Skip to content
Home » Everything you need to know on the Motel 6 franchise opportunity?

Everything you need to know on the Motel 6 franchise opportunity?

Motel 6 franchise
Spread the love

Motel 6 franchise (from G6 hospitality franchising LLC) is the best franchise opportunity for entrepreneurs to help you earn brighter than ever. I’m a massive fan of the Motel 6 and Studio 6 franchise opportunities, and I’ve created this guide for entrepreneurs like you to get started quickly with the Motel 6.

What is the Motel 6 franchise opportunity? How can entrepreneurs make money with this franchise opportunity? The Motel 6 case study will answer these questions along with others. Before buying a franchise business, I’ll also tell you things you need to know.

The motel business is a business that deals with the provision of lodging, usually to tourists or motorists. Motels may be classified by size, location, and price. I shall review and give recommendations on the motel 6.

In the United States, the motel business is one of the most popular businesses. Motels offer guests a place to stay for a night or a weekend, and they are usually affordable. In addition, the motel business is often very profitable. The Hotels & Motels in the US Market Size Estimated Growth in 2022 is 33.6%.

What is the Motel 6 franchise?

Motel 6 is a cost-effective, affordable lodging and motel started in 1962 by G6 Hospitality, which later became G6 hospitality franchising LLC.

William Becker and Paul Greene started Motel 6 to provide affordable accommodation to their construction company employees.

Over these years, Motel 6 has been a leading player in the affordable motel industry in the United States. Motel 6 is known for clean, comfortable motel rooms with the best room service at the best price for users.

G6 hospitality franchising LLC has two brands, Motel 6 and Studio 6. They have varied types of customers, from truck drivers to business travelers. You can also see families holidaying at some of Motel 6 motels. The customers are looking for quality at affordable rates.

Motel 6 constantly innovates, evolves, and keeps improving. They keep on having a new and fresh look at their motels. Most importantly, they have standardization of motel interiors, contemporary features, and excellent guest experience.

These signs of a successful business prototype of the Motel 6 franchise make it the best franchise business opportunity in the United States. Motel 6 franchise is also looking for franchise partners globally.

Model 6 Franchise Overview

Industry TypeLodging
Sub CategoryHotels & Motels
Year Established1962
Company NameG6 hospitality franchising LLC
Founder/Management HeadWilliam Becker (Founder)
Paul Greene(Founder)
Rob Palleschi, CEO
Franchising Started1994
Employees at Company H.O150 + employees at H.0
Franchise Expansion PlanUnited States
Latin America
Number of Units1400 +
Number of Franchise UnitsNumbers Not Available
Social Media HandlesFacebook
Company Office locationG6 Hospitality LLC
4001 International Parkway
Carrollton, TX 75007

Motel 6 Franchise Information

You should know the motel 6 franchise info and requirements before starting a Motel 6 franchise business in the United States.

Motel 6 is a well-known hospitality and lodging brand that operates around 1400 locations in the United States and Canada. 

The franchised locations are owned by a franchisee of Motel 6 and follow a standardized operating manual from franchisor-G6 hospitality franchising LLC. The commitment to guests is the same at these franchise units and motel 6 owned motels.

The franchise-owned and company-owned units of Motel 6 cannot be differentiated by their guests, as they are obliged with the same services in all their motels. The effective operating procedures and adequate franchise training and support are reasons for this effective franchise management.

Brands offered to franchise in the United States & Canada

  • Motel 6 
  • Studio 6 Suites
  • Studio 6 

Brands offered to franchise in International Markets

  • Hotel 6
  • Estudio 6

How much is the motel 6 franchise ?

It is not a cakewalk to start a Motel 6 franchise business.

The potential franchise owner needs to have a strategic location at a busy highway, tourist spot, or near the beach. The Motel 6 owners will have the best site to ensure an excellent guest experience.

The cost to start a Motel 6 or Studio 6 will be about $ 50 to 100 Million for the greenfield Motel 6 project, including the franchise fees and other decor and real estate improvement costs.

Motel 6 Franchise Cost

The Motel 6 Franchise Cost is based on the number of motel rooms you would like to open. The investment of a Motel 6 Franchise is based on several factors, including the size of the hotel, the location, and the type of ownership.

There is no fixed investment in how much it costs to open and operate a Motel 6 However, the average Motel 6 franchise costs start at $2.5 million to open and $ 3 million to use. This price range includes the initial franchise fee and ongoing operational charges, such as property and payroll taxes, advertising, and rent. 

In addition, some Motel 6 franchises require an additional investment of $500,000 to $1 million to purchase and build the necessary infrastructure, such as a parking lot and the rooms and fixtures necessary for the hotel.

Below you will find a break of the target cost to start a Motel 6 unit.

Motel 6 Franchise Facts

Initial Franchise Fee$20,000 – $30,000
Initial Investment$222,550 – $7,547,718
Veteran Incentives if any$1,500 off general manager training fee
Royalty Fee5%
Advertising Fee4%
Term of Agreement15-20 years
Is franchise term renewable?Yes

Training & Support Offered

If you are looking for hotel chain training support, Motel 6 has you covered. 

From online training to in-person workshops, their team is available to help you become a better manager. You can also access our online resources, such as standard operating and training manuals. Also, video tutorials to stay up-to-date on the latest industry trends. 

If you need help implementing new policies or training your team, the Motel 6 team can provide support.

  • Classroom Training for 36.5 hours
  • Additional Training
  •  Annual convention
  • Ongoing Support
  1. Purchasing Co-ops
  2. Newsletter
  3. Meetings & Conventions
  4. Toll-Free Line
  5. Grand Opening
  6. Online Support
  7. Security & Safety Procedures
  8. Property Lease Negotiation
  9. Field Operations
  10. Site Selection
  11. Proprietary Software
  12. Franchisee Intranet Platform
  • Marketing Support
  1. Co-op Advertising
  2. Advertising Templates
  3. National Media
  4. Regional Advertising
  5. Social Media
  6. SEO
  7. Motel 6 Website Development
  8. Email Marketing
  1.  The motel 6 business is eligible for SBA loans and includes the 7(a) loan.

                       According to SBAmatch,in 2020 49 SBA 7(a) loan for $ 154,570,400 were sanctioned.Below you can find the Historical Lending for SBA 7(a) for Motel 6 franchise.

Franchise Operations

Motel 6 Head Office is responsible for the day-to-day operations of around 1,400 properties. This operation includes the management of guest rooms, dining areas, grounds, and other facilities.

The Operations team comprises various professionals, including property managers, front-desk staff, maintenance personnel, and accounting and finance specialists. They work together to ensure that each Motel 6 property runs smoothly and that guests enjoy their stay.

One of the main ways the Franchise Manager manages the properties is by using various methods, including guest surveys, daily reports, and management reviews.

More details about the Motel 6 related to franchise operating procedures.

Table or highlight questions and answers with different color 

  • Is absentee ownership allowed? 


  • Can this franchise be run from home/mobile unit? 

              No, it’s a brick-and-mortar business format.

  • Can this franchise be run part-time? 


  • Number of employees required to run


  • Are exclusive territories available? 


Why start the Motel 6 ?

The motel business is so popular because it is easy to start, and all you need is a room and a business plan. In addition, motels are a great way to start a small business. Most motels have low overhead costs, due to which the motel franchises break even faster than other expensive hotel franchise businesses.

Motel 6 is a budget-friendly and convenient option for travelers. The franchise offers a variety of room types and amenities, like microwaves and refrigerators—prices for a room at a Motel 6 range from $59 to $119.

Motel 6 and Studio 6 franchisees enjoy great retail metrics, including excellent occupancy rates and average per room rates.

These will boost their profitability and better and faster ROI for investors. Franchisees who own the properties enjoy better rentals and return on their motel construction and infrastructure investment.


There are several things to keep in mind when patronizing a Motel 6 franchise opportunity. 

First and foremost, the location of the property is essential. You want to be close to restaurants and shopping but not so tight that you are in the thick of it. 

Next, consider the amenities offered. Some properties offer complimentary breakfast, whereas others do not. 

Finally, take into account the price point. Not all properties are created equal, and some may be more expensive than others.

I have written down most of fine details on Motel 6 franchise.If you wish for detailed report or review on this or any other franchise opportunity,will be happy to help.

Please do comment on your questions and feedback on Motel 6 and Studio 6 franchise opportunities.

2 thoughts on “Everything you need to know on the Motel 6 franchise opportunity?”

Leave a Reply

Your email address will not be published.