La Michoacana is popular and specialises in the production and distribution of traditional Mexican ice cream, popsicles, and other frozen treats. With over 35 years of experience, La Michoacana has become a household name in Mexico and the United States, providing customers with high-quality, authentic flavors that have become a staple in many communities. If you’re interested in investing in a La Michoacana, it’s essential to understand the franchise cost, profit potential, and reviews from current franchises to determine if it’s the right opportunity for you. In this article, we’ll explore all of these factors and provide you with valuable insights into what it takes to run a successful La Michoacana Ice Cream.

The market for food and beverage services expanded at a compound annual growth rate (CAGR) of 5.7% from $3,559.94 billion in 2022 to $3,763.14 billion in 2023. The outbreak of the Russia-Ukraine conflict has hindered the possibility of worldwide economic recuperation from the COVID-19 crisis, at least for the immediate future.

La Michoacana Franchise

How much does a La Michoacana franchise cost?

The La Michoacana franchise cost ranges from $85,000 to $160,000 and includes Franchise fee, equipment, inventory, and other beginning expenditures.

The recurring fees and license costs you must pay as a franchisee are another crucial aspect to take into account. A 6% royalty and a 2% marketing charge from gross sales are collected by The Michoacana Ice Cream.

La Michoacana Franchise

La Michoacana Franchise Price and Costs

La Michoacana Franchise Fee                               $25,000
La Michoacana Franchise Cost $85,000-$160,000
Royalty Fee                  6%
Advertising Fee                   2%
Term of Agreement                       10 years
Is franchise term renewable?                  Yes


How much do La Michoacana franchise owners make?

A variety of variables, including location, competition, management, and regional market circumstances, might affect a La Michoacana ice cream franchise’s profitability. The La Michoacana franchise owner makes $ 310,242 according to its latest fdd of 2022. 

It is suggested that new franchisees talk with current franchisees and look through their financial records in order to have a better understanding of the potential revenue of a La Michoacana business


What is La Michoacana franchise profit?

I will estimate La Michoacana’s franchise profit and years to recoup the investment (ROI).


AUV Estimated Annual Profit (12.5%) Estimated Annual Profit (15%) Estimated Annual Profit (18%)
$ 310,242 $38,780 $46,536 $ 55,843
Recoup mid-point

$ 122,500

3.1 years 2.6  years 2.19  years


The estimated La Michoacana franchise profit is in the range of $38,780  to $55,843   and it will take  2 to 3  years to recoup the investment. 

According to industry standards, getting a return on the franchise investment in a short period of time.

Is the La Michoacana Franchise Profit Worth the Cost?

Prospective franchisees should consider conducting thorough research, including analysing the local market and competition and obtaining legal and financial advice before deciding. It’s also crucial to review the Franchise Disclosure Document carefully to understand the costs and obligations associated with the franchise fully. Ultimately, the profitability of a La Michoacana’s franchise depends on several factors, and each franchisee’s experience may vary.


Other frozen dessert franchise opportunities categories can look at 

  1. Carvel Franchise 
  2. Twistee Treat Franchise
  3. Dairy Queen Franchise
  4. Somi Somi Franchise 
  5. Yogen Fruz franchise 
  6. Jeremiah Italian Ice Franchise
  7. Kona Ice Franchise
  8. Bruster’s Ice Cream Franchise
  9. Dave and Buster’s Franchise


La Michoacana Franchise Review and Information

Industry Type Food Franchise Opportunities 
Sub Category Ice Cream and Frozen Dessert Franchise
Year Established 1940
Company Name La Michoacana
Founder/Management Head Ignacio Alcázar 

Agustín Andrade

Francisco Malfavon

Franchising Started 2003
Employees at Company H.O
Franchise Expansion Plan Around the U.S.A
Number of Units 200
Number of Franchise Units 200
Social Media Handles Facebook
Company Office location  Tocumbo, Michoacán, Mexico


La Michoacana Franchise Requirements

Financial requirements: You must have at least a $250,000 net worth and $100,000 in liquid assets. 

Expertise and Experience

It would be ideal but not necessary to have prior expertise in the culinary sector or company management. 

Finding the ideal site for your La Michoacana business is important. The company aids in the choice of a location and lease negotiations. 

Franchise cost

A La Michoacana franchise costs $25,000 to own. The operating system, trademarks, and brand usage are all covered by this charge. 

Franchisees are required to give La Michoacana a royalty of 6% of their total sales.

La Michoacana Training to Franchises

La Michoacana provides its franchisees with extensive classroom teaching and on-the-job training at a company-owned store. The training covers various topics related to running a La Michoacana, such as shop operations, cuisine preparation, customer service, marketing, and more. The franchise development team offers continuing help to franchisees, such as site selection, shop design, equipment procurement, and inventory management.

La Michoacana Operations to Franchises

La Michoacana offers its franchisees a proven business model and defined operational processes to assure consistency and quality across all franchise sites. Franchisees receive continuing assistance from the corporation in marketing, advertising, supply chain management, and product development. Franchisees also get access to the company’s patented recipes and product formulas and continuing training and assistance to help them run their companies more successfully. The corporate headquarters of La Michoacana also conducts continuing research and development to keep its franchise sites current with changing consumer tastes and developments in the frozen dessert market.

How is La Michoacana Territory Granted to Franchises

The specifics of how La Michoacana territory is assigned to franchisees may differ depending on criteria such as location and market demand. Franchise regions depend on several variables, including population density, local competitiveness, and other market considerations. 

The company will assist franchisees in identifying and securing a suitable territory for their franchise location. It may provide exclusive territorial rights to help ensure franchisees have a defined area to operate their businesses without competition from other La Michoacana franchisees. The franchise agreement and Franchise Disclosure Document (FDD) issued to potential franchisees during the due diligence process will detail the precise terms and conditions of territorial rights.

What is the Franchise Term of Agreement and Renewal?

La Michoacana’s franchise agreements typically last ten years. The length of the actual contract, however, may change based on the conditions that the franchisee and franchisor have agreed upon.

What is La Michoacana?

La Michoacana is a Mexican ice cream brand that began in Tocumbo, Michoacán, Mexico, in 1940. The brand is well-known for its classic Mexican-style ice cream and fruit popsicles created with fresh ingredients and natural flavors. 

La Michoacana ice cream is noted for its rich and creamy texture, obtained through a traditional manufacturing method that uses fresh ingredients and natural flavors. Fruit popsicles, or paletas, are created using fresh fruit and come in various flavors, such as mango, coconut, strawberry, and chocolate.

Is La Michoacana a Franchise Opportunity?

Yes, there is a franchising possibility for La Michoacana. People who desire to own and run their own La Michoacana ice cream and popsicle company can do so by purchasing a franchises from them. The La Michoacana name, logo, trademarks, and operating system are yours to use as a franchisee.

Facts That Nobody Told You About La Michoacana

  • La Michoacana’s most famous product is their paletas (popsicles), which come in a wide range of flavors, including exotic fruits like guava and tamarind.
  • The company’s commitment to using only high-quality, natural ingredients has been a key factor in its success. They use fresh fruit, real cream, and pure sugar in their products.
  • In addition to its traditional products, La Michoacana also offers a variety of snacks and drinks, such as churros, smoothies, and fresh juices.
  • La Michoacana has won numerous awards for its products, including the “Best Ice Cream in Mexico” award at the 2019 National Ice Cream Contest.


Financial Assistance to Franchises?

La Michoacana does not directly assist franchisees with finance or loans. However, the corporation may provide information and support to franchisees in order to assist them in obtaining funding from third-party lenders or financial institutions. La Michoacana may also give financial performance statements and other financial information to franchisees to aid them in developing business strategies and financing applications. 

Additionally, certain third-party lenders may have agreements with La Michoacana and may offer unique financing packages or rates to La Michoacana franchisees. Prospective franchisees should study and assess various financing possibilities, as well as speak with a financial advisor or lender, to find the best financing approach for their unique scenario.

La Michoacana Franchise

Pros & Cons of Owning a La Michoacana

Pros of owning a La Michoacana 

  • Established brand: La Michoacana is a well-known brand with a loyal customer base and a strong reputation for quality products and customer service.

  • Proven business model: As an established franchise system, La Michoacana’s has a proven business model refined over the years to help franchisees operate successful businesses.

  • Support and training: La Michoacana provides comprehensive training and ongoing support to its franchisees, including assistance with site selection, store design, operations, marketing, and more.

  • Low start-up costs: Compared to other food franchises, La Michoacana has relatively low start-up costs, which may make it a more accessible option for entrepreneurs with limited capital.

  • Flexible product offerings: La Michoacana offers a variety of products, including ice cream, snacks, and beverages, which may appeal to a broad customer base and help franchisees generate multiple streams of revenue.

  • Potential for profitability: With a strong brand, proven business model, and support from the franchisor, La Michoacana franchises have the potential to generate significant profits for franchisees who operate their businesses effectively.

Cons of Owning a La Michoacana

  • Royalty and advertising fees: Like most franchise systems, La Michoacana charges franchisees ongoing royalty and advertising fees, which can cut into profitability.

  • Limited menu offerings: While La Michoacana offers a variety of products, its menu offerings are relatively limited compared to other food franchises, which may limit the appeal to some customers.

  • Limited geographic availability: La Michoacana franchises are currently only available in certain regions of the United States, which may limit franchise opportunities in other areas.

  • Competition: The food industry is highly competitive, and franchisees may face significant competition from other ice cream shops, snack stores, and food franchises in their local markets.

  • Required adherence to franchisor standards: As a franchisee, you are required to adhere to strict franchisor standards related to operations, branding, and other aspects of the business, which can limit flexibility and creativity in how you run your business.

  • Initial investment costs: While La Michoacana has relatively low start-up costs compared to other food franchises, the initial investment required to open a franchise can still be significant and may be a barrier to entry for some prospective franchisees.

What are La Michoacana franchise reviews?

  • Positive reviews

La Michoacana offers an established brand with unique and popular products that can attract loyal customers. The franchise has a relatively low start-up cost, and the franchisor provides comprehensive training and ongoing support to help franchisees succeed. Many franchisees report feeling a sense of community and support from the corporate team and other franchisees.

La Michoacana’s menu offerings are unique and can help differentiate it from other food franchises. The franchise has strong corporate culture and values that can help create a positive work environment for employees and franchisees.

  • Negative reviews

Some potential drawbacks of La Michoacana include limited geographic availability and strict franchisor standards related to operations and branding. The franchise requires ongoing royalty and advertising fees, which can reduce profitability.

Some franchisees may also find the menu offerings to be limited compared to other food franchises, which could limit the appeal to some customers. The food industry is highly competitive, and franchisees may face significant competition from other ice cream shops, snack stores, and food franchises in their local markets.

La Michoacana Rankings

La Michoacana ranked 17 out of 39 in the top restaurants in San Fernando on TripAdvisor and mixtfoodhall’s list of the 25 best tacos in the Washington, D.C., area.

Franchise Deck Analysis and Overview

La Michoacana has been in operation for more than 80 years and is well known in Mexico, but in order to fully grasp the business opportunity, it’s crucial to review the company’s financial accounts and speak with both current and past franchisees. For individuals prepared to put in the time, money, and effort necessary to run a successful franchise, opening a La Michoacana location may be an attractive and satisfying business option. To make sure the offer meets your goals and resources, it’s crucial to conduct a complete investigation and study before making a choice.


Potential Risks to consider before investing in a La Michoacana franchising

  1. Market Saturation: The food industry is highly competitive, and the market may already be saturated with similar businesses, which could limit the potential customer base and impact profitability.
  2. Operational Requirements: Franchisees must follow strict operational guidelines set forth by the franchisor. This can include using specific equipment, products, and branding standards. Failure to comply with these guidelines can result in penalties or termination of the franchise agreement.
  3. Franchise Fees: Franchisees must pay ongoing franchise fees, including royalties and advertising fees. These fees can reduce profitability and impact cash flow.
  4. Initial Investment: Franchisees are required to make a significant initial investment to start a La Michoacana, which can include the cost of equipment, supplies, and real estate.
  5. Dependence on the Franchisor: As a franchisee, you are dependent on the franchisor for ongoing support and training, marketing and branding, and access to products and supplies. If the franchisor fails to provide adequate support, it could negatively impact your business.
  6. Unforeseen Events: The COVID-19 pandemic demonstrated that unforeseen events, such as economic downturns, natural disasters, or pandemics, can significantly impact businesses. As a franchisee, you may be vulnerable to these events, which could impact your profitability and ability to operate.



Competition Analysis of La Michoacana Franchises


Cost to Franchise Franchisee Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
La Michoacana


$85,000 to $160,000 $25,000 6%+2% $4 million 2-3 years 3.3/5.0
Carvel Franchise $247,474 to $388,724 $30,000 $2.64+$2.34 $132.4 million 2-4 years 4.3/5.0
Baskin Robbins Franchise $93,550 $25,000 5.9% + 5% 15-18% 2-3 years 4.8/5.0
Dairy Queen Franchise $382,000 to $1.8 million $25,000 to $35,000 4-5% + 2% 10% 16 years 3.5/5.0
Cold Stone Creamery Franchise $53,200- $580,650 $8,000- $27,000 6% + 3% 15% 7.75 years 4.3/5.0
Yogen Fruz Franchise ₹123,179 – ₹459,679 ₹25,000 6% + 2% 2.0/5.0

The Franchise Deck rating for the La Michoacana’s franchise is 3.3/5.0.


La Michoacana Franchise

Conclusion: Is the La Michoacana franchise worth it?

                              Fresh fruit and all-natural ingredients are what set Michoacana’s products apart from the competition. The chain also makes a point of sticking to authentic Mexican cooking methods. 

 In recent years, there have been disputes about the franchise, including allegations of trademark infringement and conflicts between franchisees and the corporate headquarters. La Michoacana remains a well-liked and recognisable name in the ice cream market in spite of these issues.


Frequently Asked Questions (FAQs)

  • Is the La Michoacana franchise profitable?

Yes, the La Michoacana’s franchise is viable. Profitability is determined by a variety of factors, including location, local competition, and management.

  • Can you make money owning a La Michoacana?

Yes, you can profit from a La Michoacana’s franchise. The franchise’s success is determined by various factors, including location, competition, and management.

  • Is a La Michoacana a franchise?

Yes, La Michoacana’s is a frozen treat franchise that sells ice cream, popsicles, and other frozen delicacies.

  • How much is a La Michoacana franchise?

The cost necessary to start a La Michoacana’s franchise ranges from $ to $, which includes a $ franchise fee.

  • How do La Michoacana franchises make money?

Customers may earn money by purchasing ice cream, popsicles, and other frozen delicacies from La Michoacana franchisees. They make money through sales and may also make money by catering events or selling wholesale to local companies.


Published On: May 14th, 2023 / Categories: Food Franchise Opportunities, Ice cream franchises, Uncategorized /

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