s personal stories are the most impactful. They should have a voice and personality and be a bit funny.

This method is the most effective franchise lead generation strategy using the website, content marketing, and digital marketing.


Franchise lead generation


5. Franchise Lead Generation using Email Marketing

Franchise Email marketing is a great way to reach a large audience quickly. You can use automated tools to send out a steady stream of emails or manually email subscribers whenever you have new content to share.

In recent years, franchise lead generation has been the most effective franchise marketing tactic. The reason is uncomplicated. It’s the most effective way to contact potential franchise buyers.

It is easy to see why email marketing is the most influential franchising lead generation tool. Franchisees are expected to promote the brand and sell franchise leads to potential franchise restaurant buyers. 

Naturally, this is done by sending out email marketing campaigns. Whether operating a small business or running a large corporation, you must have a clear marketing strategy and actively seek out customers and clients through a wide range of marketing solutions. 


Franchise lead generation


6. Franchise Lead Generation using Social Media Marketing

Franchise Social media management is another fantastic way to reach a large audience. You can use social media platforms to share content relevant to your target audience, build relationships with potential customers, and monitor how your content is being received.

The future of franchising is digital and social. You will lag if you aren’t addressing your franchise leads generation strategy in the digital and social realm.

Where do you stand? How are you leveraging social media to attract franchise prospects?

It is a ubiquitous question that potential franchise owners and franchise growth specialists ask.

Of course, social media is a very effective way to get new franchise leads, and each franchise is unique as far as its social media strategies are concerned.

Social Media marketing has a win-win scenario for franchisors. 

Firstly, social media generates traffic at the franchisor’s retail store. Secondly, they can shout out and generate franchise leads after these franchise leads are converted into franchises. The franchisors can leverage social media to get traffic at franchise owners’ retail stores.


Franchise lead generation


7. Franchise Lead Generation using Franchise Portals or franchise lead generation companies.

Franchise broker portals or franchise lead generation companies are the most popular forms of lead generation. Websites and social media platforms are dedicated to your specific franchise and industry.

They are designed to attract and engage prospective franchisees, existing franchisees, and existing franchisees’ employees. These franchise lead generation companies have the potential to be franchise lead machines.

To summarize, Franchise portals are franchise lead generation companies. You contact them, pay them they will share your franchise info on their website and send bulk emails to their database. 

The franchise leads broker quality of franchise portals is far better than all online lead generation strategies. I have experienced better conversion rates with franchise leads from these portals. They have franchise leads for sale programs also.

But at the same time, this franchise sales lead generation agency process is expensive. The cost of the franchise leads is much higher than other franchise lead sources mentioned in this article.


Know my effective franchise lead generation strategy

After you know my effective lead generation strategy, you should take action. Start with any of the above lead-generation strategies.

Suppose you are not sure how to start your franchise leads generation campaign.

You started with these few strategies and did not get optimum franchise leads and franchise sales. I have a free Free Franchise Targeted Leads Business Plan Template for you.


Franchise lead generation


Free Franchise Targeted Leads Marketing Plan Template

A free franchise lead generation plan can help you create a winning strategy and get you to begin franchise expansion. So, if you want to start a new lead generation campaign, you need a plan.

But, creating a franchise marketing strategy from scratch is no child’s play. It requires dedication, focus, and hard work, not to mention different sources of information. Over and above, you have to invest a lot to try and test the franchise lead generation strategies. 

This lead generation plan will guide you to get more leads at a minimum cost. This plan will save you time and additional expense in hiring a franchise marketing manager.

I have more franchise lead generation strategies for established franchisors and new franchisors in this free franchise marketing strategy plan to deliver the best possible results. You will learn how to start a lead generation business from scratch.


Franchise lead generation


How to start a lead generation business from scratch

Starting a lead generation business can be an enriching experience. It can be a great way to make a living and help businesses reach their goals. Here are some tips for starting a lead generation business.

1. Determine your business goals.

Before starting a lead generation business, it is essential to determine your business goals. These goals will help you decide which type of lead-generation business will best help you achieve your goals.

2. Have a lead generation plan

With a lead generation plan, you can plan your lead generation activities and sync marketing budgets with your schedule. This plan will guide you and sail you throughout your lead generation journey.

3. Choose the right platform.

There are many different platforms to start a lead generation business. Choose the one that best suits your needs and your business goals.

There are countless ways to start a lead generation business, and everyone will have to find what works best for them. 

Franchise Lead Generation Statistics 

Franchise Lead to deal ratios Conversion Rate
Overall leads 1%
Website Leads via online Contact us forms 1.50%
Franchise Portals Aggregrate ratio 0.75% 2.30% 0.90%
Referrals (Personal,retail store customers or franchisee referrals) 7%
Referrals from Franchise Brokers 4%

Wrapping Up

The most successful franchisors understand that franchise lead generation is critical for building a sustainable business. By now, it should be clear how lead generation works. However, there are a few additional pieces to consider when it comes to franchising.

Franchising is one of the best ways to start a business and build a strong brand. It allows you to create a business under the umbrella of an existing company with a proven track record and business model, so you don’t have to make all of the hard decisions right out of the gate.

Also, make sure you have all franchise documentation in place before you begin your franchise sales lead generation process.

Tips to excel in Franchise lead generation

  • Use automated franchise marketing software
  • Build your franchise leads generation mailing lists
  • Build a robust network with Franchise Brokers and Franchise Consultants
  • Have incentives-based referral programs for your franchises and employees.
  • Follow my free franchise leads generation plan.
Published On: May 16th, 2022 / Categories: Franchise Marketing, How to Franchise /


  1. Linda June 17, 2022 at 6:44 pm - Reply

    Another amazing article on franchise lead generation.

    You make franchise lead generation easy for anyone and everyone. we hire specialist marketing professionals and expensive digital marketing to get franchise leads.

    You simply nailed it!

    Awaiting your $100-500 marketing plan for franchisors,

    Thanks again.

    • franchise deck June 20, 2022 at 10:29 am - Reply

      Hey Linda,

      Loved it more,you reading other articles as well.

      to reply your question,
      our team is tailoring the best franchise marketing plan to generate quality franchise leads at affordable cost.

      Thanks Linda,

      Franchise Deck

  2. Elijah July 26, 2022 at 4:23 am - Reply

    Indeed franchise lead generation is required for the initial growth of any franchise.

  3. colin February 17, 2023 at 5:52 am - Reply

    Franchise lead generation is a great way to grow your franchise business. It helps to create a steady stream of leads from potential franchisees and helps build brand awareness. It also allows you to target specific demographics and create a more personalized experience for potential franchisees.

  4. Hanna February 17, 2023 at 5:52 am - Reply

    Using franchise lead generation tools like emails, search engines optimization, and social marketing can help generate more leads and improve your franchise’s visibility online. Additionally, partnering with existing franchisees and industry associations can help to spread the word about your franchise and generate even more leads Using data-driven insights can also help you create targeted campaigns that are more likely to generate qualified leads. Having a good understanding of your target audience and their preferences can help you create better campaigns that are more likely to result in successful leads.Very informative and great point of view on franchise lead generation

  5. Paris March 25, 2023 at 7:53 am - Reply

    Franchise sale lead generation is essential for growing businesses and developing a larger customer base. Utilizing effective and targeted strategies can help to maximize the return on investment and ensure success.
    Utilizing digital platforms to reach out to potential customers is a great way to generate leads for franchise sales. Create an engaging website with information about the franchise, its products and services and how customers can benefit from it. Utilize social media platforms to reach out to potential customers and create interest in the franchise.

  6. Sharp March 25, 2023 at 7:54 am - Reply

    Develop an email marketing campaign to target potential customers with relevant information about the franchise. Design campaigns that focus on customer loyalty and build relationships with customers. Provide incentives to customers to encourage them to purchase the franchise. Utilize search engine optimization techniques to make sure that the franchise appears in search engine results when potential customers are searching for related services. Use direct mail campaigns to reach out to potential customers and generate interest in the franchise.

  7. Abraham March 25, 2023 at 7:58 am - Reply

    Develop a referral program to incentivize customers to refer others to the franchise. Promote the franchise through advertising campaigns on television and radio. Hold events and open houses to showcase the franchise and its services and products. Design promotional campaigns to draw attention to the franchise and create interest in its offerings. Utilize data analytics to track customer behavior and preferences and to better understand customer needs.

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