Auntie Anne Beiler and Jonas Beiler founded the company in 1988 by purchasing a stand in a Pennsylvania market. They gradually grew and became known for their unique baking style and hot fresh pretzels that can be paired with any dipping sweet sauces, and they grew to be larger than any other Auntie Anne’s Pretzel franchise business. 

Auntie Anne’s company began as a single stand serving handmade pretzels and lemonade at a farmer’s market in Pennsylvania and has since grown to become the world’s largest brand of hand-rolled pretzels. With a simple mission to serve people, a commitent to the highest quality, and the empowerment of the concept of freshly baked dough, they are well on their way to success.

The love for this company grew even stronger when they introduced their second-to-none service delivery. Currently, the Auntie Anne franchise has begun to serve a wide range of locations, including unconventional ones. A lot of people are interested in Auntie Anne’s Franchising, not just entrepreneurs.




What is Auntie Anne’s?

Auntie Anne’s retail stores sell pretzels, lemonade, and other similar items to their customers. As an Auntie Annes franchise, franchise owners have access to single-unit stores where they can produce and sell a full range of alcoholic products. as well as concession stands where you will temporarily set up in a trailer, food trucks, and farmer markets where you can sell and produce. 

They also offer Co-branded shops where you can conduct other types of business. The company’s franchisor is SPV LLC, a wholly-owned indirect subsidiary of Focus Brand LLC. The company also grants qualified franchisees the right to open additional selling locations in the existing market.

In addition, qualified franchisees may be granted the right to operate a pretzel bike service. Auntie Anne is looking for people who have the skills to connect with the community as well as the business Auntie Anne franchisee means you need to have a passion for your business, and a willingness to serve customers at your best and great hospitable nature.

Is Auntie Anne’s a franchise opportunity?

Auntie Anne began as a small market stall in a Pennsylvania farmers market in 1988, and in just three years, they opened their 100th shop in Granite Ride Mall in Media, Pennsylvania. From a farmers market in Pennsylvania, the company grew to become one of the most well-known pretzel franchises, with over 1800 stores in 48 states and 25 countries by 2023. 

The company has expanded to 1500 locations across the country, including not only traditional retail locations but also non-traditional retail locations such as colleges, airports, stations, amusement parks, and military bases. Since 2011, the company’s mission has been “Pretzel Perfect.”

They not only serve the United States, but they have also grown their business significantly in areas such as the Middle East, parts of the United Kingdom, Asia, and Venezuela. 

The net average net sales previously have been recorded to be $636,952. Auntie Anne is a growing franchise that is sought after not only by aspiring business owners, but also by established entrepreneurs looking for a franchise opportunity and companies looking to expand internationally, particularly in areas such as Bristol, central London, and Scotland.


Facts That Nobody Told You About Auntie Anne’s 


Entrepreneurs who want to open a franchise must know these franchise facts 

1. Auntie Anne’s is one of the most popular pretzel franchises in the country.

2. The Auntie Anne’s has been in operation for over 30 years.

3. Auntie Anne’sPretzel is known for its fast and friendly service.

4. Auntie Anne’s franchisees work hard to maintain the high standards that the brand is known for.

5. Auntie Anne’s is expanding its operations into new markets all the time.

6. Auntie Anne’s is a great franchising opportunity for anyone who is looking for a business that is well-established and has a loyal following.


Auntie Anne’s Franchise Information and Opportunities

Industry Type Food Franchise Opportuniites
Sub Category Pretzels & Bakery Franchises
Year Established 1988
Company Name Auntie Anne’s Franchisor SPV LLC
Founder/Management Head  Auntie Anne Beiler
Franchising Started 1989
Employees at Company H.O 32 + employees at H.O
Franchise Expansion Plan United States & Canada
  South America
Number of Units

1985+ (as of 2023)

Social Media Handles Facebook
Company Office location 5620 Glenridge Dr. N.E.Atlanta, GA 30342




What are the requirements to open an Auntie Anne’s Franchise?

There are a few requirements you’ll need to open an Auntie Anne’s franchising location. 

Firstly, you’ll need a local franchise owner who is willing to put in the hard work and money necessary to open a successful Auntie Anne Pretzel business. The net worth requirement will be $300,000, with a liquid cash requirement of approximately $120,000. 

 Secondly, you’ll need to have a plan and a system in place to make sure your Auntie Anne’s is running smoothly. 

Lastly, you’ll need a team of experienced and dedicated employees who are willing to put in the extra effort to make your Auntie Anne’s a success.

International Auntie Anne’s Food Truck Franchise Requirements

To become an international Auntie Anne’s owner, candidates must have the following qualifications

  • Experience in hospitality, food service (better multiunit), or retail operations 
  • Ability to introduce multiple on a specific schedule 
  • Enough backup capital to introduce and support multilocation
  • A highly capable infrastructure team with expansion potential.
  • Local market experts will manage the business’s real estate, operations, marketing, project management, human resources, and so on.

How much does an Auntie Anne’s franchise cost

To open an Auntie Anne’s franchise, candidates must have an initial cost of $104,575 – $572,100, and the initial fee will be $35,500, with a 7% royalty fee and a 1-3% advertising fee. 

The initial cost to start Auntie Anne’s franchising business will vary depending on the type of store and other operational costs. In addition, there is a $10,000 veteran incentive on the initial franchise fee.

The minimum financial requirement for an Auntie Anne international franchise is $200,000. 

The minimum amount of liquid capital required is $1,000,000. However, keep in mind that this figure is based on a minimum of 20 stores globally.

As per Malaysia Digest, Auntie Anne’s Pretzel Franchise Cost in Malaysia is $199,475 – $385,100.

Auntie Anne’s Pretzels Franchise Cost in India INR 2 million to 5 Million

Auntie Anne’s Franchise Cost in the Philipines is PHP 1.5 Million to 2.5 Million


Auntie Anne’s Franchise Price and  Cost

Auntie Anne’s Franchise Fee $ 35,500
Auntie Anne’s Food Truck Franchise Cost in United States $104,575 – $572,100
Royalty Fee 7%
Advertising Fee 1-3 %
Term of Agreement 20 years for traditional10 years for concession shops
Is franchise term renewable? Yes
Renewable Franchise Fees You should discuss this before you sign this franchise. 

How much do Auntie Anne’s franchise owners make?

Different locations’ earnings vary based on various criteria such as demographics, operational expenses, sales, and so on, but the average Auntie Anne’s franchise owner salary is expected to range between $45,000 and $60,000 and average revenue of $598,860,

According to the report, the average annual profit of an Auntie Anne pretzel franchise owner is $77,511 with a 13 percent margin higher than the franchise’s average profitability margin. The average annual profit of the top 30 franchise owners is $89,749, a 16 percent increase over the previous year.



Auntie Anne’s Training & Support Offered

The training team for franchising will consist of one franchise manager who might be the franchisee or the primary contact, one other will be a person who will manage the operation of the business and any other person who will be designated by the franchisor. Training attendees should be more than 18 years old. 

At least one of the people from the training team must complete the two weeks of the initial management training program before the commencement of the shop. Parts of the Training will be conducted online or at the headquarters of the company or other authorized locations. 48 hours of classroom training and 24-64 hours of job training will take place. 

For the first two full shops representative will be provided. The representative will be there for a minimum of 2 days for onsite opening training, assistance, and beginning operation assistance. For concession shops, a representative facility is optional and for up to 2 days.

 The cross-functional team also will be provided for new market launches, real estate assistance, construction assistance, and documents. Franchisees also have to attend webinars, conferences, programs, teleconferences, or training sessions in the interest of their franchisor.

Auntie Anne’s Operations & Support

An operational support center has been established to assist franchisees in improving operational performance through operational review, analysis, coaching, and other means. 

Provide primary R&D liaison for product-related operations. Assist with the distribution network and distribution agreements, as well as the development of new regional market supply chains. 

They provide a high-quality, diverse product image library for marketing, as well as assistance with pricing strategies and the collection of local marketing toolkits. Also, provide sales trend analysis and guidance.

How is Auntie Anne’s Territory Granted to Franchises

Franchise owners can only manufacture and sell products at specific Auntie Anne retail shops that are accepted by the franchisor and licensed by the franchise agreement document. 

The franchisor will not grant any exclusive territory or other territorial rights, and the agreement will not grant any rights other than Auntie Anne’s product for retail at the regular shop.

What is the Franchise Term of Agreement and Renewal?

The initial term length for Auntie Anne’s franchising business is 20 years, and the term length for concession shops is 10 years. 

If franchisees are eligible for renewal requirements, traditional shop owners will have one 20-year term available. Concession shop owners have no renewal term.




Does Auntie Anne’s Franchise provide Financial Assistance?

The franchisor does not provide franchise loans, but Auntie Anne’s offers third-party financing to cover franchise fees, startup costs, equipment, inventory, receivable accounts, and payrolls. 

They may also provide you with consulting services to help you secure financing. Franchisees must sign a consultant agreement if they choose this consulting option. SBA loans are also available to qualified candidates.



Pros & Cons of Auntie Anne’s Franchising

There are a few pros and cons to owning an Auntie Anne’s franchise. On the pro side, franchisees can expect a high level of support and assistance from Auntie Anne’s management team. In addition, the company’s rapid expansion over the past several years means that there is currently a high level of competition for available franchises, which should result in strong profits.

On the con side, Auntie Anne’s is a very demanding business model. The company expects franchisees to spend a high level of time and energy managing and running their businesses. In addition, the high startup costs can make starting an Auntie Anne’s franchise a costly proposition.

Well, let us see the advantages and disadvantages of owning an Auntie Anne’s Pretzel franchise.

Advantages of owning Auntie Anne’s franchising

  1. A simple snack menu with fresh flavors and a refreshing drink
  2. A variety of business footprint options, such as traditional stores, nontraditional stores, and co-branded stores.
  3. Consistent innovation in their brand mission “Hot, fresh-baked pretzel.”
  4. Provide real estate experts, support, and franchise training, as well as a dedicated business consultant
  5. Focus brand, which created brands such as Five Guys, will develop the business.
  6. Individualized marketing assistance.


Disadvantages of owning an Auntie Anne’s franchising

They have variable costs for different locations; these costs are determined by the segments and markets you select. Expenses range from less than $10,000 to more than $5 million, with the average launch costing between $50,000 and $75,000.

Auntie Anne’s franchise reviews

Auntie Anne’s is a franchise pretzel and bakery chain with over 1800 locations in the United States. The chain is known for its pretzels, cakes, and bakery products. The franchise was founded in 1987 by Anne Beiler.

From Auntie Anne’s, all love their Soft Pretzels!

They are always fresh, and the dough is always perfect. The sauces are also amazing and we enjoy their shakes and drinks. Overall, we are always happy with the quality of Auntie Anne’s products. 

Besides the pretzels and their product overview, you should meet existing franchises of Auntie Anne’s. Ask questions and take Auntie Anne’s franchise reviews.

I request existing franchises of Auntie Anne’s, please drop your franchise reviews in the comment section below.


Auntie Anne’s Franchise Ranking

There are a few things to consider while ranking Auntie Anne’s Franchises. 

One is the total number of locations.

Another is the average sales per location.

Another is the amount of revenue generated by each location.

#1 in Pretzels in 2023: Best of the best 

#37 in 2023: Top franchises for less than $150,000

#44 in 2023:Top home-based and mobile franchises

#49 in 2023: Top global franchises 

#64 in 2023: Top brands for multi-unit owners

#125 in 2023: Fastest-growing franchises

#199 in 2023: Franchise 400 ranking




Franchise Deck Analysis and Overview

Auntie Anne’s company is expanding after 48 years of success in the market with hot fresh pretzels and beverages. They began franchising their business just one year after it was founded in 1988, and opened more than 100 stores in just three years, demonstrating their demand from the start. 

Today, the company operates in 25 countries and has over 1887 stores, making it the largest pretzel franchise in the world. They also allow multiunit stores to be co-branded, demonstrating their adaptability.

They offer dedicated staff for franchise marketing and operations, as well as extensive training and grand openings that entice established franchise owners. Though prior business experience is not required, the company welcomes people with prior business experience and is committed to opening multiple schedules in a short period. They also provide absentee ownership and mobile or home-run business options. 

So, in general, we can say that the company has a proven business prototype and strong franchise business model that benefits both businesses and franchises as they grow and develop.

With more than 1000 locations in the United States and more than 800 overseas, Auntie Anne Pretzel franchise has established its presence and no one can’t say it’s not a good opportunity.

On the other hand, the franchise rankings are not attractive considering the competition in the franchise industry.

I would recommend it if you love Pretzels!

And want to venture into this franchise business.

Also, you can look for Auntie Anne’s franchising for resale. Meet the reseller and understand the pros and cons. You can get better ROI in resale if you do the due diligence properly, the franchise is well maintained and the equipment is working properly.


Conclusion: Should You Buy Auntie Anne’s Franchise for Sale?

As a result, we can conclude that the world’s largest pretzel shop Auntie Anne’s Franchise is appealing not only to aspiring business owners but also to established entrepreneurs due to the owner’s flexibility in purchasing a single unit or multiple units, non-concession shops, and co-branded shops. 

With over four decades in the market, the company has expanded both domestically and internationally. They not only provide initial training for franchisees but also all assistance ranging from the dough recipe to operation and marketing strategies, as well as comprehensive guides. 

So, if you want to start a bakery business and serve your community with the best pretzels, Auntie Anne franchising is one of the best options to consider.

You can go ahead with Auntie Anne Pretzel’s franchising business, make sure your cost is optimum. Don’t overspend on the initial investment, go for a traditional franchise option.

You can consider other bakery and cafe franchise options 

  1. Nothing Bundt Cakes Franchise 
  2. Black Rifle Coffee Franchise
  3. Jamba Juice Franchise
  4. Smoothie King Franchise 
  5. Halal Guys Franchise 
  6. Biggby Coffee Franchise 
  7. Clean Juice Franchise
  8. Cinnabon Franchise 
  9. Twisted Sugar Franchise 


Frequently Asked Questions (FAQs)

  1. Is Auntie Anne’s franchise profitable?

Franchises are making $ 30,000 to $ 75,000 every year with Auntie Anne’s.The average Auntie Anne’s franchising profit of $ 50,000.You could do better if you reduce the operational cost marginally.

  1. Can you make money owning Auntie Anne’s?

There is no doubt that owning an Auntie Anne’s restaurant is a lucrative business. Auntie Anne’s is a well-known and well-loved brand, so it’s not hard to see why it would be a lucrative business. In addition, the chain is growing rapidly, so there’s plenty of opportunity for expansion. The franchises of Auntie Anne’s Pretzel are making an average profit of $ 50,000 every year.

  1. Is Auntie Anne’s a franchise?

Auntie Anne’s is a popular franchising business with over 1,800 locations worldwide. The company was founded in 1987 by Auntie Anne. Auntie Anne’s is a popular fast-food restaurant chain with over 10 million fans. The chain specializes in soft pretzels, hot dogs, and floats. The concept is simple – offer delicious pretzels at affordable prices. 

  1. How do Auntie Anne’s franchises make money?

Auntie Anne’s franchises make a majority of their money from the sales of their products. The franchises also earn a commission from the sales of related products, such as drinks and snacks.

5. How much is Auntie Anne’s franchise?

The Auntie Annes franchise cost ranges from $104,575 – $572,100 in the United States.


Published On: August 1st, 2022 / Categories: Blog, Cookie and Desserts Franchises, Food Franchise Opportunities /


  1. lisa February 18, 2023 at 7:21 am - Reply

    Auntie Anne’s is a great franchise for anyone looking for a well-established business opportunity.
    They offer a wide variety of delicious pretzel products that are sure to satisfy customers.
    The franchise has been around for over 30 years and continues to grow.

  2. Dobrin February 18, 2023 at 7:22 am - Reply

    Auntie Anne’s has a very recognizable brand, which is great for marketing and franchise offers great training and support from its corporate team.
    Their franchising fee is very reasonable and they have a great return on investment.

  3. Mine February 18, 2023 at 7:23 am - Reply

    They provide a great opportunity to own your own business and be your own boss.
    The Auntie Anne’s franchise has a loyal customer base that continues to grow.
    The pretzels are fresh-baked and made with quality ingredients.
    Auntie Anne’s offers a great way to get into the food business with minimal risk and great potential for success.

  4. Gwyneth February 22, 2023 at 6:33 am - Reply

    Auntie Anne’s is a popular franchise that offers delicious and fresh-baked pretzels.
    The franchise was founded in 1988 by Anne Beiler and her husband Jonas in Pennsylvania.
    Auntie Anne’s has grown to more than 1,500 locations in 44 countries around the world.

  5. Leslie February 22, 2023 at 6:33 am - Reply

    The franchise also sells a variety of drinks, dips, and snacks.
    Auntie Anne’s has become a popular spot for shoppers, students, and travelers.
    The franchise is known for its commitment to quality, freshness, and customer service.
    Franchisees benefit from a comprehensive training program and ongoing support from the company.

  6. paul February 22, 2023 at 6:35 am - Reply

    The franchise has also become known for its charitable donations and involvement in the local community. Franchisees have the potential to generate significant profits from the growing popularity of pretzels.
    Auntie Anne’s is a great option for entrepreneurs looking to own and operate their own businesses.

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