Zaxby’s is an American fast-food restaurant franchise chain known for its chicken wings, chicken fingers, and sandwiches. It was established in 1990 in Statesboro, Georgia, and has since expanded to over 900 locations in the United States. The menu at Zaxby’s features a variety of options including salads, sides, and desserts, all complemented by the restaurant’s signature sauces.

In 2020, the fast food sector in the US was estimated to be worth $234 billion.

There is fierce competition in the fast food sector, which includes well-known brands like KFC, Subway, and McDonald’s. One of the biggest fast food businesses in the US, Zaxby’s has over 900 locations around the nation. Zaxby’s is well known for its delectable food, distinctive sauces, and welcoming staff.

What is Zaxby’s?

Zaxby’s is known for its chicken wings, chicken fingers, and sandwiches. The franchisor, which began in Statesboro, Georgia, in 1990, now has more than 900 sites around the country. Salads, sides, and desserts are among the selections on Zaxby’s menu, which are all enhanced by the restaurant’s distinctive sauces. The chain is well-known for its laid-back ambiance, which makes it a popular choice for groups of friends and families to enjoy a lunch together.

Is Zaxby’s Franchise Opportunity?

Yes, there are franchising opportunities at Zaxby’s. If you’re interested in owning a Zaxby franchise, get in touch with the business to learn more about the qualifications and franchise application process. Before selecting a choice, it’s crucial to give franchising significant thought.

Rare Facts About Zaxby’s

Here are some interesting facts about Zaxby’s that you may not have known

  • Zach McLeroy and Tony Townley, two college students from Statesboro, Georgia, started Zaxby’s in 1990.
  • Zach and Tony, the names of the founders, are combined to form the name “Zaxby’s.”
  • The menu of Zaxby’s offers a wide range of choices, including sandwiches, salads, sides, chicken wings, chicken fingers, and desserts.
  • The distinctive sauces from Zaxby’s are famous and come in a range of flavors, such as Honey Mustard, Buffalo, and Tangy BBQ.
  • The chain is strongly committed to sustainability and uses ethical suppliers for its ingredients.
Zaxby’s Franchise Review and Information
Industry Type Food Franchise Opportunities
Sub Category Chicken Franchise Opportunities
Year Established 1990
Company Name Zaxby’s Franchising LLC
Founder/Management Head Zach McLeroy, Tony Townley
Franchising Started 1994
Franchise Expansion Plan United States and Canada
Number of Units 908
Number of Franchise Units 922 (as of 2023)
Social Media Handles Facebook
Company Office location  Athens, Georgia

 Zaxby’s Franchise Requirements

The following criteria must be met to open a Zaxby franchise.

  1. Financial prerequisites

Interested franchisees must have a minimum net worth of $1 million and $250,000 in liquid assets.

  1. Business experience

Although it is not a strict necessity, Zaxby’s wants franchisees with prior business experience.

  1. Training and support

Franchisees must attend and successfully finish Zaxby’s training program in addition to taking part in ongoing support and growth opportunities.

  1. Location

Franchisees are required to find a location that satisfies Zaxby’s standards, such as being close to a lot of foot traffic.

  1. Commitment

Franchisees must be dedicated to upholding the reputation of the brand and adhering to Zaxby’s operational standards and procedures.


Zaxby's franchise

How much does a Zaxby’s franchise cost?

Zaxby’s is a casual-dining restaurant chain that specializes in chicken fingers and fries. The Zaxby Franchise can cost anywhere from $1,391,700 and $3,266,200 according to information found on the Zaxby franchise disclosure document and another official websites. This covers the franchise fee, which normally costs $35,000, as well as the price of the building and other charges.


Zaxby’s Initial and On-going Franchise Cost
Zaxby’s Franchise Fee $35,000
Zaxby’s Franchise Cost $1,391,700 and $3,266,200
Royalty Fee 6%
Advertising Fee 4%
Term of Agreement Term and conditions
Is the franchise term renewable? Yes
Renewable Franchise Fees 50% of Initial Franchise fees

Zaxby’s Training to Franchises

Zaxby’s provides comprehensive training to all of its franchisees to ensure that they have the knowledge and skills necessary to run a successful restaurant. The training program covers all aspects of the business, including operations, management, food preparation, customer service, and marketing.

The Zaxby’s training program includes the following components

  1. Operations

Franchisees will learn how to effectively manage their restaurants’ inventory, prepare cuisine, and provide excellent customer service.

  1. Marketing

Franchisees will be trained on effective marketing strategies for restaurants to boost sales.

  1. Brand standards

Franchisees will be educated on Zaxby’s brand guidelines, which cover menu selections, restaurant layout, and patron experience.

  1. Financial management

Franchisees will be trained in financial management, including budgeting, accounting, and financial reporting, for their restaurants.

Zaxby’s Operations to Franchises

Zaxby provides ongoing support and guidance to its franchisees to help them run their businesses successfully. This support includes,

  1. Brand standards

Zaxby’s gives franchisees thorough information on its brand guidelines, which cover menu choices, restaurant layout, and patron experience.

  1. Food & supplies

To offer franchisees high-quality food and supplies at reasonable pricing, Zaxby’s has partnered with suppliers.

  1. Marketing

Zaxby’s offers franchisees marketing assistance, such as national and regional ad campaigns.

How is Zaxby’s Territory Granted to Franchises

The company uses a combination of demographic analysis and market research to identify the best locations for new franchises.

When a prospective franchisee indicates an interest in starting a Zaxby’s restaurant, the firm will collaborate with them to find an appropriate region. This means that the franchisee is free from competition from other Zaxby’s franchises to run a Zaxby’s restaurant within the authorized territory.

What is the Zaxby’s Term of Agreement and Renewal?

Typically, Zaxby’s franchise contract has a 20-year term with the option of extension. Depending on the particulars of the franchise agreement as well as the requirements of the franchisee and the business, the renewal process’ terms and conditions may change.

Franchisees are expected to follow Zaxby’s operating guidelines and policies during the duration of the agreement, keep their restaurant in good condition, and take part in marketing and training initiatives.


Does Zaxby’s provide Financial Assistance to Franchises?

Zaxby’s does not typically provide financial assistance to its franchisees. However, the company may offer financing options to help franchisees with the initial investment required to open a new restaurant. This can include equipment financing and third-party lending options.

Pros & Cons of owning a Zaxby’s Franchise

Pros of Owning a Zaxby Franchise

  1. Brand-building

Zaxby’s is a reputable company with a long history of success. The company’s reputation and clientele are advantageous to franchisees.

  1. Support and resources

Zaxby’s offers its franchisees a wealth of operational, marketing, and training-related support.

  1. Proprietary systems

Systems under private ownership of Franchisees have access to Zaxby’s ordering and administration systems, which can help organize operations and boost productivity.

  1. Potential for growth

Franchisees can expand their operations over time and boost their income thanks to Zaxby’s solid growth plan.

Cons of Owning a Zaxby’s Franchise

  1. Initial outlay

A considerable initial outlay may be necessary to open a Zaxby franchise. 

  1. Ongoing fees

Franchisees are obliged to pay Zaxby’s ongoing fees, such as royalties, advertising fees, and other expenses related to operating the restaurant.

  1. Adherence to brand standards

Franchisees are obliged to follow Zaxby’s brand guidelines, which cover menu options, restaurant layout, and clientele satisfaction. 

  1. Competition

Zaxby franchisees are subject to local competition from other restaurants, just like any other franchise or independent business.

How much do Zaxby’s franchise owners make?

Franchisees must have a net worth of at least $700,000, with at least half of that amount in liquid assets. Initially, somewhere between $1,391,700 and $3,266,200 is invested. Additionally, a recurring 6% royalty fee on net sales is charged.

What is Zaxby’s franchise profit?

The profit margin is approximately 8.5 percent, which is a respectable ratio and indicates that profit is higher. Additionally, Zaxby’s is consistently adding new locations and has a well-known brand countrywide.

What are Zaxby’s franchise reviews?

Reviews of the Zaxby’s franchise are mixed, with some franchisees expressing delight and others complaining.

Positive evaluations frequently refer to Zaxby’s assistance and training, its well-known brand and reputation, and its successful business model. Additionally, some franchisees report profitable and great sales.

Zaxby’s Franchise Rankings

Entrepreneur magazine’s annual Franchise 500 list, which considers elements including financial stability, growth pace, and brand power, is one of the most well-known magazines that rank franchisees. Zaxby has previously appeared on the Franchise 500 list, and its position can change from year to year.


Franchise Deck Analysis and Overview

A fast-casual restaurant franchise in the United States called Zaxby serves chicken wings, chicken fingers, sandwiches, and salads. With more than 900 stores, the business largely serves the Southern region of the US. 123 Zaxby’s restaurants are owned by the Zaxby business, while the majority are owned by franchisees.

Is the Zaxby’s Profit Worth the Franchise Cost?

It’s vital to carefully analyze all the costs involved with starting and operating a Zaxby franchise, including franchise fees, ongoing royalty payments, marketing fees, and other operational expenditures, to ascertain whether the franchise profit is worth the franchise cost. Typically, a franchise consultant or the franchisor can provide this information.

Zaxby’s Franchise Success and Failure Rate

Zaxby has a franchise success rate of around 95%. However, the chain has also experienced many failures, with a failure rate of around 5%. This may be due to many factors, including the difficulty in opening new locations and the high cost of franchise fees.

The below table will highlight the Zaxby franchise success and failure rate for the last 3 years. This will supplement your decision-making process.

Year Format Start End Change
2019 Franchise Owned       757           760       +3
Company Owned       141           146       +5
2020 Franchise Owned       760           762       +2
Company Owned       146         146         0
2021 Franchise Owned         762           768         +6
Company Owned       146         144         2

You can review the Zaxby and its competitors.

Competition Analysis of Zaxby’s
Brand Cost to Franchise Franchise Fees Royalty + Ad fees Expected Profit Recoup of Capital FD Rating
Zaxby’s $1,391,700-$3,266,200 $ 35,000 6% $190,000 8-9 years 3.8/5.0
McDonalds Franchise $1,366,000 to $2,450,000 $45,000 4%  $458,000 5-6 years 4.5/5.0
KFC Franchise  $1,440,600 – $3,163,550 $45,000 4-5% $70,000 to $90,000 6-7 years 4.5/5.0
Popeyes Franchise  $109,500 to $3,545,800 $50,000 5% $1,725,197 7-8 years 3.7/5.0
Arby’sFranchise  $644,950 – $2,451,000 $50,000 4% $440,849  6-7 years 3.0/5.0
Chick-fil-a Franchise  $219,055 to $2,912,697 $10,000 15% $200,000 8-9 years 3.6/5.0

The Franchise Deck rating for the Zaxby franchise is 3.8/5.0.


Zaxby's franchise

Conclusion: Is Zaxby’s franchise worth it?

Yes, the Zaxby’s franchise is a successful one. Zaxby’s annual sales are astounding by any standard, and if we compare them to last year’s sales, we can see that they are consistently increasing, directly influencing their profitability.

Entrepreneurs who want to open a franchise in the sandwiches, chicken fingers, and wings  franchise opportunities categories can look at 

  1.  Mcdonald’s franchise
  2. Subway franchise
  3.  KFC franchise
  4.  Popeyes franchise
  5. Arby’s franchise
  6. Chick-fil-a franchise
  7. Charleys Philly Steaks Franchise
  8. Halal Guys Franchise
  9. Steak and Shake Franchise
  10. Chicken Salad Chick Franchise
  11. Raising’s Cane Franchise
  12. Chicken Guy Franchise

Frequently Asked Questions (FAQs)

  1. Is Zaxby’s franchise profitable?

Zaxby franchise profitability can differ depending on many variables, including the location of the franchise, market conditions, the franchisee’s experience and financial situation, and the general success and repute of the Zaxby brand.

  1. Can you make money owning a Zaxby’s?

Yes, you may earn money by operating a Zaxby franchise. Like with any business, the likelihood of profitability will be influenced by many variables, including the franchise’s location, the state of the market, and the experience and financial position of the franchisee.

  1. Is Zaxby’s a franchise?

Yes, Zaxby’s is a franchise. A chain of fast-food eateries called Zaxby’s is known for its chicken fingers, wings, salads, and sandwiches. If someone is interested in owning and running a Zaxby restaurant, the corporation offers franchise opportunities.

  1. How much is a Zaxby’s?

The cost of a Firehouse Zaxby franchise can vary depending on several factors, such as the location of the franchise, market conditions, and the specific terms of the franchise agreement.

Other costs associated with owning a Zaxby franchise can include the cost of real estate, construction and build-out, equipment and supplies, insurance, and operating expenses such as rent, utilities, and employee salaries.

  1. How do Zaxby’s franchises make money?

Franchises of Zaxby’s largely generate income through the sale of food and drinks to consumers. As a franchisee, you would be in charge of managing a Zaxby’s restaurant under the franchisor’s policies and standards and be entitled to a share of the restaurant’s sales earnings.


Published On: February 9th, 2023 / Categories: Blog, Food Franchise Opportunities /


  1. Adam February 13, 2023 at 12:03 pm - Reply

    Zaxby’s offers a franchise with range of menu items that are not commonly found at other fast food chains, which sets it apart from the competition.
    Thank you for sharing good information franchise-deck

  2. Mark February 13, 2023 at 12:05 pm - Reply

    Zaxby’s is a popular fast food franchise that is known for its Chicken Fingerz, Wings, and Zalads. Some of the most commonly noted positive aspects of Zaxby’s include:
    Great work franchisedeck

  3. Stellen February 15, 2023 at 6:28 am - Reply

    Zaxby’s is committed to providing a quality product and excellent customer service, which sets it apart from other fast-food franchise chains.

  4. Zoe February 15, 2023 at 6:29 am - Reply

    The franchise is also committed to giving back to the communities it serves, which is a great benefit to the people it serves.

Leave A Comment