Are you looking for a business opportunity that combines the best of both worlds—an established franchise with great potential to grow? Then you should consider the European Wax Center franchise. Locations across the United States and Canada, European Wax Center is a leader in the waxing franchise industry, offering guests a wide range of services and superior customer satisfaction.

As per statistics, the sales for the entire European Wax Centre system reached $898.6 million in the financial year 2022, an increase of 12.8% from the previous year, highlighting the company’s quick growth. Additionally, the company’s overall sales increased by 16.0% to $207.4 million. As of this writing, there are 944 open European Wax Centre sites spread throughout 45 states, up 10.7% over the previous year. They also reached 900 centres in 45 states in 2022, showing that they are still expanding and growing.

How much does a European Wax Center franchise cost?

So, now that you know more about what this franchise entails, you may be wondering how much it would cost to open one in the United States. Well, the initial investment typically ranges from $356,280 – $569,340.

The good news is that you can finance some of the costs. The European Wax Center offers a financing programme for up to 50% of the total investment cost through local lenders and third-party financing companies. Keep in mind that these companies may require collateral and personal guarantees.

European Wax Center Franchise Price and Costs

European Wax Center Franchise Fee $45,000
European Wax Center Franchise Cost $356,280 – $569,340
Royalty Fee 6% of monthly gross revenue


Advertising Fee Up to 3% of monthly gross revenue


Term of Agreement 10 years


Is franchise term renewable? Yes
Renewable Franchise Fees $10,000, subject to the terms and conditions of the franchise agreement


How much do European Wax Center franchise owners make?

So, how much can you make as a franchise owner? The short answer is: it depends. Your success depends on many factors, like location, market size, and competition. That said, the average franchise owner will net somewhere between $60,000 and $100,000 annually.

But after the initial franchise cost and fees are paid, you’ll have to factor in your other expenses, too, such as the cost of hiring employees and keeping the business running, like rent and utilities. These costs all add up quickly for a small business.

Luckily, European Wax Center has strategic partnerships with top suppliers in the industry, which helps keep materials and equipment costs down. Plus, when you become part of a bigger brand like European Wax Center, you get access to marketing strategies and promotional materials that you wouldn’t have as an independent waxing service. This could help give your business a competitive edge over other Wax Centers in your area.

At the end of the day, we want all our franchise owners to succeed, so if you’re willing to put in the hard work required to open a European Wax Center, there’s no reason why you can’t be one of them!

What is European Wax Center franchise profit?

I will analyse the European Wax Center franchise profit and years to recoup the investment (ROI).


AUV Estimated Annual Profit (12.5%) Estimated Annual Profit (15%) Estimated Annual Profit (18%)
$ 857,861 $ 107,232 $ 128,679 $ 154,414
Recoup mid-point

$ 462,810

4 years (approx) 3  years (approx) 2 years (approx)

The estimated European Wax Center franchise profit is in the range of $107,232 to $154,414 and it will take 2 to 4 years to recoup the investment. 

According to industry standards, getting a return on the franchise investment will not take a very long time.

European Wax Center Franchise Requirements

If you’re considering joining this franchise, there are certain requirements that you’ll need to meet.

  • Financing

Before you can become a franchisee, you’ll need to show that you have sufficient funds to open and run the business. The initial investment will vary depending on your location and the specific services and products that you offer.

  • Experience

Ideally, prospective franchisees should have experience in management in retail, sales, or hospitality. This can be useful when it comes to running the business day-to-day and helping to increase sales of products and services.

  • Training and support

European Wax Center is known for providing comprehensive training from experienced professionals, so even if you don’t have any experience running a business, this can still be a viable option for you. Furthermore, ongoing support is provided via phone and email if you ever run into any problems or need help with anything related to the franchise.

Overall, European Wax Center provides aspiring entrepreneurs with an opportunity to get into business quickly through their franchise model—just make sure that you meet their criteria first!

What are European Wax Center franchise reviews?

The franchise opportunity has many benefits for entrepreneurs, such as:

  • A well-known brand with widespread awareness 
  • A thorough training programme for franchisees 
  • Low startup and continuing operating costs
  • Skilled management and assistance from corporate headquarters
  • Use of special goods, methods, and promotional materials

You will have an effect on your neighbourhood by becoming a member of the European Wax Center family. You’ll be able to offer consumers top-notch waxing services while working for a large organisation that cares deeply about its clientele. You’ll also have access to special opportunities and join a group of like-minded individuals.

Most likely, if you’ve been looking into this franchise, you’ve found some reviews. Making an educated choice regarding a franchise investment can benefit from reviews.

We at this franchise believe in giving our customers an excellent experience and work hard to deliver on that promise. We have read a few of the reviews that clients have posted because of this.

Many patrons express their gratitude for the personalised service they experience at this franchise. They comment on the staff’s expertise and professionalism as well as how swiftly they enter and exit appointments. They also mention that the European Wax Center provides a clean and comfortable environment where they feel at ease during treatments. In addition, they talk about how affordable services were and how helpful promotional offers were when they were available.

We know it’s important to make sure you choose the right place for any waxing needs, so if you’re considering investing in this franchise, take some time to review customer feedback around the internet. We strive for nothing but excellence, and we hope your experience does not leave anything out of that goal!

European Wax Center Franchise Rankings

European Wax Center has consistently ranked high in the franchise industry, receiving recognition for its strong brand and growth. Here are some notable franchise rankings for the European Wax Center:

  1. Entrepreneur’s Franchise 500 (2023): Ranked #49 
  2. Entrepreneur’s Fastest-Growing Franchises (2022): Ranked #60
  3. Franchise Gator Top 100 Franchises (2023): Ranked #25 

These rankings showcase European Wax Center’s strong brand presence, growth, and success in the franchise sector.

What is the European Wax Center?

The European Wax Center is a premier provider of waxing treatments and provides top-notch hair removal solutions in a sterile, sanitary, and expert setting.

What is the operation of their franchise system? The European Wax Center, which has over 700 sites across North America, offers franchising opportunities to entrepreneurs who want to start their own profitable businesses. You will get all the resources that you need to start and maintain your firm, that includes integrated marketing campaigns, continuing training programmes along with ongoing assistance from corporate headquarters.

You can benefit from their start-up cost assistance programme, which offers franchisees finance choices, in addition to their award-winning proprietary products and specialised waxing methods. So why are you still waiting? Purchase this franchise right away.

Is European Wax Center a Franchise Opportunity?

You may be wondering, “Is European Wax Center a franchise opportunity? The answer is yes! With over 1,000 locations in the U.S., Canada, and Mexico, becoming a franchisee is a great way to join the booming waxing industry.

When you join the European Wax Center family of franchisees, you’ll benefit from:

  • Comprehensive training in all aspects of running a wax business
  • Turnkey setup and operations support
  • Access to proprietary software and technology solutions
  • An extensive franchisee support network
  • Local marketing and advertising support
  • Ongoing updates on industry trends and news

By joining forces with a brand that has years of success and experience in the waxing industry, you’ll benefit from a well-established reputation. With European Wax Center, you’ll enjoy the freedom of owning your own business with the backing of a trusted corporation.

Facts That Nobody Told You About the European Wax Center

Did you know that the European Wax Center (EWC) offers a great business opportunity? With over 860 locations already in operation, EWC offers its franchisees a high-margin, low-overhead business model. Here’s what you need to know about investing in an EWC franchise:

  1. Low Investment Cost: The start-up cost of an EWC franchise ranges from $118,900 to $301,200. This is relatively low compared to other franchises in the industry and can be paid in several installments over 12 months.
  2. High Revenue Potential: According to Entrepreneur Magazine’s 2019 rankings, this franchise can generate annual sales up to $1,845,500—that’s almost double the industry average! The high revenue potential has attracted more and more investors in recent years due to its low risk and potential for rapid growth.
  3. On-going Support: Once your business is up and running, EWC will provide on-going support throughout the life of your franchise agreement. This includes sales support, training assistance, and marketing assistance as part of their full suite of services designed to help make your business successful.

So if you’re looking for an investment opportunity with a proven track record that offers high revenue potential at a low investment cost, investing in this franchise could be the perfect option for you!


European Wax Center Franchise Review and Information

Industry Type Personal Care Services
Sub Category Hair Removal
Year Established 2004
Company Name European Wax Center
Founder/Management Head David Coba (Co-Founder), Joshua Coba (Co-Founder), and Jessica Coba (Co-Founder)
Franchising Started 2005
Employees at Company H.O Not publicly available
Franchise Expansion Plan Continued growth and expansion across the United States
Number of Units 944 centres operating in 45 states (as of May 7, 2023)
Number of Franchise Units The majority of the 944 centres are franchise-operated.
Social Media Handles Facebook
Company Office location  5830 Granite Parkway, Suite 300, Plano, TX 75024, USA

European Wax Center Training for Franchises

You might not know this, but when you sign up to be a franchisee, you’ll get some of the best training in the business.

  • Comprehensive training programme

The company offers an intensive programme that covers every aspect of running a successful business, from financial management and marketing to store operations and customer service.

  • Waxology Classes

You’ll also get access to waxology classes focused on teaching estheticians the European Wax Center’s signature waxing techniques. These classes teach everything from waxing essentials and the art of body contouring to the different types of waxes that can be used for specific areas like the face or bikini area. It also provides tips on how to handle clients with sensitive skin or who are in pain during treatments.

Because of this comprehensive training programme,  franchise owners have all the information they need to confidently provide premium waxing services. With their expertise, they can ensure customers receive an optimal experience with results that last up to four times longer than other waxes.

European Wax Center Operations for Franchises

When you buy this franchise, you will be joining an established brand with a proven track record. You’ll gain access to the instruction and tools that have been employed to launch and successfully run these centres around the nation. The goal of this franchising system is to ensure that every centre is established and run with the utmost professionalism and quality.

Each European Wax Center franchise is subject to the following requirements to ensure that all franchise locations operate in accordance with standards: 

  • Initial Workshop Training: This two-day workshop’s goal is to give franchisees important business knowledge about European Wax Center, including how to market the centre and how to create a positive customer experience.
  • Grand Opening Support: This programme helps ensure that franchisees launch successful grand openings, complete with promotional events and marketing techniques, for several weeks leading up to the big day.
  • Ongoing Online and In-Person Training Sessions: New franchisees are also trained onsite at their centre before it opens and will continue with ongoing training sessions throughout their time as a franchisee.

The team behind European Wax Center also provides operational assistance in areas like payroll, customer support, billing, inventory management, and more, making sure that all centres adhere to the organization’s standards.

How is European Wax Center territory granted to franchises?

You might be curious about the method used by this franchise to assign areas to franchisees. It’s really not that difficult. You’ll have a region that is solely your franchise’s, and it’s often based on trade area and population density. Additionally, the corporation makes sure that franchises are placed sufficiently far from one another so that they do not compete with one another.

The rights to any exclusive goods, methods, or services created by or owned by European Wax Center are also yours. By doing so, you are able to benefit from any new goods or services the business introduces, giving you an advantage over rivals.

Additionally, European Wax Center protects your company from nearby rivals by strictly enforcing its non-compete agreements, which prohibit franchisees from conducting business there.

What is the franchise term of agreement and renewal?

This franchise agreement will have a five-year duration with an option for an additional five years at the end of it. But bear in mind that throughout the course of your franchise time, you must adhere to brand standards and other specifications.

The renewal process is simple:

  • At least six months before the end of your current contract, you must submit a formal request for renewal to the European Wax Center’s home office.
  • Your franchise agreement will include all the details about renewal, including any updates or changes to your existing agreement that might be necessary.
  • After both parties agree upon any updates and changes, you must sign and submit an amended franchise agreement along with an updated franchise fee prior to the start of the new franchise term.

If you comply with all brand standards and operational requirements, your franchise will automatically renew at no additional cost. And if there are any changes you want to make to the agreement, such as adding additional services or products, all you have to do is ask, and they may be able to help depending on what your local market needs are.

Does the European Wax Center provide financial assistance to franchisees?

If you’re thinking of opening this franchise, you’ll want to know: Does European Wax Center provide financial assistance to its franchisees? The answer is yes!

European Wax Center offers financing on the initial franchise fee through third-party lenders. It also offers help with store buildout and equipment via a combination of up-front costs and leasing plans. Plus, European Wax Center offers additional discounts for veterans wanting to own a franchise. Finally, it provides a master franchise discount for multi-unit owners.

So, if you have the funds to cover the initial franchise fee and buildout costs but need help paying for additional equipment, European Wax Center is there to help. Its financing options can make franchising more accessible and achievable than ever before!


Pros and Cons of Owning a European Wax Center Franchise

Before you invest, consider the advantages and disadvantages of owning this franchise. You must balance the two in order to make a wise choice.


Owning this franchise has some benefits, such as:

  • Access to business resources and expertise that come with being part of a recognised franchise network
  • an existing customer base and brand recognition
  • Proven systems and processes that save time and money when it comes to marketing and operations
  • Access to ongoing training programmes and support from experienced professionals
  • low start-up costs compared to other industries
  • A turnkey solution that comes with all the tools needed for success, from proven marketing materials to operations manuals


Despite the advantages, there are some drawbacks to franchising:

  • Limited control over pricing, promotions, and product selection due to franchisor requirements
  • Franchise fees for advertising and other services
  • limited ability to differentiate your business from other franchisees in the same market.

Franchise Deck Analysis and Overview

European Wax Center is a prominent player in the personal care services industry, focusing on hair removal services. Founded in 2004 by David, Joshua, and Jessica Coba, the company began franchising in 2005 and has since expanded to over 944 centres across 45 states. The majority of these centres are franchise-operated. European Wax Center’s growth and success in the franchise sector are evident in its high rankings in various franchise lists, including Entrepreneur’s Franchise 500 and Franchise Gator Top 100 Franchises.

  • Franchise Investment:
    The franchise fee for a European Wax Center is $45,000, with the estimated initial investment ranging from $356,280 – $569,340, including the franchise fee. The ongoing royalty fee is 6% of monthly gross revenue, and the advertising fee is up to 3% of monthly gross revenue. The term of the franchise agreement is 10 years, renewable with a $10,000 renewal fee, subject to the terms and conditions of the franchise agreement.
  • Profitability: 

Although a European Wax Centre franchise’s profitability depends on a number of variables, including location, management, and market demand, the company’s significant growth and strong brand presence suggest that many franchisees have succeeded. To properly comprehend the potential profitability of a European Wax Centre franchise, prospective investors must perform in-depth research and speak with current franchisees.

  • Income Generation

European Wax Centre franchises generate revenue by providing customers with hair removal service. They provide a variety of waxing services, including facial and body waxing, and cater to both men and women. Before investing, franchisees must assess their financial commitment, potential returns, and risks because a franchise’s success is based on a number of factors, such as location, management, and consumer demand!

European Wax Center Franchise Success and Failure Rate

The below table will highlight the European Wax Center franchise success and failure rate for the last 3 years. This will supplement your decision-making process.


Year Format Start End Change
2019 Franchise Owned
Company Owned 702 743 +41
2020 Franchise Owned
Company Owned 743 789 +46
2021 Franchise Owned
Company Owned 789 848 +59

Competition Analysis of European Wax Center Franchise


European Wax Center Cost to Franchise Franchisee Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
European Wax Center $356,280 – $569,340 $45,000 6%+3% $107,232-$154,414 2-4 years 3.7/5.0
Sola Salon Studios Franchise $545,470 – $1,737,520 $55,000 5.5% $34,136 3.2/5.0
Image Studios


$579,420 – $1,328,250 $54,750 5.5% $373,779 3.9/5.0
Blo Blow Dry Bar


$214,440 – $337,350 $40,000 6% $285,000 3.8/5.0
Diesel Barbershop 


$338,900 – $452,240 $50,000 7.5% $74,000+ 3.4/5.0
Prose Nails



$430,850 – $680,180 $45,000 6% 3.0/5.0

The Franchise Deck rating for the European Wax Center franchise is 3.7 /5.0.


Conclusion: Is the European Wax Center franchise worth it?

Is this franchise profitable? In the end, only you can make that choice. However, it appears like the European Wax Centre franchise can be a wonderful alternative if you’re looking for an opportunity with a high reputation, dependable technology and training, good customer service, and appealing aesthetics.

The real beauty of joining this franchise is that the hard work has already been done. You don’t have to worry about creating your own business model or figuring out how to build and brand your own waxing centres—that’s all taken care of.

Entrepreneurs who want to open a franchise in the category personal skin care  franchise opportunities categories can look at 

  1. Sola Salon Studios Franchise 
  2. Image Studios Franchise
  3. Diesel Barbershop Franchise 
  4. Prose Nails franchise 
  5. Sugaring NYC Franchise
  6. The Ten Spot Franchise
  7. Squeeze Massage
  8. Hand & Stone Massage and Facial Spa
  9. Elements Massage
  10. Great Clips Franchise
  11. Sports Clips Franchise
  12. SuperCuts Franchise


Frequently Asked Questions (FAQs)

  • Is the European Wax Center franchise profitable?

The profitability of this franchise mainly depends on several factors which includes location, management along with market demand. While the company has experienced strong growth and many franchisees have found success, individual results may vary. It is essential to conduct thorough research and consult with existing franchisees to better understand potential profitability.

  • Can you make money owning a European Wax Center?

Owning this franchise will enable you to generate income. But how much money you make will vary depending on things like location, management, and local market demand. Prior to choosing to invest in a franchise, it is crucial to evaluate the investment, prospective rewards, and risks.

  • Is a European Wax Center a franchise?

The majority of the facilities run by franchisees make up the European Wax Center a franchise system. In 2005, the business started franchising, and since then it has grown to include over 944 locations throughout 45 states.

  • How much is a European Wax Center franchise?

The franchise fee for a European Wax Center is $45,000, with the estimated initial investment ranging from $356,280 – $569,340, including the franchise fee.

  • How do European Wax Center franchises make money?

This franchise makes money by providing hair removal services to clients. They offer a variety of waxing services, including facial and body waxing, targeting both men and women. Franchisees generate revenue from the fees charged for these services, and their profitability depends on factors such as location, management, and market demand.

Published On: June 11th, 2023 / Categories: Health and Wellness Franchises /

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