Are you considering investing in this franchise? The popular PDQ franchise quick-service restaurant chain offers great potential for business owners and can be a profitable venture if managed properly. However, like any major investment, it’s important to know what you’re getting into first.

That’s why we’ve compiled this guide to help you learn about the PDQ franchise model, including:

  • What steps are involved in opening a PDQ franchise?
  • How much does the PDQ franchise cost?
  • What kind of support does PDQ offer its franchisees?
  • Tips for succeeding as a franchisee

By understanding these key aspects of this franchise, you can make an informed decision and determine whether owning and operating one is right for you.

PDQ is a fast-casual chicken restaurant that has been making waves in the industry. According to Restaurant Business, PDQ ranked 136th in the Top 500 Chains of 2021, with a -12.0% sales change and 56 locations. They have been recognised as one of the restaurant chains with the most significant growth potential by Restaurant Business’ Future 50. PDQ’s estimated annual revenue is $150.7 million per year, with $262,576 revenue per employee. Their catering programme is also quite extensive, and drive-thrus account for as much as 40 percent of sales. According to Zippia, PDQ’s revenue is $32.0 million annually.

What is the PDQ?

It’s crucial to comprehend PDQ in total if you’re thinking about investing in this franchise. PDQ, which stands for “People Dedicated to Quality,” is a fast-casual restaurant business that takes pride in employing top-notch, fresh ingredients and offering outstanding customer service.

In order to provide a dining experience that was excellent and practical, two restaurant industry veterans established PDQ in 2009. Their menu offers fresh salads, hand-made sandwiches, crispy chicken tenders, and sauces and dressings that are produced from scratch.

The emphasis on efficiency and speed in PDQ’s business model is one of its distinctive features. Without compromising on either quality or customer service, they work hard to get clients their food as promptly as they can. As a result, PDQ outlets are frequently smaller than other fast-casual eateries and provide a simplified menu to enable quicker prep times.

Quality, speed, and customer service are all important components of the PDQ brand. If you’re thinking about buying a franchise, it’s crucial to keep these fundamental principles in mind.


How much does a PDQ franchise cost?

You should obviously think about the expense of franchising a PDQ in the US before deciding to proceed. The franchise’s start-up costs can range from $1,064,500 to $2,269,500, depending on the restaurant’s location and size. This covers everything, including the $45,000 franchise fee as well as building fees, equipment expenditures, and initial inventory.

While the initial investment may seem steep, it’s important to consider the potential return on investment. PDQ has a proven track record of success, with an average unit volume of $3.1 million per year. Additionally, PDQ provides extensive training and support, including site selection assistance, ongoing training for employees, and marketing support.

Overall, franchising a PDQ requires a significant investment, but with the right location and management, it can be a profitable and rewarding business venture.

PDQ Franchise Price and Costs
PDQ Franchise Fee $45,000
PDQ Franchise Cost $1,064,500 to $2,269,500
Royalty Fee 5%
Advertising Fee 3%
Term of Agreement
Is franchise term renewable? Yes
Renewable Franchise Fees

How much do PDQ franchise owners make?


One of the most important things to consider when buying this franchise is how much money you can make. While there is no guarantee of success, the potential for profitability is high with this franchise.

According to the company’s Franchise Disclosure Document, the average expected annual revenue for a PDQ restaurant is $3.1 million, with an average gross profit of $1.1 million. Of course, this statistic will depends on various factors, like:-

  • location, 
  • competition, 
  • and management.

What is PDQ franchise profit?

The estimated PDQ franchise profit is in the range of 30% to 40%.


PDQ franchise requirements

Before diving into buying this franchise, it’s important to understand the requirements that come with it. PDQ has certain standards and expectations that franchisees must meet in order to maintain the brand’s reputation and success.

  • Financial Requirements

PDQ requires that franchisees have a minimum net worth of $1.5 million and liquid assets of $750,000. This ensures that franchisees have enough financial stability to support the start-up costs and ongoing expenses of running this franchise.

  • Experience

While prior restaurant experience is not required, PDQ looks for franchisees who have experience managing a team and running a business. This experience can come from various industries, but having a background in the restaurant industry can be beneficial.

  • Training

PDQ provides comprehensive training for all franchisees and their management teams. This includes a week-long training programme at a certified training restaurant, as well as ongoing support and training throughout the life of the franchise.

  • Location and Territory

PDQ carefully selects franchise locations and territories based on market research and analysis. Franchisees must comply with PDQ’s site selection criteria and are given exclusive rights to operate in their designated territory.

Before buying this franchise, it’s important to carefully review and understand these requirements. 



What are PDQ franchise reviews?

When considering buying a franchise, it’s important to do your research and read franchise reviews. Reviews from current and former franchisees can give you a better understanding of the company culture, support from the franchisor, and overall success of the franchise.

One thing to keep in mind is that not all reviews are created equal. Look for reviews from verified franchise owners on reputable websites such as the Better Business Bureau or Franchise Business Review. These reviews are usually more trustworthy as they have gone through a verification process.

Reading reviews can also give you insight into common challenges and successes other franchisees have experienced. This information can help you better prepare for your own franchise journey and potentially avoid common pitfalls.

Overall, taking the time to read this franchise review can provide valuable information and help you make a more informed decision about whether this franchise is the right fit for you.


PDQ Franchise Rankings

PDQ has received recognition and rankings in various industry publications. Here are a few notable rankings:

  1. PDQ was ranked 136th in Restaurant Business’ Top 500 Chains of 2021.
  2. In 2014, PDQ was ranked 4th in Restaurant Business’ Future 50, a list of fast-growing, emerging chains with significant growth potential.
  3. ranked PDQ 13th in their 2015 Top 100 Movers & Shakers list.

Please note that these rankings may not be current as they are based on data from previous years. Rankings can change over time as the industry evolves and new competitors emerge.

PDQ History and Founder

The PDQ (People Dedicated to Quality) franchise is a fast-casual restaurant specializing in hand-rolled chicken, sandwiches and salads. The company was founded by Bob Basham and Nick Reeder.

Bob Basham is an accomplished restaurateur who was one of the co-founders of the Outback Steakhouse chain. He was instrumental in the growth and expansion of Outback Steakhouse, helping it become a successful international brand.

Another industry veteran, Nick Reeder, also had extensive experience in the restaurant business. He previously served as vice president of business development for Outback Steakhouse and was instrumental in the company’s growth.

Driven by a shared passion for high quality food and exceptional service, Bob Basham and Nick Reeder co-founded PDQ in 2011. They opened the first PDQ location in Tampa, Florida.

PDQ quickly gained popularity for its artisanal chicken and variety of food options. The restaurant’s commitment to quality, hospitality and exceptional dining experiences has captivated customers, leading to rapid growth in the franchise

Since its inception, PDQ has expanded its footprint to many states in the United States. The franchise focuses on creating a welcoming environment, with an emphasis on serving customers with care and maintaining high food quality standards.


PDQ Franchise Stores

PDQ Chicken Food Stores is a chain of convenience stores located in the United States. But as far as I know, with the cancellation in September 2021, there are no widely known PDQ Food Stores. It is possible that PDQ Grocery Stores are regional or local chains with limited surcharges or appeared outside the cut off of my knowledge. I suggest checking local magazines, online search engines for up-to-date information, or contacting locals in the exact location where you think a PDQ grocery store is located.


Competition Analysis of PDQ Franchise

Franchises Cost To Franchise Franchise Fee Royalty + Adv Fee Expected Profit Recoup Of Capital FD Rating
PDQ $1,064,500 to $2,269,500 $45,000 5%+3%

Planet Smoothie franchise $193,150 to $ 421,550 $ 12,000 to $ 25,000 5% $35,000 10.5 years 3.0/5.0
Smoothie King franchise $268,900 – $858,900 $15,000 – $30,000 6%

Clean Juice franchise $275,000 to $576,000 $45,000 6% $484,954 7-8 years


Jamba Juice Franchise $511,050–$741,500  for Traditional Store

$290,450 For Non-Traditional Store

$164,750-$301,500 For Food Truck Store


$35,000 for Traditional Store

$10,000 for the Jamba Juice food truck


6% + 3% 15-20% 4-5 years

Tropical Smoothie Cafe Franchise $277,000 – $584,000 $30,000 for the first unit

$ 20,000 for the second unit

6% 15-20%

Juice it Up Franchise  $249,550 to $343,726


$25,000 2% $500,000 10 years 4.5/5
Orange Julius Franchise $135,000-$390,000 $20,000 6% $200,000 6-7 years 4/5
Smoothie Factory Franchise $723,501 – $1,184,865 $25,000-$30,000 6% $573,000 6-7 years 4/5
Kung Fu tea Franchise  $124,050 to $428,050 $37,000 4% +2% $ 65,000- $ 100,000 4 to 6 years 3.5/5.0


The PDQ Franchise Deck rating for the PDQ franchise is 3.8/5.0.


Is PDQ a franchise opportunity?

Are you looking to invest in this franchise? You might be wondering if PDQ is even a franchise opportunity. The answer is yes! In fact, PDQ was founded specifically as a franchise concept.

So, what exactly does it mean to invest in this franchise?

  • Brand recognition

One of the biggest benefits of investing in a franchise is the built-in brand recognition. PDQ has already established itself as a well-known and reputable restaurant brand, which means that customers are more likely to choose your location over a new, unknown restaurant.

  • Support and training

When you invest in this franchise, you’re not just buying the rights to use the brand name. You’re also gaining access to support and training from experienced professionals who know the ins and outs of running a successful restaurant. From site selection and construction to menu development and marketing strategies, PDQ provides comprehensive training and support to help you succeed.

  • Franchise fees and royalties

Of course, there are costs associated with investing in any franchise. You’ll need to pay an initial franchise fee when you sign on, as well as ongoing royalties on your sales. However, these costs are often worth it for the benefits of being part of an established brand with proven systems and processes.

In short, investing in a franchise means joining an established brand with built-in recognition and a support system for success.


Facts That Nobody Told You About PDQ Franchise

Now that you’re considering buying this franchise, there are a few facts you should know that nobody may have told you yet. Here are some essential considerations:

  • The name PDQ, which stands for “People Dedicated to Quality,” is more than just a slogan. PDQ has a distinctive menu that sets it apart from other fast-food chains. 
  • The firm takes its dedication to quality seriously, from the products they use in their food to the service they provide to customers. 
  • Customers who like something a little different than the standard burger and fries are drawn to PDQ’s hand-breaded chicken tenders, crispy chicken sandwiches, and made-to-order salads.
  • Despite being smaller than some other massive fast-food chains, PDQ has been expanding consistently recently. There are more than 80 locations in the United States as of 2021, and more are planned.
  • The support you’ll get from the corporate staff is one of the perks of owning this business. PDQ wants to help you flourish as a franchisee, from site selection to training to continuing marketing and operational assistance.
  • There are, of course, charges related to having this franchise, such as an initial franchise fee, recurring royalties, and other costs. Before selecting a choice, it’s crucial to conduct adequate research and thoroughly weigh the financial ramifications.


PDQ Franchise Review and Information
Industry Type Fast-Casual Restaurant


Sub Category Chicken
Year Established 2011


Company Name PDQ (People Dedicated to Quality)


Founder/Management Head Bob Basham and Nick Reader
Franchising Started 2013


Employees at Company H.O N/A
Franchise Expansion Plan PDQ continues to focus on expanding its presence in the fast-casual market, especially in the United States.


Number of Units 56 (as of 2021)
Number of Franchise Units N/A
Social Media Handles Facebook
Company Office location  PDQ’s headquarters are located in Tampa, Florida.



PDQ Training for Franchises

You should be aware that PDQ takes training seriously before making an investment in this franchise. They have an extensive training plan that is created to get you up to speed on all you need to know to run a successful franchise.

The following are some essential details concerning the PDQ training programme:

  • Training in a classroom

At their headquarters in Tampa, Florida, PDQ’s training programme begins with classroom instruction. You will gain knowledge of the PDQ name, menu, and business practises during this period. Additionally, you’ll discover their rules and practises and gain practical cooking experience.

  • Professional Training

You will receive on-the-job training at an established PDQ store following the classroom instruction. You will gain practical experience managing a PDQ restaurant here. You’ll gain knowledge of team management techniques, food preparation, and customer service.

  • Ongoing Assistance

PDQ doesn’t just provide you training and then hand you the controls. Their franchisees receive continual assistance from them. This includes assistance with sourcing raw materials and supplies, operational support, and marketing assistance.

  • PDQ Franchise Operations

It’s crucial to comprehend the history and development of the business as you think about buying this franchise. The restaurant chain PDQ, which stands for “People Dedicated to Quality,” was founded in 2011 in Tampa, Florida. PDQ is now a well-known brand in the fast-casual dining sector with more than 70 sites across the United States.

  • Standardised procedures

The emphasis on standardised procedures that PDQ places on its franchise is one of the primary contributing elements. To guarantee that the cuisine is continuously wonderful, the service is consistently superb, and the overall customer experience is always top-notch, each franchise store adheres to a set of rules and procedures. Due to its regularity, PDQ has developed a devoted following of clients.

  • Support and training

The assistance and training that PDQ offers to its franchisees is another factor making it a superb opportunity. You will get thorough training on every facet of the business, from operations and marketing to finances and customer service, when you buy this franchise. Additionally, you’ll have access to continuing assistance from the PDQ corporate team, which can assist you in overcoming any difficulties.

  • Growth Prospects

The possibility of expansion is one of the major benefits of purchasing this franchise, to sum up. PDQ is well-positioned to keep growing across the nation thanks to a tested business plan and a great brand. As a franchisee, you’ll have the chance to launch several sites and create a flourishing company that may guarantee your long-term financial security and that of your family.


How is PDQ territory granted to franchises?

Before investing in this franchise, it’s important to understand how territory is granted. PDQ typically grants a territory to a franchisee based on a number of factors, including population density, local competition, and growth potential.

  • Population Density

PDQ considers the population density of an area when granting territory. Franchisees are typically granted a territory that is large enough to support their business but not so large that it becomes difficult to manage. This means that franchisees in urban areas may have a smaller territory than those in rural areas, simply because there are more potential customers in a smaller area.

  • Local Competition

PDQ also considers local competition when granting territory. Franchisees are typically granted a territory that is free from competition from other franchises. This means that if there is already a franchise in a certain area, another franchisee may not be granted territory in that same area.

  • Growth Potential

Finally, PDQ considers the growth potential of an area when granting territory. Franchisees are typically granted a territory that has room for growth and expansion. This means that if an area is already saturated with this franchise, another franchisee may not be granted a territory in that area.


What is the franchise term of agreement and renewal?

Before you invest in this franchise, it’s important to know about the terms of the agreement and renewal. The franchise agreement is typically for a set number of years, and it’s important to understand the terms and conditions outlined in this agreement.

When it comes to renewal, PDQ has a policy that allows franchisees to request a renewal of the agreement for an additional term of up to 10 years, provided they meet certain conditions. These conditions may include meeting performance standards, maintaining the brand’s image and reputation, and complying with all required policies and procedures.

It’s also important to note that renewal is not guaranteed, and the franchisor has the right to deny renewal based on various factors, such as a breach of contract or failure to meet performance standards. It’s crucial to thoroughly review the franchise agreement and understand the renewal process before investing in this franchise.

In addition, it’s important to consider the impact of the franchise term and renewal on your long-term business plans. If you’re considering a short-term investment, a shorter franchise agreement may be more suitable, while a longer-term investment may require a longer franchise agreement and the option for renewal. Overall, understanding the franchise term and renewal process is critical to making an informed decision about investing in this franchise.


Does PDQ provide financial assistance to franchises?

When considering buying this franchise, one important factor to consider is whether or not they provide financial assistance. The good news is that PDQ does offer financial assistance to qualified franchisees.

  • Franchise Fee Financing

PDQ offers financing options for the initial franchise fee, which can be a significant expense for new franchisees. They work with third-party lenders to help cover the cost of the franchise fee, with repayment terms ranging from three to five years.

  • Equipment Leasing

In addition to financing the fee, PDQ also offers equipment leasing options for franchisees. This can be especially helpful for those who may not have the upfront capital to purchase all of the necessary equipment outright. The leasing terms typically range from three to five years.

  • Other Financing Options

PDQ also provides assistance in securing financing through their relationships with various lenders. They can help connect franchisees with lenders who are familiar with their business model and can provide financing options that are tailored to their specific needs.

Ultimately, it’s important to note that while PDQ does offer financial assistance, it is still up to the franchisee to secure the necessary funds to start and operate their business. However, with the help of PDQ’s financing options and resources, franchisees can feel more confident in their ability to make their business a success.


Pros and Cons of Owning a PDQ Franchise


Before you make the decision to purchase this franchise, it’s important to consider both the pros and cons. On the positive side, owning this franchise can provide you with a proven business model and a recognisable brand name that customers trust. PDQ also offers extensive training and support to franchisees, including assistance with site selection, marketing, and operations. Additionally, PDQ has a strong commitment to quality, using fresh, never frozen ingredients and preparing food in-house daily.

However, there are also potential downsides to owning this franchise. One major consideration is the upfront cost, which can be significant, especially when factoring in the cost of real estate and equipment. Additionally, franchisees are required to pay ongoing royalties and advertising fees, which can cut into profits. Another potential challenge is the need to follow strict guidelines and standards set by the franchisor, which can limit creativity and autonomy. Finally, while PDQ has a loyal customer base, the fast-casual restaurant industry is highly competitive, and franchisees must be prepared to navigate a crowded marketplace.

Overall, owning this franchise can be a great opportunity, but it’s important to carefully weigh the pros and cons before making a decision.



Franchise Deck Analysis and Overview

Before you invest in this franchise, it’s important to do a franchise deck analysis and overview. This will help you understand the potential risks and rewards of investing in this franchise.

  • What is a franchise deck analysis?

A franchise deck analysis is a comprehensive review of the franchise’s financials, operations, and growth potential. It should include detailed information on the franchise’s history, management team, marketing strategies, and competition. This analysis will help you determine whether or not this franchise is a good investment for you.

  • PDQ’s Franchise Financial Overview

One of the most important aspects of a franchise deck analysis is the financial overview. This will give you an understanding of the franchise’s revenue, expenses, and profitability. You should look at the franchise’s historical financial statements as well as projections for future growth.

  • Potential Risks to Consider

Investing in a franchise always comes with risks, and this franchise is no exception. Some potential risks to consider include:

  1. Competition from other fast-food franchises
  2. Dependence on the success of the PDQ brand
  3. The cost of opening and operating a franchise


Is the PDQ franchise profit worth the cost?

Ultimately, the decision to invest in this franchise will come down to whether or not the potential profits are worth the cost of the franchise. It’s important to weigh the potential risks and rewards before making a decision.

In conclusion, a franchise deck analysis and overview is an essential step in the process of deciding whether or not to invest in this franchise. By carefully considering the financials, potential risks, and profitability, you can make an informed decision about whether or not this franchise is right for you.


Conclusion: Should you buy a PDQ franchise for sale?

So, after all of this information, you might be wondering: Should you buy a PDQ franchise? Well, the answer to that question depends on your individual situation and goals.

Here are some things to consider:

  • Market Research

Have you thoroughly researched the market in the area where you plan to open your franchise? Is there a demand for fast-casual restaurants? Is there competition from other established franchises or local eateries?

  • Financial Resources

Do you have the financial resources to invest in this franchise? The initial investment can range from $1,064,500 to $2,269,500, depending on the location and size of the restaurant. You’ll also need to factor in ongoing expenses such as rent, utilities, payroll, and inventory.

  • Franchise Assistance

Franchisees can take advantage of extensive on-site training, continuing coaching, and marketing support from PDQ. However, it’s crucial to guarantee that you’re satisfied with the degree of support offered and that you get along well with the franchisor.

  • Personal Objectives

What personal objectives do you have for owning this franchise? Do you prefer active investments or hands-off business opportunities? Do you have any previous restaurant business experience?

In the end, choosing to purchase this franchise should be based on a careful analysis of your unique circumstances and objectives. This franchise has the potential to be a successful and fulfilling business venture with the appropriate resources and assistance.

Entrepreneurs who want to open a franchise in the category fast casual restaurant  franchise opportunities categories can look at 

  1. Chicken Express Franchise
  2. Cupbop franchise
  3. Houston’s Chicken Franchise
  4. Krispy Chicken Franchise
  5. Slim Chicken Franchise
  6. Dave’s Hot Chicken franchise
  7. Chicken Salad Chick franchise
  8. Chicken Guy Franchise
  9. Pieology Franchise
  10. Harold’s Chicken Franchise



Frequently Asked Questions on PDQ Franchise 

  1. Is the PDQ franchise profitable?

Specific profit figures are not made public but for this franchise, the success of a franchise mainly depends on factors like:- 

  • location, 
  • effective management, 
  • and marketing efforts. 

PDQ has been recognised as a growing chain with significant potential [1], which suggests that there may be opportunities for profitability.

2.Can you make money owning a PDQ?

As with any business, making money owning a franchise depends on several factors, including the location, management, and marketing strategies employed. While I cannot provide figures on the average earnings of this franchise, a restaurant’s success ultimately depends on the owner’s ability to effectively run the business and meet customer demands.

3.Is a PDQ a franchise?

Yes, PDQ is a fast-casual chicken restaurant franchise. They started franchising in 2013.

4.How much does a PDQ franchise cost?

I couldn’t find any specific information regarding PDQ’s franchise fees and costs. However, I found that a typical PDQ store costs $1 million to open. For accurate and up-to-date information on franchise costs, it’s best to contact PDQ directly.

5.How do PDQ’s franchises make money?

This franchise makes money by selling a variety of fast-casual chicken-based menu items, including tenders, sandwiches, salads, and more. They also offer catering services and drive-thru options, which can contribute to their revenue.

Published On: June 5th, 2023 / Categories: Blog, Chicken Franchise Opportunities, Food Franchise Opportunities /

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