- What is Business Prototype?
- What is a Franchise Prototype?
- How to create a franchise prototype model
- Benefits of successful and profitable business prototype
- Is Your Franchise Prototype Model Viable
- Why Create a Franchise Business Prototype?
- Features of successful franchise prototype
- Reasons For Business Prototyping For Franchisors
While a business prototype can help you understand a new business idea or existing business process, it is not a financial model. It is an interactive simulation that enables stakeholders to experience a business case.
The prototype will help you determine the most appropriate solution for a particular problem.
Before starting to franchise your business, the franchisor needs to prepare a scalable, profitable franchise prototype. The road-map to franchising starts with business prototyping and franchise business model to make a company franchise ready.
The studies in the United States show that franchise businesses have a success rate of more than 80 percent compared to only about 20 percent for new non franchised businesses. These studies flag the business prototyping benefits in franchising.
What is Business Prototype?
A business prototype is a working model that will guide the franchisor through the creation and growth of its business. The inputs to the franchise prototype model are the successful running profitable business of franchisors, which they wish to franchise.
A franchise business prototype will help you avoid wasting time developing a full-blown business that will fail to meet its objective. The potential franchisees can use a business prototype to gauge the success of the franchise business opportunity.
While a successful prototype is not the ultimate goal of franchising, it’s a critical strategic step in making your franchised business successful.
What is a Franchise Prototype?
A franchise prototype is a model or canvas for a new business venture.
It is a template for a new business or a franchise prototype model for a company that has been successful but is being franchised. It can also be a model for a business that wants to be sold.
A franchise prototype can help a business owner understand what is necessary to start a franchise, and it can help a franchisor select a franchise that is a good fit for their business.
The franchise prototype model is basic structure of franchise documentation of franchise systems and processes. The franchisor or franchising consultant will prepare franchise legal and operations systems to prepare a franchise prototype model.
How to create a franchise prototype model
Creating a business prototype is a powerful way to capture the necessary knowledge to launch the business. The franchise prototype model can be as simple as a canvas on a whiteboard or as detailed as a computer model.
It is a repeatable experiment that allows you to learn about your franchise enterprise and your target market.
While creating the franchise prototype model, franchise business owners should lay out the franchise structure of their franchise opportunity. The elements of the franchise prototype include
- Basic Franchise business hierarchy and structure.
- The formula for having Standard franchise operations and processes.
- Streamline the process of logistics, packaging and distribution.
- Preparation of marketing logos and designs for brand building and marketing plan.
- Franchise Owner Roles and responsibilities.
- Target Franchise Profiling.
- Franchise Territory Mapping and demographics.
- Franchise Store or Outlet layout or design.
The Story of Ray Croc of Mcdonald’s is the best example of franchise prototype model creation. Ray Croc created the successful franchise prototype for Mcdonald’s. The design of the franchise prototype model is shown in the video from the movie The Founder made on Mcdonald’s. success story.
If you in franchising,you should definitely see this movie- The Founder
A franchise prototype model helps the franchisor understand what will work and what won’t. It allows you to test various aspects of the business before making any significant decisions about franchising your business.
The franchise prototype enables you to test different markets and see if they work for your business offering to the market. This analysis will help you determine if the concept works in other locations.
Benefits of successful and profitable business prototype
- Product development
The product or service to be sold at the franchise unit is ready, well developed and trial and tested with market demand.
- Driving consumer awareness
The successful franchise business prototype will have consumer awareness, and consumers will drive the product sales.
- Distribution in various channel
The products are already present in distribution channels like retail, modern trade, general trade, and e-commerce.
- Manufacturing products and delivering them
The franchisor or the brand already manufactures the products and services offered by franchisors. Also, the franchisor will ship the products or raw materials required to prepare a final product for the franchise outlet.
- The franchisor’s franchise model will be more effective and profitable.
The business will be more successful if it’s a good fit for its target franchisee. It’s not necessary to invest in the legal development of a franchise.
A successful business prototype should include a well-designed architecture that is user-friendly and scalable.
The franchisee need not worry about product development, sourcing or products, and creating customer awareness of the products. The franchisee will get a tailor-made prototype ready to start as per the franchisor’s laid norms.
The outputs of the prototype are compared against these inputs to understand how the results relate to these activities.
Once the franchise business model has been created, the next step is to decide on the business’s direction.
Is Your Franchise Prototype Model Viable
While franchising isn’t the most efficient way to start a business, it does have its benefits.
Franchisees enjoy centralized support and can sell their products and services without worrying about developing a distribution system. As a franchisee, you must follow the rules and guidelines of the franchisor.
Moreover, the franchisors don’t have to develop a chain operation from scratch at the initial stage. Further, they can expand rapidly across countries and continents without putting themselves at risk with robust franchise documentation and business plan.
You should also develop your comprehensive business plan and a franchise manual and agreement, which will serve as a roadmap. Besides providing a clear and practical guideline for your franchise operation, a detailed franchise business plan will prove invaluable if you need to apply for funding.
Choosing a franchise model isn’t easy.
It would be best to have a solid foundation of knowledge and capital. Being your boss is very exciting, but it’s also challenging. There are a lot of risks involved, including not enough funds, hiring a skilled team, and developing a unique product or service.
As a result, many businesses seek a way to grow their client base, and a franchise is one of the most effective options for achieving this.
Why Create a Franchise Business Prototype?
A prototype is valuable for testing products, processes, and designs. It is the best way to ensure that the final product will meet its users’ expectations and test the feasibility of new design ideas.
A business prototype will allow you to identify potential product changes before selling your franchise opportunity. If you’re not a business analyst, you can get help from a franchising professional who has experience creating franchise prototype.
A well-designed franchise prototype architecture is crucial, especially in new franchises where many franchisees are first-time entrepreneurs. In addition to testing a new product or service, the franchisor will also need to establish goodwill. The brand is positioned for success in a new location using a franchise prototype.
There are numerous advantages of the franchise prototype model. It helps to develop a vision and identify problems before total production. The business prototype will also allow the franchisor to fine-tune its idea.
It will also help the franchisor sell its franchised product, which will help the franchisor attract new franchises.
The successful and scalable franchise business prototype will boost the franchise’s value. And it will improve its brand value.
Features of successful franchise prototype
After the initial concept is finalized, the franchise prototype is built.
Features of franchise prototype
- The business prototype should be as functional as possible.
- It should be as efficient and straightforward as possible.
- The prototype should also be easy to use.
- Besides, it should be as close to the existing running business as possible.
Reasons For Business Prototyping For Franchisors
A successful franchise prototype can show prospects how a franchised business would function. The original location may be a live training centre for new franchisees or a testing facility for new techniques and products.
Well-documented systems will help document these processes, and these records will become textbooks for future franchisees.
It is also a valuable way to test ideas and make sure they work before moving forward. With a franchise, you can make changes that aren’t feasible with a standard operating system.
Once your franchise prototype has been tested, you can then refine your concepts. Besides, it’s also a great way to make your business stand out from competitors.
You’ll be able to compare it with the actual franchise. While it’s essential to keep costs down, you should also build something that will be scalable and sellable franchise business opportunities.
Additionally, it’s essential to understand the licensing process before implementing a franchise prototype.
It can also help your business in terms of raising capital. By creating a business prototype of a company, you’ll be able to determine if it’s the right fit for potential franchisees.
By incorporating the correct information, you’ll be able to make the right decisions about franchising your business. Using a business prototype can help you build brand confidence and trust. It’s also an effective way to determine the exact needs of your clients.
It can also help you decide whether or not you’ll need to expand your business into other markets. If you’re considering expanding your franchise business, you should consider using a franchise prototype.
Examples of successful franchise prototype model
There are countless successful franchise models out there, but here are a few examples of franchisors that have successfully transitioned to a franchise prototype model.
These franchisors have made franchising feel proud.
Dunkin Donuts & Dominos Pizza
home health care franchise opportunities
Altitude trampoline park
A successful business prototype will always increase the chances of a successful franchise.
It will also help the franchisor understand the needs and preferences of its target market. The franchise prototype can also be used to determine the functionality of the franchise. These tests will help the franchisor fine-tune the product and find ways to improve its business.
If the franchisor cannot test the product, hire a franchise business consultant to carry out the research, prepare a franchise business model, and help the franchisor start the franchise marketing and recruitment process.
Creating a franchise prototype can spark new ideas, and a successful prototype will attract franchises. It can also help the franchisor pitch a product and gauge its potential market response.
Furthermore, the business prototype can help the franchisor test the feasibility of a franchise model. It can also help the franchisor change the product or completely redesign the concept to generate better financial and operational viability for franchisees.
Please write us your thoughts on a business prototype in franchising. Did you have a franchise prototype before franchising?
Should I come up with a franchise prototype template to help you’ll in this process of business prototyping?