Searching for a tempting chance you can’t pass up? Welcome to Millie’s Cookies, a franchise that focuses on satisfying your sweet taste while helping you create your own prosperous business. Because of its high-quality items, fantastic customer support, and dedication to using only the best ingredients in its baked goods, the business has amassed a devoted fanbase. A Millie’s Cookies franchise gives company owners the chance to operate their successful enterprise under a recognizable and reputable brand.

What are the Millie’s Cookies?

Freshly baked cookies, muffins, brownies, and other baked goods are available from the well-known cookie and baked goods brand Millie’s Cookies. The business was established in the UK in 1985, and since then it has grown to over 100 locations both domestically and abroad. Millie’s Cookies is renowned for its premium goods, outstanding client care, and dedication to using only the best ingredients in all of its baked goods. Millie’s Cookies gives consumers a filling and decadent snack that can be enjoyed any time of day with a variety of delectable desserts to select from.

Is Millies Cookies A Franchise Opportunity?

Indeed, Millie’s Cookies offers franchising opportunities to business owners who want to operate their establishments using Millie’s Cookies name.

Facts That Nobody Told You About Millie’s Cookies 

  • For its goods, Millie’s Cookies has received various honors, including the Excellent Taste Award and the British Baker Award.
  • The SSP Group, a top operator of food and beverage establishments in tourism destinations worldwide, has absorbed Millie’s Cookies.
  • When the first Millie’s Cookies shop opened in London’s Selfridges department store, it soon gained popularity among customers seeking a sweet treat.
  • In addition to the UK, Millie’s Cookies has stores in nations like Bahrain, Dubai, Kuwait, and Qatar.
Millie’s Cookies Franchise Review and Information
Industry Type Food Franchise Opportunities
Sub Category Bakery and Cookie Franchises
Year Established 1985
Company Name Millies Cookies
Founder/Management Head Mario Budwig
Franchising Started 1988
Employees at Company H.O  
Franchise Expansion Plan Planning to expand throughout the US
Number of Units 100
Number of Franchise Units  
Social Media Handles Facebook
Company Office location  London, UK

Millie’s Cookies Franchise Requirements

You must be able to invest an initial capital of between $79984.88 and $159969.75 for a single store and have a minimum net worth of $106646.50 to qualify. Although it is not necessarily necessary, previous work experience in the culinary sector or in managing a business is encouraged. 

To run a business in your community, you will need to adhere to all applicable laws and regulations, which includes getting any appropriate licenses or permissions.


Millies Cookies Franchise

How much does a Millie’s Cookies Franchise cost

A Millie’s Cookies franchise normally requires an initial investment of between $79984.88 and $159969.75. This investment covers the franchise fee as well as the price of the store’s construction, inventory, and equipment.

How much does it cost to franchise a Millie’s Cookies Franchise in the United States?

While the brand is largely based in the United Kingdom and Europe, there aren’t any Millie’s Cookies franchise sites in the United States at the moment. As a result, it is unknown how much it would cost to franchise a Millie’s Cookies location in the US.

Millies Cookies Startup and On-going Franchise Costs
Millies Cookies Fee $12092.23
Millies Cookies Cost $79984.88 and $159969.75
Royalty Fee 6%
Advertising Fee  
Term of Agreement 5 years
Is the franchise term renewable? Yes
Renewable Franchise Fees  

Millie’s Cookies Franchise Training to Franchises

To make sure its franchisees have the abilities and information required to run a successful business, Millie’s Cookies offers thorough training and support. Franchisees must finish a thorough training program that covers every area of running a Millie’s Cookies store before they can operate a location. The training consists of in-class instruction, practical experience, and on-the-job training. Franchisees of Millie’s Cookies receive continuing training and support, including information on new goods, advertising and marketing campaigns, and best practices for business operations. Franchisees can also go to workshops and refresher training sessions to develop their abilities.

Millie’s Cookies Franchise Operations to Franchises

You will be in charge of managing and running your store as a Millie’s Cookies franchisee while adhering to the franchisor’s set protocols and practices. This includes managing inventory, placing supply orders, overseeing personnel, and offering top-notch customer service. An operational manual, regular training, support, marketing and advertising initiatives, and field assistance are just a few of the tools Millie’s Cookies offers its franchisees to help them run their shops.

How is Millies Cookies Franchise Territory Granted to Franchises

Millie’s Cookies undertakes a market analysis to ascertain the prospective demand for its products in the area before giving a franchise territory. Demographics of the population, levels of competitiveness, and current economic trends might all be included in this research. The proper size and location of the franchisee’s area are chosen by Millie’s Cookies based on the results of the market analysis. Depending on the regional demand for the product as well as other local considerations, the territory’s size and location may change. A franchisee normally receives exclusive permission to run Millie’s Cookies store in a given territory once that territory has been granted to them. To preserve the franchisee’s investment and guarantee a level of security; this means that no other franchisee or company-owned store can operate inside the same zone.

What is the Franchise Term of Agreement and Renewal?

The conditions of the franchise agreement between the franchisor and franchisee, as well as its renewal, may affect the length of the Millie’s Cookies franchise. The normal length of a Millie’s Cookies franchise deal is 5 years.

Does Millie’s Cookies Franchise provide Financial Assistance to Franchises?

To its franchisees, Millie’s Cookies does not offer loans or direct funding. Nonetheless, the franchisor might be able to offer some aid or direction in securing funding from outside lenders or financial organizations.

Millie’s Cookies Franchise Dealerships

Although Millie’s Cookies does not provide dealership possibilities, franchisees can make use of the company’s well-established consumer base and brand recognition.

Pros & Cons of Owning a Millies Cookies Franchise 

Pros of owning a Millie’s Cookies Franchise

  1. Proven Business Model

As a franchisee, you will profit from the firm’s established business strategy, which covers everything from menu items and operating procedures to store designs.

  1. Marketing Support

Millie’s Cookies offers its franchisee marketing and advertising assistance, including continuing promotions and national advertising campaigns.

  1. Training and Support

The business provides its franchisees with thorough training and continuous support, including initial training sessions, ongoing mentoring, and routine meetings to exchange best practices.

  1. Bulk Buying Power

As a franchisee, you’ll be able to benefit from the company’s volume discounts to get ingredients, supplies, and equipment for less money than you would pay if you bought them separately.

Cons of Owning a Millie’s Cookies Franchise Franchise

  1. Costs for royalties and advertising

As a franchisee, you will be forced to make recurring payments to the business for royalties and advertising, which can reduce your profits.

  1. Restricted Control

Because franchisees are required to abide by the company’s policies and procedures, their ability to operate their firm independently may be constrained.

  1. Dependence on the Brand

As a franchisee, you are very dependent on the Millie’s Cookies brand’s success. Any bad press or brand harm may have an immediate effect on your company.

  1. Competition

Because of the fierce competition in the food market, franchisees may encounter difficulties from other bakeries and dessert stores in their neighborhood.


Millies Cookies Franchise

How much do Millie’s Cookies franchise owners make?

Millie’s Cookies does not publicly disclose information about the average income of its franchise owners.

What is Millie’s Cookies franchise profit?

Millie’s Cookies does not publicly disclose information about the profit potential for its franchise owners. The profit potential for a Millie’s Cookies franchise will depend on several factors, including location, size of the business, marketing efforts, and overall sales.

What are Millie’s Cookies Franchise reviews?

Online evaluations of Millie’s Cookies chain are conflicting, with both customers and staff reporting a range of emotions. Good customer feedback frequently highlights the great taste and high quality of Millie’s Cookies items, as well as the staff’s helpfulness and efficiency. On the other hand, inconsistent service and freshness difficulties are mentioned in some unfavorable evaluations. The engaging work atmosphere and possibilities for training and growth are frequently mentioned in favorable employee reports. Long hours, little compensation, and few prospects for growth are, nonetheless, mentioned in some unfavorable evaluations. As with any franchise, it’s crucial to do your research and take into account a variety of sources of data when assessing the possibilities of a Millie’s Cookies franchise opportunity.

Millie’s Cookies Franchise Rankings

  • Since a long time ago, Millie’s Cookies has enjoyed the sweetness of success, and today it holds a position among the Top Franchise 100 businesses.

Franchise Deck Analysis and Overview

For many reasons, buying a Millie’s Cookies franchise can be a smart move. The company is well-known and enjoys a following of devoted customers. With a thorough training program, the franchise offers a tried-and-true business model together with continued assistance from the franchisor. Compared to other franchise opportunities, the initial investment needed is relatively minimal, and the potential for profitability is significant. The flexibility of the franchise system enables franchisees to run their businesses in a variety of settings, including malls, railway stations, and airports. Also, having a Millie’s Cookies franchise gives you the freedom to be your boss and run your own business while being a part of a well-known and renowned brand.

Potential risks to consider before investing in a Millie’s Cookies Franchise franchise

  • High level of competition

The market for baked products has a large number of competitors, and the food and beverage business is extremely competitive. As a franchisee, you would face competition from other well-known brands and neighborhood companies.

  • Location

A Millie’s Cookies franchise’s success is heavily influenced by its location. To find the best site and make sure it is reachable and visible to potential clients, it is crucial to undertake in-depth market research.

  • Costs

Although a Millie’s Cookies franchise requires a very cheap initial investment, there are continuous costs to take into account, such as rent, royalties, marketing, and staffing costs. These expenses can quickly mount and affect profitability.

  • Franchise Agreement

The franchise agreement, which may be intricate and limiting, outlines the terms and circumstances of the franchise arrangement. Before signing, it’s crucial to properly read and comprehend the terms of the contract because there can be restrictions on your ability to make specific business decisions.

Is the Millie’s Cookies Franchise Franchise Profit Worth the Franchise Cost?

According to Millie’s Cookies, the typical franchise store’s annual revenue is roughly $320062.50, with a projected net profit of 10% to 15%.

Millie’s Cookies Franchise Success and Failure Rate

For the past 30 years, the Millie’s Cookies franchise has been successful in building a solid brand reputation and a following of devoted customers. The franchise offers a low-cost entry point and high-profit potential for franchisees thanks to a tested business strategy and extensive training and support programs.

 Also, the flexibility of the franchise structure enables franchisees to run their businesses in a variety of settings, including malls, railway stations, and airports, thereby expanding the brand’s popularity and earning potential. 

The franchise’s continuing development and expansion, both in the UK and globally, as well as the regular opening of new stores, are clear indicators of its success. In general, the Millie’s Cookies franchise offers potential franchisees a recognized and well-respected brand to invest in and realize their entrepreneurial aspirations.

The below table will highlight the Millie’s Cookies Franchise franchise’s success and failure rate for the last 3 years. This will supplement your decision-making process.

Year Format Start End Change
2019 Franchise Owned       47           55       +8
Company Owned       193            240       +47
2020 Franchise Owned       55           69       +14
Company Owned         240         299         +59
2021 Franchise Owned         69           88         +19
Company Owned       299         321         +22

Competition Analysis of Millie’s Cookies Franchise

Franchise Brand  Cost to Franchise Franchise Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Millie’s Cookies  $79984.88 to $159969.75 $12092.23 6% 10-15%   2.8/5.0
Mochinut Franchise $159,200 to $375,000 $25,000 6% + 1% 2-6%   3.3 / 5.0 
Dunkin’ Donuts $437,500 – $1,787,700 $40,000 – $90,000
5.9% + 5%
15%  7 years 3.8/5.0
Panera Bread Bakery-Cafe Franchise $942,200-$1,600,000 $35,000 5% + 2.6%   15% 7.2-years 3.6/5.0
Wetzel’s Pretzels $162,600 – $585,350 $40,000 7% +  1% 15% 3.4 years 4.3/5.0

The Franchise Deck rating for the Millie’s Cookies Franchise franchise is 2.8/5.0.


Millies Cookies Franchise


In conclusion, potential franchisees wishing to invest in a reputable and successful brand will find the Millie’s Cookies franchise to be a compelling proposition. With more than 30 years of expertise, the franchise has created a tested business plan, thorough training, and continuous support programs to assist franchisees in thriving in the cutthroat food and beverage sector.

The franchise system’s flexibility enables operation in a variety of locales, and the cheap entrance barrier and high-profit potential attract entrepreneurs. The franchise’s success and ongoing growth in the UK and other foreign markets show its potential for profitability and success, despite potential risks and difficulties to take into account. In general, the Millie’s Cookies franchise offers a trustworthy and well-respected brand that can produce a fulfilling and lucrative business.

Entrepreneurs who want to open a franchise in the bakery and cookie franchise opportunities categories can look at 

  1. Insomnia Cookies Franchise
  2. Nestle Toll House Cafe
  3. Great American Cookies Franchise 
  4. Crumbl Cookies Franchise
  5. Mochinut Franchise 
  6. Dunkin Donuts franchise 
  7. Nothing Bundt cakes franchise
  8. Mrs. Fields
  9. Auntie Anne’s franchise
  10. Cinnabon franchise

Frequently Asked Questions (FAQs)

  1. Is the Millie’s Cookies Franchise profitable?

Yes, the Millie’s Cookies franchises are profitable, but not as profitable as other cookie franchises.

  1. Can you make money owning a Millie’s Cookies Franchise?

You can make money owning a Millie’s Cookies franchise. It also depends on various factors like location, your management, and the franchisor’s support for you.

  1. How much is a Millie’s Cookies Franchise?

A Millie’s Cookies franchise normally requires an initial investment of between $79984.88 and $159969.75. 

  1. How does Millie’s Cookies Franchise make money?

The Millie’s Cookies franchise makes money by selling baked products, charging franchise fees and royalties, charging for marketing and advertising, and charging for training and support.


Published On: February 23rd, 2023 / Categories: Blog, Food Franchise Opportunities /


  1. Caton March 14, 2023 at 7:49 am - Reply

    Millie’s Cookies franchise is a great way to bring delicious treats to the community.
    They offer a wide variety of freshly baked cookies for any occasion. The franchise has a great reputation for quality and customer service. Millie’s Cookies use only the best ingredients to ensure that their products are of the highest standard. The franchise offers a unique business opportunity to budding entrepreneurs.

  2. Abbie March 14, 2023 at 7:53 am - Reply

    Millie’s Cookies have an extensive range of flavours and are always introducing new products.
    The franchise offers a low-cost entry point with good potential for growth. Franchise owners benefit from a comprehensive training program to help them succeed.
    Millie’s Cookies have a strong presence in the market with over 700 stores worldwide.
    The franchise offers a great balance between work and family life.

  3. meconn March 14, 2023 at 7:59 am - Reply

    Millie’s Cookies provide a great way to build relationships with customers.
    The franchise is committed to creating a positive experience for both customers and franchisees.
    Millie’s Cookies provide an exciting opportunity to become part of a growing business.
    The franchise offers support to franchisees through the Franchise Advisory Council.
    Millie’s Cookies are a great way to bring joy to people of all ages.

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