Crumbl Cookie franchise is a baking and delivery business that operates across the United States and online. The company is full of flavor, uniqueness, and technological prowess. The company’s operation is based on well-organized and polished technology, which contributes to a faster and smoother experience for customers and franchise operators alike. 

The Crumble Cookies franchise allows one to participate in the crumbl system, which includes proprietary marks of the systems such as construction, training, support, development, and so on. They also have their own internal social network. They also have a data platform where franchisees can see detailed sales, tickets, and so on. It has seen significant growth in the franchise business since its inception a few years ago. In just three years of business and two years of franchising. This indicates a promising opportunity for both investors and entrepreneurs who want to open a franchise. Hence, I am writing this article to take this franchise opportunity to you.

What is the Crumbl Cookies?

The crumbl cookie began its journey a few years ago in 2017, when two cousins, Jason McGowan, and Sawyer Hemsley, decided to serve a cookie to the people of Logan, Utah. On February 9th, 2018, crumbl cookies formed their franchise as an LLC, and the crumbl enterprise formed a little later in 2019 in Utah. 

Crumbl cookies, like doughnuts, are a baked goods product and another cookie concept in the food and beverage industry. They also offer a variety of ice cream flavors, making them a competitor to other companies in the food and beverage industry. They provide unique cookies and have well-known services such as a weekly rotating menu, an open kitchen, and their most famous pink box service, which set them apart from the competition. 

Crumble Cookies began as a delivery service and has since expanded to include brick-and-mortar locations. So, if you are looking for a sweet franchise opportunity, I’m here to guide you.

Is Crumbl Cookie A Franchise opportunity?

Yes, and the Crumble Cookies Franchise’s mission is to create cookies that are unique and difficult to find. The brand is expected to be a great dessert innovator and serving company. The company’s main advantages are its rotating menu option, open kitchen concept, and excellent pink box facility. 

Crumbl provides a dedicated support and training team as well as an R&D support team for recipe consistency and development, which aids franchisees in operational ease and profitability. The company prioritises making its franchise model better, more efficient, and easier to implement. The crumbl cookies are looking for such owners who can proudly take their throne.

Furthermore, sources expect Massachusetts to be a great option for new opportunities because it is the land of cookies and only three crumbl cookies franchises exist. Even though the brand only has one location in the state of New York, it is expected to add significant value to the company’s revenue. Despite the fact that the map shows that the company covers almost the entire area, there are numerous opportunities for growth.

Facts That Nobody Told You About Crumbl Cookies

Crumble Cookies is a franchise that specializes in making delicious and unique cookies. The cookies are made with a variety of ingredients, including but not limited to sugar, butter, eggs, and flour. The cookies are then baked to perfection and come in a variety of flavors, including chocolate, vanilla, and strawberry.

If you’re looking for a delicious and unique cookie to enjoy, look no further than Crumbl Cookies. The cookies are made with the best ingredients and come in a variety of flavors that you’re sure to love. Plus, the cookies are baked to perfection, so you can be sure that you’re getting the best possible cookie experience

crumbl cookies franchise

Crumble Cookies Franchise Requirements

  • Because crumbl cookies is a full-time business, you must commit to it full-time. 
  • You must have a passion for baking and business and be willing to accept responsibility for it. 
  • You must have a net financial requirement of $227,666 minimum 
  • a liquid minimum requirement of $150,000, which can be arranged later through an SBA loan.
  • must evaluate prior business experience before applying
  • must consider the candidate’s past expertise and strong points before applying 
  • must analyse market supply
  • must review the FDD and choose the intended territory before applying

Crumble Cookies Franchise Application Process

This section will answer your question How to Start a Crumbl franchise business in your neighborhood?

Steps to Follow in Crumbl Cookie Franchise Application Process 

  1. Introduction To Crumbl Cookies 
  2. Franchise Interview with Crumbl Management
  3. Location Analysis and Proposal
  4. Franchise Disclosure Document 
  5. Franchise Purchase 
  6. Onboarding and Training 
  7. Franchise Store Construction 
  8. Grand Opening and Launch

Crumbl Cookies Franchise Information

Industry Type Food Franchise Opportunities
Sub Category Bakery and Cookie Franchises
Year Established 2017
Company Name Crumbl Franchising LLC
Crumbl Enterprises (Parent Company)
Founder/Management Head Jason McGowan (CEO & Founder)
  Sawyer Hemsley (COO & Founder)
Franchising Started 2018
Franchise Expansion Plan United States & Canada
Number of Units 543+ units in 46 states
Number of Franchise Units 881 (as of 2023)
Social Media Handles Facebook
Company Office location 677 N State St Lindon, UT, 84042-1367




crumbl cookies franchise

How much does the Crumbl Cookie franchise cost

The initial cost required to open a Crumbl Cookies franchise ranges between $367,666 – $1,404,333 to begin all operational activities of the unit. A minimum of $150,000 in liquid finance is also required at the outset. 

The Crumbl Cookies franchise fee is around $50,000 for owners, and those who sign the contract before June 30, 2022, pay $25,000. The company’s ongoing royalty fee is 8% of gross sales, with an ad royalty fee of 2% of gross sales.

How Much to Start a Crumbl Cookie Franchise Worldwide?

Other countries’ franchise costs are estimated.

1. The Crumble Cookies franchise cost in Mexico is a wide range between MXN 4.7- 11.7 million pesos.

2. The Crumbl Cookie franchise cost in Japan is between 26 and 64,7 million yen.

You can see below the crumbl cookies franchise cost in the United States to get started and know the detailed cost to franchise crumbl cookies. All the cost in this article is based on the updated crumbl cookies franchise disclosure document.

How much is the Crumbl Cookie Franchise? 

 Crumbl Cookie Franchise Fee $50,000
 Crumbl Cookies Franchise Cost $367,666 – $1,404,333
Royalty Fee 8%
Advertising Fee 2%
Term of Agreement 5
Is the franchise term renewable? Yes
Renewable Franchise Fees 50% of Initial Franchise fees


crumbl cookies franchise

Crumbl Cookies Training & Support Offered

The primary franchise owner or manager must complete the initial training program prior to the store opening. The first part of the training will consist of a 30- to 40-hour self-guided online training course. 

Furthermore, discretion training will be provided at the franchisor’s request. This training will be in-person and will take place in Orem, Utah, or any other location designated by the dedicated franchisor’s trainer. This training will last approximately 9 to 10 days. Both training sessions must be completed four weeks before the grand opening. The third and fourth parts of the initial training will be open-person training in a franchise store for 7 to 10 days under the supervision of a field trainer. 

Annually, at the franchisor’s discretion, the primary owner and designated manager must meet with a franchisor representative at a specific location for store operation, review, and financial performance.

crumbl cookies franchise

How are Crumbl Cookies Territory Granted to Franchises

The territory is approved by the franchisor based on the specific size, the population density of the area, business opportunity in the area, location (whether rural or metropolitan), and similar other factors that provide enough opportunity to grow the business. 

There is no limit for designated territory, but it is usually granted between single and several miles from all directions premises. The boundaries for territories by the company’s franchisor can be set based on the boundaries of streets, zip and postal codes, a specific direction from a dress, designated market areas, and other similar boundaries.

What is the Crumble Cookies Franchise Term of Agreement and Renewal?

Crumble Cookies franchisees have a 5-year initial franchise agreement term. If franchisees are performing as expected, they are eligible for renewal. The renewal process includes an option for an additional five years, as well as two successive options for two consecutive five-year terms.

Does Crumbl Cookies provide Financial Assistance to Franchises?

The Crumble Cookies company does not provide direct or indirect franchise opportunities. The company franchisor cannot offer any lease or note obligation for franchisee guarantee. 

If the franchisor has a relationship with the investor, they may be able to provide third-party financing. SBA financing may be available to assist with the purchase of a franchise.


crumbl cookies franchise

The Pros of Owning a Crumbl Cookies Franchise 

The Crumbl Cookies Franchise offers a great opportunity for anyone looking to start a business.   

1. one of the most rapidly expanding dessert brands in the United States

2. Rapidly developed chain that began 5 years ago and has expanded to 46 states and 500+ stores.

3. have a weekly new menu, which helps them to attract customers who want to try something new every week

4. trendy and have a large number of social media followers

5. a low initial franchise fee

6. financial transparency, which enables investors to gain a clear picture of the company

7. The Crumble Cookies Franchise offers a variety of delicious and unique cookies, which can be sold through a retail location or online.

8. With a Crumble Cookies Franchise, you will be able to enjoy the benefits of a proven business prototype model, including the ability to grow your business over time, access to valuable marketing and branding resources, and the opportunity to work with a supportive and experienced team.

9. The Crumble Cookie Franchise cost is also a very cost-effective business model

10. The Crumbl Cookies franchise is very popular on social media, including Reddit, Instagram, TikTok, and others

The Cons of Owning a Crumbl Cookie Franchise 

1. A weekly rotation menu can be hectic and difficult.

2. Training for the rotation menu can also cause issues for both employees and owners.

3. A rotating menu may cause issues with cookie quality assurance.

4. Will the trend of targeting young customers continue in the future? leave a memorable query.


crumbl cookies franchise

How much do Crumbl Cookies Franchise owners make?

According to sources, a median crumbl cookie franchise owner made $1,582,090 in net revenue and $279,212 in net profit with a margin of 15 to 25%. The owner’s highest net total revenue was $3,639,139, with a net profit of $618,102. The lower was with a net revenue of $734,278 and a profit margin of $33,260. 

Furthermore, it is estimated that some Crumbl Cookie franchise owners earn more than $1 million per year. So, in such an investment, this is a pretty good return.

What is Crumbl Cookies franchise profit?

As a crumbl cookie franchise owner, your primary focus should be on building a successful business with a handsome profit margin and salary. 

In a world where there are an endless amount of cookie flavors and shapes to choose from, Crumbl stands out as a unique and innovative cookie franchise. Unlike other cookie franchises, Crumbl cookies are made with a unique and innovative process that results in cookies with a crispy and chewy outer crust, and a soft and fluffy center.

The Crumbl cookie franchise profit is derived from two primary sources: cookie sales and other product sales. Cookie sales provide the franchise owner with an immediate source of income, while other products help to support the continued growth and development of the Crumbl Cookie franchise.

Overall, the average Crumbl cookie franchise profit of  $279,212 in net profit as per the latest FDD, and a margin of 15 to 25%.

crumbl cookies franchise

Crumbl Cookies Franchise Reviews

If you love delicious cookies, you need to check out Crumbl Cookies franchises. These cookies are so good, you will not be able to resist them. The Crumble Cookie franchise has multiple locations throughout the United States and Canada. You can find them in malls, food courts, and other commercial areas.

The cookies are made with a variety of ingredients, including butterscotch, chocolate, and peanut butter. They are also sprinkled with nuts, spices, and chocolate chips.

The Crumbl cookies franchises offer a variety of flavors, including vanilla, chocolate, and butterscotch. You can meet or talk to franchise owners of Crumbl Cookies and ask for franchise reviews.

You can ask questions to Crumble Cookies franchises related to franchise cost, profit, ROI, operations, training, support, and others specific to you.


Crumbl Cookie-Franchise Deck Analysis and Overview

As a result, Crumbl Cookies have grown significantly in just a few years as a new product on the market. They have expanded over 46 states in just 5 years, with 500+ stores in the United States, and are looking to expand their business internationally, with opportunities in countries such as Mexico, Japan, and Canada. 

The brand has developed a unique and transparent franchise business model in which they provide their customers with a weekly rotating menu, pink box, and many other innovative opportunities for dessert experiences, but this rotational menu can cause problems for franchise operations. Crumble’s business is very clear, and its financial statements are transparent, which helps investors and entrepreneurs decide on the company. 

The company has taken a significant step forward by entering social media, where they have grown millions of followers ranging in age from 16 to 24. Not only do they have an extensive training program for franchisees, but they also have a social network where franchisees can learn and grow. 

Overall, I believe this is a good franchise to pursue right now. Due to high demand, the company recently increased its franchise fee; we can expect similar fee increases in the future. So now is a good time to take advantage of such a dessert franchise opportunity.

The Franchise Deck gives a rating of 3.75/5.0 to the Crumble Cookie franchise opportunity.

crumbl cookies franchise

Conclusion: Should You Buy the Crumbl Cookie Franchise for Sale?

The Crumble franchise has been a huge success in Utah since the first day it was introduced. A person with an interest in the food and beverage industry can consider Crumbl Cookie a low-cost franchise with a high return on investment. In comparison to others in the franchise industry with thousands of locations across the country, Crumbl Cookies is a relatively new business. 

Comprehensive training on quality consistency, owner business structure, and creating customer loyalty sets the brand apart from the competition with an excellent digital market presence. All I can say is that the brand has a great chance to become one of the biggest players in the desert market. As a result, it is advised to take advantage of such an opportunity.

Entrepreneurs who want to open a franchise can look at other opportunities in the bakery and cookies franchises

  1. Nothing Bundt Cakes Franchise 
  2. Auntie Anne’s Franchise 
  3. Cinnabon Franchise
  4. Millies Cookies Franchise 
  5. Great American Cookie Franchise
  6. Insomnia Cookies Franchise
  7. Twisted Sugar Franchise
  8. Mochinut Franchise
  9. Krispy Kreme Franchise
  10. Dunkin Donuts Franchise

Frequently Asked Questions (FAQs)

  1. Is the crumbl cookies franchise profitable?

The crumbl cookies franchise is a profitable business. The company has a solid track record of profitability and growth since it was established. The crumbl cookies franchise is well-funded, and this allows it to invest in new marketing and product initiatives that help it stay ahead of the competition. The crumbl cookies franchise is also well-organized and has a strong management team that is committed to the success of the business.

  1. Can you make money owning a crumbl cookies?

When you are starting a crumbl cookies franchise business, you have to ask yourself a few questions. 

First, what type of cookies will you be selling? 

Second, what ingredients will you need to make the cookies? 

Third, how will you market your business? 

Fourth, how much money will you need to start the business? 

When it comes to cookies, there are a few types that you can sell. You can sell classic crumbl cookies, which are made with soft dough and are filled with a variety of flavors, or you can sell chocolate crumbl cookies, which are made with chocolate dough and are filled with chocolate chips.

  1. Is crumbl cookies a franchise?

Yes, Crumbl Cookies a a franchise business that started franchising in 2017 in Utah, United States.

  1. How do crumbl cookies franchises make money?

Crumble Cookies franchises make money in a few different ways. One popular way is to charge a fee for customizing the cookies. Another way is to charge for cookies by the dozen or by the package. Some franchises also offer discounts for buying in bulk.

5. How much to buy a Crumbl Cookie Franchise?

The cost to the Crumbl cookie franchise ranges from $367,666 – $1,404,333. In 2023 you can expect the cost to be 10 to 20% higher due to global inflation and high energy costs. The franchise fee for crumbl cookies is $50,000 and is included in the total cost.

6. How much is a Crumbl Cookie Franchise owner’s salary?

The crumbl cookies franchise owner enjoys a range of salaries with the highest profit of $734,000 and the lowest of $33,000 annually in 2021 with a margin of 15 to 20%.


Published On: August 4th, 2022 / Categories: Blog, Cookie and Desserts Franchises, Food Franchise Opportunities /


  1. Michael August 5, 2022 at 3:19 am - Reply

    Crumbl cookie franchise owner makes a median net profit of $279,212 means that most Crumbl Cookies Franchise owners can expect to earn a profit in only a few short years. That’s just amazing, thanks to franchisedeck for this awesome article.

    • franchise deck August 6, 2022 at 1:35 pm - Reply

      Hey Michael, that’s kind of you to like the article on Crumbl Cookies franchise.

      Yes, you can achieve this profit in your 3rd year of franchise operations.

  2. Henry August 14, 2022 at 3:47 am - Reply

    The cost to open a Crumble ranges from $229,666 to $574,833, including a $25,000 franchise fee. Franchisees pay an 8 percent royalty fee. The average unit volume was $1.27 million in 2020, according to Crumbl’s franchise disclosure document. That’s a good revenue outcome!

    • franchise deck February 4, 2023 at 7:46 am - Reply

      hi henry
      This franchise offers a variety of delicious cookies, including chocolate chip, oatmeal raisin, and peanut butter cookies. Plus, their flavors are unique and sure to please! While the cost of owning and running a Crumbl Cookies franchise may be high, the delicious cookies and unique flavors are definitely worth it.
      I strongly recommend Crumble cookies franchise to everyone

  3. shaun February 22, 2023 at 7:39 am - Reply

    Crumbl Cookies is an amazing franchise that can easily satisfy any sweet tooth! Crumbl Cookies has a wide variety of flavors and textures to satisfy any craving.
    Crumbl Cookies offers a great selection of cookies and other treats that are perfect for any occasion.
    The quality of Crumbl Cookies is unrivaled and their attention to detail is evident in every bite.

  4. Stacy February 22, 2023 at 7:40 am - Reply

    Crumbl Cookies offers great customer service and friendly staff to make sure every visit is enjoyable. Crumbl Cookies is perfect for any special occasion or just a regular day.
    Crumbl Cookies has fresh, delicious treats that are made with the finest ingredients.
    The variety of flavors and textures that Crumbl Cookies offers is unparalleled.

  5. Tim February 22, 2023 at 7:41 am - Reply

    The presentation of Crumbl Cookies is always stunning and makes for a great Instagram photo.
    Crumbl Cookies is a great way to show someone you care with a sweet treat.
    Crumbl Cookies has a loyal customer base that keeps coming back for more.
    Crumbl Cookies is the perfect way to add some sweetness to your life!

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