Are you thinking about becoming a franchise or how to open a Mission BBQ? If so, you probably have a lot of questions. This article will give you an inside look at this franchise so you can make an informed decision about whether this type of business venture is right for you!

This is a casual restaurant chain specialising in slow-cooked barbecue with a mission to honor and serve the heroes of America—their patrons, their team members, and their communities. The restaurant chain prides itself on its commitment to good food, homemade sides, and service with respect and appreciation for veterans and active-duty military personnel.

This company has seen impressive growth in recent years. According to the latest data, their annual revenue is estimated at around $82 million in 2022. The company has over 7,000 employees, with a revenue-per-employee ratio of $11,712. The number of locations has also increased, totaling 98, which shows an 8.9% growth. Please note that these statistics may vary slightly between sources.

Mission BBQ Franchise

What is Mission BBQ Restaurant?

This is a restaurant that focuses on American-style barbecue. The chain was started in 2011 with a mission to serve up delicious, authentic BBQ; you’ll find traditional smoked meats, flavorful sides, and classic desserts. 

They use only the freshest ingredients and make all of their sauces, rubs, and salads from scratch right in the restaurant kitchen. And since they don’t use primary ingredients like smoke or artificial flavors, you can enjoy your meal knowing that it’s made with the utmost care and quality.

Is Mission BBQ a franchise opportunity?

As you might know, this is not a franchising opportunity but all its locations instead are corporate-owned. if you’re looking to get started in the restaurant business, you become a part of the Mission BBQ family and avail the support of a well-respected national brand while still having the freedom to run your own local business.

If you’re looking for more information about franchising with Mission BBQ, read on this article further.


Mission BBQ Franchise Review and Information
Industry Type Food Franchise Opportunities


Sub Category Fast-Casual Restaurant
Year Established 2011
Company Name Mission BBQ
Founder/Management Head Bill Kraus and Steve Newton
Franchising Started
Employees at Company H.O
Franchise Expansion Plan
Number of Units 98 (as of 2021)
Number of Franchise Units
Social Media Handles Facebook
Company Office location  7748 Governor Ritchie Hwy., Glen Burnie, MD 21061, United States

Facts That Nobody Told You About Mission BBQ

You may already know about Mission BBQ’s award-winning, tasty food and its commitment to celebrating America, but here are a few facts that nobody told you about

  • Everything from the buns to the sauces is prepared fresh daily, never frozen.
  • Franchisees are supported by a team and a network of other franchise owners.
  • It receives extensive training that covers all aspects of the business.
  • The initial investment for this franchise ranges from $663,649–$2,080,491.
  • This franchise offers both single-unit and multi-unit development opportunities.
  • As an approved SBA Franchise Registry member, Mission BBQ makes it simpler to get loans backed by the Small Business Administration (SBA).
  • Prospective franchisees can benefit from a comprehensive orientation program with hands-on training at a fully operational restaurant in Baltimore.


Mission BBQ Franchise Price and Costs (estimated values)
Mission BBQ Franchise Fee $35,000
Mission BBQ Franchise Cost $663,649–$2,080,491
Royalty Fee 5% of gross sales
Advertising Fee 2% of gross sales
Term of Agreement 10 years
Is franchise term renewable? Yes
Renewable Franchise Fees $17,500


Mission BBQ Franchise Requirements(if franchised)

Maybe BBQ is a franchise you’re interested in! Do not worry, comparing their competitors, we have some requirements to think about before taking the plunge when it starts to franchise its operations in the future: 

  • Financing

It’s not cheap to open this franchise. Depending on store size and location, you’ll need $500K to $1.2M in liquid assets to be eligible. Plus, you need to have a net worth of at least $1.5 million—including liquid assets—and be able to show how you’ll finance the venture.

  • Time Commitment

Franchise ownership requires dedication! Once you get started, you can expect a minimum 50-hour work week across the board to manage your business if you want it to succeed. 

  • Training

This franchise provides support and activity-based training for all new franchise owners before they can open for business. This includes a 2-week Introduction to Franchising course at its corporate office, followed by an additional month of professional one-on-one training at an existing franchise location or another approved venue. You’ll also have access to accounting and POS system training as well as ongoing operations and marketing support from Mission BBQ throughout your term.


Mission BBQ Franchise

How much does a Mission BBQ franchise cost?

If you’re researching this franchise, you might be wondering how much will it cost if it starts to franchise. In the United States, the cost investment to own and operate a franchise like Mission BBQ is approximately $663,649–$2,080,491. The breakdown of the costs includes a franchise fee of $35,000 and an ongoing royalty fee of 5%.

How much do Mission BBQ franchise owners make?

These franchise owners can expect to see incremental increases in their income year over year upon the commencement of franchising operations. Depending on the size of the store and location, an owner could see anywhere between $500,000 and $1 million in annual revenue. Some owners have seen even more than that!

Mission BBQ Training for Franchises

A core part of this franchise operation can be their comprehensive training program once they start franchising. It’s an integral part of the process that helps franchisees hit the ground running, and the intensive training ensures a unified culture and customer experience across franchises.

Here’s a look at some of what might go into Mission BBQ training

  • Core Principles

No matter if you’ve never run a business before or you’re an experienced franchisee, every Mission BBQ franchisee starts by learning about the company’s core principles. This includes learning about their commitment to service and quality, as well as how to identify opportunities for improvement and give customers an exceptional experience.

  • Recipes and Processes

Knowing how to consistently produce delicious food is key for any Mission BBQ franchisee. As part of their comprehensive training program, this involves learning all the recipes and processes behind their mouth-watering menu items, from pulled pork sandwiches to smoked ribs. This also involves understanding how food safety is implemented on a day-to-day basis.

  • Technology and Standards

This one equips its franchises with up-to-date technology solutions and standardised systems that are used across all stores. These include restaurant management software, point-of-sale systems, and more—all designed to ensure operational consistency within each store. It’s through this that franchisors can keep track of store performance in real-time, no matter their location across the US.

How is Mission BBQ territory granted to franchises?

For those looking to join the franchises when it starts and start a local Mission BBQ location in the future, you’ll be happy to hear that they might great territory on a first-come, first-served basis. This means that when you decide you’re ready to become part of the Mission BBQ family, you’ll have an opportunity to get the job done.

Here’s how it will tentatively work

  1. You submit an application with your business plan and any other relevant information through the online application form.
  2. This franchise then reviews your application and conducts due diligence on your background prior to granting any franchises.
  3. You’ll receive a “territory grant letter,” which outlines all of the details if approved.
  4. From there, you’ll need to complete training at one of Mission BBQ’s training centers in either Florida or Ohio before proceeding with real estate selection and commencing construction on your store.
  5. You’ll then be guided by area leaders through a store opening process that includes employee onboarding and marketing materials.
  6. Finally, you’re ready to open your very own Mission BBQ location!

What is the franchise term of agreement and renewal?

When you decide to go ahead with this franchise, you might be required to sign a franchise agreement that will spell out your commitments and obligations as well as those of the franchisor. Typically, a franchise agreement lasts 10 years, with an option for renewal at the end of that term.

This means that if you’re happy with your business and want to continue to be part of Mission BBQ after 10 years, you can renew your agreement for another five years or more. If you want to make changes or opt out of renewing after 10 years, it should all be covered in the franchise agreement when you initially sign it. So make sure that it’s something that works for both parties.

Does Mission BBQ provide financial assistance to franchises?

You might be wondering if Mission BBQ will provide financial assistance to franchisees if it starts franchising. This company might definitely offer financing options to help you get your business up and running.

  • Localised Franchise Support

Mission BBQ knows that an investment in local communities is an investment in their success. As a result, they offer localised support to franchises to help each business reach its full potential. This support includes guidance through the application process and access to dedicated lenders who understand the unique needs of these franchises.

  • Business Services and Resources

They offer resources and services like operational support from seasoned experts, marketing materials, grand opening assistance, training, and ongoing operational management help. All of these resources are designed to help you improve your return on investment as you build your business from the ground up.

Mission BBQ Franchise

Pros and Cons of Owning a Mission BBQ Franchise


  • low start-up costs compared to other franchises.
  • dedicated franchise team that helps you every step of the way.
  • positive public profile with patriotic, military, and first responder themes.
  • multiple revenue streams, including catering, delivery, and online ordering.
  • easy-to-operate business model.


  • high cost of goods, with food products being subject to spoilage and other unpredictable variables.
  • slim profit margins due to competition in the industry.
  • regulations with food safety, as well as local and state business licenses.
  • Labor costs can be unpredictable due to minimum wage increases in certain areas, the seasonality of staff, and overtime pay requirements for certain roles.

What are Mission BBQ franchise reviews?

What do customers think about this franchise? Though you might not find these franchise reviews on the main website, there have been plenty of customers who have left feedback on popular review sites. The results are promising—it looks like many people are thrilled with the quality of food and service that they get from this company.

Here are a few things customers have said about their experience with the franchise:

  • “Amazing food and great service!” “I love going to my local Mission BBQ for lunch or dinner.”
  • “Staff is so friendly and knowledgeable about each dish they serve.” Highly recommend!”
  • “My family loves this place!” “We go here at least once a week.”

So if you’re considering getting your own Mission BBQ, it sounds like you can expect to make some happy customers in no time.

Mission BBQ Franchise Rankings

I can provide some general information about the company’s growth and success. According to Restaurant Business Online’s Top 500 Chains for 2021, Mission BBQ had a revenue of $144 million, a 6.0% increase, with 98 locations and an 8.9% growth rate in the number of restaurants. This indicates that the company is experiencing growth and expanding its presence.

Franchise Deck Analysis and Overview

It’s important to do your research when looking into any franchise opportunity, and Mission BBQ is no different. Mission BBQ provides to potential franchisees, you can get critical insights about running a successful Mission BBQ franchising business.

The Franchise Deck Analysis and Overview contains a lot of information, from the current return on investment (ROI) to the estimated start-up costs. This is not only a great way to get an inside look at what it takes to operate a successful Mission BBQ franchise, but also an invaluable tool for potential investors to assess the risks associated with their investment.

While investing in any business has its risks, researching and weighing those risks ahead of time can go a long way toward minimising them. It’s also smart to consider what kind of return you would get from investing in this franchise, both in terms of financial success and personal satisfaction—this can make all the difference when making decisions about your future!

Competition Analysis of Mission BBQ

Mission BBQ Cost to Franchise Franchisee Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Mission BBQ


$663,649–$2,080,491 $35,000 5%+2% 4.0/5.0
Sonic Franchise $1,242,200 to $3,537,700  $45,000 5%


13% 14.5


Five Guys Franchise $306,200 to $641,250.  $25,000     6% $136,344 to 


4 to 6 


Jack in the Box


$1,697,000-$2,694,600 $50,000 5%+5% $1,575,246 7.5-11 years 3.3/5.0
Wendy’s franchise $2-$3.5 million $40,000     4% $ 330490 to 

$ 440653

8 to 12 Years 3.9/5.0
Whataburger franchise $0.5 to $1.5  million $59,500 8% $94,000 to $122,600 6 to 9 years 3.9/5.0

The Franchise Deck rating for the Mission BBQ’s franchise is 4.0/5.0.

Mission BBQ Franchise

Conclusion: Can you buy the Mission BBQ franchise?

In the end, this franchise might be just what you’re looking for. The company’s main goal is to provide high-quality meals in a pleasant setting so that consumers are inclined to visit again. Being a part of the mission brings with it a certain sense of pride; staff members, franchisees, and customers all take tremendous delight in being a part of something greater than themselves.

At the end of the day, This company is about serving up delicious food for customers to enjoy in a friendly atmosphere. With low startup costs, well-established brand recognition, a dedication to providing high-quality food and service, and plenty of opportunities to get involved in your local community, becoming this franchise owner could be your ticket to success.


Entrepreneurs who want to open a franchise in the fast-casual restaurant opportunities can look at 


  1. Whataburger Franchise 
  2. Mcdonald’s Franchise
  3. Hardee’s franchise
  4. Jack in the Box Franchise
  5. Five guys Franchise
  6. Wayback burger Franchise 
  7. Wendy’s Franchise
  8. In and Out Franchise 
  9. Sonic Franchise


Frequently Asked Questions (FAQs)

  • Is the Mission BBQ franchise profitable?

Yes!  The Mission BBQ has been consistently profitable over the years and is a great option for aspiring entrepreneurs who are looking to get into the restaurant business.

  • Can you make money owning a Mission BBQ?

Absolutely!  Owning this franchise can be very lucrative, as it is one of the fastest-growing restaurant franchises in the country.

  • Is Mission BBQ a franchise?

Yes, Mission BBQ is not a franchising company, and it offers an array of franchising opportunities in multiple states across the United States.

  • How much is a Mission BBQ franchise?

The cost to open up a Mission BBQ franchises can vary depending on your location and other factors, but typically it will cost around $663,649–$2,080,491 to start your own mission.

  • How do Mission BBQ franchises make money?

These franchises make money by selling delicious food items such as sandwiches, salads, and sides, as well as merchandise. Additionally, their catering services provide an additional revenue stream for the owners of these establishments.

Published On: May 14th, 2023 / Categories: Uncategorized /

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