Häagen-Dazs is a top class ice cream emblem that has been loved by humans all over the world for over 40 years. The employer is known for its first-rate elements and its scrumptious ice cream flavors. In recent years, Häagen-Dazs has all started franchising its shops, giving marketers the possibility to personal and function their own Häagen-Dazs enterprise. If you are inquisitive about owning a Häagen-Dazs franchise, there are a few belongings you want to understand. First, you will want to have a substantial quantity of capital to invest within the business. The franchise rate for a Häagen Dazs ice cream shop are typically around $three hundred,000, and the total funding required may be as high as $1 million. In addition to the franchise fee, you will additionally need to have terrific information about the ice cream business. Häagen-Dazs requires its franchisees to finish an education application, however you’ll want to have a few experience in retail management or meals providers.

If you are willing to place in the hard work and dedication, owning a franchise may be a profitable revel in. You will be associated with a famous and revered brand, and you will have the opportunity to promote scrumptious ice cream merchandise to your customers. Häagen-Dazs is one of the main ice cream brands in the world, with a worldwide market share of round 8%. Häagen-Dazs generated over $2.Five billion in sales in 2022. There are over 800 Häagen-Dazs stores in over 50 nations.  Some of the maximum popular Häagen-Dazs flavors consist of vanilla, chocolate, strawberry, coffee, and cookies and cream. Häagen-Dazs targets adults who are seeking out a top class ice cream emblem with notable components. The global ice cream market is anticipated to develop at a CAGR of four.4% from 2022 to 2027.

Häagen-Dazs Franchise

How much does a Haagen Dazs Franchise cost?

The Haagen dazs ice cream franchise cost is $1 Million and franchise fee is $30,000.

Häagen-Dazs Franchise Price and Cost

Häagen Dazs Franchise Fee $30,000
Häagen Dazs Franchise Cost $164,158 – $542,408
Royalty Fee 4% of Gross sales
Advertising Fee 1% of Gross Sales
Term of Agreement 20 Years
Is the Franchisee term renewable? Varies
Renewable Franchise Fees

Häagen-Dazs Franchise

How much do Häagen Dazs Franchise owners make?

The amount of cash that Haagen dazs franchise owners make varies depending on more than a few factors, such as the place of the shop, the scale of the shop, and the income volume. However, according to a 2022 survey by Franchise Business Review, the average annual income for a franchise owner is $80,000.

Of course, that is just a mean. Some franchise owners may additionally make appreciably greater or much less than this amount.

For instance, a franchise owner in a high-traffic region with high income could probably make over $100,000 in 12 months. On the other hand, a franchise owner in a low-traffic location with low sales may want to doubtlessly make less than $50,000 in 12 months.

What is Häagen-Dazs Franchise profit?

I will estimate the Häagen Dazs Franchisee profit and years to recoup the investment (ROI).

AUV Estimated Annual Profit (12.5%) Estimated Annual Profit (15%) Estimated Annual Profit (18%)
$100,000  $12,500 $15,000 $18,000 
Recoup mid-point

8 years 6.6 years 5.5 years

The estimated Häagen-Dazs Franchise profit is in the range of $12,500  to $18,000   and it will take 5.5 to 8 years to recoup the investment.

According to industry standards, getting a return on the Franchisee investment will not take a very long time.

Is the Häagen-Dazs Franchise Profit Worth the Cost?

Whether or no longer the franchise profit is worth the price depends on a number of factors, such as your individual monetary scenario, your chance tolerance, and your expectations for the business.

Potential Risks to consider before investing in a Häagen-Dazs

High initial investment: The initial investment required to open a franchise is giant, starting from $164,158 to $542,408. This includes the franchise fee, as well as the costs of commencing a brand new keep, such as website online selection and lease, construction and reworking, gadget and stock, advertising and marketing and advertising, and working capital.

Competition: The ice cream industry is an aggressive marketplace, and there are many different famous brands competing with Häagen-Dazs. This method that you’ll want to find a manner to differentiate your enterprise and appeal to clients.

Seasonality: The demand for ice cream is cyclical, with sales commonly being better in the summer time months and lower in the wintry weather months. This means that you’ll be wanting to be prepared for fluctuations in sales at some point of the 12 months.

Regulations: The foodservice enterprise is concerned with some of guidelines, which can be complicated and time-ingesting to conform with. You will need to make sure that you are acquainted with the guidelines on your location and that you are able to follow them.

How to Open a Häagen-Dazs Franchise?

The steps to own a haagen dazs franchise is as below

  1. Do your studies: Before you invest in any franchise, it is critical to do your research and recognize the enterprise and the industry. This consists of studying the franchise disclosure file (FDD), which affords specific statistics approximately the employer and the franchise opportunity.
  2. Meet with existing franchisees: Once you have finished your studies, you ought to meet with current franchisees to get their insights and recommendations. This will help you to apprehend the professionals and cons of the franchise opportunity and to make sure that it is a superb health for you.
  3. Get pre-approved for a loan: Before you sign a franchise agreement, you should get pre-permitted for a loan. This will ensure that you have the economic sources to open and function your franchise.
  4. Find a good place: The vicinity of your franchise is crucial to its fulfillment. You should pick a location that is in a high-traffic place and this is seen to capacity customers.
  5. Be prepared to paint difficult: Owning a franchise is a lot of labor. You will need to be organized to paint long hours and to be hands-on inside the enterprise.

Häagen Dazs Franchise Requirements

  1. Minimum experience required: No experience required

2.Minimum Cash Requirements: $164,148 – $542,408

  1. Net Worth Required: $500,000
  2. Franchise fee: $30,000
  3. Initial investment: $164,148 – $542,408

Häagen-Dazs Training to Franchises

Häagen-Dazs offers huge training to its franchisees. This education covers all components of jogging a Häagen-Dazs keep, from product understanding to customer support to monetary control. The schooling is generally carried out at Häagen-Dazs’s education facility in Eden Prairie, Minnesota. However, Häagen-Dazs also offers some training on-line and at different places.

Häagen-Dazs Operations to Franchises

Häagen-Dazs offers its franchisees with loads of operational help services. These services consist of:

  1. Product and advertising and marketing support: Häagen-Dazs gives its franchisees admission to its tremendous product line and marketing substances.
  2. Business planning help: Häagen-Dazs offers its franchisees to assist with commercial enterprise planning and financial control.
  3. Site selection and rent guide: Häagen-Dazs offers its franchisees to assist with web site choice and hire negotiations.
  4. Construction and reworking aid: Häagen-Dazs provides its franchisees with assistance with production and transforming in their stores.
  5. Training and aid: Häagen-Dazs offers its franchisees with ongoing training and support.

How is Häagen-Dazs Territory Granted to Franchises

Häagen-Dazs offers territories to its franchisees based totally on quite a number of things, together with the population density of the region, the competition inside the vicinity, and the provision of suitable locations. Häagen-Dazs commonly offers distinctive territories to its franchisees. This means that no different Häagen-Dazs shops may be opened in the franchisee’s territory.

What is the Franchise Term of Agreement and Renewal?

The franchise time period of agreement for a franchise is two decades. The franchisee may be able to renew the settlement for a further 10 years, difficult to the franchisor’s approval. The renewal charge will vary relying on the terms of the new settlement.

Does Häagen-Dazs provide Financial Assistance to Franchises?

Häagen-Dazs does not provide financial help to its franchisees. However, the franchisor does offer financing alternatives through 1/3-birthday party lenders.

Häagen-Dazs Franchise

Pros & Cons of owning a Häagen-Dazs Franchise

Pros of owning a Häagen Dazs ice cream shop franchise

  • Strong brand reputation: Häagen-Dazs is a famous and revered logo with a devoted consumer base. This can deliver franchisees a vast advantage over other ice cream shops.
  • Extensive training and help: Häagen-Dazs affords its franchisees with sizable schooling and guidance. This can assist franchisees to get their businesses up and going for walks speedy and effectively.
  • Exclusive territory: Häagen-Dazs commonly presents exclusive territories to its franchisees. This means that no different Häagen-Dazs shops may be opened within the franchisee’s territory. This can assist to protect the franchisee’s investment and make sure that they have got a steady stream of clients.
  • High income margins: Häagen-Dazs products are recognized for his or her excessive fine and top rate charge factors. This can lead to high profit margins for franchisees.

Cons of Owning a Häagen-Dazs Franchisees

  • High initial investment: The initial investment required to open a franchise is significant. This can consist of the franchise fee, in addition to the prices of establishing a new shop, inclusive of web site choice and lease, production and transforming, equipment and stock, advertising and advertising and marketing, and running capital.
  • Competition: The ice cream industry is an aggressive market, and there are many other famous manufacturers competing with Häagen-Dazs. This approach means that franchisees will want to find a way to differentiate their commercial enterprise and attract clients.
  • Seasonality: The call for ice cream is cyclical, with income generally being better within the summer months and lower within the icy months. This way, franchisees will want to be prepared for fluctuations in sales throughout the year.
  • Regulations: The foodservice industry is subject to some of regulations, which may be complex and time-consuming to comply with. Franchisees will want to ensure that they’re acquainted with the rules in their place and that they are capable of following them.

What are Haagen Dazs Franchise reviews

“I believe we’ve got the best first-rate franchise machine and really specific.” – Anonymous, Single Unit Owner, Very Small Market (Under 50,000 population)

“Educational movies are very useful. They get the new employees on top of things fast.” – Anonymous, Multi-Unit Owner, Major Metro (500,000+ populace)

“I admire the brand and the values it stands for. I commend the responsibility and care for the purchaser.” – Sami, Single Unit Owner, Major Metro (500,000+ population)


Häagen-Dazs Rankings

Häagen-Dazs was ranked #35 on the list of the arena’s maximum trendy manufacturers through Forbes.

Franchise Deck Analysis and Overview

Häagen-Dazs is a famous ice cream franchise emblem that has been around for over 60 years. The corporation gives numerous ice cream flavors, in addition to other frozen cakes, including sorbet and gelato. Häagen-Dazs additionally has a line of espresso drinks and ice cream cakes.

The franchise opportunity offers marketers the hazard to own and function a Häagen-Dazs shop franchise. Franchisees have to meet certain economic necessities, and they need to additionally be willing to stick to the company’s strict operating requirements.

The initial funding for a franchise ranges from $100,000 to $250,000. The franchise price is $35,000, and the royalty charge is 4% of gross income. Franchisees are also accountable for paying a advertising fund fee of one% of gross income.

Häagen-Dazs gives franchisees complete schooling software, in addition to ongoing aid. The agency also gives a whole lot of advertising and marketing and marketing applications to help franchisees promote their companies.

Häagen-Dazs is an American ice cream logo based in 1960 by Reuben and Rose Mattus in The Bronx, New York. The company’s name is a made-up word that is meant to awaken a feeling of luxury and class. Häagen-Dazs ice cream is known for its excessive excellent ingredients and wealthy, creamy texture. The business enterprise offers a whole lot of ice cream flavors, in addition to other frozen cakes, which includes sorbet and gelato. Häagen-Dazs also has a line of espresso beverages and ice cream desserts.

Facts That Nobody Told You About Häagen-Dazs

  • The name “Häagen-Dazs” is a made-up phrase that is meant to evoke a feeling of luxury and class.
  • The organization’s first product turned into a coffee ice cream referred to as “Coffee Royale.”
  • Häagen-Dazs ice cream is made with the handiest of the best components, which includes real cream, milk, eggs, and sugar.
  • The company’s ice cream is thought for its wealthy, creamy texture.
  • Häagen-Dazs has over 800 retail stores in over forty countries.
  • The company’s ice cream is likewise to be had in grocery stores around the world.


Häagen-Dazs Review and Information

Industry Type Food and Beverage
Sub Category Ice Cream
Year Established 1960
Company Name Häagen-Dazs
Founder/Management Head Reuben Mattus
Franchising Started 1976
Employees at Company H.O 2000
Franchisee Expansion Plan 100 new franchise per year
Number of Units 800
Number of Franchise Units 600
Social Media Handles Facebook
Company Office location  Midtown Manhattan, New York City, at 777 Third Avenue, 17th Floor


Häagen-Dazs Franchise Success and Failure Rate

The below table will highlight the Häagen-Dazs’s Franchisee success and failure rate for the last 3 years. This will supplement your decision-making process.


Year Format Start End Change
2019 Franchisee Owned 100 90 -10
Company Owned
2020 Franchisee Owned 90 85 -5
Company Owned
2021 Franchisee Owned 85 80 -5
Company Owned

Competition Analysis of Häagen-Dazs 


Brands Cost to Franchisee Franchise Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Häagen-Dazs $100,000 $35,000 $40,000 $100,000 5 years 4/5
Ben & Jerry’s Franchise $150,000 $40,000 $50,000 $120,000 4 years 4/5


$50,000 $25,000 $30,000 $60,000 3 years 3.9/5


$75,000 $30,000 $40,000 $80,000 3 years 3.5/5
Talenti Gelato


$125,000 $45,000 $55,000 $140,000 5 years 3.5/5
So Delicious Dairy Free



$100,000 $35,000 $40,000 $100,000 5 years 3.8/5


The Franchisee Deck rating for the Häagen-Dazs Franchisee is 4./5.0.

Häagen-Dazs Franchise

Conclusion : Should You buy a Häagen Dazs Franchise for sale?

Whether or not you should buy a Häagen Dazs franchise on the market relies upon a number of factors, together with your monetary sources, your experience in the food enterprise, and your vicinity.

Häagen-Dazs is a famous and respected franchise opportunity, and the enterprise gives a number of assist services to its franchisees. However, the initial funding is notably high, and the franchise charges also are excessive. Additionally, the ice cream industry is becoming increasingly more competitive, so you will want to pick out a terrific area and market your enterprise efficiently.

If you are thinking about shopping for a franchise, I suggest that you do your studies and talk to different franchisees earlier than you make a decision. You ought to additionally recall different franchise possibilities, as there are a number of different ice cream manufacturers that provide similar possibilities.


  1. Ben & Jerry’s Franchise
  2. Baskin Robbins Franchise
  3. Rolled ice cream franchise 
  4. Jeremiah’s Ice cream franchise 
  5. Brusters Ice cream franchise 
  6. Kona Ice franchise 
  7. La Michoacana franchise 
  8. Crispy Cones Franchise
  9. SomiSomi Franchise


Frequently Asked Questions (FAQs)

  • Is the Häagen-Dazs Franchise profitable?

The profitability of a franchise depends on more than a few things, such as the place of the shop, the advertising efforts of the franchisee, and the overall health of the ice cream enterprise. However, the employer has a robust emblem recognition and offers a first-rate product, so there’s potential for profitability.

  • Can you make money owning a Häagen-Dazs?

Yes, it’s feasible to make cash owning a franchise. However, it’s far vital to do your research and understand the risks concerned before making a decision. The preliminary funding is fairly excessive, and the franchise prices also are excessive. Additionally, the ice cream industry is becoming increasingly competitive, so you will need to select a very good area and market your enterprise effectively.

  • Is a Häagen Dazs a Franchise?


Yes, Häagen-Dazs is a franchise. This approach means that you can purchase the rights to operate a Häagen-Dazs store from the corporation. The organization provides franchisees with a number of support services, together with education, marketing materials, and admission to the Häagen-Dazs brand.

  • How much is a Häagen-Dazs Franchise?


The price of a franchise varies depending on the vicinity of the shop and the size of the enterprise. However, the preliminary investment is generally around $100,000. The franchise fees are also excessive, and they can variety from $35,000 to $40,000.

  • How do Häagen-Dazs Franchisees make money?

Franchisees of Häagen-Dazs make cash through a combination of sales and royalties. The enterprise costs franchisees a royalty charge of 4% in their gross income. Additionally, franchisees can be required to pay a marketing charge.


Published On: October 17th, 2023 / Categories: Ice cream franchises /

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