Bruster’s Real Ice Cream franchise is a private company that manages a large number of walk-up ice cream shops across the US. In 1989, Bruce Reed started a franchise in Bridgewater, Pennsylvania. Franchising started in 1993. Bruster’s Genuine Ice Cream takes great satisfaction in producing delicious, freshly made ice cream as well as baking its waffle bowls and cones on-site. The majority of the shops provide a huge selection of ice cream flavors. Some of these flavors can include key lime pie, stick in the mud, lemon meringue pie, peanut butter puddles, and chocolate lovers’ garbage. The shops might also have seasonal flavors like winter wonder, caramel apple, and pumpkin from a supply of over 100 recipes. Out of more than 160 different recipes, 30 to 40 unique, delectable flavors are available daily at each location.

According to IBISWorld, the dessert franchise’s market size is $16.9 billion in the United States with a growth rate of 0.3% in 2013-2018. Cumulative Market growth for 2018 to 2023 is anticipated at 1.4%.


What is the Bruster’s?

People arrive at Bruster’s Genuine Ice Cream location joyful and prepared to create lasting memories! This company serves as a hub for social interactions and family gatherings. Your porch will develop into a destination for gatherings of friends and family for special occasions, and you’ll become a role model for your young employees. You will have the chance to support local teams and provide avenues for churches and schools to raise money.

Take a closer look at Bruster’s Authentic Ice Cream if you’re seeking a meaningful and fulfilling business!

Is Bruster’s Real Ice Cream a Franchise Opportunity?

Yes, there is a franchising possibility for Bruster’s. For those business owners who are interested in launching an ice cream shop in their neighborhood, the company provides franchising opportunities.

The person will profit as a franchisee from the well-known buster’s brand and business model as well as ongoing support and direction from the firm. It’s crucial to remember that opening a franchise does include a sizable time, money, and effort commitment.

Facts That Nobody Told You About Bruster’s Real Ice Cream

  • Bruster’s Ice Cream is made the old-fashioned way, with slow kettle processing designed specifically to create Bruster’s flavor.
  • They also serve artisan desserts made to order, including crunchy handmade waffle cones and bowls, customized sundaes, candy-filled blasts, ice-cold freezes, and thick milkshakes.
  • They offer at least 24 ever-changing flavors made fresh in our ice cream shops daily.
  • Bruster’s story started in 1989 with Bruce Reed, the “Bruce” in Bruster’s, and his passion to provide the community with fresh homemade ice cream.
  • They blend their ice cream with only quality cookies, candies, and other sweet treats

Bruster’s Real Ice Cream Franchise Review and Information

Industry Type Food Franchise Opportunities 
Sub Category Frozen Desserts,Ice Cream
Year Established 1989
Company Name Bruster’s Limited Partnership
Founder/Management Head Bruce Reed
Franchising Started 1993
Employees at Company H.O 21
Franchise Expansion Plan This company is offering new franchisees in the various US states
Number of Units                 201
Number of Franchise Units 200
Social Media Handles Facebook
Company Office location  730 Mulberry St.Bridgewater, PA 15009

Bruster’s Real Ice Cream Franchise Requirements

The investment for a free-standing location is estimated between $1,089,000 and $2,236,500 for a location that requires the purchase of land and a building. Bruster requires a minimum $800,000 net worth and $350,000 in liquid capital to qualify for their franchise type.


How much does a Bruster’s Real Ice Cream franchise cost

The investment in Bruster’s end-cap units ranges from $318,000 to $850,500, and the investment in its free-standing units goes from $1,089,000 to $2,236,500. Veteran customers at Bruster’s receive a 50% franchise fee discount. Opportunities for local developers are also accessible.

How much does it cost to franchise a Bruster’s in the United States?

For a free-standing location in the US that also involves the purchase of land and a structure, the investment is predicted to range between $1,089,000 and $2,236,500.

To be eligible for this sort of financing, Bruster demands a minimum net worth of $800,000 and $350,000 in liquid capital.

Bruster’s Franchise Price and Costs
Bruster’s Franchise Fee $35,000
Bruster’s Real Ice Cream Franchise Cost $318,000 – $2,236,500
Royalty Fee 5%
Advertising Fee 3%
Term of Agreement 10 Years
Is franchise term renewable? Yes
Renewable Franchise Fees

How much do Bruster’s franchise owners make?

The amount of money a franchise owner at Bruster’s Real Ice Cream can earn will depend on various aspects, like location, size, etc. On the other hand, as a business owner, you want to keep the level of service high while keeping costs down and sales strong. Like any other franchise, this one may have expenses for utilities, staffing, utilities, inventory supplies, and administrative fees. 

The cost of the months may vary depending on the region and the season. The majority of franchise start-up costs are often fixed, and they will pay for most of the early running expenses such as furnishings, decor, renovations, and signage.

What is Bruster’s Real Ice Cream franchise profit?

I will analyse the buster’s franchise profit and years to recoup the investment (ROI).

AUV Estimated Annual Profit (12.5%) Estimated Annual Profit (15%) Estimated Annual Profit (18%)
$ 634,673 $79,334 $95,200 $ 114,241
Recoup mid-point$ 1,277,250 16  years 13.5  years 11 years

The estimated Bruster franchise profit is in the range of $ 79,334 to $ 114,241   and it will take 11  to 16  years to recoup the investment. According to industry standards, getting a return on the franchise investment will take a quite long time.

Bruster’s Training to Franchises

At least two representatives from each Unit, who will work there full-time (including the franchisee, if appropriate), must complete 9 days of training at a site that Bruster’s will designate. At the store where they will be employed, the eight to twenty-five scoopers will gather for a minimum of two 4-hour sessions. 

If Bruster’s determines that another 4-hour session for the scoopers is necessary, it may do so at its sole discretion. One Bruster’s representative will spend three days during the opening week and one day before opening working on-site at your store with you and your manager.

Bruster’s Operations to Franchises

Bruster’s Ice Cream does not allow absentee ownership to run any of its franchise. The franchisee cannot run it from home or from a mobile unit. No part-time running of the business is allowed. Minimum of 8-25 employees are required to run its franchise. Exclusive territory rights are also provided by the franchisor.

How is Bruster’s Territory Granted to Franchises

Franchises have 180 days from the day your Franchise Agreement was executed to choose a location for the Unit inside their Territory. They may request a real estate broker from Bruster’s who is at least somewhat familiar with the region where they want to put your Unit. 

After choosing a location for the proposed site, the franchisee must fill out a form with all pertinent information and send it to the franchisor. They and the franchisee should take into account the following while evaluating a specific location: the population density, the volume of foot and vehicle traffic, the square footage, local competition, the cost of rent, the availability of free parking, and the entry and exit to a street.

What is the Franchise Term of Agreement and Renewal?

The term of the franchise agreement is 10 years; a franchisee can renew or extend the term by 10  years if they comply with the renewal requirements. The fee for a renewal is the then-current initial franchise fee.

Financial Assistance to Franchises?

Bruster has connections with outside companies that provide funding for the following items: startup expenditures, franchise fees, equipment, inventory, accounts receivable, and payroll.


Pros & Cons of Owning a Bruster’s Real Ice Cream Franchise

Pros of owning a Bruster Franchise 

  1. The award-winning industry leader for 30 years
  2. Six consecutive years of same-store sales increases
  3. Artisan, fresh-made premium products
  4. Fun, rewarding business
  5. Supportive, responsive, collaborative franchisor
  6. Multiple revenue streams (including mobile units and outside sales)

Cons of Owning a Brusters Franchise

  1. High initial investment
  2. Restricted territory
  3. Ongoing Royalty and Marketing fees
  4. Seasonal business

What are Bruster’s franchise reviews

Bruster’s Ice Cream is regarded as a well-known brand in the business it typically serves as it expands its geographic reach from coast to coast. The business was displaying increasing returns previous to COVID, despite the fact that it is not running well now.

Like most businesses, Bruster’s operations were badly impacted by the pandemic, and its earnings fell.

Bruster’s Franchise Rankings

According to Businesswire, the nationwide study, which was conducted by Nation’s Restaurant News and WD Partners, evaluated 172 restaurant chains on a range of factors, including environment, cleanliness, meal quality, the propensity to suggest and return, reputation, service, value, and craveability. 

Only the renowned In-N-Out Burger came in second place in the Limited Service category, and Bruster’s was the most-rated ice cream brand overall. The superior culinary quality at Bruster was what drove its ranking.

Franchise Deck Analysis and Overview

Bruster’s, a privately held firm, focuses solely on assisting you in creating the ideal store, in the ideal location, with the ideal staff. For three decades, they have improved their programs, polished their business model, and helped their franchisees. Because of this, their franchisees have had seven years of same-store sales growth, and their average unit volume has never been so high.

Potential Risks to consider before investing in a Bruster’s franchise

  • You are required by the franchise agreement and development agreement to resolve any issues with franchisors only in the state of Texas. You can be forced to accept a less favorable settlement for disputes if you choose out-of-state arbitration. Also, arbitration with a franchisor in Texas may be more expensive for you than in your own state. 
  • Both the franchise agreement and the development agreement must be governed by Texas law, which might not offer the same protections and advantages as local law. Consider comparing these laws.

Is the Bruster’s Franchise Profit Worth the Cost?

When comparing anticipated revenues to the required investment, buster’s is one of the most profitable businesses. It usually takes 11 to 16 years on average to recover your investment, which is quite a bit longer. Even though the business is not currently operating well, it was showing higher returns prior to COVID.

Bruster’s Real Ice Cream Franchise Success and Failure Rate

The below table will highlight the Bruster franchise’s success and failure rate for the last 3 years. This will supplement your decision-making process.

Year Format Start End Change
2017 Franchise Owned 176 179 +3
Company Owned 2 2 0
2018 Franchise Owned 179 179 0
Company Owned 2 2 0
2019 Franchise Owned 179 175 -4
Company Owned 2 1 -1

Competition Analysis of Brusters Franchise

Bruster’s Cost to Franchise Franchisee Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Bruster’s  $318,000 – $2,236,500 $35,000 5%+3% 11-16 years 2.8/5
Jeremiah’s Italian Ice Franchise $324,567 – $659,500 $30,000 6% + 4.5% 40%   4.5/5
Baskin Robbins franchise $93,550 $25,000 5.9% + 5% 15-18% 2-3 years 4.8/5
Dairy Queen franchise $382,000 to $1.8 million $25,000 to $35,000 4-5% + 2% 10% 16 years 3.5/5
Cold Stone Creamery franchise $53,200- $580,650 $8,000- $27,000 6% + 3% 15% 7.75 years 4.3/5
Yogen Fruz franchise  ₹123,179 – ₹459,679 ₹25,000 6% + 2% 2/5

The Franchise Deck rating for the Bruster franchise is 2.8/5.0.


Conclusion: Should You Buy Bruster’s Real Ice Cream franchise for Sale?

If you’re looking for a business opportunity with a proven track record of success, assistance, and treating its franchisees with respect and integrity, go for Bruster’s Real Ice Cream franchise. Some factors that led  franchisees to join its family include the following

  • lower food-related capital expenditures
  • neither a barbecue nor a fryer
  • For multi-unit operators only.
  • comprehensive campaign for client loyalty
  • specifically aimed at social media campaigns
  • superb franchisee endorsement

If you are fortunate enough to become a franchisee for the business, you will have the support of an active corporate staff and a sound business strategy.

Entrepreneurs who want to open a franchise in frozen desserts  franchise opportunities can look at 

  1. Jeremiah’s Italian icecream Franchise 
  2. Carvel Franchise
  3. Dairy Queen Franchise
  4. Jollibee Franchise 
  5. Twistee Treat Franchise
  6. Kona Ice franchise
  7. La Michoacana Franchise
  8. Rolled Ice Cream Franchise
  9. Twisted Sugar franchise

Frequently Asked Questions (FAQs)

  1. Is the bruster’s franchise profitable?

Nothing regarding its profit can be clarified because it is not mentioned in its FDD.

  1. Can you make money owning a bruster’s?

Yes, you can make money owning Brster’s Real Ice Cream Franchise.

  1. Is  bruster’s a franchise?

Yes, bruster ice cream is a franchise since the company started franchising in the year 1993.

  1. How much is a bruster’s franchise?

Bruster requires a minimum $800,000 net worth and $350,000 in liquid capital to qualify for their franchise type.

  1. How do bruster’s franchises make money?

Offering customers their delectable soft serve ice cream,and other frozen goodies helps bruster’s Ice Cream franchises make money. The amount of money made by the franchisee from the sale of these products varies according to the location of the franchise, the number of customers it serves, and the price of the products.

Published On: April 14th, 2023 / Categories: Blog, Food Franchise Opportunities /

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