Motel 6 (from G6 Hospitality Franchising LLC) is the best franchising opportunity for entrepreneurs to help them earn brighter than ever. I’m a massive fan of the Motel 6 and Studio 6 franchise opportunities, and I’ve created this guide for entrepreneurs like you to get started quickly with the Motel 6. The Motel 6 case study will answer all your questions. Before buying a franchise business, I’ll also tell you things you need to know.

The motel business is a business that deals with the provision of lodging, usually to tourists or motorists. Motels may be classified by size, location, and price. I shall review and give recommendations on Motel 6.

In the United States, the motel business is one of the most popular businesses. Motels offer guests a place to stay for a night or a weekend, and they are usually affordable. In addition, the motel business is often very profitable. The Hotels & Motels in the US Market Size Estimated Growth in 2023 increased by 8.2%.

How much is a Motel 6 franchise?

The cost to start a Motel 6 or Studio 6 franchise will be about $ 50 to 100 Million for the greenfield Motel 6 project, including the upfront fee and other decor and real estate improvement costs.

It is not a cakewalk to start a Motel 6 franchising business. The potential franchise owner needs to have a strategic location on a busy highway, a tourist spot, or near the beach. The Motel 6 owners will have the best site to ensure an excellent guest experience.

How much does the Motel 6 Franchise Cost?

The Motel 6 Franchise Cost is based on the number of motel rooms you would like to open. The investment in a Motel 6 Franchise is based on several factors, including the size of the hotel, the location, and the type of ownership.

There is no fixed investment in how much it costs to open and operate a Motel 6 However, the average Motel 6 franchise cost price starts at $2.5 million to open and $ 3 million to use. This price range includes the initial franchise fee and ongoing operational charges, such as property and payroll taxes, advertising, and rent. 

Motel 6 Franchise Price 

Motel 6 Franchise Fee   $20,000 – $30,000
Initial Investment   $236,455 – $7,945,584
Veteran Incentives if any   $1,500 off general manager training fee
Royalty Fee   5%
Advertising Fee   4%
Term of Agreement   15-20 years
Is franchise term renewable?   Yes

In addition, some Motel 6 franchises require an additional investment of $500,000 to $1 million as per their latest FDD, 2023 to purchase and build the necessary infrastructure, such as a parking lot and the rooms and fixtures necessary for the hotel.

Below you will find a break of the target cost to start a Motel 6 unit.

Types of Motel 6 Franchising Formats

The franchised locations are owned by a franchisee of Motel 6 and follow a standardized operating manual from franchisor-G6 hospitality franchising LLC. The commitment to guests is the same at these franchising units and Motel 6-owned motels.

The franchise-owned and company-owned units of Motel 6 cannot be differentiated by their guests, as they are obliged with the same services in all their motels. The effective operating procedures and adequate franchise training and support are reasons for this effective franchise management.

Brands offered to Motel 6 and Studi 6 franchise in the United States & Canada

  • Motel 6 
  • Studio 6 Suites
  • Studio 6 

Brands offered to franchise in International Markets

  • Hotel 6
  • Estudio 6

Training & Support Offered

If you are looking for hotel chain training support, Motel 6 has you covered. 

From online training to in-person workshops, their team is available to help you become a better manager. You can also access our online resources, such as standard operating and training manuals. Also, video tutorials to stay up-to-date on the latest industry trends. 

If you need help implementing new policies or training your team, the Motel 6 team can provide support.

  • Classroom Training for 36.5 hours
  • Additional Training
  •  Annual Convention
  • Ongoing Support
  1. Purchasing Co-ops
  2. Newsletter
  3. Meetings & Conventions
  4. Toll-Free Line
  5. Grand Opening
  6. Online Support
  7. Security & Safety Procedures
  8. Property Lease Negotiation
  9. Field Operations
  10. Site Selection
  11. Proprietary Software
  12. Franchisee Intranet Platform
  • Marketing Support
  1. Co-op Advertising
  2. Advertising Templates
  3. National Media
  4. Regional Advertising
  5. Social Media
  6. SEO
  7. Motel 6 Website Development
  8. Email Marketing
  1.  The Motel 6 business is eligible for SBA loans and includes the 7(a) loan.

                       According to SBAmatch, in 2020 49 SBA 7(a) loans for $ 154,570,400 were sanctioned. Below you can find the Historical Lending for SBA 7(a) for the Motel 6 franchise.

Franchise Operations

Motel 6 Head Office is responsible for the day-to-day operations of around 1,400 properties. This operation includes the management of guest rooms, dining areas, grounds, and other facilities.

The Operations team comprises various professionals, including property managers, front-desk staff, maintenance personnel, and accounting and finance specialists. They work together to ensure that each Motel 6 property runs smoothly and that guests enjoy their stay.

One of the main ways the Franchise Manager manages the properties is by using various methods, including guest surveys, daily reports, and management reviews.

More details about Motel 6 related to franchising operating procedures.

  • Is absentee ownership allowed? 


  • Can this franchise be run from home/mobile unit? 

              No, it’s a brick-and-mortar business format.

  • Can this franchise be run part-time? 


  • Number of employees required to run


  • Are exclusive territories available? 


Why start the Motel 6 ?

The motel business is so popular because it is easy to start, and all you need is a room and a business plan. In addition, motels are a great way to start a small business. Most motels have low overhead costs, due to which the motel franchises break even faster than other expensive hotel franchise businesses.



Motel 6 is a budget-friendly and convenient option for travelers. The franchise offers a variety of room types and amenities, like microwaves and refrigerators—prices for a room at Motel 6 range from $59 to $119.

Motel 6 and Studio 6 franchisees enjoy great retail metrics, including excellent occupancy rates and average per-room rates.

These will boost their profitability and better and faster ROI for investors. Franchisees who own the properties enjoy better rentals and return on their motel construction and infrastructure investment.



What is the Motel 6?

Motel 6 is a cost-effective, affordable lodging and motel started in 1962 by G6 Hospitality, which later became G6 Hospitality Franchising LLC.

William Becker and Paul Greene started Motel 6 to provide affordable accommodation to their construction company employees.

Over the years, Motel 6 has been a leading player in the affordable motel industry in the United States. Motel 6 is known for clean, comfortable motel rooms with the best room service at the best price for users.

G6 Hospitality Franchising LLC has two brands, Motel 6 and Studio 6. They have a diverse range of customers, from truck drivers to business travelers. You can also see families holidaying at some of Motel 6 motels. The customers are looking for quality at affordable rates.

Motel 6 constantly innovates, evolves, and keeps improving. They keep on having a new and fresh look at their motels. Most importantly, they have standardization of motel interiors, contemporary features, and excellent guest experience.



These signs of a successful business prototype of the Motel 6 franchise make it the best franchise business opportunity in the United States. Motel 6 franchise is also looking for franchise partners globally.



Model 6 Franchise Review and Information

Industry Type Lodging
Sub Category Hotels & Motels
Year Established 1962
Company Name G6 hospitality franchising LLC
Founder/Management Head William Becker (Founder)
  Paul Greene(Founder)
  Rob Palleschi, CEO
Franchising Started 1994
Employees at Company H.O 150 + employees at H.0
Franchise Expansion Plan United States
  Latin America
Number of Units 1400 +
Number of Franchise Units Numbers Not Available
Social Media Handles Facebook
Company Office location G6 Hospitality LLC
  4001 International Parkway
  Carrollton, TX 75007

Conclusion: Should You Buy the Motel 6 franchise for Sale?

There are several things to keep in mind when patronizing a Motel 6 franchise opportunity. First and foremost, the location of the property is essential. You want to be close to restaurants and shopping but not so tight that you are in the thick of it. Next, consider the amenities offered. Some properties offer complimentary breakfasts, whereas others do not. Finally, take into account the price range. Not all properties are created equal, and some may be more expensive than others.

I have written down most of the fine details on Motel 6 franchising. If you wish for a detailed report or review on this or any other franchise opportunity, we will be happy to help.

Please do comment on your questions and feedback on Motel 6 and Studio 6 franchise opportunities.

Entrepreneurs who want to open a franchise in  franchise opportunities categories can look at

  1. Motel 6 franchise 
  2. Surestay franchise
  3. Grand Welcome Franchise
  4. HomeVestors Franchise
  5. Ace Hardware franchise
  6. Flip Cheap Houses franchise

Frequently Asked Questions (FAQs)

1. Are the Motel 6 franchises profitable?

Profitability can vary depending on several factors, including location, market conditions, management, and operating costs. It is important to note that the financial success of a franchise is determined by various factors that are specific to each franchisee’s operations.

Motel 6 is a well-established brand in the hospitality industry, known for its budget-friendly accommodations and consistent service. The brand’s reputation and recognition can attract customers and generate revenue. However, profitability ultimately depends on the franchisee’s ability to effectively manage expenses, maintain high occupancy rates, and optimize revenue streams.

Franchisees must consider factors such as labor costs, marketing expenses, property maintenance, utilities, and other operating costs. By effectively managing these costs and implementing strategies to attract and retain customers, Motel 6 franchisees have the potential to achieve profitability.

It is always advisable for potential franchisees to thoroughly research and analyze the financial aspects of any franchise opportunity, including Motel 6. They should review the franchisor’s financial disclosures, speak with current franchisees, and consult with financial advisors to gain a better understanding of the potential profitability and risks involved before making any investment decisions.

2. Is Motel 6 a franchise?

Yes, Motel 6 offers franchising opportunities for aspiring entrepreneurs interested in owning and operating their motels and lodges.

3. How does the Studio 6 franchise make money?

Studio 6 is a well-known brand of extended-stay hotels in the United States. As a franchise, Studio 6 generates revenue through various channels. Here are some of the primary ways Studio 6 franchisees make money:

  1. Room Rentals: The core source of revenue for Studio 6 franchisees is through the rental of their hotel rooms. Guests staying at Studio 6 hotels pay a nightly or weekly rate for their accommodations. The rates can vary depending on location, duration of stay, and demand.

  2. Extended Stays: Studio 6 specializes in extended-stay accommodations, catering to guests who require lodging for more extended periods, typically longer than a week. By providing affordable rates for extended stays, Studio 6 franchisees can attract long-term guests, resulting in steady revenue streams.

  3. Additional Services: While Studio 6 hotels offer basic amenities, some franchisees may offer additional services to generate extra income. These services could include laundry facilities, vending machines, or pet-friendly accommodations, which may come with additional fees or charges.

  4. Corporate Partnerships: Studio 6 franchisees may establish partnerships with local businesses or corporations to cater to their employees’ lodging needs. These agreements can provide a consistent customer base and revenue stream, especially if the franchise is located in an area with many corporate headquarters or business centers.

  5. Ancillary Revenue: Franchisees can earn supplementary income through ancillary revenue sources. This may include sales of snacks, beverages, or other convenience items available at the hotel’s front desk. Some Studio 6 locations may also have agreements with nearby restaurants or local attractions, earning referral fees or commissions from guest recommendations.

  6. Franchise Fees: As part of the franchise agreement, Studio 6 franchisees pay ongoing fees to the parent company. These fees typically include an initial franchise fee, ongoing royalties based on a percentage of revenue, and potentially other marketing or support fees. The franchise fees contribute to the parent company’s revenue stream.

It’s important to note that the specific financial arrangements and revenue streams can vary between individual Studio 6 franchisees based on factors such as location, market conditions, and local demand. Franchisees must adhere to the terms and conditions outlined in their franchise agreement with the parent company while working to maximize their revenue opportunities.

Published On: May 10th, 2022 / Categories: Services Franchises /


  1. Oliver July 19, 2022 at 4:41 am - Reply

    Really informative article, especially for entrepreneurs who wanna start with a motel 6 franchise.

    • franchise deck July 19, 2022 at 8:06 am - Reply

      Thanks !
      Yup motel 6 franchise is one hidden gem for those who want to invest in high investment
      lodging and hotel industry.

  2. Nikole February 15, 2023 at 4:56 am - Reply

    How Are You

    I blog frequently and I truly thank you for your content. This article on Motel 6 franchise has really peaked my interest. I’m going to take a note of your website and keep checking for new information about once a week. I subscribed to your RSS feed as well.

    Best Regards

  3. Kurt March 25, 2023 at 8:09 am - Reply

    Motel 6 is an ideal option for travelers looking for an affordable and comfortable stay. The franchise offers great value for money and is known for its reliable service. Motel 6 has a wide range of locations across the United States, making it convenient for travelers. The motel chain offers amenities such as free Wi-Fi, swimming pools, and pet friendly rooms.
    The rooms are spacious and clean and come with a variety of amenities.

  4. Blondis March 25, 2023 at 8:11 am - Reply

    Motel 6 also has a loyalty program that rewards customers for their loyalty and gives them special discounts.The staff at Motel 6 is friendly and helpful, making the check-in process stress-free. The motel chain has a variety of breakfast options available, so guests can get their day started off on the right foot. The motel also provides complimentary coffee and tea for guests to enjoy in the mornings. Motel 6 is a great choice for families looking for a place to stay and relax on a budget.

  5. Case March 25, 2023 at 8:18 am - Reply

    The motel chain also offers great deals and discounts during certain times of the year.
    Motel 6 is dedicated to providing a safe and secure stay for its guests. The motel chain is committed to providing quality customer service and hospitality.
    Motel 6 has a long-standing reputation for providing clean and comfortable rooms. The Motel 6 franchise is a great option for travelers looking for an affordable and convenient place to stay.

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