Waffle House franchise has more than 65 years of restaurant management experience. Their objective has always been to deliver cooked-to-order food, including waffles, the brand’s specialty, in a welcoming environment. Waffle House franchising restaurants are open 24 hours a day, seven days a week, thus guests report that their doors are unlocked. The chain has an excellent reputation in the market and today has over 2100 units. Read further to know About Waffle Houses franchised.

The demand for fresh waffles has been increasing considerably over the past two decades in the United States. the demand for freshly made waffles in the United States remains strong, driven by their delicious taste, versatility, and the availability of specialized waffle establishments. Waffles are a widespread breakfast and brunch choice for numerous Americans, and they are also enjoyed as a dessert or snack. The availability of waffles at various restaurants, cafes, and food establishments has contributed to their widespread popularity.


How much does a Waffle House franchise cost

The estimated total startup cost required to launch a Waffle House franchise is somewhere between $600,000 and $1,000,000. Waffle House does not openly offer franchises, and new franchises typically go to persons who are already employed by the firm or who are already well familiar with it.

 As a result, additional information on the precise costs of launching a Waffle House franchising is difficult to discover. 

How much is Waffle House franchise cost and price in the United States?

The total investment required to open a Waffle House restaurant in the United States ranges between $6 and $1 million.

Waffle House Franchise Price and Costs 

Waffle House Franchise Fee $37,500
Waffle House Franchise Cost $600,000-$1,000,000
Royalty Fee 6%
Term of Agreement 3 years
Is franchise term renewable? Yes


How much do Waffle House franchise owners make?

The Waffle House franchise owners are expected to make a revenue of $600,000 to $800,000 as per industry estimates. I will use the below estimate to calculate the profit.

An estimate of Average Unit Volume (AUV) can be made using data from the sector and what Waffle House franchise does disclose an estimated Average per Unit Volume revenue (AUV) for a Waffle House in 2021 was $655,897.

Initial midpoint investment % Profit margin of average franchise sales Estimated profits Time to recoup the investment
$800,000 10% $65,589 14.5 years
$800,000 15% $98,384 10.5 years
$800,000 20% $131,179 8.5 years

What is the Waffle House franchise owner salary and profit?

From the above table, the average Waffle House franchise owner’s salary or profit is $65,000 to $ 135,000.

Waffle House operates over 2,100 locations worldwide. An owner of Waffle House can earn up to $1 billion in gross revenue each year from sales. They did not disclose the exact amount of franchise profit.

Waffle House Franchise Requirements For Ownership

The Waffle House franchising is well-known for its secret menu. According to our understanding, they do not require any prior experience.  Starting a Waffle House franchise simply requires an initial investment, and you must consider factors such as real estate expenses, license charges, equipment prices, and so on.

Waffle House has neither rigorous policies nor stringent rules. 

However, their investment costs are somewhat substantial, and no information on financial assistance is accessible. To learn everything you need to know about the franchise, read the Franchise Disclosure Document issued by the franchisor.

What are Waffle House franchising reviews?

Waffle House is well-known, particularly in the southern United States. It is a regional landmark where anyone may have breakfast at whatever time of day. Waffle House already has built itself with a classic diner atmosphere that everyone seems to appreciate, so when you run a Waffle House, you will not have to work as hard to get the name out there because it is already recognized as a timeless classic restaurant for its customers.

Waffle House is regarded as a less expensive option than its competitors. IHOP, for example, charges $6.79 for a plate of waffles, whereas Waffle House charges a mere $3.70 for a waffle. Everything else at Waffle House is similarly around $11. 

Although the name suggests a waffle shop, you may get everything from scrambled eggs and omelets with hash browns to sausage and bacon to pancakes, along with hamburgers, pork chops, and T-bone steaks. 

With this pricing, you may sell the Waffle House in your area as being more reasonable than other well-known breakfast franchises.


Is Waffle House a Franchise Opportunity?

Because Waffle House is not currently open for franchising, there is limited data available regarding the same. Still, with an estimate, you should be prepared if you want to apply as a franchise owner with Waffle House.

Some Waffle House franchises are still available for sale. An entrepreneur gets a profitable concept by becoming a franchisee. Because all of the processes are well-established and proven, the business is simple to run.

Aside from franchising, you may be wondering what else you can do to become a member of the Waffle House family. According to the brand’s website, you may come out on top of a Waffle House stock. When you buy a firm’s stock or share, you can become a part owner of the company.  As a result, you are entitled to share in the advantages of any valuation increases or dividends.


Is the Waffle House Franchise Owner’s Salary Profit Worth the Cost?

A Waffle House franchise would sell for $223,004 based on the median multiple of.34 and the average unit volume of $655,897;  Compared to the midpoint investment of $800,000, this is much less. 

Although Waffle House is reasonably known for franchising, obtaining one may be very expensive and challenging. Instead, it is advised to explore the various alternatives mentioned above.

Waffle House Franchises Training and Operations 

Every year, all the locations of Waffle House are accessible around the clock. The majority of the restaurants in the chain had jukeboxes, which typically played 45-rpm singles. CDs are also occasionally played. Waffle Records, the record company owned by Waffle House, has released music. All of the musical output, from “Saturday Night At My Place” by Gary Garcia from 1995 to “They’re Cooking Up My Order” by Alfreda Gerald from 2006 are released by Waffle House.

 The songs are on standard CDs that Waffle House produces and sells exclusively; however, the restaurant company has released a CD of a few of the songs available for purchase.

Orders are called in by the servers using a specific dialect of diner slang, and the menu advises using some of the same terms when ordering multiple meals. Waffle House also asserts that its brand-name waffles, pork, grits, ham, T-bone steaks, and pork chops are among the most popular foods sold worldwide.

On Valentine’s Day, Waffle House accepts reservations and offers candlelight services.

Pros & Cons of Owning a Waffle House Franchise


  • Healthy and Affordable Menu
  • An iconic Legend
  • Recognized Brand
  • Open Twenty-Four Seven
  • Expanding Menu


  • High-cost Investment
  • Menu Selection
  • Locations

What is the Waffle House?

The classic yet modest bright yellow sign coupled with black letters simplifies the process of recognizing a Waffle House: a breakfast franchise that operates around the clock. The origins of this diner-style fast food restaurant may be traced back to 1955, when two neighbors, Joe Rogers Sr., and Tom Forkner, launched the first Waffle House in Georgia. 

Since 1955, Waffle House restaurants have provided an unrivaled blend of delicious food and exceptional service. For the past 56 years, this has made it a treasured symbol of the South. Waffle House restaurants offer a one-of-a-kind dining experience in which customers are frequently greeted by name and can interact socially with other customers and their servers. All cuisine is created fresh, cooked to order, and served on actual china in a kitchen visible from the front.

Owning a restaurant in this flourishing and lucrative industry may appear to be the ideal investment. However, this privately held company does not make it easy to gain access through the backdoor. Unless you already have connections, becoming a franchisee is nearly hard because as per their website, Waffle House, Inc. fails to offer franchising opportunities to the general public. 

Facts That Nobody Told You About Waffle House

  • There are more Waffle Houses in Atlanta when compared to any other city in the USA. 
  • The first Waffle House was opened in 1955 on the account of Labour Day. 
  • The company was named after the biggest earner of their original menu containing 16 items. 
  • There is also a Waffle House museum.
  • The company is known to serve 145 waffles every minute.
  • They have their music records and produce music videos and WaHo-themed songs. 
  • The company was known as Waffle and Steak in Indiana. 
  • The company has served more than 2.5 billion eggs since 1955. 
  • A Waffle House Index is used by FEMA for determining the severity of a natural disaster. 
  • There are more than 1,900 Waffle House restaurants across 25 states. The states that fail to have a single restaurant are California, Hawaii, Iowa, Massachusetts, Minnesota, Nevada, New Jersey, Oregon, South Dakota, Vermont, Wisconsin, Alaska, Connecticut, Idaho, Maine, Michigan, Nebraska, New Hampshire, New York, Rhode Island, Utah, and Washington. 
  • The number of locations in Georgia alone is 439. 
  • The number of locations in Atlanta is 263, which is home to the original Waffle House founded in 1995. Roughly 80,000 customers are served daily in these locations.
  • Waffle House’s record label has 40 songs


Waffle House Franchise Information

Industry Type Food Franchise Opportunities
Sub Category Breakfast franchise Opportunities
Year Established 1955
Company Name Waffle House, Inc.
Founder/Management Head Joe Roger Sr. 
Franchising Started 1955
Franchise Expansion Plan United States and Canada
Number of Units 2100+
Number of Franchise Units More than 1800
Social Media Handles Facebook
Company Office location  Norcross, GA

Franchise Deck Analysis and Overview

One of the most popular restaurant chains in the United States is Waffle House. The company has over 2,000 restaurants in the country and is estimated to be worth over $3 billion. Waffle House was founded in 1955 in Atlanta, Georgia, and is known for its classic waffle dishes and affordable prices.

The company has been successful over the years because of its simple business model. Waffle House restaurants are simple and efficient operations. They are designed to serve customers quickly and cheaply. The company’s philosophy is “It’s all about the waffles.”

Waffle House selects the best places, therefore you must have a prime location to create your store. However, a prime location implies a costly lot to rent or buy, which may result in additional costs. It is therefore important to choose wisely. Waffle House has long been known to be open 24 hours a day, seven days a week.

Competition Analysis of Waffle House Franchising 

  Cost to Franchise Franchisee Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
IHOP Franchise $1,152,954 – $6,089,550 $40,000-$50,000 4.5%+ 3.5% $59M 10-20 years  
Denny’s $305K-$2.33M $10,000-$30,000 4.5-7%+3-3.25% $411,855 10-18 years  
Waffle Cabin $92K-$230K $23,500 5%+      
Steak and Shake Franchise $1,208,000 to $1,687,000 $25,000 5%+3% $1,403,587    

The rating for the Waffle House franchising is 3.8/5.0.




Conclusion: Could I Buy Waffle House Franchise for Sale?

There fails to exist many statistics to prove the profitability of a Waffle House, but the annual sales of a billion dollars the company should be a solid indication that it is worthwhile. However, if you are picked to operate a branch, you should also consider the expense of franchising this breakfast franchise. Does the Waffle House franchise become everyone’s go-to spot after a night out with family or friends, attracting customers even beyond midnight, which equals greater revenue?

Another factor to consider is the difficulty of running a restaurant that is open 24 hours a day, seven days a week. If an oven fails at 2 a.m., you can get a call from the night manager. Many breakfast establishments are only open between 6 to 2 giving you a break; that’s not the case with Waffle House. 

Entrepreneurs who want to open a franchise in the breakfast franchise opportunities can look at 

  1. IHOP Franchise
  2. Denny’s
  3. Waffle Cabin
  4. Steak and Shake franchise
  5. First Watch Franchise
  6. Wendy’s Franchise
  7. Black Rifle Coffee Franchise
  8. Five Guys Franchise

Frequently Asked Questions (FAQs)

  1. Is the Waffle House franchise profitable?

Although there is not much data available concerning profits, several research has proved Waffle House franchises as a profitable investment for potential franchisees. 

  1. Can you make money owning a Waffle House?

Yes, a person can easily make money owning a Waffle House franchise.

  1. Is a Waffle House a franchise?

Yes, Waffle House is a franchising but a person must have connections to become a franchisee according to their website.

  1. How much is the Waffle House franchise?

An initial investment required to open a Waffle House franchise is $600,000- $1,000,000. 

  1. Does the Waffle House franchise have profit?

Waffle House franchises make a good amount of money through their sales. Their waffles are the most popular and profitable dish on the menu. Sandwich melts, burgers, eggs, pies, and chili are also available. Despite its reputation as a breakfast establishment, Waffle House does not provide pancakes.

Published On: January 24th, 2023 / Categories: Blog, Breakfast Franchise Opportunities /


  1. Johnny February 14, 2023 at 7:15 am - Reply

    Waffle House is a great franchise for anyone looking to get into the restaurant business.

  2. kevin February 14, 2023 at 7:16 am - Reply

    With its iconic yellow and black logo, Waffle House is a great franchise for anyone looking to get into the restaurant business.

  3. Zombie March 8, 2023 at 6:58 am - Reply

    Waffle House is a popular franchise all over the United States and beyond.
    Waffle House offers a wide variety of breakfast and lunch options, including delicious waffles!
    The franchise has been around since 1955 and still going strong. Their friendly and efficient staff make the experience enjoyable for all their customers. Waffle House restaurants are known for their fast and efficient service.

  4. Flanagan March 8, 2023 at 7:02 am - Reply

    Waffle House offers a variety of foods to suit all tastes and dietary needs.
    The franchise is dedicated to providing high-quality food and beverages to its customers.
    Waffle House locations are conveniently located in most towns and cities.
    Waffle House is committed to providing a safe and enjoyable environment for customers.
    Waffle House offers a variety of promotional deals and discounts to help customers save money.

  5. Yean March 8, 2023 at 7:03 am - Reply

    Waffle House is also dedicated to giving back to the community and supporting local charities.
    Waffle House supports sustainability and environmental protection initiatives.
    Waffle House is a family-friendly restaurant that offers a fun and friendly atmosphere.
    The franchise has a commitment to providing excellent customer service and great food.
    Waffle House is a great place to go for a quick, delicious meal at a reasonable price.

  6. Defries April 3, 2023 at 2:42 pm - Reply

    Waffle House is a great franchise that offers delicious food and fast service The Waffle House menu is diverse and includes all-day breakfast favorites. The Waffle House franchise is a convenient and affordable way to enjoy great food. The Waffle House franchise has been around for more than 60 years and is a well-known American brand. Waffle House restaurants are found in over 25 states and they serve over 2 million customers per week.

  7. Looren April 3, 2023 at 2:43 pm - Reply

    Waffle House restaurants have a relaxed, family-friendly atmosphere and are a great place to have a meal with friends or family. The Waffle House franchise is a great choice for entrepreneurs looking to start their own business. Waffle House restaurants offer a variety of breakfast and lunch items, including waffles, pancakes, burgers, and sandwiches. Waffle House restaurants are open 24 hours a day and offer a great late-night dining option. The Waffle House franchise has been recognized for its commitment to quality and customer service.

  8. curran April 3, 2023 at 2:44 pm - Reply

    Waffle House restaurants are known for their friendly staff and welcoming atmosphere. The Waffle House franchise offers a low-cost investment that requires minimal overhead costs. Waffle House restaurants are a great way to bring people together and create a sense of community. The Waffle House franchise is a great choice for entrepreneurs looking to start their own business. Waffle House restaurants offer a great value to their customers and are sure to be a hit in any community.

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